Back To 1995 - Chapter 1072

Chapter 1072 Digging a pit

As soon as Mark Parker spoke, the entire Nike meeting room fell silent for a moment, and Old Knight also looked dignified.

If Nike can understand and accept the acquisition of Puma, Reebok, Under Armor and other running shoe brands, then the acquisition of Decathlon will make Nike feel uncomfortable and puzzled, but everyone knows that Bruno Yankee The sports company’s move must be uneasy and well-intentioned. They don’t know where they dug a hole, waiting for Nike to jump.

“Bruno Yankee Sports Company, what on earth are you going to do?!” A Nike director finally couldn’t help but ask, buying Decathlon is much more expensive than buying Puma.

The executive in charge of Nike’s marketing and marketing looked very serious at this time, and he was a little reluctant to admit it, but he had to say, “Bruno Yankee Sports Company wants to occupy the sales channel of running shoes…”

As soon as these words came out, the entire conference room was silent at first, and then suddenly became noisy like a frying pan.

Scolding, panic, and all kinds of angry voices resounded in the meeting room. In this era, although Nike, Adidas and other brands have their own exclusive stores, a large part of their sales come from various sales outlets. Channels, major supermarkets, hypermarkets, and sports retailers such as Decathlon, etc., the cost of self-built stores is too high.

Bruno Yankee Sports Company, of course, cannot say that it has monopolized the entire retail channel, but as long as it pinches a few major sales platforms, it is enough for Nike to drink a pot.

“Ebay and Amazon’s e-commerce platforms are also owned by Bruno Song. According to the analysis of the market department, it is estimated that in the future, sales on e-commerce platforms will become more and more important in the entire market!

If Bruno Yankee Sports Company occupies the retail channel, and the Amazon e-commerce platform refuses to cooperate with us, then the sales of Nike…”

When the executive from the marketing department said these words, everyone who heard them couldn’t help but gasp. If this is the case, then Nike is like a bird in a cage. If you want to fly, I’m afraid you won’t be able to fly out. .

Mark Parker patted the table with his hands at this time, and said to the executives, “If Bruno Yankee Sports dares to do this, it is suspected of monopoly, and Nike will never let it do what it wants!”

“Netscape thought so too back then, and Netscape did win the antitrust lawsuit, but what happened?!”

A Nike executive gave an example of the most famous antitrust lawsuit in America in recent years, Netscape vs. Microsoft. In name, Netscape did win, but the price was extremely tragic. Serving as a tiger, in the end there was not a single bit of scum left.

The executive didn’t say anything else. Song Yang was also one of the important “audiences” of Netscape’s war against Microsoft. King’s brand was sold to rival Microsoft.

Nike is no better than Netscape. When Netscape was fighting an antitrust lawsuit, the donkey party had the final say at that time. With the support of the donkey party, Netscape barely won. But now, the world has changed a long time ago. , If Nike is with Bruno Yankee Sports Company, which side will the Federal Department of Justice, the Federal Court, and the General Manager support?

Think about it with your butt, and you can guess the outcome. It is estimated that Nike will not be directly judged to lose. It is considered that Nike’s PR department is awesome!

“Nike can’t lose!”

Seeing that Mark Parker was in trouble, Old Knight finally stood up. Mark Parker had just taken over as the CEO of Nike not long ago, and his prestige was not enough to overwhelm the crowd, but Old Knight was different. When he spoke, No more voices dared to question.

“Nike has the best running shoe technology, has the world’s top spokesperson like Jordan, and also has its own brand stores. No one can limit Nike!”

Old Knight was domineering, “Bruno Yankee Sports Company, if they want to start a war with Nike, then Nike will fight. For so many years, Nike has never been short of opponents. No matter who it is, Nike has the last laugh.

Parker, starting from the second half of the year, increase Nike advertising and sponsorship, sign more NBA stars, build more self-operated stores, and start a price war if necessary!

Stare at Reebok, Puma and other brands under the Bruno Yankee Sports Company. If they dare to use any patents related to Nike air-cushion shoes, they will sue the other party immediately, at all costs! ”

Mark Parker could feel that the old Knight was ruthless. Nike’s annual revenue has exceeded 12 billion dollars. If a price war really starts, Nike will feel uncomfortable, but the opponent will probably lose It’s gone bankrupt, and Bruno Yankee Sports Company and Adidas will definitely follow suit. At that time, they will also lose money together, depending on who can’t hold on!

Old Knight spoke. The panicked and chaotic conference room stabilized for a while. After the old Knight ordered, he dispersed suddenly and began to prepare for a new round of battle in the global sports brand industry.

Mark Parker has been with the old Knight for many years. He can feel that the old Knight is obviously a little nervous this time. When he played against Adidas, he didn’t make the old Knight so nervous.

After the others dispersed, Old Knight showed a tired look, and said to Mark Parker, “Compared with Bruno Yankee Sports Company, the biggest advantage of Nike now is the technology and patent of air-cushion shoes. Beyond!”

This wave, Bruno Yankee Sports Company, is too aggressive. As soon as it comes up, it looks like it is going to fight Nike. How many grasps will win.

Mark Parker hesitated to speak. He really wanted to say that even the so-called air cushion shoe technology may not be able to stop Bruno Yankee Sports Company. Don’t forget that the opponent is supported by the famous Bell Labs. It is really better than technology. Is Nike’s technical department comparable to the famous Bell Labs? !

Bruno Yankee Sports Company, whose stormy offensive has caused the entire sporting goods industry to be in chaos. After acquiring a number of running shoe brands, Bruno Yankee Sports Company suddenly announced that it will use 81 Yimeidao acquired a 51% stake in Decathlon, bringing this giant sporting goods retailer into its pocket.

Subsequently, Dick’s, America’s largest sporting goods retailer, also announced that it has become a company under Bruno Yankee Sports Company, and all its stores in America have become Bruno Yankee Sports Company stores.

“Bruno Yankee Sports, the No. 1 sports company retailer in the world!”

The New York Times reported that Bruno Yankee Sports Company, paving the way with the ability to spend money, successively acquired Decathlon and Dick, becoming the largest retailer in the sports industry with the largest number of stores!

“Bruno Yankee Sports Company will cooperate with Bell Labs, Apollo Space Exploration Company, etc. to develop the world’s best running shoes, graphene running shoes!”

When the media interviewed Hank Steinbrenner, the other party suddenly said surprisingly that the development of graphene running shoes and air-cushion shoes are already outdated. The title of “shoe king” in the future belongs only to graphene running shoes .

Isn’t it just to build momentum, what kind of “black technology” will Nike play, and the running shoes of Bruno Yankee Sports Company won’t blow it up? Graphene running shoes are not taller than air-cushioned shoes? !

Hearing Hanke touting graphene, a group of reporters present were stunned. They didn’t know what is so magical about the running shoes Hank was talking about. As for what graphene is, the group of sports industry Media reporters are even more caught blind.

Before the media reporters in the sports industry tried their best to figure it out, ICNC TV station, in conjunction with CNN, NBC and other media under its umbrella, jointly produced an exclusive interview program, which was broadcast on the prime time program at night. When the first episode of the program was broadcast, the entire American and overseas technology industries were completely blown up!

At the prime time of ICNC evening, it was supposed to broadcast the self-produced drama produced by ICNC in conjunction with Western Films, and it is also the most popular TV drama “Shameless” in America right now.

But today, at this point in time, ICNC neither played the TV series “Shameless” nor the warm-up “Bankrupt Sisters” and other TV series, but pulled the camera to Murray Hill, New Jersey. After many years, this scientific research The Holy Land once again appeared in front of the public.

The camera slowly passed over Bell Labs, passing in front of the office gates engraved with all kinds of great people, and also told those who will see the content of the next interview, the “authenticity of this program!”

“So, Professor Game, Professor Novoselov, did you name it graphene?!”

The voice appeared first, and then the figures of two men appeared in the camera.

Gem and Novoselov were still a little nervous at this time, but when graphene was mentioned, they were full of excitement.

“Yes, this is a joint decision between us and Bell Labs!” Game said on behalf of the two.

“So, what’s so magical about it?!”

The expressions of Gaim and Novoselov became serious, “Strictly speaking, we are only beginning to understand it, and have not mastered it. It may take many, many years…

Its strength is one hundred times that of steel, and its thermal conductivity, electrical conductivity and other properties are the best among all materials so far, none of them! ”

(end of this chapter)