Don’t Turn from Summer - Chapter 78

Mu Hanxia was too lazy to study with this classic bourgeois master’s beating speech. She tapped her finger on the table and said, “Yes. What if we build a shopping mall that targets these types of major customers and makes them feel intimate and satisfied everywhere?”

Lu Zhang stunned.

Mu Hanxia smiled slightly. The smile was a little proud, a little cunning, but more free and easy. Lu Zhang actually felt that the corners of her eyebrows seemed to be stained with glory in the afterglow of the setting sun.

She raised her hand as white as jade and pushed the laptop in front of him. He saw colorful simulation pictures of commercial buildings on the screen, as well as the two words “Yuejia” on the roof.

Lu Zhang: “This name is real.”

“You can think about the name again, but it just makes people feel kind and easy to remember.” Mu Hanxia said, she began to show him the concept map of the entire mall.

“” Home “is the theme of our mall. Now that the real economy is in recession, people do not love shopping as much as before. But the care for” Home “is getting stronger and stronger. Especially after 70s and 80s become parents , They are more adapted to the business economy and attach more importance to family harmony and children’s education. Even single men and women have desires and feelings in their hearts. Therefore, our shopping malls and functional areas are divided like this-“

Lu Zhang followed her fingers and looked at the slides.

“The first and most important part is the family of three area. There will be a large children’s play area and a child care area. The store area can be accessed free of charge with a mall membership card, which is clean, comfortable and safe. Next to these facilities , Is a restaurant suitable for children to eat. Including some familiar Western-style fast food, a few light and healthy Chinese food. Most of the mid-range and high-end. Consumption in the entertainment area and dining area can accumulate “Yuejiabi”. Children have a certain accumulation The amount of Yuejia coins can be exchanged for toys in the mall. “She changed the picture and appeared colorful game coins made in the shape of banknotes.

Lu Zhang listened attentively, and then laughed: “Very clever, use children to make articles.”

Mu Hanxia glanced at him and said, “You are wrong, I did not take this model as a gimmick. Now the pace of life in big cities is too fast, and many parents lack caring for their children. In addition, Beijing ’s haze is heavy and there is no There are too many suitable places for parent-child activities. I was thinking of this and I came up with this idea. In the era of business decline, it is no longer the price but the brand value and emotional sustenance that can sustain customers. It depends on our sincerity. What we have to do is not just a simple superimposition of playgrounds and catering. We have to delve into every detail of the shopping mall design, consider for children, consider for families, as I said just now, let them I feel satisfied everywhere.

In this case, if parents want to take their children out on weekends, our “Happy Home” is one of his choices. If they can spend a lot of relaxing and happy time with their children at “Yuejia”, they will definitely become our loyal customers. This has nothing to do with whether the Fengchen brand on the opposite side is more than us and whether the decoration is higher than ours. We will win without a fight, do you understand? “

Lu Zhang didn’t speak.

Mu Hanxia smiled and continued, “Of course, the closest to the children’s area on this floor is the fashionable women’s clothing and men’s clothing. This way, when parents bring their children to play, they will naturally stroll through their clothes.”

“What is this one?” Lu Zhang asked, pointing to the picture.

“This is the couple’s theme area of ​​the mall. It’s a certain distance from the children’s area and relatively quiet. Adjacent to fashionable women’s and men’s clothing, there will be several restaurants with a more romantic and elegant environment, as well as some exquisite couple supplies, including home furnishings. , Furnishings, and daily necessities. There will also be two cafes, as well as a bar, is a bar, there will be singers singing. And on this floor, not only young men and women can come, couples can store their children in the children’s area, but also come. “

Lu Zhang thought, this is indeed a place that girls love to visit and a good place for girls. But watching Mu Hanxia talked so seriously, he didn’t interrupt.

“This one, I call it the” solitary zone “, of course, it must not be called publicly. There will be several quality bookstores, quieter cafes, small cinemas, some niche but good quality clothing stores. As the name suggests, here It ’s a place for people who order to visit. It ’s also a place to make friends. I said the concept of “home” is a sense of belonging. Not only for people who have a home, but also for lonely people. ”

“This mall has so many functional areas. The main decoration style and color must be consistent, and they must be warm and elegant. But the family area, lovers’ area, and singles area … are different and have their own characteristics. Not only that , Including background music and service staff, should also be different. According to different seasons and festivals, the mall has different themed activities every month. When we talk with the merchants, we ask them to follow this theme style. I think They will also be willing to try such innovative stores when the real economy is sluggish. “

“What I want to convey is an emotional belonging and a family feeling. The biggest feelings of consumers here are comfort and intimateness. They are not only spending and shopping here, their emotional needs are also implicitly met. So they come Once again, they will come again. This will become a place for them to go in the city, not just a place to buy things. Of course, this innovative model will not be as immediate as the price promotion at the beginning. The opening day has made rapid progress. However, relying on word-of-mouth communication, performance will surely get better and better. Do you say that this new path can avoid Feng Chen’s “tall and up” style and go to the side with their performance? ? “

…

——

It was dark outside the window.

After holding the meeting to Lu Zhanger, Mu Hanxia worked for a while, and then packed things up to get off work.

Out of the office, there were few people on this floor. Lu Zhang’s secretary had not yet recruited it, and the table at the door was empty. The door was hidden, and twinkling light came out.

Haven’t left yet?

At the thought of having just finished the meeting, he looked silent. Mu Hanxia is very clear, the mule is still teachable. She carried her hands on her back and walked slowly to his door. When she wanted to knock on the door, she saw that it was dim inside, but there was a huge light flashing on the wall. Lu Zhang faced her, sitting on the ground, wearing a pair of oversized headphones, holding a handle in his hand, actually playing a game.

Mu Hanxia raised an eyebrow.

I thought that after listening to her talk, the boy would somehow digest it. The result was early in the game.