Chatty Hollywood - Chapter 796

? “In terms of film propaganda and distribution capabilities, after “Death is Coming”, we can find that the current utilization of the Internet in Hollywood is still relatively poor.”

Charlotte said,

“At present, the influence of the Internet is getting bigger and bigger. This is precisely a breakthrough point we can choose—”

Having said that, Charlotte looked at Mr. Westwood and several of his men.

“Whether it is the normal propaganda and secretive campaign before the movie is released, or the naval offensive after the release, we must thoroughly study, systematize and professionalize it.”

Seeing a few people nodded thoughtfully, Charlotte continued.

“In addition, we have to study the data of market segments.”

“Simply put, it is different types of movies, what are the differences in the online community that is the focus of publicity, what are the differences in the target audience, what are the hobbies of these target groups, how to attract their attention, and—”

Charlotte knocked on the table.

“When and where do these target audiences prefer to watch movies?”

“With these data, our publicity and distribution can be more accurate-that is, we can spend less money and do more things.”

“And this is the result of continuous analysis and research after obtaining a large amount of data!”

Seeing the dumbfounded look of his men, Charlotte smiled.

“This is the big data analysis that I said before – this is the sales of fast-moving consumer goods such as beverages. This method of data analysis and utilization has already been applied, and now we are going to introduce this method to film distribution. field.”

“This is really a good method.”

Mr. Westwood nodded.

“In fact, when Hollywood movies were released in the past, there were also sayings that different types of films used different publicity plans-but these plans are often empirical and are the trade secrets of major distribution companies, so -“

“That’s it!”

Charlotte nodded.

“Our publicity and distribution department is newly born. We don’t have much experience in this area. Therefore, we can only rely on new big data analysis methods to obtain data and formulas. And, haven’t you found out?”

Charlotte smirked.

“After entering the new millennium, with the development of the Internet and the growth of a new generation of people, the old film promotion schemes and data models are becoming invalid, just like those old film critics are gradually losing their influence.”

“This means that the time, the changes of the times, will put us on the same starting line as those old-fashioned issuing companies. This gives us the opportunity to overtake in corners!”

Charlotte concluded,

“We want to gradually explore the past one genre film and one genre film. Like now, we have a certain degree of experience in the distribution of horror films.”

“And when we have mastered the distribution data model of most types of films-at that time, our distribution capabilities should be among the best in Hollywood.”

“For this reason, not only the data of our own films, but also the data of other films, we also have to collect as much as possible-in big data analysis, sufficient and accurate data is very important…”

********

Of course, to say so, even if Mr. Westwood and others support it, it is not easy for Charlotte to complete the big data transformation of the newly formed distribution department of the Ghost Party Studio.

First of all, it is not an easy task to establish a corresponding data collection network and cultivate talents who can analyze data.

Not to mention, how to use the analyzed data also needs to be studied.

Fortunately, after listening to Charlotte’s words, Mr. Westwood was very interested in it.

This allows Charlotte to at least not worry about who will lead the release.

Not to mention, since the acquisition of Weta Studio in New Zealand, Charlotte has quietly introduced dream spells into the work of the Ghost Party Studio——

Every day at noon, the employees of the Ghost Party Studio have a mandatory nap time of more than one hour after lunch.

——In this regard, the official explanation of the Ghost Party Studio is for the health of the employees.

Considering that in Silicon Valley, also located in Los Angeles, Internet companies provide employees with free snacks and drinks and even overtime meals abound, and some even force employees to exercise every day. It seems not too strange that the Ghost Party Studios force a nap.

——For this reason, Charlotte was also elected as the “Hollywood Good Boss” from 2001 to 2002.

In fact, this compulsory nap is a process by which Charlotte extracts problems from the brains of the employees of the Ghost Party studio through dreams.

You know, teamwork, in addition to the personal abilities of team members, the most important thing is the communication and tacit understanding between each other.

In many cases, even if the team members are not strong enough, it is not that they can’t find the problem, but can’t communicate and feedback the problem efficiently.

Of course, sometimes, they found some problems in their subconscious mind, but for various reasons, they didn’t tell them at all.

——Such cases are not uncommon.

To solve these problems, small teams often rely on long-term running-in and tacit understanding, so as to reach the level of mutual tacit understanding;

As for large companies, they often rely on the power of systems and various processes.

But at the same time, it is often also a major source of large company diseases that “the bigger the company, the lower the efficiency”.

The Ghost Party Studio solves this problem by relying on Charlotte’s dream spell——

When the employees have a unified nap, the hidden problems in their hearts will unconsciously surface.

At this time, Charlotte’s ghosts will collect these questions in their dreams and make statistics.

——In this way, even if the employees did not report in time or even did not report, Charlotte and some of the studio’s senior executives were well aware of many problems at work.

In addition, when necessary, Charlotte can also help some employees to complete work communication through dreams.

This makes the internal communication efficiency of the Ghost Party Studio very high-

Employees often only need a few words or even a glance ~www.mtlnovel.com~ to clearly convey their intentions;

And those high-level bosses are all “wise and martial arts”, often before employees mention them, they can give them timely help and work deployment.

——In this case, everyone in the Ghost Party Studio can maximize their abilities without worrying about communication problems.

Even if the work intensity is very high, but working in such an atmosphere, but can always be heartily and heartily.

There won’t be the kind of powerlessness that teammates and bosses are not clear about, and there won’t be the kind of powerlessness that is always instructed by others, but still doesn’t know what is the use of what you are doing, or even just feel that He was irritable and helpless in vain.

——Those who have stepped into the society and participated in team work should be able to understand how comfortable such a working atmosphere is…

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