Charming Beauty - C182
At first, the plan that I had submitted was like a stone sinking into the ocean. No matter how confident I was, I still felt a little uneasy, even a little skeptical of myself.
Sure enough, when the company’s top management meets again, I am called to a meeting, I think it must be to get my proposal approved. Before the meeting, I made other preparations, such as collecting data and the status of some of the places that I had previously photographed, in the hope that I would be prepared and able to handle the meeting.
However, I did not expect this meeting to be a prolonged war of brainpower and saliva.
“Manager Fu, after discussion, we decided to not agree to your proposal for the time being.” A senior management officer said to me calmly.
When I heard this, I became a little excited. “Can you tell me why? I personally ran away and came up with these solutions myself. Every single one of them is adapted to the current situation on the ground, so why can’t I pass it? ”
“It’s like this, Manager Fu, we are a little doubtful about some of the procedures and procedures for your proposal. We feel that the implementation nature of the plan is not high, so we temporarily reject it.”
Of course I couldn’t let my own work be wasted, so I argued, “Why do you have to be negative in the first place? Why can’t we try it first? If it’s really not feasible, then we can completely change the plan when the time comes. ”
“That’s fine, Manager Fu. Since you are so confident, then please come and tell us where they can be implemented.”
“First of all, you said that the products should be sold in pairs and the prices should be lowered. Then, what would lead to the attraction of the products over the season, and the prices of the old models aren’t very profitable to begin with. If you continue to lower the prices, won’t you also have to pay for the costs?” The company executives gave me an aggressive feeling, but I was very confident and not afraid at all.
“The phenomenon you are talking about, I think, is the one with the highest rate of implementation. It is precisely because the product is stalled that we need to sell as soon as possible, so that we can take advantage of the current season to sell new products. As for the low price of the old model, I think as long as it’s above the cost, it’s fine to make more or less, because once the sale problem is solved, there’s no fear that the new model won’t be sold, so the lost profits can be balanced against the new model’s selling price. ”
“Also, people have their doubts about the collocation sales. I want the new model to carry the old model, in the form of buying the new model, selling the old model at a 50% discount, or sending the old model directly in the new model with a higher price. This way, I believe it can be completely implemented, as well as selling the products that are currently popular.” I said confidently.
After listening to my explanation of this place, the senior management revealed a slightly approving look. I feel that there is still a lot of hope if I continue to talk about this.
“There are also questions about the classification of goods, which I think is an important factor in the ability to sell quickly. Because a shop can’t display their own goods at a glance, then consumers will not spend a lot of effort to find what they want, so our display of goods must be done in an orderly manner. Divide into categories, both facilitating consumers and imperceptibly increasing the consumption quota. ”
“So, in the long run, we would rather spend a certain amount of time to organize our appeal, so that we can fulfill these minimum rules of appeal. I think selling is a science, and we have to think about it from a consumer’s point of view, not just how to maximize the profits. ”
“To be able to win the trust and purchase of consumers over the long term, coupled with our good product quality and reasonable price range, we should not consider the issue of profit. “Selling means earning, that’s for sure.”
When I finished saying this, one of the senior executives immediately expressed his affirmation towards me, “I feel that Manager Fu’s suggestion is indeed feasible. It seems that our consideration before was indeed insufficient, then what other thoughts do you have?” The executive turned to look at me.
I nodded at him and continued with a smile, “The problem with overstock, I think the root cause is still because of the sale of old items. We can’t waste existing resources, but we can’t keep dragging new products out of the market, which can only create a sustained stall. We have to solve these problems, so the way to do that is to increase the market and get more customers. ”
“So, in the same way, to deal with the problem of delayed sales of old products, it is also possible to use too much inventory to achieve a better result. We can do this boldly, rather than start by acting self-deprecating and self-deprecating. ”
“Sales are innovative in a way that doesn’t go away from the book, which makes it more desirable.” My words were final and laid a solid foundation for the successful adoption of the plan.
After a second or two of silence, someone actually took the lead in applauding. One, two, slowly everyone was applauding my speech from the bottom of their hearts with a smile of approval or appreciation on their faces …
At that moment, I really felt that my hard work had finally been recognized by others. The time spent on work had not been wasted.
Through the tough war in the conference room, my proposal was finally endorsed by the company’s top executives and approved by the highest number of votes.
Not long after, my six plans were quickly and effectively implemented in six areas, and I didn’t expect to achieve such good results.
After cleaning up the warehouse and the shelves, all the goods were obvious, giving off a clear feeling and making it easy for customers to pick out the products they liked. It was really a double kill to take a cross-selling approach that not only introduced new products, but also eased the serious problem of products remaining in stock. Facts have proven that the effects of these solutions are very desirable …
After the perfect solution of this sales problem, the company many people look at me in a new light, and my management pattern is also very similar. My own heart, of course, is still very gratified, and full of a sense of accomplishment, work and so on more confident.
When Big Brother Guan found out about this, he greatly praised me as well.