Hollywood Hunter - Chapter 1534: : One plus one is greater than two

Reference 1534

When the time came to mid-September, North America’s autumn TV show opened, many popular projects have returned one after another, and some heavyweight new dramas have been launched.

Simon’s focus this fall is DHO’s two new dramas, “The Sopranos” and “House of Cards”.

The first is “The Sopranos”.

Here is the gangster drama that once had indelible credit for the rise of H wave in the late 1990s. This time it settled in DHO, and its broadcast time was September 15th.

As DHO’s first self-made drama attempt, it was the idea given by the big boss himself. The TV business department showed a very serious attitude, which was much more than the “Dragon Ba Bu” which was a little fanciful before.

Therefore, when it premiered during prime time on Wednesday, September 15, “The Sopranos” received an average of 6.25 million and a maximum of 6.71 million viewers.

The current total number of subscribers of DHO is 9.3 million. According to further investigation, the average number of subscribers per household is 2.6. In fact, this means that there is a total audience of 24 million in the United States.

For a new drama, it can win more than one-tenth of the total viewers’ viewership when it is launched. It can only be counted. In order to promote this new drama, and even further to promote DHO TV station, the cost is no longer considered by DHO.

In fact, the same is true.

In the coming year, although DHO’s various data have soared, the industry’s largest competitor, H wave, has to increase investment, but in fact, in the first year of DHO, financially, Because of the huge marketing and copyright procurement expenses, it is expected to usher in a loss of about 160 million US dollars.

160 million US dollars, for Daenerys Entertainment, it seems not much, but if it is put on other small TV stations, it will definitely not be a loss.

Not only that, Simon has set a goal for DHO. It is clear that the number of local subscribers is at least equal to the H wave. At the same time as the overseas expansion is initiated, this paid cable station will burn more money next year, with a loss of at least 200 million US dollars. It is considered to meet Simon’s requirements.

That’s right, it’s a hard loss!

In fact, compared to the billions of dollars in annual cash burn by the technology giants in Simon’s memory, the current investment of DHO is nothing at all.

The problem is that many people have never seen it in this era.

Therefore, we can only slander all kinds of belly.

If you want to follow up, even Warner’s side is just on the defensive right now and can’t afford it.

Of course, Simon didn’t spend money indiscriminately without a plan.

How much money is burned and what kind of performance data needs to be achieved are all planned in detail. If the team only knows how to burn money but fails to meet the performance standards, sorry, there is only one way to go.

Let’s talk about “The Sopranos”.

While the ratings of this gangster drama exceeded expectations, word-of-mouth did not disappoint.

In fact, this is what Simon values ​​most.

If the word of mouth of the new version of “The Sopranos” is smashed this time, it will not be able to reach the extent that it has been widely talked about word of mouth and even made many potential consumers subscribe to the H wave just to see this TV series, this project still cannot be considered a success. .

The fact is that because of sufficient investment, Martin Scorsese was invited to be the director of the first episode. The critics gave very positive comments on the first episode. According to Daenerys’ internal statistics, With a ten-point score, the comprehensive media score for the first episode of “The Sopranos” can reach 8.6 points.

Coupled with Daenerys’s contribution, the media’s hot discussion index has become the highest among all new fall series that have recently started broadcasting.

To put it bluntly, Daenerys is still strong enough in marketing resources.

When the time came on a new Wednesday and the second episode started, the highest viewership of “The Sopranos” broke through 7 million in one fell swoop, reaching 7.34 million, and the average viewership of a single episode also reached 6.79 million.

Obviously, the 13 episodes of the complete first season have been broadcast. This TV series, which has a very high reputation and popularity, has received an average of more than 7 million viewers. It is not a problem.

Immediately, on the second day of the second episode of “The Sopranos”, on Thursday, September 24, “House of Cards” started broadcasting.

This time, under Simon’s arrangement, the actor is still Kevin Spacey.

After all, the impression is too deep.

If it was ever, Kevin Spacey won the Oscar for Best Supporting Actor in 1996, and he would be considered a firm position in the movie circle, and he would certainly not easily appear in a TV series. This time, even if the acting skills were also recognized in the circle, “The Very Suspect” was dropped by the butterfly, so there was no Kevin Spacey’s best actor.

Simon even quietly suppressed a project, “American Beauty.”

This is a movie that pushed Kevin Spacey to the throne of an Oscar winner in 2000 after “The Very Suspect” in 1996.

Since such a movie that is both a hit and a very good reputation, since it has also broken through the butterfly effect and reappeared, of course Simon will not let it disappear completely. Moreover, he plans to give it to Spacey again, but the premise is that the other party will play the role with peace of mind. “House of Cards”, then, as long as he wants to return to the movie circle, Simon will take the initiative to provide convenience to the other party.

In the new version of “House of Cards”, although the setting of the hero and the heroine no longer mirrors the Clintons, the plot scale is as big as ever.

Not only that, the film’s plot also adopts an overhead model that is synchronized with the current time and space, but, of course, the Clintons are still slightly avoided. Anyway, Washington has absolutely no shortage of materials, not to mention that there are past materials that can be used.

In addition, the series also used the same method of breaking the fourth wall.

As a result, Simon was initially worried that this series would lead to dissatisfaction many years in advance. As a result, it was only the first episode that made people’s eyes shine and was amazing, plus the wonderful performance of Kevin Spacey, this TV series The word of mouth directly surpassed “The Sopranos” which started last week, and the 10-point comprehensive media score of the first episode reached 9.5 points of the classic level.

Moreover, although avoiding the current White House as much as possible, because the former protagonist composition is still used, just to distinguish, this time the heroine no longer has the political ambition that is too easy to associate with Hillary. I prefer the kind of John Kennedy’s wife Jacqueline Kennedy. I only hope to be a perfect politician’s wife, or even a perfect first lady. While having a dark side of her own, she also wants to accommodate her husband’s various dark side settings as much as possible. .

All in all, neither of them is a fuel-efficient lamp.

Simon also put his thoughts on the role and invited Shera Ward who had had a romantic affair with him at the beginning. Of course, the key is not the romantic affair, but Shera Ward’s temperament, which is just right for such a role. Because in “Desperate Housewives” which happened to be finished last year, Sheila Ward replaced the perfect housewife Bry Van Dijk, played by Maria Cross, in such a role.

And this time, the brand-new Mrs. Shimoki is a darker and more compelling “perfect housewife”.

Actually, as far as Simon knows, there are definitely a minority of politicians’ wives like Shimoki or Hillary Clinton in Washington, and this time, the brand-new Shimoki, created by Shera Ward. It is the most common majority in the politician circle, and Jacqueline Kennedy, who tolerates countless husbands and tries to maintain a perfect first lady image, is just the most well-known of these majority.

For example, the pair of Vice President Al Gore, whom Simon had just dealt with at the beginning of the month, is actually the case.

The current Gore couple is definitely a fairytale-like model of a Washington couple. Compared to the Clintons, who have a lot of troubles, Gore doesn’t even talk about scandals or even a scandal at all. However, in the past, when the presidential election failed several times, it probably confirmed that his political career was completely hopeless. This perfect couple quickly chose to divorce.

The public level is an irreconcilable contradiction and expresses that they still love each other.

However, according to the gossip that did not know the truth or not, the actual reason was that Mrs. Gore could no longer bear the affair between her husband and the office secretary.

All right.

All in all, compared to “The Sopranos”, both the media and the public seem to like “House of Cards” more.

Simon personally feels that this is probably because the White House scandal that has entangled the president and even the American media for several years at the beginning of the year has finally come to an end. The public is forgetful, so they forgot the wonderfulness of the past and began to think that this TV series is wonderful.

It is not difficult to imagine that if the Clinton scandal continues, this new drama may not arouse so much heated discussion. It may still be the same as before. The media ridiculed reality is more exciting than the story. In that case, the story naturally can only be pulled back. NS.

In short, whether it is “The Sopranos” or “House of Cards”, the two new dramas have achieved the expected success. The most direct benefit of the extensive discussion of social topics is that more and more users choose to subscribe. DHO.

Then, on September 25, the second day of “House of Cards”, and another Friday, the Westward Journey co-produced by China and the United States…Oh, sorry, it was on the scene. It is the expedition documentary “Mount Everest” co-produced by China and the United States. 139 IMAX screens in North America are fully opened.

A small-scale premiere was held in advance, and in the IMAX hall of Universal Studios, word of mouth was also lifted in advance.

For the world’s third-class skyscape, the feedback given by film critics is basically one word: shock.

In addition, the episode in the film, “Born as a Summer Flower”, unexpectedly became the finishing touch. Not only the full version of the song at the end, Simon also let the chanting of the song once called “Park Call” by fans throughout the 70-minute documentary, similar to “Titanic” to “My Heart Is Eternal” .

The remote sky plateau, the mysterious singing, is like hypnosis with a certain magical power. The two together perfectly achieve the effect that one plus one is far greater than two, and even the “Rolling Stone” magazine wrote an article specifically for this. Analyze and recommend the Chinese song “Summer Flowers” to fans, and even recommend the documentary “Mount Everest” to fans.

The comprehensive media score of this documentary has therefore reached a classic level of 9.1 points.

Mexico.

Inside the seaside manor of San Lucas.

In a blink of an eye, it was the weekend at the end of September, and Simon came here again to have fun, and, well, it was a themed weekend.

Jiang Hu Xia Nu theme weekend.

In the coming month, the opening of the autumn TV series, although the most attention is undoubtedly the two major DHO dramas, but at the same time, the “Dragon Babu”, which has been steadily played in the DHO late night theater, is definitely not so silent. interest.

After the initial broadcast, whether it is Simon or the DHO team, the expectation is that the performance of the show can maintain the average million-level ratings at the beginning of the broadcast, so that it can be very satisfying.

After all, compared to Spanish, Italian, or Portuguese, Chinese dramas are definitely the smallest one in the United States.

However, the fact is that “Tian Long Ba Bu” gave a rather unexpected result.

Just talk about the last two episodes on the evening of September 23. The highest ratings of the first season before the early morning of that night have exceeded 2 million, reaching 2.27 million viewers. This result, let alone late at night, even if it’s normal in DHO. The period of time can already be regarded as handy.

Not only that, in many film and television forums, the popularity of “Tian Long Ba Bu” even entered the top ten of the discussion list in September, which is comparable to many new fall series.

Of course, they still don’t like what they don’t like, but viewers who like this Chinese martial arts drama have expressed their strong willingness and hope that DHO can replay it, because many people regret not being able to watch the first few episodes, and become Fae of Blockbuster. The popularity of Book’s official homepage indicated that the DVD will be launched immediately after the episode is over, and a bunch of fans immediately flocked to the message board on the official website of Blockbuster. Roughly speaking, it’s okay to release it in advance, right?

As for Simon, because of the excellent performance of “Dragon Babu”, it is inevitable to watch a few more episodes in private.

So there is this theme weekend.