Hong Kong Stubborn - Chapter 128
“Sweet Honey” was finalized on August 17, and it was a little time wasting to go to the United States to set the scene.
Without the supervision of Bian Sicong, the production budget of “Sweet Honey” reached 3.5 million Hong Kong dollars, which is a mid-range level for a love literary film. Zhang Manyu and Wu Qianlian asked for very low pay, and they were apologetic to Luo Junyan.
Entering August, the Hong Kong Film Market has once again become the leading role of Brother Long, and the momentum of “Fire Thunder” is unstoppable.
Luo Junyan slowed down the speed of post-production. This year, Long Ge is so prosperous, “Sweet Honey” plans to wait until “Thunderbolt” is drawn before going to theaters to avoid its edge.
On September 2, the production of “Sweet Honey” was completed.
The pre-heating promotion will start on September 16, and the film is scheduled to premiere on September 28. At this point in time, it happens that “Thunderbolt”, “Moon Stars”, and “Die Hard 3” are drawn at the same time, and “Sweet Honey” will take over “Die Hard 3”.
“Return to the Soul Night” starring Zhou Xingchi has been finished, with a box office of only 16.28 million Hong Kong dollars, and his personal remuneration is 10 million Hong Kong dollars. It is impossible for the production company not to lose money. The box office situation of “Moon Stars”, also starring Brother Xingge, is quite good.
The thing is so wonderful, it seems that Stephen Chow will not be able to make a big-selling film without Yongsheng. In fact, various production companies have different understandings of their individual performance styles. Nonsense is not out of order, and a slight deviation may make a horrible movie. This scale is very difficult to control. It can be said that Yongsheng has done quite well.
Under the front and back attack of “Thunderbolt” and “Various Stars”, the box office of many films is not very satisfactory. “Adventure” at the box office of 14.83 million Hong Kong dollars, “Midnight Singing” at the box office of 13.28 million Hong Kong dollars, “Gambling Saint 2 Street Gambling Saint” at the box office of 13.11 million Hong Kong dollars, “Die Hard” at the box office of 11.4 million Hong Kong dollars, and “The Salvation Club” at the box office of 1020 Ten thousand Hong Kong dollars, “I Want to Live” 8.08 million Hong Kong dollars.
The lineup of these films is not bad, but they just can’t sell high box office, all can only swing in the midstream. However, this year’s theaters rely on these mid-tier box offices to make a profit. If any one wants to pursue a performance of 30 to 40 million yuan, it will definitely suffer a huge loss.
The most ironic thing is that the irony of Long Ge’s “Die Hardy” was beaten all over the floor by Long Ge to find teeth. In this two-lane film, the total box office of 11.4 million Hong Kong dollars was won by Oriental Snow Country Cinemas at 7.82 million. The teeth of Xinbao Cinemas were also smashed, and the ratio between the two parties was too wide.
On September 16, the publicity work of “Sweet Honey” was launched.
In addition to the theme of commemorating Teresa Teng, the news of Luo Junyan’s decision to leave the Hong Kong film scene is also officially released. Under this circumstance, no one questioned the sudden death of Luo Junyan’s consumption of Teresa Teng, and the media reported on the unusual relationship between Luo Junyan and Teresa Teng.
After the brother heard the news, he called Luo Junyan and asked him to go to Hollywood, USA to meet him. Although Luo Junyan decided to leave the Xiangjiang movie world for the time being, there were still a lot of things to do. At this time, I really envied Fa Ge, who was like a lone ranger.
On September 27th, the three annual blockbuster films were the same as Sunset Painting, and the 95 summer file officially ended.
The final box office of “Fire Thunder” was 45.67 million Hong Kong dollars. The two films of Long Ge made the box office of Jiahe Cinemas more than 100 million Hong Kong dollars. . But if you count the mid-tier box office movies, the performance of the Oriental Snow Country Cinemas in this period is not lagging behind.
On September 28, “Sweet Honey” premiered at Oriental Snow Country Cinema. In this period, the Oriental Snow Country Cinemas line only screened one movie “Sweet Honey”, which can be said to have contracted all the theaters and screenings.
On the same day, Liu Qingyun and Wu Qianlian starred in “Birthday Worship”, which was screened on Xinbao Cinema.
In October, the Xiangjiang film market belonged to the generation of singer Teresa Teng and the farewell performer Luo Junyan. This small-cost love literary film broke out with a huge market appeal. The only “Dad Guys Praying for Birthday” that staggered to follow had an attendance rate of less than 70%, and none of the other films released in the same period had a box office of more than 5 million.
The Snow Knight Film Distribution Company has been operating very early in the foreign market. When “Sweet Honey” was released in the foreign market in October, Long Ge’s new film this year was still negotiating the box office share of the foreign theaters.
Jiahe wants to reduce the proportion of box office in other market theaters by 5 points according to Xiangjiang’s standards. After all, the cost of Long Ge to make movies is too high. Since the beginning of this year, Hollywood films have become popular in other Asian markets, and the demand for Hong Kong’s local productions has dropped significantly. If you don’t fight for the big-selling films, other films will not even have the chance to be released in other markets.
This is no longer a question of earning more and earning less, but a question of survival. Once the market in other cities is lost, how can the small size of the Xiangjiang film market be able to afford the supply of hundreds of new films every year?
The current situation is that many production companies voluntarily approached the Snow Knights Distribution Company to hand over the films to Hu Xin, and even lowered the conditions to send them to other cities for agency distribution rights, all of which were rejected by Hu Xin.
The demand in the foreign market has shrunk too severely, and the box office of Xiangjiang films in the foreign market has dropped rapidly. The risk has already been put on the table, and it will never be back to the time when the agency was released to the foreign market less than two years ago to make a lot of money.
At this moment, it is not to say that it is making money. It is impossible for the Hong Kong local production company to recoup the capital from the foreign market. Basically, the amount of loss in the local market is really the amount of loss. The DVD copyright of the film can’t be sold at a high price, and it can only make up for the shortfall of 10 or 20%, because pirated DVDs will appear in large numbers at the beginning of the film.
Luo Junyan invested 5 million Hong Kong dollars in the promotion of “Sweet Honey” in other cities, and once again personally traveled around the country, issuing a farewell declaration to many fans. Even Maggie Cheung and Wu Qianlian took a few days to go to Taiwan to promote with him. Wu Qianlian is still very popular in Taiwan.
The cost of publicity far exceeds the cost of production, and now only Luo Junyan can do it, but this has something to do with his intention to stop filming for a while, and he always waved his hands to say goodbye to the fans.
On October 30th, “Dad Guys Praying for Birthday” was finished, and the final box office was 13.78 million Hong Kong dollars. After the film was released, the Xiangjiang film market was dominated by “Sweet Honey”, and the films that the distribution company looked forward to were postponed until mid-to-late November. The remaining ones that were released on schedule became cannon fodder.
Many film companies are thankful that “Sweet Honey” was not released on Christmas. But everything has to be viewed from two sides. If “Sweet Honey” is put in the Christmas stall to compete, it may not be able to form such a hot momentum.
In mid-November, Luo Junyan returned to Xiangjiang, and the 5 million Hong Kong dollar promotional expenses were completely spent. The total cost of “Sweet Honey” is 8.8 million Hong Kong dollars, of which the production cost is less than 4 million Hong Kong dollars. The ratio of production and publicity costs can be regarded as a record for local production.
“Yu Yuan” has been cleaned up, and the products of luxury brands have been withdrawn after the inventory has been completed. Luo Junyan’s family officially moved to the “Yu Yuan”. The study room can be a separate villa, and the gym can be a separate villa. The painting by Qi Baishi that Luo Junyan gave to sister army also moved into the new home.
In 1995, there was a double bull market in the Xiangjiang stock market and the real estate market. Property prices have risen in a hurry, especially the rare top-floor mansion in Yangming Villa. The price has risen by at least 7 times compared with the time when the army sister started. If it weren’t for the army sister who was worried about Luo Junyan seeing things and thinking about people, she would really not be willing to sell that luxury house.
Sister Army solicited Kuang Meiyun’s opinion and consulted the price of listing. Kwong Meiyun suggested that she wait, even if she buys again next year, the price will rise a lot.
Therefore, sister army decided to release it after the Spring Festival in 1996. Through this phone call, sister army learned that Kwong Meiyun will get married early next year and that the groom is Lu Liangwei whom everyone knows. This is the best news in the near future.
The old house in Mongkok Garden was quickly sold, and Cheng Cheng’s set was also sold at the same price of HK$5.8 million after tax. This price is equivalent to nearly 60,000 Hong Kong dollars per square meter. The Hong Kong property market is really crazy. No wonder Luo Zhaohui can be worth more than 2 billion Hong Kong dollars in a short period of time.
Towards the end of the year, Luo Junyan still has two important things to do. The first is the public auction of the Snowman Times Building, and the second is to find a buyer for the Oriental Snow Country Cinema. Now those political and business celebrities can tolerate it. After 97 returns, they may not need to talk to Luo Junyan. The meaning of “Yuan” is not for sale. Otherwise, Luo Junyan really does not intend to leave a fixed industry in Xiangjiang.
At present, there are more than 190 million Hong Kong dollars in cash in the private account of Luo Junyan and his wife, and they need to be converted into U.S. dollars and transferred overseas in 1996. Luo Junyan now regrets that he had saved the three-year term at the beginning, otherwise he would move away together. No matter how overestimated the character and quality of the political and business celebrities like Xiangjiang, no good conclusion can be drawn.
Before starting the public auction of Snowman Times Building, Luo Junyan met with Li Jiaxin in private. Liu Luanxiong must have connected real estate developers from all over the world, and public auctions cannot bid high prices, so he needs to ask Li Jiaxin to deal with Luo Zhaohui.
Luo Zhaohui is swelling so much now that he will no longer allow Liu Luanxiong to dictate, he only needs to work a little behind his back to ensure that he can stimulate his potential ambitions.
Li Jiaxin can provoke Luo Zhaohui, but she needs benefits. Luo Junyan did not promise to give her money, but promised to owe her a favor, as long as he could do it in the future, he would definitely help her once.
Li Jiaxin considered carefully for a while, and agreed to Luo Junyan’s exchange terms.
Li Jiaxin is not stupid, how much benefit fee can he charge at a time? Ten million Hong Kong dollars will end. However, Luo Junyan’s feelings are different, which may be related to her future future, and even her wealth and life.
Luo Junyan waited for Li Jiaxin and Luo Zhaohui for a short time before starting the official public auction of the Snowman Times Building.
On November 20, when Liu Luanxiong thought he was sure of winning, after repeated bidding, Luo Zhaohui took the top spot with an after-tax price of HK$1.25 billion. Liu Luanxiong walked away on the spot, and the two were completely turned against each other.
Luo Junyan moved the company out of the Snowman Times Building the next day and rented an office space of less than half a floor in Tai O, with an annual rent of only 2.1 million Hong Kong dollars.
After Snowman Times Media sold the magazine, there were very few employees left in the entire company. Snow Knight Publishing Company also laid off some employees. Snowman Century Entertainment has always been sparsely populated. XJ International Entertainment Media is mainly administrative staff, and Oriental Snow Country Pictures Investment When the company moved to a theater in Central, there was basically no need for much office space.
On November 25th, Army sister and Luo Junyan invited Huang Baiming to meet with the boss of Oriental Film Company and proposed to clear the shares of Oriental Snow Country Cinemas.
This can be regarded as a major news. Of course, after Luo Junyan sold the Snowman Times Building, people in the circle speculated that Luo Junyan planned to withdraw from Xiangjiang, but the entire sale of high-quality cinema assets was too sudden.
The Oriental Film Company did not make a statement on the spot. Immediately after the news spread, Jiahe began to send people to contact Luo Junyan and his wife.
Golden Harvest Entertainment is a listed company and can raise funds on the stock market to purchase shares in the hands of Luo Junyan and his sister Luo Meizi. Compared with the old-fashioned theaters, the 17 theaters of the Oriental Snow Country Cinemas are still quite attractive to film companies. If they are operated properly, they will drive the stock price upward.
Yongsheng also sent someone to approach Luo Junyan, expressing his willingness to purchase shares at a high price. China Star Group, which Yongsheng belongs to, went public early, and the willingness to win a cinema chain with an annual profit of more than 100 million yuan is very strong. After all, this is something that can easily raise money from the stock market.
Even the shareholder Anle Pictures of Broadway Cinemas has begun to ask people to contact Luo Junyan. The Broadway theaters are dominated by the business of showing foreign films. Although the Snow Knights distribution company has robbed a lot of sales in the past two years, Hollywood movies are on the rise. Therefore, the Broadway theaters are currently living comfortably.
At this time, Oriental Film Company can’t sit still. No one wants to go public for financing at this stage. If the theater is taken away by others, Oriental Film Company will not plan to list on the main board within 5 years. Huang Baiming offered 550 million Hong Kong dollars on behalf of Oriental Film Company to acquire 70% of the theater shares held by Luo Junyan and his wife and Luo Meizi.
Sister Army tends to sell shares to Oriental Film Company. After all, we have been happy after working together for so long. But this price is really unacceptable. At present, the funds in the company’s account exceed 250 million Hong Kong dollars. Box office revenue plus the sale of snacks, cold drinks and star peripheral products, this year’s pre-tax income is as high as 183.7 million Hong Kong dollars.
And this unpainted “Sweet Honey” and the most important Christmas schedule?
It is a certainty that the net profit of the Oriental Snow Country Cinema will exceed 100 million Hong Kong dollars this year, and it may reach a new high in net profit. This year was able to achieve such a good result. Thanks to the army sister’s decisive reduction in the share of theater box office shares, a number of mid-stream box office movies chose to be shown online in Oriental Snow Country Theater. In addition, the price of movie tickets and the price of snacks and beverages have been increased. Additional revenue increase.
Of course, Huang Baiming knows that this is likely to be a short-lived performance, but no one can say what will happen to the movie market next year. The revenue increase data is actually in front of him.
Oriental Film Company may not admit the persuasiveness of this financial statement, but Jiahe and Yongsheng will certainly admit it. Show it to small and medium shareholders, as long as the news of the acquisition comes out, the stock price will definitely rise, so why bother to pay more for the acquisition.