Chatty Hollywood - Chapter 795

?Because the movie itself is well shot, the subject matter is novel in horror movies, and because of the big tree of Charlotte Booth, everyone is not convinced that “Death is Coming” will achieve box office success. Feel strange.

However, this level of success is somewhat unimaginable.

In fact, not only Philip Bielman, many Hollywood filmmakers, especially some veterans in publicity and distribution, have predicted the North American box office of “Reaper Is Coming” mostly at around $50 million.

——For a horror movie with a small and medium cost, this is already a pretty good result.

However, it seems that everyone has lost sight of-

The box office of more than 20 million US dollars in the first week is about to catch up with some low-cost commercial blockbusters-which means that this movie has a chance to hit the 100 million box office in North America.

Although after entering the new millennium, it is not as difficult to break the 100 million box office in North America as it was in the early 1990s, but it is not something that can be done by just looking for someone.

In particular, “Reaper is Coming” is still a low-cost R-rated horror film.

“How did the Ghost Party Studio do it?”

Many people are pondering this question…

*******

“This is the power of Internet marketing combining market segmentation strategies and big data analysis!”

In the studio of the Ghost Party, looking at the box office report for the first week of “Reaper Is Coming”, Mr. Westwood couldn’t help but sigh.

——Because the North American film distribution network of the Ghost Party Studios has just been established and needs reliable people to stare at it, Charlotte transferred Mr. Westwood, who had previously done distribution work at New Line.

As for the TV drama department he was in charge of, it was handed over to Lucian Luke, the former deputy of Mr. Westwood.

Mr. Westwood has no opinion on this.

——After becoming a ghost, he sees life more openly.

For him, making TV shows may be fun, but movies are even more fun.

Especially, as an original film producer, if possible, he is more willing to engage in film-related work.

——From this perspective, Charlotte’s decision to transfer him to the newly formed film publicity department as the director is actually in Westwood’s arms.

In particular, Charlotte also proposed a series of relatively novel publicity and distribution strategies related to the Internet, which made Mr. Westwood even more interesting…

********

“To be precise, since the rise of the Internet industry revolution in the 1990s, Hollywood has noticed the influence of the Internet on movies.”

Charlotte said at the time,

“The “Blair the Witch” that I suggested to Judy Foster at the beginning has used the Internet for viral propaganda, and it has achieved certain results.”

“Since then, many companies in Hollywood will use the Internet to carry out a certain amount of publicity when they release movies.”

“But for a long time, this kind of propaganda has not been particularly targeted, just like some propaganda on TV, it is more conventional.”

“It wasn’t until the past two years that there were some company publicity, and according to the gathering situation of the audience on the Internet, specific websites or communities were selected for publicity.”

“And the main point of the announcement of our “Reaper Is Coming” is also on the Internet–“

“Different from those propaganda that are not sufficiently targeted, the people we hired before have already studied the gathering of people on the Internet for a long time, and can choose the most appropriate community for propaganda.”

“Even, unlike other content that can be seen as a movie promotion at a glance, we have to make people unable to see that this is actually a promotion…”

“Charlotte, even if he doesn’t rely on spells, just these whimsical ideas and meticulous observation is a complete enchantment!”

Thinking about the announcement strategy of “Reaper Is Coming” under Charlotte’s original design, and looking at the box office performance of “Reaper Is Coming” nowadays, Mr. Westwood couldn’t help but be in a trance.

“This is probably the experience of mortals working with geniuses!”

*********

However, Mr. Westwood didn’t know that Charlotte, the “genius”, was actually not really gifted, but just opened up—

Coming from the future, he directly took out the routines of advocacy, community storytelling, and viral marketing in chat groups in later generations.

——In this era when Internet propaganda has just started, these wonderful routines from later generations that have been tempered through thousands of times are naturally powerful.

——It is like injecting penicillin into ancient people who have never been exposed to modern industrial drugs. The effect is very obvious.

Even, because Charlotte’s network propaganda methods are too mature, many people have not even noticed that this is actually a means of propaganda——

Many young people just saw a lot of catastrophic stories on the Internet, and then they encountered catastrophes. They found it very interesting.

Under the guidance of Charlotte’s men, they even played games like Story Solitaire in some communities.

——Under such circumstances, the release of “Reaper is Coming” with the same theme will naturally arouse their interest.

And this group of people is exactly the audience expected by the more traditional Hollywood publicity practitioners, such as Philip Bierman, who don’t know enough about the Internet.

——They are the ones who contributed to the more than expected part of the box office of “Reaper Is Coming.”

Of course, even for filmmakers who are familiar with the Internet in this era, it is not so easy to see through the routines of the Ghost Party Studios playing on the Internet.

After all, the gap created by the times is not so easy to bridge.

In particular, after the release of “Death Is Coming”, Charlotte also organized a lot of “water forces” and commented on increasingly influential film and television websites such as IMDB and Rotten Tomatoes.

——In 2002, this was also a relatively new gameplay.

……In short, with the help of various network routines from later generations ~www.mtlnovel.com~ that are more mature, more secretive, and more innocent, Charlotte directed the Ghost Party Studio, unknowingly, give “Reaper is Coming” has a very good audience reputation, and at the same time aroused the curiosity of many people with curiosity.

In this case, the success of “Reaper Is Coming” in North America is inevitable.

Taking this film as an opportunity, the film distribution network of the Ghost Party Studios has proved successful, and it can be considered to have a firm foothold.

“Next, we will determine the follow-up development strategy and guidelines for the Ghost Party Studio!”

At the working meeting inside the Ghost Party Studio, Charlotte was straightforward.

“First of all, the issue of the network -” ()

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