My Animation Era - Chapter 770

Public opinion is changing all the time.

A few years ago, when the domestic animation industry was sluggish and there was not even a leading manufacturer, everyone was complaining about how hot the domestic animation was, and no dog would watch it.

At that time, manufacturers who dared to go to sea to earn money from foreigners were regarded as heroes by everyone in the righteousness of “cultural export”.

But in the past two years, public opinion has quietly changed.

Gu Miao felt the most deeply.

Because he formulated the strategy of Wanbao going overseas, he required Wanbao to go abroad and go to the world.

So in the past year, most of Wanbao’s new works that have been broadcast or have not yet broadcast are aimed at overseas markets.

Such as “Pretty Cure”, “Dragon Ball”, “Tom and Jerry”, “The Lion King” and “The Adventures of Uncle Dragon” and so on.

These animations are either produced abroad or domestically but the protagonists are all foreigners, and the stories also take place abroad…

So someone whispered.

Wanbao What does this mean? Why are all the new works featuring foreigners? Are all the stories told from abroad?

Worshiping foreigners, right?

Isn’t it okay to use Hua people as the protagonist? Can’t you tell the story of Huaguo honestly? This kind of “cultural export” is not recognized by everyone, and even feels very shameful.

“to be honest…”

“We do animation, essentially to please the audience, no matter what animation we do.”

Gu Miao spread her hands, and said speechlessly: “In the past, we only developed domestically and catered to domestic audiences. Now that we are going to develop overseas, we must please overseas audiences, so… some people can’t accept it.”

This is very realistic.

Doing animation is the same as doing business, and we also uphold the principle that customers are God.

It’s just that Wanbao didn’t expand into overseas markets before. God only has domestic audiences, and everyone is used to this.

When Wanbao began to develop overseas, and the works were more based on foreign backgrounds and foreign protagonists, some fans could not accept it.

Don’t care about this kind of public opinion.

According to some people’s ideas, Wanbao should not go overseas, let alone expand overseas markets. It should stay in China honestly for the rest of its life, pleasing domestic audiences and it’s over.

How can this be?

Gu Miao is an ambitious person. If he is only willing to become the leading animation manufacturer in China and Asia, then he can retire now.

Obviously, he was not reconciled.

So Gu Miao will not change the established plan because of some noise from fans, what to do or how to do it.

What happened to the foreigner protagonist?

What happened to the foreign story?

As long as the copyright still belongs to Wanbao, what difference does it make? Could it be that “Kung Fu Panda” tells the story of Huaguo, so this is a Huaguo animation?

Original World’s works such as “The Little Master of China” and “Kung Fu Panda” have already made Gu Miao realize the reality.

It doesn’t matter whose story you tell, what matters is that you tell the story, and the final interpretation of the story is in your hands.

So, even if you tell others the story of the old Wang next door stealing the widow, the old Wang next door is very upset when he hears it, and he can only hold back and dare not attack. Who told him he can’t make up stories?

“The Adventures of Uncle Dragon” is okay.

Although it is an American-style animation in essence, it tells half of the story of Huaguo, so the lethality is not that great.

But “The Lion King” directed by Du Hao is different. This is not a superficial work, but uses the production method of European and American animation to tell a story well-known in the West!

…

The production team of the movie “The Lion King” stayed in Africa for nearly half a year, eating and sleeping with lions every day, and the average “lion language level ten” per capita.

It’s a pity that there is no feast that never ends!

Although these lions have been with us for a long time, they were a little reluctant when they left, but there is no way, animals like lions are not kittens and puppies, and it is impossible to take them home and raise them.

The production team contacted a total of three lions, two males and one female. They also named the three lions respectively, and one of the male lions was named “Simba”!

It is said that the name has also been recognized by the local zoo.

The lion king Simba was born in this way. With the release of the movie “The Lion King” and the global explosion in the future, it is not difficult to predict that the most shining star of the local zoo must be the lion named “Simba”…

The return of the film production team does not mean that the film production is over.

In Du Hao’s words, the real test has just begun! The most tedious steps are the implantation of special effects in the middle and late stage of the movie, editing and synthesis, dubbing and soundtrack, etc.

Of course, from entering this stage, the movie can already be scheduled.

According to the partner, August this year is a good time. Although a masterpiece by a well-known sci-fi film director was released during the same period, except for this sci-fi blockbuster, the entire month of August is basically safe.

Moreover, fans who like to watch Hollywood sci-fi blockbusters do not overlap with the audience of “The Lion King”.

So these two films are released together, and it seems that the competition is fierce, but in fact they complement each other and do not constitute a direct conflict.

“Then set the date for August!”

Gu Miao has no objection to this schedule. To be honest, although he thinks July is better, August is also acceptable. After all, it is considered summer vacation.

It’s mid-June.

Counting the days, there are only a few days left until August. Du Hao is under a lot of pressure. He needs to complete the middle and post-production of the movie “The Lion King” before August.

Before that, he still needs to select a few OK clips from the movie material, and cut them together as the movie trailer PV, to contribute to the promotion of the movie.

Trailers don’t need to be long.

But the release of the first movie trailer still took a full week.

Considering the grade and goal of the movie “The Lion King”, the standard of publicity and distribution must be the same as the first-line Hollywood blockbusters, which are aimed at the world.

So this trailer is not only launched in Europe and the United States, but also in China, Neon and other places.

Gu Miao also watched the trailer.

I have to say that Du Hao’s knowledge of live-action movies is indeed average, but his control over the language of the camera is really impressive.

This trailer uses multi-scene mixed editing, and mainly outlines the general plot and direction of the movie. The opening scene is a scene where Simba is driven to death by his uncle Scar, and he is out of the pack.

Then the screen changed, and with the encouragement of his friends, Simba decided to return to his country and fight back against his uncle Scar…

The trailer has not been announced, whether Simba succeeded in the end, this is not only to avoid spoilers, but also a way to arouse the curiosity of the audience.

Wondering if Simba made it?

Want to know exactly how Simba won?

What are you waiting for! After the movie “The Lion King” is released, why don’t you buy a ticket and come to the theater to have a look?

The true meaning of a trailer is to arouse the audience’s strong curiosity about the film. If this can be achieved, it will be a successful movie trailer.

From this point of view, the first trailer for the movie “The Lion King” is very good!

Disgusted by unscrupulous merchants, have you seen “air sugar”? Only the packaging, which is empty…