Legendary Hollywood Producer - Chapter 177
While Roman was busy with his company’s main movie project, news came from Paramount Pictures that it was to discuss the schedule and publicity issues for “Mission Impossible 3”.
At this time, the post-production work of “Mission: Impossible 3” has been going on for a while, and Paramount saw the opportunity and decided to hold a meeting.
Roman was invited, so naturally he couldn’t miss it.
On the afternoon of the second day after receiving the call, I arrived at the headquarters of Paramount Pictures on time.
A lot of greetings also entered the topic.
“According to the post-production estimated time given by director Doug Liman, “Mission Impossible 3″ can be completed before November at the slowest time. If it is fast, it will be almost in mid-October.”
In the center of the clean, bright and spacious meeting room is a long oval table with more than a dozen people sitting scattered. It is George, the director of the distribution department of Paramount Pictures, who is also an acquaintance who often deals with Roman.
He saw that everyone’s attention was focused on him, and continued to report in an uneasy manner: “I have dealt with the theaters. If it is scheduled to be released in November, they will be able to reserve at least 3,000 theaters. The number of screens to show our movie is only a preliminary negotiated number, and the final number will only be more, not less. What do you mean? The specific screening time has not been fully determined yet, and there is still the possibility of continuing discussions. .”
Roman looked at the theater lineup data files and various data sent out early in the morning, watching carefully one by one. This is about the inspection of the box office after the release of “Mission Impossible 3”. It is naturally good to be cautious, but not careless.
After finishing all the documents and information, Roman frowned slightly, and he said, “Is it going to be too competitive if it is released in November?”
More than just fierce competition, it is not an exaggeration to say that it is a **** mode.
Check out the movies you want to be released this month.
Each film company does not want to miss the traditional box office harvest month.
There is the “Magic Kingdom of Narnia” produced by Disney. As a powerful baby Dee, they also chose to release their big-production movie at the end of November. The total production cost is 180 million U.S. dollars. They are still good at family fun and fantasy movies. It is unlikely that they will miss it. After all, the main focus is on teenagers and families. With Disney’s golden signature, there will be no shortage of audience and market foundation.
On November 18th, there will be “Harry Potter 4: Goblet of Fire” produced by Warner. As a strong sequel movie, it also has a fan base that the novels are selling all over the world, and it is also led by the original crew. How to look at it is also a market The stubborn tiger on the road, the production cost is 150 million.
In early December, Universal also made a big move. An adventure film about flying in the White House-“King Kong” occupies this month’s schedule, directed by the well-known director Peter Jackson, with a production cost of 207 million.
The scheduled movies released by other film companies one after another are not to be underestimated, but compared to the three above, the competitive pressure is undoubtedly less, not that big, but it can be regarded as a competitor.
Hearing Roman’s question, George smiled bitterly and said: “Then we postpone the release? But if we wait until next year, only the summer vacation can carry our movie, but at that time, maybe there will be What a strong competitor.”
George is right. You can’t just give up the show just because there is competition, or you will have to wait until next year, and you may encounter new troubles.
“Then it will be released a little earlier, with a time difference, we will release it at the end of October.” Roman suggested.
“But that is the Harry Potter series, Warner’s ace movie project, will we have the strength to match it?” A senior Paramount Pictures executive said hesitantly.
“But if you move forward, you won’t be able to eat the cakes from the Christmas stall.” Another senior retorted.
So many film companies have concentrated their releases in these two months. Isn’t it just that the audience at this time period is very marketable? If you stagger this schedule, it will be no different from next year’s release.
You know, the production cost of “Mission Impossible 3” is also a lot. It cost nearly 100 million US dollars, and the next publicity work will also cost at least tens of millions, which is such a big cost. , If you don’t need market support, that is, if you choose a good schedule to release, it is estimated that there will be a great possibility of losing money.
“Just pick it to be released at the end of October. Compared to the later movie schedules, which are more concentrated, we can do it a little bit earlier. As for “Harry Potter”, although it is a strong opponent, we don’t need to be too afraid. Mission Impossible has been filmed for two and has also accumulated a number of fan bases, which may not be comparable in market performance, but at least one market share must be allocated.”
Hearing that the president of the company had spoken, the schedule was set.
One of the key points of the meeting was the discussion of publicity work.
David, the deputy of the director of the distribution department, stood up and said: “Our company has invested 5 million US dollars in the current pre-publicity work, and the funds are mainly concentrated in the broadcast of our movie trailers on regional TV stations in various cities. The other is poster promotion. Arranged with outdoor hard advertising. Today, more than 3 million US dollars have been spent. The effect of publicity is still relatively limited, and the degree of topic discussion is not high.”
The President of Paramount closed the information and said: “Wait until the end of the film work and large-scale publicity work. Now, we will maintain this standard and publicize it. If we can leave a little impression on the audience, we will achieve our goal. Up.”
“Okay.” David said again: “Is the publicity budget still calculated at the standard of 50 million US dollars?
“Look at the situation after the next release, and then decide whether to add or reduce.”
“Okay.” David sat down at this time, and George began to report his work: “The pre-screening promotion will be in the next week, and our movie ad will be posted in “Chain Saw”. In addition, we have also discussed with the TV station. The latest round of trailers will also appear on major popular channels.”
Hearing this, Roman continued to remain silent.
Paramount Pictures has more advantages than Manhai Entertainment in the work of publicity. They are also established film companies, and they still have to have this strength.
Regardless of whether it is the promotion channel or the relationship with the TV station, there will be no problems. The promotion channel is easily determined. It is the Internet, and their interest is not very focused. After so long, I haven’t talked about this emerging field of propaganda.
It is estimated to be inexperienced.
Now that even Baby Di hasn’t paid attention to this, Paramount is even less likely to notice.