I Can Make Money by Watching Videos - Chapter 781
Pricing power is really important. It’s like a grain dealer driving a truck to the countryside to collect grain, entering the house to take a look at the grain, check the moisture content, look at the grain’s color, fullness, and glossiness of the rice grains after shelling, etc. Wait, and then tell the farmer that I can pay 128 yuan a hundred catties for this grain, can you sell it? This is the pricing power, and the pricing power is in the hands of the grain purchasers.
Because it is a buyer’s market at this time, there are not many middlemen who buy grain, and there are many farmers who sell grain. Farmers all need to sell grain for money. Therefore, the pricing power is not determined by the farmers, but the grain purchasers. Calculate.
The farmer feels that the market is short of grain, and the price of grain may rise after a period of time, so he thinks that the price is low, so he can not sell it; of course, the farmer is short of money, regardless of the future market price of grain, he wants to sell the grain in the near future Realize it, and get the money in your hands to feel at ease.
The higher-level trading market is the transactions between intermediate purchasers and major, medium and small rice mills, and small grain and oil companies. The higher-level market is the transactions between large grain middlemen and large inter-provincial, municipal, and state-owned grain and oil groups.
Grain purchase middlemen must sell the grain collected from farmers to various large, medium and small rice mills, food factories, and small grain and oil companies. Large grain middlemen must also sell grain to large grain and oil groups to make profits.
However, there are not many objects they can choose to trade. The pricing power is in the hands of the large grain and oil groups. They will determine how much grain they need to purchase and at what price in accordance with market demand and guidance from the price department, as well as their own warehouse reserves. Make an acquisition.
Of course, the purchase price can be changed. There must be a difference in the purchase price of grains of different quality. If a large grain and oil group does not purchase much grain at a purchase price of 130 yuan per hundred jin within a period of time, they will increase it. Purchase at an appropriate price until the target of the acquisition task is completed.
Feitian Technology Aviation Materials Manufacturing Company has a great say in the ilmenite ore trading market, especially at this time, because the company purchases the largest amount of ilmenite ore on a global scale, accounting for the global transaction. 50% of the market.
However, the pricing power of the ilmenite trading market has always been controlled by major mining companies. After all, Feitian Technology Aviation Materials Manufacturing Company was established for too short a time, and the demand is increasing, but the world’s annual production of ilmenite ore is limited. Yes, so the major mining companies have the right to fix the price. They decide the export price of ore. Even some international foreign trade intermediaries can only determine the spot transaction price based on the export price of these mining companies.
This is also the reason why Tang Xiaochuan instructed Wan Quanzhong to take over the pricing power anyway this time. Mastering the pricing power also means mastering the right to speak in the trading market. Otherwise, the import of raw materials will always be choked by these foreign mining companies. , Too uncomfortable!
If it were two years earlier, Tang Xiaochuan would not have the confidence to grab the pricing power from these foreign mining companies, because at that time the mining volume of those mining companies was far less than it is now, and Feitian Technology would not purchase titanium from these mining companies. They don’t care about iron ore.
But now it’s different. In the past two years, Feitian Technology’s demand for ilmenite ore has soared, which has also allowed these mining companies to rapidly expand their mining scale and increase the number of workers several times, as well as several times the number of mining, testing, and screening. ,Transportation Equipment.
This time, Feitian Technology suspended the procurement of ilmenite ore from these foreign mining companies for more than two months. In just two months, these foreign mining companies had overcapacity several times, and the large backlog of ore could not be sold, but the employees However, the wages of the mining companies cannot be stopped, and equipment damages are also included. Performance is also plummeting. Coupled with the sharp drop in stock prices, the senior executives of these mining companies can’t breathe.
Therefore, it used to be a seller’s market, but now it has become a buyer’s market. Tang Xiaochuan has the confidence to grab the pricing power. He can look up and tell the major overseas mining companies how much your ore will be purchased per ton. Do you sell it? Not for sale? Then you keep it for the New Year, we are not rare.
Of course, it is impossible for these mining companies to keep the ore in the warehouse for the New Year. If the ore is not sold, it will be of no use. Salary is the only way to distribute dividends to shareholders.
Now for Moben Mining Group, as long as they can once again open up the Chinese market and sell ilmenite ore to Feitian Technology, they will have no bottom line, but they must not let Feitian Technology choose. The interest they should strive for is still To fight, so negotiations must be pretentious.
The two parties once again sat at the negotiating table, and Moben Mining Group gave their own quotations and promises they could make.
“Mr. Wan, you are asking us to pay a deposit of 200 million yuan, this is absolutely impossible for us to accept!”
Wan Quanzhong stood up immediately, “Mr. Morris, in this case, then there is nothing to discuss between us. If you violate the contract again in the future and unilaterally restrict exports, who will bear the losses caused to us? So we would rather not purchase. Your ore, and choose to cooperate with other mining groups!”
“Wait, Mr. Wan, is there really no need to talk about this? Even if we agree, the deposit you require is too high, right?”
Wan Quanzhong shook his head: “I don’t think it is high. Based on our purchase volume, the two hundred million yuan is only a one-month purchase amount. In fact, according to the guidance of our group headquarters, you are required to pay a three-month purchase amount deposit. I persuaded the group headquarters to reduce the deposit to 200 million yuan!”
Morris discussed with the two assistants in a low voice, and then said to Wan Quanzhong: “Mr. Wan, do you think this will work? We pledge one month’s ore payment, which means that we will not receive payment for the goods shipped this month. , Wait until next month after the ore is shipped, you will pay for this month’s goods, and we will follow this convention in the future!”
Wan Quanzhong considered it for a while, and discussed with the senior executives sent by the group headquarters, and finally agreed to Morris’ proposal.
On the surface, there is not much difference between asking Moben Mining to put out 200 million yuan as a deposit and collateral for a month’s payment, but this is a lot less pressure on Moben Mining. After all, it is necessary to take 200 million yuan as a deposit. Gold, silver and silver are taken out, and Moben Mining uses a one-month ore payment as collateral, and the financial pressure is much less. This can also explain to shareholders and the majority of investors, and it looks better on face.
Morris added: “Regarding the second article, your company said that the price of the ore is set by you. Please forgive us for not agreeing to this. How can the buyer make the bid? The seller must be the seller!”
Wan Quanzhong is serious, “The export price of ore must be set by us, you can not agree, we can choose more than one seller of your company!”
Morris fought again: “We are more inclined to determine the price after a joint negotiation between us. What do you think?”
Wan Quanzhong waved his hand: “This is not to be discussed. The price must be determined by us. You can not sell it. This is not a compulsory sale. Since it is a market transaction, it must of course be carried out on a voluntary basis!”
“But you have to lower the price to 20% of the original average price from the beginning. No one can accept this!” Morris argued for reasons.
Wan Quanzhong said: “Don’t you think that the current spot trading prices and futures prices are a bit high? This price is yours!”