Legend of Xiangjiang Tycoon - Chapter 515

In 1948, at the end of World War II, Electrolux production returned to normal, with products including electric motors, vacuum cleaners, refrigerators, food processors, ship engines, industrial washing machines, and many others.

In 1950, started producing floor polishers and vacuum cleaners in Sao Paulo, Brazil.

In 1956, the first box freezer and the first compression refrigerator were produced. Group sales have exceeded SEK 500 million.

In 1962, Electrolux took over and became a major manufacturer of compression refrigerators and freezers.

In 1965, the Group’s total sales reached SEK 1 billion. Set up a stove factory in the city.

In the early 1970s, Electrolux Group was still developing and expanding through acquisitions, and its production scope was also expanding, producing environmentally friendly products, vacuum systems for vehicles, and compressors for sewage machinery; Fields such as material handling and agricultural tools stabilized its importance.

In 1973, Facit, which produced office typewriters, was acquired, and at the same time, it began to produce kitchen and bathroom cabinets. The following year, Electrolux acquired ;;Electric/Eureka Ltd. in the United States, thus laying a solid foundation in the North American market.

In 1978, Electrolux entered the chainsaw market with the acquisition of Husqvarna and Partner, followed by Jonsered and two companies the following year.

In 1980, Electrolux acquired another important company: Granges Metals Group (mining, steel, copper and aluminum products). The total sales of the entire group amounted to almost SEK 23 billion, an increase of almost 51% compared to the previous year.

It can be said that Electrolux is a very large multinational company and the overlord of the electrical appliance manufacturing industry.

If you want to win Electrolux, at least you have to wait until there is a problem within Electrolux.

At this time, the previous helm of Electrolux was naturally still alive, and he still had the ability to suppress the company, so there was no good opportunity, but fortunately, the development momentum of Kaogong Group was not bad at this time, although it is currently involved in the electrical industry. Still small, but still worth looking forward to.

The fifth introduction is the Hasselblad camera

Victor Hasselblad was born in Gothenburg, Sweden in 1906. He was keen on bird photography in his youth and was familiar with the Leica, Contax, Graflex and Rollei cameras on the market at that time. His dream was to build “a single-lens reflex camera with interchangeable lenses, film cartridges and viewfinders.”

After the outbreak of World War II, the Swedish Air Force learned from Victor Hasselblad’s articles about his advanced camera design ideas, and ordered cameras for reconnaissance from him.

To this end, Hasselblad made the first aerial camera in 1941, the HK7, and subsequently designed and manufactured the SKA4, SKA5 and MK80 cameras for the Army. Between 1941 and 1945, Hasselblad delivered 36 cameras to the Swedish Air Force and Army.

Hasselblad’s first medium-format single-lens reflex camera, the 1600F, was born in 1948, marking the beginning of Hasselblad’s entry into the field of general photography.

Its reliable performance and excellent image quality soon won the favor of not only professional photographers, but also the attention of NASA.

In 1969, the Apollo spacecraft made its maiden voyage to the moon, and the photo of the first human landing on the moon was taken with a Hasselblad camera, and the Hasselblad camera has become even more famous since then.

In the history of the development of medium-format cameras, Hasselblad’s status is also pivotal: it was the first to use the shutter between the mirrors, achieving a flash synchronization speed of 1/500 second; the first to use automatic aperture reduction, which got rid of the cumbersomeness of retracting and opening the aperture; its The shape design has rarely changed for decades, but the improvement of the internal structure and the increase of functions have deduced many new models.

In 1978, Victor Hasselblad passed away, but the camera kingdom named after him is still growing.

Although Hasselblad has a great reputation, Hasselblad has less than 500 employees, and every Hasselblad camera is built manually, which is very inefficient.

Just like Rolls-Royce, although it is well-known in the industry, its output has not been able to increase, so the price of its own company is not high.

And this is a good opportunity. At the beginning of Victor Hasselblad’s death, although several children united to face the enemy in order to stabilize the Hasselblad camera company.

But now that the company has stabilized, the three children have started to fight for the power of the company.

If Li Zhiwen wants to acquire the Hasselblad camera, he can start from this aspect, and maybe he will get miraculous results.

The sixth one is Absolut Vodka.

In 1879, LarsOlssonSmith brewed a brand-new vodka using a brand-new process, called “Absolutely Pure Vodka”. This process is still used by Absolut Vodka to this day. The specially selected winter wheat and pure well water ensure Absolut Vodka’s quality. Superior quality and unique taste.

Every bottle of Absolut Vodka is produced in Ahus, a small town in southern Sweden. The winter wheat grown there gives Absolut Vodka its premium smooth grain character. It has been proven through centuries of experience that Absolut Vodka uses the firm winter wheat to make a premium vodka.

Absolut Vodka is brewed by continuous distillation. This method was pioneered in Sweden in 1879 by the “King of Vodka” Lars Olsson Smith. The water used in the brewing process is purified water from deep wells. It is through the use of single-origin, locally sourced ingredients that Absolut Vodka Company has complete control over all aspects of production, ensuring that every drop is of the absolute highest quality standards. All Absolut vodka flavors are made from vodka blended with all-natural ingredients, with no added sugar.

Absolut Vodka is made from winter wheat, the firm grain that gives Absolut Vodka its premium, smooth character.

About 130 tons of winter wheat is used in the production of Absolut Vodka every year. More than one kilogram of winter wheat is used to produce one liter of Absolut Vodka.

Vodka was born in Russia in the 14th century AD. The alcohol content is generally between 40 and 55 degrees. It is a low-alcohol spirit with extremely high purity.

Russians eat black caviar and drink vodka, which is a delicious food and wine with the most ethnic customs. So in people’s impression, only the vodka made in Russia is the authentic vodka.

Absolut Vodka was first introduced to the U.S. market in 1979 and sold in eleven countries and regions, becoming the second largest premium vodka brand in the world.

In the U.S. market, even many locally produced vodkas carry the Russian name. Stolichnaya vodka seized this “fake” appearance and maintained its position as “Made in Leningrad, Russia” in the American market, thus firmly occupying the leading position.

And Cheese Hennessy happens to be a well-known French spirits company, and it is very suitable to incorporate Absolut Vodka into its system.

The seventh introduction is Tetra Pak Packaging Company

The founder of Tetra Pak, Rubin Rausing, was born on June 17, 1895 in Raus, Sweden, adjacent to ;. In 1918, he graduated from Stockholm Schoolof.

In 1920, he obtained a Master of Science degree from Columbia University in New York, USA. While studying in the United States, Rubin Rausing was first exposed to self-service stores.

He had foreseen that the concept would be adopted in Europe, thereby driving the demand for packaged foods with extremely high convenience.

In 1929, when the Wall Street stock market fell and triggered a global recession, Rubin Rausing and Erik Akerlund set up the country’s first specialized packaging factory in Sweden.

The company, Akerlund & Rausing, has since become one of the largest packaging manufacturers in Europe. At the time, factories were mainly making bags of flour to improve the situation in which flour was wasted during bulk shipments at the time.

During the Second World War, there was an influx of rural population into cities, and people lived farther away from food production, so the level of attention to food distribution also increased relatively.

At that time, consumers needed to return the glass bottle of milk to the manufacturer for reuse.

Rubin Rausing has long understood how this traditional food distribution method will affect the sales of bottled milk in self-service stores.

In view of this, Rubin Rausing called on a group of dynamic people and persuaded them that it was necessary to create new packaging technology, and then began to study a milk packaging box that was both practical and disposable. This type of packaging later revolutionized the dairy industry, bringing consumers safe and easy-to-carry packaging.

In 1951, Akerlund &Rausing established a subsidiary in Lund, Tetra Pak Packaging. In 1952, the first Tetra Pak machine to manufacture square boxes was officially put into production.

In 1965, with the exception of Rubin Rausing, who retained Tetra Pak’s ownership, Akerlund & Rausing and the Rausing family of companies were sold.

Therefore, Tetra Pak has more resources to focus on developing, manufacturing and supplying complete food packaging systems, materials and distribution systems. From then until now, Tetra Pak has always been a company specializing in the manufacture of paper packaging.

Tetra Pak is a company that provides complete solutions for food processing and packaging. For more than 30 years, Tetra Pak has always positioned itself as an active participant in the food industry. Safety and innovation are two mutually reinforcing pillars that together contribute to Tetra Pak’s growth.

As of today, Tetra Pak has 11 sales companies, 21 packaging materials and capping production plants, and three packaging system assembly plants in the world.

In 1982, the company had more than 11,000 employees, the annual net sales revenue was about 1.3 billion US dollars, and the products were sold in more than 95 countries and regions. In 1983, Tetra Pak produced 12.3 billion packages, providing 12 billion liters of liquid food products to consumers around the world.

As early as 1972, Tetra Pak emerged at an exhibition in the Mainland. With the rapid development of the food industry, Tetra Pak’s first filling machine was put into use in Yangcheng in 1979, and the chrysanthemum tea in a 250ml carton produced by this technology was immediately welcomed by consumers.

The founder of Tetra Pak, Dr. Rubin Rausing, once said, “The savings from packaging should outweigh the costs.”

Packaging has a huge contribution to the safe nutrition and human health of global food. Without packaging, more than half of the world’s liquid food will be spoiled or contaminated and cannot be delivered to consumers.

Pasteurization has been regarded as a major breakthrough in food science since it was invented by Louis Pasteur in the mid-19th century.

And with the advent of aseptic processing and packaging in the 1940s, it brought another revolution to food science.

Therefore, due to the development of time, the importance of Tetra Pak will become more and more important. After all, food, clothing, housing and transportation are indispensable.

And Tetra Pak has just solved the problem of food preservation, which shows the prospect of Tetra Pak.

Although the sales revenue of Tetra Pak has reached 1.3 billion US dollars, according to Li Zhiwen’s estimate, this profit is more than 300 million US dollars, which is a very good business.

However, Liu Chenghao can put funds into investment, but if he wants to win Tetra Pak, there is still a lack of opportunity.

The eighth one is the Skanska company.

Skanska was founded in 1887 by a young engineer Rudolf Frederick Borg. The original business was to provide decorative cement materials for public buildings such as churches. Soon, Skanskas expanded its business into construction services.

In 1927, Skanska achieved a milestone in its business, building the first asphalt road in Sweden’s history.

In 1943, the longest concrete arch bridge in the world was built. In 1965, Skanska was listed on the Swedish Stock Exchange A shares.

Today, Skanska has become an international super-large builder with a history of nearly 100 years, with more than 2,000 employees, and its business scope covers more than 20 countries and regions.

In 1982, Skanska achieved a turnover of US$112.5 million, of which the turnover in Sweden only accounted for 20%.

Skanska’s business expansion is mainly due to its internationalization efforts. From the very beginning of the company’s establishment, it quickly extended its tentacles to foreign countries.

Two years later, the first overseas order was received: contracted the construction and installation of cement pipes for the 62-mile telephone line of the British National Telephone Company~www.mtlnovel.com~ The company entered the Russian market and produced cement pipes in St. Petersburg. . Then entered the Middle East and Africa market. In the 1970s it entered the Polish and Soviet markets.

Skanska’s real leap into internationalization came in the 1970s when it entered the world’s largest construction market, the United States.

In 1971, Skanska won its first contract in the United States: the 63rd Street subway project in Manhattan, which began its success in the United States. The company has acquired more than 10 local companies, making African Sweden’s domestic market share has increased significantly.

;Bjork joined Skanska in 1971 and was later sent to work in the United States, and was a major creator of the myth of American expansion.

; The situation that Bjork faces after taking office is: 1. There is still potential for further expansion in many markets; 2. The company’s business portfolio is too fragmented. In addition to the construction business, the company also operates a large number of logging, kitchen appliances, Non-core businesses such as flooring and building materials have affected the company’s overall performance.

To this end, a new strategic proposition was launched: focus on core businesses, namely construction business, project development business and services; continue to restructure the organization; develop new home markets and expand internationally; sell non-core businesses

​​