My Age of Investment - Chapter 1334

Chapter 1334 Lighting up the technology canopy

By the first ten days of June, the requirements of Liucheng Wuling Group, GM and Modu Automobile Group had been fully met, and the acquisition road had come to a successful conclusion.

Xia Jingxing went to Liucheng again and signed an equity transfer agreement with the original three-party shareholders of SAIC-GM-Wuling.

Fuxing Automobile Group spent a total of 15 billion yuan to acquire 100% equity of SAIC-GM-Wuling, and officially changed its name to Fuxing Wuling. So far, Wuling has become a sub-brand of Fuxing Automobile.

The purchase price is not high, because the net profit of Wuling Motors last year has reached the order of RMB 1 billion.

Compared to the previous generation, GM only spent 51 million US dollars (about 340 million yuan) to acquire a 10% stake in SAIC-GM-Wuling, which is considered a very high purchase price.

Because when GM acquired the shares, it also attached car technology.

How much is this technology worth?

According to the purchase price of Xia Jingxing, it is worth at least 1.2 billion yuan.

However, in the technology licensing agreement signed by Xia Jingxing and GM, GM only charged 1 billion yuan in technology licensing fees.

This is not a friendship price, on the contrary, it was ripped off by GM.

This is also one of the conditions in exchange for GM’s concession to sell equity.

It can also be seen how much the previous life Gui Province paid for the launch of the Baojun brand.

At the same time, Fuxing Automobile also fulfilled the promise made to Liucheng and Gui Province – to invest 10 billion yuan to help Wuling enter the car market.

However, this 10 billion is not a one-time payment, and the first batch is only 4 billion.

In the case that Fuxing cars have not come out yet, Wuling still has to build fuel vehicles for a few more years.

And Wuling is now very famous in the mini car market, but in the sedan and SUV market, it has not even launched a car.

The launch of    Baojun can be regarded as filling the blank of Wuling in this automotive segment, and it is also an attempt by Wuling to move from the low-end market to the high-end market.

It is said to be a high-end market, but in fact it is not high-end, but compared with the Wuling series of 30,000 to 50,000 yuan, the Baojun series of 40,000 to 90,000 yuan is more high-end.

However, in the field of cars, Baojun is at the bottom of the list.

This is also the status quo and predicament of domestic cars, which generally sell for less than 100,000 yuan.

The range of   100,000 to 300,000 yuan is firmly occupied by various joint venture brands.

Not to mention   300,000 or more. Before Weilai was launched, no domestic brand had tried it easily.

Xia Jingxing promised to invest 10 billion yuan in Gui Province, and this money was mainly invested in Baojun.

The Wuling brand is selling very well, the magic car will be born soon, there is no need for Xia Jingxing to worry too much, and the Hongguang MINIEV will be launched by the Dongfeng of the magic car in the future.

Fuxing Auto Needless to say, Fuxing Mobile has launched the Fuxing brand, and the car brand must also go high-end.

But Xia Jingxing knows his own affairs, the car brand is no better than the mobile phone, and the brand image is difficult to shape.

Not to mention foreigners, that is, in the eyes of Chinese people, domestic cars are always almost meaningless.

In the century-old automobile industry, technology sometimes catches up, and the brand image cannot be reversed overnight.

Therefore, if Fuxing Automobile Group wants to succeed in the coming new energy era, it needs to focus on cutting-edge technology, sales volume, revenue and profit volume, and it must be strong.

Toyota, Volkswagen and other successful car companies have actually prepared their own models and need to develop a multi-brand strategy.

Relying on one brand to conquer the world has never been able to balance sales and brand.

After the acquisition of Wuling and the successful launch of Fuxing Automobile, the entire Fuxing Automobile Group will become two big, middle and small brands that lack penetration into the mid-end market.

Strictly speaking, Baojun is still a little bit mean, and it is difficult to undertake the task of breaking into the mid-end market.

Of course, this is based on past life experience.

Now Xia Jingxing has invested tens of billions of RMB to build Baojun, in the hope of making it a benchmark for domestic entry-level cars, just like Wuling is so popular in the mini-car market.

does not seek the best, at least in the price range of RMB 40,000 to RMB 90,000 to create a good brand image.

When the new energy wave arrives, Baojun can further narrow the gap with its brother BMW, and strive to sell it in the range of 100,000-200,000 yuan.

Like BYD, the first car F3 launched in 2005 cost only tens of thousands of RMB and was criticized by consumers.

But BYD’s brand image has become more and more high-end through continuous improvement of technology, and it has begun to sell for hundreds of thousands or 200,000 yuan, and consumers can also accept it.

Xia Jingxing thinks that BYD’s successful promotion is very meaningful.

Now what Baojun has to do is to lay the foundation, at least to let domestic consumers know that there is such a No. 1 brand, and its reputation is not bad. Although it is not high-end, it is economical, durable and of excellent quality.

At the same time, Fuxing Automobile also needs to speed up the pace of scientific research, launch high-end cars as soon as possible, and gain a firm foothold in the industry, and in the future, it will also export technology to Baojun.

Baojun relies on the good reputation accumulated in the era of fuel vehicles, coupled with the new energy technology exported by Fuxing Automobile, as well as the capital strength and supply chain advantages exported by the whole system of Fuxing Industry, etc., to achieve the goal of upgrading to the mid-end automobile market.

So far, the brand and layout of Fuxing Automobile Group in the new energy era has been formed in rough steps.

Among them, Fuxing Automobile is focusing on the high-end luxury market, making cars with a price of more than 300,000 yuan, and maintaining a strong brand;

Baojun is in the mid-end auto market of RMB 100,000-200,000, which is a must for auto giants. Large volume multiplied by medium profits equals large profits;

Wuling focuses on making micro and low-end electric vehicles within 100,000 yuan, and feeds back the group’s auto-related industries through ultra-high sales, such as automotive chips, vehicle-machine systems, batteries, etc.

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After dealing with Wuling’s pile of things, Xia Jingxing returned to the magic capital and started to prepare for the chip industry conference.

This matter has been handled by Deng Yuanjun, and the preparations have been in full swing more than a month ago. At present, the preparations have been basically completed, and the event will be officially opened in a few days.

Before the official meeting, Xia Jingxing took time to attend the celebration ceremony of Huaxin International’s mass production of Spreadtrum’s SC6600L baseband chip.

This is the first mass-produced chip developed and designed by Fuxing Semiconductor Group by Huaxin International. The road to IDM has finally taken the first step, which also means that the semiconductor industry has officially begun to integrate, which is a milestone.

Liang Mengsong, Zhang Rujing, Deng Yuanjun, and Li Liyou respectively represented Fuxing Semiconductor, Huaxin International, Fuxing Industry, and Spreadtrum to congratulate.

At the dining table in the hotel, Xia Jingxing held up the wine glass with a smile on his face and said, “I respect this glass to everyone. As one of the few IDM manufacturers in China, Fuxing Semiconductor was only called a vain name before, but from today onwards, history will be overturned. Open a new page.

Maybe the process technology we have mastered is not advanced enough, and the performance of the chips we designed is not good enough, but at least the problem of “nothing” has been solved.

The next job is to work hard, and there are still nine years before Fuxing Semiconductor becomes the world’s top 500.

Renaissance Semiconductor wants to fight for Chinese semiconductors, and I have to fulfill my promise. ”

Xia Jingxing glanced at everyone present, and saw different expressions of excitement, joy, longing, etc. on each face.

Now the most talented and talented people in China’s semiconductor industry have gathered under their command.

Whether    can create miracles and surpass the development speed of semiconductors in previous lives, the responsibility falls on his shoulders.

Xia Jingxing felt a great responsibility and at the same time his blood was burning, he instantly had an inexplicable sense of mission.

“On the road ahead, challenges and opportunities coexist. Everyone here has the opportunity to become the protagonists of this era and engrave your names on China’s semiconductor monument!

Every step we take is to help the country gain an advantage in international competition and help the nation expand an inch of living space in a new era where the smoke of war is invisible.

I also do what I do in my heart, even though I have died nine times, I still have no regrets!

I hope that each of us can carry the pride of the ancients and use our courage and wisdom to light up China’s technological canopy. “