Hollywood Hunter - Chapter 1541: : Still have to be self-reliant

Chen Qing did not hide it, saying: “The boss is not interested in doing it anymore, because in Jin’s novels, he just likes “The Eight Dragons”. problem.”

Wu Shanlin smiled bitterly: “Mr. Chen, in fact, there is only one problem. If we can also participate in the overseas share, then there will be no obstacles to this project.”

Chen Qing shook her head and smiled: “This is not easy. For example, the DHO cable station does not even have advertisements. How to calculate the share? And the DVD channel. In the West, this is a very long operation. It is too troublesome to settle once every other time. What’s more, if you know something about Hollywood, you will know that the accounting there can easily achieve zero profit for any project, and I want to not share it with you. , That is, to slightly change the ledger.”

Mo Yiling said: “If it cannot be divided, according to the specifications of “Tianlong Ba Bu”, I think it is more reasonable for Daenerys to pay 10 million US dollars. If it is half and half, the possibility of loss on Jinshu is too Big.”

“It’s also doing risk control over there. The success of “Tian Long Ba Bu” is more like an accident. It is difficult to say whether the next one will be liked by American audiences,” Chen Qing said, smiling again, and then turned to Said: “However, the business is negotiated. I can’t say what conditions are offered over there. Jin Shu promised here, you can talk about it.”

Wu Shanlin knows: “What Mr. Chen meant is that he can do it?”

Chen Qing touched her bulging belly, and shrugged slightly: “You can talk to the U.S. side. Of course you can do it after you talk. If you don’t agree, you can’t know that you will continue to lose money. However, on the U.S. side, The boss’s DHO and Warner’s HBO are in fierce competition, and there are other TV stations. Since “Dragon Babu” is so successful this time, maybe they will also take action.”

Mo Yiling said: “So, if DHO disagrees, we can contact HBO?”

Chen Qing rolled her eyes: “Aunt Mo, I can’t agree on my business, and I can’t be a rival. I mean, even if we don’t do it, try not to let other American TV stations get involved.”

Everyone: “…”

Well, this is the character of a certain Nizi.

I just thought that maybe because of pregnancy or something, this girl suddenly became easier to talk.

After chatting a few more details, the two main things are settled. Chen Qing remembered one more thing and asked Wu Shanlin: “How are you doing with the genuine peripheral distribution project proposed by the boss?”

The last time I got advice from Simon, the Jinshu team started to push forward vigorously when it was still in North America.

The final release of the first batch of four films, “To Our Gone Youth”, “Love Call Transfer”, “Party A and Party B” and “Flash Girl”. In fact, I also want to bring in “Crouching Tiger, Hidden Dragon” and “Hero”, but the copyrights involved in these two projects are a bit more complicated. It is not good to trouble a big person to pay attention to this kind of small matter. Set aside.

Besides these four projects, in fact, only “Love Call” and “Party A and Party B” belong to Jinshu. The other two, “To Youth” and “Flash Girl”, are still in cooperation with China Film. Of course, China Film also has an audio-visual distribution department, but because of rampant piracy over the years, the related business has been tepid. After Jinshu contacted it, it was confirmed that it was someone’s suggestion, and China Film also released it happily.

Not only that, when he learned of Jinshu’s channel plan, President Han of China Film Group also spoke in person, bringing in some movie theaters that have nothing to do with the China Film Department and the Jinshu Academy line to jointly build a sales platform. There are no Western cinemas in China that are incompatible with the surrounding ones and can generate income. Of course, everyone is happy.

Therefore, in less than a month, the two giants of Jinshu and China Film have opened up special sales counters around Jinshu in more than 120 theaters in a large number of first- and second-tier cities across the country.

Of course, the funds are mainly allocated by Jinshu, after all, even China Film is poor.

Fortunately, large theaters already have counters selling popcorn and the like, and opening up an extra peripheral space does not require a big fight. Therefore, after all, the Jinshu side only spent 20 million yuan.

This is the case when Jinshu has taken the initiative to raise the standard of the sales counter.

It still involves consumer psychology.

If the counter is too ordinary, genuine consumers will inevitably feel that this is no different from the pirated speaker shops on the street, and the desire to consume will inevitably decrease. Therefore, an important requirement put forward by Jinshu is that the dedicated sales space should not be less than 20 square meters.

First of all, we must give people a feeling that the sales counter is relatively spacious and upscale.

If it fails to meet the requirements, then, regrettably.

This is also the reason why only more than 120 collaborators have been selected nationwide including Jinshu Cinema.

There are actually quite a lot of movie theaters in China today. Not to mention county-level cities, even many towns and villages often have very spacious large theaters left over from the collective era. However, because of the decline of the film industry, most of these theaters have been abandoned and changed to other ones. Even if they are still in operation, most of them often cannot get the first round of copies, but if all of them add up, it is definitely a lot.

In addition, in addition to the cinema channel, Jinshu has also reached cooperation with several e-commerce platforms that are currently booming in China, such as the World Mall, and opened its own Jinshu flagship store on each platform. However, there are several flagship stores. , The operation team is still its own, and its coverage is limited to the two major cities of Beijing and Shanghai and their surroundings.

In addition to channels, the more important thing is of course the product itself.

In accordance with Simon’s proposal, Jinshu specially set up a peripheral product design team. In the past month, it only bought various film and television peripheral products from Europe and the United States as a reference, and spent hundreds of thousands of yuan.

The effect of imitating and referencing is very good. The various finished products made are not only here, but some are sent to the United States. They all expressed quite affirmation.

In the end, the original copies of the four films were released on October 1st.

A large-scale campaign has been carried out in advance. Jinshu and China Film Group have joined forces to attract hundreds of well-known domestic film and television practitioners, and call on the public to support the original version. CCTV is still in its multiple programs including “News Network”. Reports on this incident, coupled with the extensive foreshadowing of various channels such as newspapers and the Internet, are well known to everyone.

At this time, Chen Qing asked again, Wu Shanlin also came to the spirit, and said: “The specific data, we can’t give the exact data every week like Hollywood, but for the first ten days, we roughly counted the two days. After a while, the total sales of the four movies are about 460,000 sets. Among them, “To Youth” is the most popular, accounting for 270,000 sets. This shows that it is very important for a movie to be distributed as soon as possible after the theater’s online screening. , About 15 million.”

After Wu Shanlin finished speaking, everyone including Chen Qing couldn’t help thinking.

This is indeed a very eye-catching number.

15 million flows are created in ten days. If it is maintained, there will be 45 million in a month, which is less than 400 million to 500 million in a year.

This is just the Jinshu family.

What’s more, there are only four movies.

The original audio-visual products issued by other major state-owned studios were affected by the official joint appeal to support the original version and large-scale marketing. All together, the sales volume should not be a problem with the Jinshu.

The combination of the two is the annual income of 1 billion yuan.

If this performance can be maintained, compared to the level where the entire industry was almost dispensable by the original impact, it is equivalent to half of the current domestic annual box office revenue, which is already very impressive, at least it can also make all movies The company has one more source of revenue.

Of course, just think about it.

Because the industry is too hip, there are currently no specific statistics, and no one knows how much.

On Jinshu’s side, the focus is still to pay attention to its own platform. As for other things, I really can’t expect too much. To put it a bit damning, don’t do it too well because of jealousy, it’s enough to jump out and drag your legs back.

Chen Qing roughly calculated it and was very satisfied. However, she quickly noticed a problem: “460,000 sets were sold, and the income was only 15 million, which is slightly more than 30 yuan on average. In other words, most people still buy Basic version, right?”

Jin Shu has prepared five sets for each of the four movies.

The cheapest is 19 yuan, a two-disc VCD basic version, and it is delivered in a plastic packaging box that is worth collecting and a random signed poster. There is also a movie-themed ballpoint pen that can be packed in the box. The production cost is more than 1 yuan, which is more than the market. The ballpoint pens with retail prices of only a few cents are much more exquisite. They are still movie-themed. They are randomly engraved with movie lines or protagonist portraits. They are very handy small objects. If they are retail, they can’t be bought for two dollars.

Next, go up in turn, the highest is 99 yuan iron box set, in addition to movie discs and soundtracks, there are also character dolls, T-shirts and other peripherals. In short, although the price is as high as 99 yuan, but because the first batch of production is very small, it is actually the best value for money. Jinshu does not make any money at all. Probably 20% of the gross profit that can be squeezed out is all given up. channel.

Even if the sales volume gradually increases in the future and the average cost decreases, according to someone’s customized strategy, these top-level versions will still not make money. They are the kind of branding to make money.

In contrast, it is the basic version. Even if it is carefully made, the gross profit can still reach about 40%, and the brocade book and the channel each account for half. However, even if some funds are recovered, according to the established strategy, they will all be scattered in the next few years to cultivate the market.

Chen Qing discovered this problem, Wu Shanlin did not deny it, smiled and explained the key points, and finally said: “The hardcover version has a small sales ratio, which is actually good for us. Recently, everyone has also reacted to these expensive hardcover versions. , Similar to being responsible for building a brand, the basic version below 50 yuan is the main force for the volume, after all, the current domestic consumer power is like this.”

After listening to Wu Shanlin’s explanation, Chen Qing nodded with a smile, obviously satisfied, and said, “If you have other questions, you can find me.”

Wu Shanlin said: “Now there is a problem, Mr. Chen, we still have too few copyrights.”

Chen Qing curled up her lips: “I have no choice but to increase the production output by yourself. After all, Jinshu is not qualified to introduce foreign language films. It will probably not be possible for a long time in the future. Well, say. From the Hong Kong side, you can try it. The last time the policy, Hong Kong films enjoy the same status as mainland films, but they need to cooperate with mainland distributors. This happens to be the advantage of Jinshu.”

Wu Shanlin nodded and shook his head: “I know that it doesn’t work well. You know the scale of Hong Kong movies, Mr. Chen. Not many have passed the review. Moreover, Hong Kong movies have declined in recent years, and there are no good movies. How much, plus piracy…”

Having said that, Wu Shanlin shook his head again.

Chen Qing shrugged: “In this way, Jin Shu still has to rely on her own efforts.”

Everyone smiled bitterly together.

At the moment, things can only be so.