Back To 1995 - Chapter 1071

Chapter 1071 Swallowing thousands of miles like a tiger

“Bruno Yankee Sports Company President Hank Steinbrenner declared that Reebok is one of the best running shoe brands in America and will push Reebok to the NBA, NFL, Major League Baseball, Hockey League, Serie A, The Premier League and other major leagues!”

“Reebok signed a sky-high contract for NBA star Kobe Bryant!”

“Iverson, Carter, Tracy McGrady and many other rising NBA stars have been signed to Reebok’s sneakers at sky-high prices!”

“Reebok has spent 75 million dollars in 10 years, signed Tom Brady, the football rookie selected by the Patriots, and will launch Brady’s exclusive running shoe series, intending to reproduce the sales myth of Nike Jordan series running shoes!”

“Rice University in Texas and Singularity College in Houston have signed a ten-year $10.8 million agreement with Reebok. In the future, the football and baseball teams of the two universities will use jerseys, sneakers and other sports provided by Reebok. Supplies.”

“America’s emerging running shoe brand Under Armour, was acquired by Bruno Yankee Sports Company for $400 million.”

“The global running shoe industry is experiencing a huge shock. After Reebok and Under Armor, the Wall Street Journal recently reported that Bruno Yankee Sports Company intends to acquire Fila, Puma and other running shoe brands under its command!”

In the Boston Globe, it was revealed that the sales of running shoes in America ranked second only to Nike and Adidas. After Reebok was suddenly acquired by Bruno Yankee Sports, more news continued to spread.

San Francisco Giants President Larry Barr was a little stunned when he saw the news in his office.

Just looking at these news, Larry Barr seems to be able to smell the burning of American knives. Bruno Yankee Sports Co., Ltd. is a big deal when it makes a move. In the sports brand industry, it looks like a tiger. Adidas hit the ring.

Now Larry Barr knows what Hank and Song Yang talked about that day at the home court of the Giants, and why Hank left in a hurry that day.

Looking at the news in the newspaper in his hand, Larry Barr’s eyes turned red with envy, and his saliva tasted sour.

Think about it, the Giants are still soliciting sponsors all over the world, just for that advertising fee, and Bruno Sports Company has almost become the big sponsor of clubs like the Giants. Larry Barr and Hank will never It’s not a person of status anymore. When I met Hank, I guess people would be three points shorter.

Greedy, envious, bitter, all kinds of thoughts emerged in Larry Barr’s mind, but it was just thinking about it. Bruno Yankee Sports Company spent nearly three billion dollars on the acquisition of Reebok and Under Armour. Puma and Fila are also in the bag, so the cost is estimated to be more than doubled!

Looking at Bruno Sports Company, they are frantically digging for stars, paying various sky-high fees, signing NBA, rugby, baseball, ice hockey, and football stars from old Europe. The most important thing is that among Bruno Sports Company, Nike, and Adidas, who is more willing to pay a dollar, whose management has a better vision, and who is more willing to bet!

A war at this level is basically a life-and-death battle, no winners and losers, and it is impossible to stop. Running shoes are the most profitable business in the sports brand industry, and those who win the running shoes win the world. For big brands, Larry Barr can guess that the next running shoe industry will probably be in the dark.

Of course, the boss, the second child, and the third child are competing with each other, some people can take advantage of the limelight, and some people have to be cannon fodder, such as major leagues, club teams, stars, advertising companies, TV stations, and media. Bo Fei, Nike, Adidas, and Bruno Yankee Sports Company will definitely advertise crazily, sponsor teams, and grab stars. Sports-related practitioners are estimated to live the best years ever.

But for the sports brand industry, the next step is a battle royale. Unless you seek refuge under the three major running shoe brands, you are basically waiting to die!

Just when Larry Barr was also sighing, he saw the news again, “Puma, the German running shoe giant that belongs to the Dassler family and is as famous as Adidas, announced today that it has reached a $5.4 billion deal with Bruno Yankee Sports Company.” With the sky-high M&A agreement, Puma has officially become a brand of Bruno Yankee Sports Company, Adidas and Puma will never return to the Dassler family!”

Seeing such news again, there was only one thought in Larry Barr’s mind, that is, Bruno Yankee Sports Company has gone completely crazy, and this time it is going to war with Nike and Adidas, Bruno Yankee Sports Company is preparing to fight to the death, win and become a sport The big brother in the brand industry, lost, the acquisition of Puma, Reebok, Under Armor and other running shoe brands, and the huge debts on his shoulders, probably will crush Bruno Yankee Sports Company.

Beaverton, Oregon, Nike headquarters, is also in chaos at the moment, Nike founder Phil Knight, CEO Mark Parker and other executives are gathered here.

The conference room was full of noise, facing the menacing enemy, the entire Nike was also filled with a tense atmosphere. After all, Nike at this moment is not the Dugu Qiubai. The market value of a company is greater than the market value of the next ten sports brands. It seems that there are more existences.

In the running shoe brand industry, Nike has overwhelmed Adidas, but its market share in America has not exceeded 50%, and Adidas is chasing after it. In the eyes, but in the hands of Bruno Yankee Sports Company, Nike has suffered a lot.

“Is Bruno Yankee Sports crazy, Hank, is he going to buy all the running shoe brands to be at ease?”

A Nike executive couldn’t help complaining that this was the first time they had encountered such a rogue opponent. They were completely ugly faces of nouveau riche. He bought so many brands. He bet that Bruno Yankee Sports Company may not It is like betting that all the support can be guaranteed, betting on a large number of brands, and it depends on which brand can rise.

This style of play is quite rogue and not very efficient, but for novices who have just entered the industry, this kind of one-force drop ten games, tank-like crushing style of play, for the rich and powerful Bruno Yankee Sports Company, it is not enough. It seems to be the most suitable again!

“I have dealt with that guy from the Steinbrenner family. Hank definitely doesn’t have such courage. This time Bruno Yankee Sports’ offensive is more like Bruno Song’s handwriting!”

A director representative of a Wall Street organization in Nike said with a solemn expression, Hank alone would not make Nike so mobilizing, but with Song Yang, it would be completely different.

“Mr. Knight?!”

Mark Parker, the president of Nike, saw Phil Knight who was a little silent after receiving a text message and asked, Knight is Nike’s pinnacle of the sea. Although Nike has experienced three CEOs, they are not too big for Nike Influence, only because of the existence of the founder.

Facing Mark Parker, Phil Knight said helplessly, “Travis, was signed by Western Films and became the assistant director of Western Films!”

Hearing this, Mark Parker and a group of Nike executives who knew about it showed embarrassment and helplessness on their faces.

Every family has scriptures that are difficult to recite, and it is the same for the Knight family. The most troublesome thing for old Knight is the relationship between father and son. He wants Travis to go home and inherit the family business, but with old Knight Travis, who was against Tet, would rather wear Adidas shoes than go home and become the heir to Nike. The old Knight used various means to donate to Stanford, let him admit Travis, and bought Travis. The 100,000 CDs released by Travis, the investment of more than one billion US dollars in the film company where Travis is an intern, and the request to let Travis join the board of directors of this company, but to no avail, Travis turned against it. Follow the path.

But now, hearing that Travis has entered Western Films, and thinking about who the majority shareholder of Western Films is, the old Knight suddenly felt a sense of shock. He wondered if someone deliberately disgusted Knight. family…

Shaking his head and putting this matter behind his mind, the old Knight knew that this was not the time to worry about Travis, but to deal with Nike’s troubles.

But before Old Knight could speak, the phone in front of Mark Parker rang. After Mark Parker answered the phone, he heard the news from the opposite side and couldn’t help but exclaimed, “Bruno Yankee Sports Company is going to acquire Decathlon?!”

(end of this chapter)