Hollywood Drawing - Chapter 656

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In the Paramount CEO’s office, a man opposite Shirley Lansing’s desk, leaning his upper body on a chair, folded his hands on the desk, squinted his eyes and sighed in a low voice:

“When a woman is called B***ch by everyone, whether she is or not, she is already!”

Looking at the statistics report that was thrown on the table, Shirley Lansing frowned tightly. Although the content of the voice coming from the opposite side of the desk made her a bit uncomfortable as a strong woman, she really couldn’t refute, That’s how things really are.

“Over $50 million in the first three days at the box office, what a great start…”

Shaking his head in disappointment, the Paramount CEO also relaxed his upper body, leaned slowly on his office chair, and looked at the uniform hot sun outside the window and said, “After entering the working day, the single-day box office suddenly fell off a cliff. Only reported $7.14 million on the first working day! It’s a **** summer vacation!”

If it was just a sudden drop in the box office, there would still be at least more than 7 million US dollars in a single day, and Shirley Lansing would not have made a **** early in the morning. The key is that Monday’s $7.14 million became the highest box office day of the week. This figure is only the starting point of the cliff-like decline, not the end point!

On Tuesday, it suddenly fell by more than 50% again, and the daily box office was 3.52 million US dollars! $2.75 million on Wednesday, $2.45 million on Thursday, and $2.5 million on Friday, a series of **** figures, like a knife, reminding everyone that it is not that the box office has stabilized, but that it cannot fall!

As Shirley Lansing sighed through gritted teeth, now is the annual summer season, and it is the beginning of the summer season that fans are most likely to get into. In five days, the box office was reported to be about 18 million US dollars. For a big project like “The Clash of Heaven and Earth”, it is completely unqualified!

You know, the production cost of “The Clash of Heaven and Earth”, plus the publicity investment during this period, has exceeded more than 150 million US dollars!

The man sitting across from the desk saw the ceo’s expression was a little desolate, and said in a low voice again: “Xue Li, don’t worry, judging from the current situation, the North American box office of the film exceeds 100 million, so there shouldn’t be any problems.”

According to the past rules, as long as it is a film with relatively good results in North America, the general results in overseas will not be much worse. For “The Clash of Heaven and Earth”, basically as long as the North American box office is guaranteed to exceed 100 million yuan, plus the overseas box office revenue, even if all the investment cannot be recovered from the theater market, the offline operation of the film in the later stage will not lose anything. money.

It’s just that the man knows very well that the woman across from the desk chooses to release the film at this time. The goal is not just to find a way to preserve the capital and recover the investment, but has great ambitions.

“Nick, I’m not a little girl.”

Turning her head to look at the man, Shirley Lansing’s expression did not change, it was still very ugly. “What do you think of the box office performance of ‘Clash of the Earth’ this weekend? Tell me what you think, Nick.”

Throwing dirty water on competitors is a routine practice among Hollywood studios. What are the means of digging deep into the main actors and making hype, hyping up the crew’s problems from morality and even human feelings, etc., it is completely a means of competition within the scope of the rules.

It’s just that the situation is slightly different this time. No one expected that no matter how extensive and intensive the propaganda of Paramount, the media and gossip entertainment tabloids controlled by Warner Bros. would be killed by a sentence, “The president is a black man!”, the effect But surprisingly amazing.

With a black supporting role as the president, “The Clash of Heaven and Earth” is not the first to do this, and it is certainly not the last. After all, this is a science fiction movie, isn’t it? But once someone hype it up on a large scale, the consequences are far more serious than they imagined.

“Xue Li, I have observed it carefully. In fact, the situation is far from what we saw.”

The man named Nick Crowley frowned while thinking, and said cautiously: “Don’t just see the influence of public opinion on the film, the ‘black’ president does disgust many white movie fans, but this disgust, There is no way to say it publicly!

I don’t know if there is a special phenomenon. Have you noticed it? In the past two days, young African-Americans have started to enter the theater in groups to buy tickets and watch movies. So, I think our next advocacy strategy can be appropriately changed to cover those ethnic minorities as much as possible…”

Sometimes, when you look at things from different angles, the conclusions you get are naturally quite different. Nick Crowley’s eyes are very unique. He is very clear. The CEO asked his original intention whether to stop the loss in time and cut off the large amount of publicity and distribution funds to be invested in “The Clash of Heaven and Earth”, but he is different. idea.

Hearing the man’s reason, Shirley Lansing nodded thoughtfully, thinking of Warner Bros. for the first time. When “Get Out” was released, the daring Warner Bros. distribution department invested tens of millions of dollars in publicity and distribution funds for the first time in minority communities.

The result is also very ideal. No one thought that those “Ni Ge” who had never been used to watching movies would enter the theater in groups and contributed a large amount of box office to “Out of the Dead”.

“still have a chance……”

Muttering softly, Shirley Lansing looked seriously at the young man across from the desk, her eyes full of admiration.

Nick Crowley, Paramount’s new global marketing and distribution director, is mainly responsible for the distribution, sales, marketing promotion, and advertising strategy design, development and implementation of Paramount’s global theatrical screenings.

After leaving the chaotic Walt Disney and coming to Paramount, it took only a very short time for him to be firmly in the position of distribution director, proving his ability to the board of directors and senior management time and time again.

It’s like fate, because this Nick Crowley has been the director of distribution at Paramount for ten years. Before him, there should be another Mr. Goodman, who will jump from Universal Pictures to become Shirley Lansing’s right-hand man. Unfortunately, that Mr. Goodman left as early as 1991 because of some broken things. Hollywood.

It was precisely this Nick Crowley who finally succeeded in taking over as the CEO of Paramount, but that was more than ten years later.

“Increase advocacy for minority communities across North America, Nick.”

Shirley Lansing instantly dismissed the idea of ​​stopping the loss in time, and told Nick Crowley: “We don’t have much time left. This weekend, it is related to whether the film can be released after those two big projects. Continue to stay in the theater with a larger screening scale, and we will not do anything that barely recovers the cost!”

Hearing the woman’s order, Paramount’s new distribution director nodded. “No problem, you don’t have to worry about the work of Xuanfa, it’s just…”

“You don’t have to worry about other things!”

Originally, in Shirley Lansing’s heart, she had basically given up on some of the arranged plans, but after adopting Nick Crowley’s idea, she decided to continue implementing it.

It is definitely not enough to just focus on the promotion of your own film. There is no six giants who will not fight back after being beaten. If you want “The Clash of Heaven and Earth” to stay in the theater market long enough, the two big projects that will be released next week will inevitably be. Only one is abandoned by the market.

The cake is so big, and three families eat it together, how can two families be divided into half? Moreover, in Shirley Lansing’s heart, she is not willing to share the cake with anyone! It’s just that the situation faced by “The Great Clash of Heaven and Earth” is far more complicated than the two people in the office thought.

Paramount’s response can be said to be quite fast. Its media changed the previous days and tried desperately to refute the clarification of the propaganda method. In an instant, it was like a unified tone. Reports have appeared in minority communities.

In a certain way, the effect was very gratifying. After the arrival of this weekend, a large number of African Americans entered the theater to buy tickets to watch the movie.

However, some of the media on the market still do not change their tone. From the Internet to reality, they are still reminding the public in all aspects that there is a “black” president in this film who is constantly making plays. The two public opinions seem to have become two camps for a while.

Time flies, the whole of Hollywood is staring at this farce, countless film companies and insiders are all waiting to see the box office results of “The Clash of Heaven and Earth”, but in the eyes of a few sober people, UU reading www.uukanshu. The tricks that com Paramount can deal with are at most limited hemostasis, and it is impossible to completely eliminate the impact.

In today’s theater market, the mainstream audience is not those ethnic minorities. Those African Americans may be able to play the icing on the cake, but it is too difficult to rely on them to help.

On Thursday, May 19, around 6:30 pm, a long red carpet was rolled out in front of the Hollywood Chinese Theater. More than ten meters away from the left side of the red carpet, the organizer specially built a huge awning to let those waiting celebrities avoid the sun still remaining in the sky.

Under the awning, Wayne was wearing a black slim fit suit. The only difference from usual was that the narrow tie was replaced by a relatively formal bow.

Compared with his usual low-key dress, Naomi Watts tonight is much more beautiful. The white evening dress-style short skirt just sets off the two long white and slender legs. There is not a single button in the whole dress, and it is completely sewn by the Chanel haute couture designer who was invited to the manor before departure.

The hair that is braided high seems to raise the figure invisibly. On the slender neck, a thin necklace hangs a huge diamond. Except for this necklace, there is no other jewelry on the whole body. It can be said that it will be carried out concisely. very thorough.

“Minorities, why are they called ethnic minorities? It’s because the base of those people is too small…”

With a chuckle at the corner of his mouth, Wayne threw a piece of “Premier” into the arms of the woman beside him, and looked up at both sides of the busy red carpet. His gaze only stayed for a few seconds, and then he immediately looked further afield. A dozen blocks away, a premiere of almost the same scale was about to begin.