Hollywood Hunter - Chapter 1560: : Closing week

Countless people are looking forward to welcoming the millennium, when the last full box office turnover in 1999 is over. From December 24 to December 30, the North American film market will be a single week because the opening Friday is Christmas Eve for family reunion in the West. The box office volume has shrunk to a certain extent, but it still exceeds 200 million US dollars.

The first is “Game of the Brave 2”, which has successfully re-elected.

The next week after the release, due to the lack of fierce competition this week, “Game of the Brave 2” fell well at 36%, and then received 52.26 million U.S. dollars, and the cumulative box office reached 133.92 million U.S. dollars.

Judging from this trend, it is not a problem for the film to reach a local box office volume of 200 million close to the first, but it has not broken through.

However, neither Warner nor Daenerys are dissatisfied. After all, the surrounding “Game of the Brave” series sells far less than other super popular IPs, but they are also very impressive.

The second place is “Chicago” which is surprising and not so surprising.

After winning 7 nominations for the Golden Globe Awards last week, it received an excellent comprehensive media rating of 8.6 points. Coupled with Daenerys Entertainment’s spare no effort in publicity, all parties predict that the film’s first week of box office will be very good. Daenerys Entertainment did not even carry out a small-scale screening, and directly spread out on a large scale with 2,739 screens, which is obviously full of confidence in the film.

The movie did not disappoint, with a box office of 49.76 million US dollars in the first seven days of the week.

So it was expected.

Unexpectedly, everyone did not expect that the public’s enthusiasm for this old-school Broadway-style musical could be so high. You know, the painting was opened for seven days for 49.76 million US dollars, but the equivalent of 18,100 US dollars of super-high-end museums. It is too high.

Under this kind of start, and considering that the film is clearly heading for the long-term trend of the awards season, it is not impossible for the local box office to rush for 200 million US dollars.

Immediately afterwards, the still-popular “Lord of the Rings: Fellowship of the Ring” ranked third.

In the third week of its release, the box office drop of “The Lord of the Rings: The Fellowship of the Ring” remained well at 31%, which is also in the range of about 30%, and it closed at 46.67 million US dollars. The cumulative box office officially exceeded 200 million, reaching 205.69 million. Dollar.

It broke through 200 million box office in three weeks. Obviously, this “Lord of the Rings” first installment is no longer a problem with 300 million domestically. Unfortunately, just like “Steel Bones 2,” I want a higher 400 million, and there is little hope.

Further on, the fourth place is Disney’s “Magic Pokemon”.

The next week it was released, it was very in line with the Christmas atmosphere. “Magic Elf” dropped only% in a single week, and collected 30.94 million US dollars. The cumulative box office reached 70.11 million US dollars. It unexpectedly showed the hope of breaking 100 million yuan. A Christmas surprise from Wangdi was surprising.

Also surprising is the fifth place “Alien 3”.

After earning a much higher US$46.39 million in the first week than “Magic Pokemon”, this B-class sci-fi film plunged 51% the next week, and the box office fell directly to US$22.73 million, with a total box office of US$69.12 million.

Although it is similar to “Magic Pokemon”, it is a little questionable whether it will be able to receive another 30 million in the future with such a trend.

It’s a pity, but because the team didn’t have high expectations for the theater performance of “Alien 3” from the beginning, even if it can’t break 100 million, more than 90 million is definitely not a problem at the local box office, which has already made people very satisfied.

The fifth place is “Steel 2”.

The heaviest DC movie universe blockbuster at the end of the year had a 31% decline in the week from December 24 to December 30, and another $11.9 million. The cumulative box office successfully exceeded the 300 million threshold, reaching $306.91 million.

Taking into account that next week will fall within the 10 million range, the market potential of up to 20 to 30 million US dollars, the final local box office volume of “Steel 2” is expected to be around 330 million US dollars.

The total production and publicity cost of 240 million US dollars, the local box office of 330 million US dollars, according to the 60% higher share ratio that the DC movie universe project can obtain from the theater chain, it is estimated that the local area will recover about 200 million US dollars, including the recent advancement. Breaking through the 300 million box office overseas market, this movie has already begun to make a profit.

The local failure to break 400 million still makes Warner feel quite regretful that it can’t compete with the several super projects led by Daenerys.

However, in the final analysis, it is not that “Steel Bones 2” has no potential to hit 400 million, or that the market is too crowded.

In addition to the top five, followed by “Cars General Mobilization”, ranked sixth.

In the 7th week of its release, “Racing Cars” unexpectedly received a small 3% reversal due to Christmas, and then collected 10.23 million US dollars. The cumulative box office reached 178.32 million US dollars, which was 200 million short of 20 million. The threshold, the next step is very easy.

In addition, Paramount and DreamWorks, which was released at the same time as “Chicago” last week, produced the science fiction film “Galactic Adventure”, which cost the same US$45 million as “Chicago.” “Chicago” didn’t reach a fraction, and ended in a disastrous defeat.

As for the others, they are already within the range of tens of millions of dollars, so there is no need to go into details.

On December 31, New Year’s Day is approaching, and the week of 2000 is about to enter. Except for a few small films that tried to hit the awards season but did not even splash, the North American film market is still a lot of old films competing with each other.

However, outside of North America, China and South Korea, there are four films that can fall into Simon’s eyeliner.

In China, on the same day, two short films were released simultaneously, one is “Tong Tianpu” produced by Jinshu, the debut of Mongolian directors, a small cost of 5 million yuan of martial arts, and the other is Ren Jingxi Huanzhu Film and Television The “Wormhole” produced by the company was specially watched by Simon when he went to China last time. The cost of 2 million yuan was lower and it was released under the brand of Jinshu.

Because the internal and media screenings of the two films are very good, and it is the same batch of two new directors who have gone to Hollywood to study and exchange with Cao Jingchu, who has emerged in the summer file with “To Youth”. The two parties of Zhuhai Film and Television launched the two films together, and they also brought Cao Jingchu to promote together, and put forward an ambitious propaganda slogan of “new millennium, new generation”, to the effect that we hope that everyone will work together to promote Chinese films. revival.

Of course, the film and television companies are working hard to make movies, and the direction of the public’s efforts is naturally to buy tickets to support.

It was still the sorrow of an unscrupulous big boss. Both Jinshu and Huanzhu Film and Television also counted the capital this time, and invested a full 20 million in publicity expenses for the two small films, which is close to the production costs of the two films. The triple level.

When Ren Jingxi first came up with this plan, even within Jinshu, some executives felt that it was too exaggerated.

In the end, it was obvious that a certain girl pulled the tiger’s skin and passed anyway.

However, this matter is no longer suitable for publicity, unlike later, the film and television company can’t wait to spend a dime to blow a million. After all, you only invested 7 million in the two films, and the publicity was smashed by 2,000. Ten thousand, what’s the matter, putting the cart before the horse?

In short, the public has only seen the overwhelming propaganda activities of the ‘new millennium, new generation’.

In addition to the two films, Cao Jingchu, who became famous with “To Youth”, and another director Xu, who has completed the seven-episode documentary series “Dead Martial Arts” and is preparing to edit into a 120-minute movie version, will first come to Hollywood to try the water. Pulled in together.

By the way, it can be regarded as another large-scale brand promotion for Jinshu and Huanzhu Film and Television.

Not only that, this time as long as the market performance of the two films is up to the standard, even if it is not a big seller, it will definitely not lose money.

Because Simon has revealed that he hopes that the two newcomers who have directed “Tong Tianpu” and “Wormhole” will each be responsible for the next blockbuster. The Mongolian director’s “Painted Skin” has been confirmed in advance, and the latter “Wormhole” “Director Jing Zong, Simon also had an idea last time. According to the funny style of “Wormhole”, I hope the other party can be responsible for “Detective Chinatown”.

Therefore, in any case, the 20 million yuan publicity fee this time will not be spent in vain.

Then there is South Korea, the first US version of “Girl’s High School Ghost Story”, and South Korea’s “Girl’s High School Ghost Story 2”, which was released on the same day on December 31.

Because of the popularity of the American version of “Girls’ High Story” in North America, coupled with the deliberately created atmosphere of the two films facing each other, it became the two most watched films on the New Year’s Day in South Korea.