My Animation Era - Chapter 763

Small favors and small favors, buy people’s hearts!

In the marketing promotion of “Bear Infested” animation, Gu Miao doesn’t mind using a small welfare prize to bribe the audience to spontaneously help him promote Amway.

How much does this cost?

Whether those prizes or benefits are good, they are not bad and very attractive to the audience. But for Wanbao, these are all low-cost “industrial products”.

Do big things with little money.

Gu Miao implemented the plan, with a very small investment, but reaped an unimaginable return.

The animation “Bear Infested” premiered for two days. Except for the announcement of advertisements on the Shonan Children’s Channel, there were no other online and offline advertising resources.

Only relying on the audience’s word of mouth and mutual Amway, the animation ratings increased from 1.744% in the first two episodes to more than 3.49%, nearly doubling in one night.

“Wow!”

When Ma Kui came to the meeting room, his face was still filled with a bright smile, obviously he was also very excited about this effect.

a!

It’s only a few million, and the noise it makes is comparable to spending tens of millions of dollars on TV advertisements. This is definitely the most cost-effective deal that Wanbao Animation has ever done since its establishment.

Is it a bit like fission marketing?

Audience A watched the animation of “Bear Infested” and won a prize by the way, so he will tell his friend and classmate BCD the news, and the three of BCD will tell their friend and classmate EFG…

Once it was spread ten to ten, it spread to hundreds of people, and soon the news spread all over the country. Everyone who heard the news, no matter whether they were interested or not, would turn on the TV and take a look.

This is the same as the “salt grabbing” trend back then. It doesn’t matter whether the gossip is true or not.

“You only saw the first layer!”

Compared to Ma Kui, Huang Kun is obviously not that excited. He sees the second layer, that is, the success of this “human-to-human” strategy is mainly due to the wonderful and beautiful animation.

“This makes sense…”

Gu Miao nodded in affirmation and said: “The lottery draw is just a gimmick, the essence is to draw everyone’s attention to the animation “Bear Infested”.”

If it is said that the “human-to-human” transmission in the early stage was for the sake of some prizes, then the “human-to-human” phenomenon later was completely attracted by “Bear Infested” and took the initiative to amway the animation.

“That’s right! The excellent quality of the animation, as well as the interesting interaction between Xiong Daxiong Er and Bald Qiang, are the core incentives for human-to-human transmission.”

“But then again…”

Lao Zhang asked a little speechlessly: “Since everyone approves of the animation “Bear Infested”, why does this work only score 7.4 points on the Wanbao Video website?”

“Well!”

Everyone looked at each other and glanced at each other, but no one dared to tell the truth in front of Mr. Gu.

“…nothing.”

Gu Miao put on an indifferent attitude, accepting criticism calmly: “Adults generally don’t like this kind of animation, and think that the span of “Bear Infested” and Wanbao’s works in the past two years is a bit too big.”

【If you can’t find a new job, you can bite the lighter! There’s no need to go back to the old path a few years ago and make a pleasant goat with a different skin to fool everyone, right? 】

【You say that you are out of talent and can’t make new works like “Digimon”, “Yu-Gi-Oh” and “Super Beast Armor”. But what do you mean by fixing this? 】

【Impressed! The previous “Super Beast Armed Forces” made me think that Wanbao is not a waste of money these years, at least he has made a lot of progress, but you are…]

“Bear Infested” has a lot of bad reviews.

Most of the bad reviews are concentrated on the Internet, and most of them are adults. The content of negative reviews is also very consistent. Most of them feel that “Bear Infested” has a “gap” compared with Wanbao’s new works in the past two years.

Before this, Wanbao released new works, including “Crayon Shin-chan” and “Super Armor”, as well as the youth sports series “Prince of Tennis” and “Pretty Cure”.

Among them, the only one with a low evaluation is “Four Drivers Brothers”, which was born for “selling toys”.

But even for a toy animation commercial like Four Wheel Drive Brothers, with a clear goal, the animation is still very sophisticated, and the plot is also very passionate. It should be praised as it should be, and there will be no discrimination because of the toy commercial.

“The Bears” is different.

Although the picture looks very comfortable, but with this level of plot, who would dare to believe that this is the company that once produced “Super Beast Armed Forces”?

The psychological gap between the audience is too great!

It’s not that this kind of animation is not good, but everyone thinks that Wanbao has grown up, and the level of storytelling has evolved from Pleasant Goat to Super Beast Armament.

As a result, I looked back and saw the grass!

After so many years, Wanbao is still the same. The level of storytelling in “Bear Infested” is not as good as “Pleasant Goat and Big Big Wolf”!

This is the answer sheet you, Gu Sanshui, delivered to the audience after so many years of experience in the animation industry?

I knock, so disappointed!

Gu Miao can actually understand the audience’s feelings, and knows that they are not dissatisfied with “Bear Infested”.

Their real dissatisfaction stems from the fact that “Bear Infested” is Gu Sanshui’s new work five years after Pleasant Goat was broadcast?

“Ratings don’t matter anymore.”

Gu Miao took it very seriously. He felt that a score of 7.4 was a bit high, and it didn’t fall below 5, which shows that some audiences are still very rational.

If you don’t like it, you don’t like it!

Before making “Bear Infested”, he knew that after the animation was broadcast, some audiences, especially adult audiences, would not be able to accept it.

after all…

The work “Bear Infested” was aimed at children under the age of 12 at the beginning of the planning, and it was not an animation for them to watch.

“Okay, let’s not talk about this first.”

Waved his hand, indicating that everyone doesn’t need to care about the online reviews of “Bear Infested”, Gu Miao continued, “I called you here today mainly because of the work “The Adventures of Uncle Dragon”.

While speaking, Gu Miao took out a stack of printed documents and distributed them to several people present in the meeting room in turn.

The content of the document is exactly the general project plan of “The Adventures of Uncle Dragon” that he spent two days sorting out.

Including simple background setting, character setting, story overview and animation storyboard, etc…

In the first season alone, the investment in this project is as high as hundreds of millions. Gu Miao plans to do it himself, and then ask Ma Kui to help him.

I called everyone together today to hear their opinions and pertinent suggestions about this project. After all, the three cobblers are better than Zhuge Liang!

Those who are eligible to attend the meeting are mostly well-known animation producers in the industry, and have personally produced many classic animations. Their suggestions and ideas are of great reference value to Gu Miao.

Brainstorm!

In some places, he may have forgotten when he was writing the plan, and one more person to check and fill in the gaps will provide more protection.