My Sister is a Superstar - Chapter 690
In the next week, Dongfeng VR game advertising was officially launched on major platforms, including we media, satellite TV prime time, including mobile app, and even Metro TV.
In the era of information explosion, there are too many places to put advertisements. The advertising expenses alone are the expenses that small and medium-sized enterprises are afraid of.
Fortunately, Dongfeng is not short of money. It is supported by three companies with abundant funds. Every company is a huge gold machine.
The advertisement is a two minute 3D game, which was originally just a small hit in the field of mobile games, the Shanzhai in the Shanzhai, but these days it is crazy brainwashing the people of the whole country.
Using the same advertising mode as “I am slag slag Hui”: brainwashing!
The core idea of advertising is brainwashing, from the brain gold of that year to the later “dregs and dregs”, and then to “the beginning has always been Kun, upgrading depends on swallowing”, and the present “Honghuang world”.
It’s just that the brainwashing advertisement of “Honghuang world” is not a game, but a VR game eye mask. Many people are very strange to this thing. They have a simple understanding and popular science through online consultation.
Although the brainwashing ability is very strong, but the people who are used to advertising bombing do not care too much. Some colleagues, who have little knowledge, even scoff at this advertisement and think that the exaggeration gimmick made by unscrupulous developers.
How can that kind of thing exist? It may be possible after more than a decade of development.
But before long, Qin Baobao and Qin Ze launched an advertisement on Weibo to recommend the VR device to fans.
They released the performance and advantages of this VR device, with Qin Baobao’s comments on the game experience, with 500 words. Detailed introduction and trial experience, which advertising can not do.
It was not until their microblog ads came out that VR game goggles were really looked up to by people.
This is the star effect. When the external advertisement rings again, the brainwashing effect is achieved. However, few people really experience and pay attention to it. If the public figures publish articles and recommend them, fans will pay attention to them out of love for their house and dog. In particular, the article has Qin baobao’s personal experience, which is much more attractive than the data-based articles and advertisements.
“True or false, it’s not an exaggerated advertisement.”
“Did the goddess receive the endorsement or advertisement? Don’t do it. I’ve been very disappointed by a “dregs and dregs”
“If it’s true, I’ll buy it. I feel like eating chicken.”
There are also some experts who are not familiar with the analysis: “this kind of VR game connected with computers has been existed in foreign countries for a long time, but even if it is not popular abroad, and the price is expensive, there will be less in China. Looking at Qin Baobao’s experience, it’s written more than foreign ones. It’s a bit fake. ”
But then, many stars have tweeted about this VR game eye mask, including artists from Tianfang and famous celebrities in the entertainment industry. When several or even more than a dozen stars tweet, the nature is completely different.
The biggest advantage of the mixed entertainment industry is that you never worry about the lack of advertising. 6. Qin Ze sent a set of VR game goggles to the stars with good relationship to give them a trial experience.
If you can “like it” on Weibo, VR game goggles will be sent to them.
This is a kind of publicity of changing direction, but different from serious advertising, this way can save a lot of publicity expenses. After the star tries, he is surprised and excited, and is willing to sell Qin Ze’s face.
Some stars casually forward the microblogs of Qin Ze and Qin Baobao. If they are attentive, they will write a trial experience, or take pictures of VR game goggles and post them.
The heat is fried in an instant.
Due to occupying the headlines, the topic is too hot, no matter pay attention to or not pay attention to, how many have heard the relevant information. Then, there were a lot of questions on the Internet. Several professionals in the field of virtual reality successively published articles questioning the authenticity of VR game goggles in propaganda, and classified them as “exaggerated” propaganda.
“Just say, commercial advertisement, can’t believe.”
“I’m really looking forward to…”
“I didn’t believe it at all. It’s strange that the merchant behind this thing has such a big face, and a large number of stars help promote it.”
This question soon has the answer, the enterprise credit information website inquires “Dongfeng science and technology limited company”, can easily obtain the legal person’s name: Qin Ze.
Someone posted a screenshot on the Internet, and people suddenly realized.
“Crouching trough, it’s Qin Ze, no wonder!”
“Yes, it’s not surprising that so many stars can be invited to do publicity.”
“Fast shooters, what are they going to do to enter the VR circle? It’s a well-known pit and can’t climb out.”
“Eat melon in silence, do Shennong dare to test poison?”
“I don’t dare. I’m afraid I’ll be poisoned on the spot.”
Regardless of whether the singing is bad or the expectation, the popularity and topic are enough. In terms of the advertising effect alone, it is undoubtedly a success.
In terms of people’s sense of expectation, not to mention the enterprises and people in the industry who can’t extricate themselves from the industry, even the people who eat melons know that the development of virtual reality technology is like a turtle crawling into a deep pit of 20000 Li under the sea.No matter how fierce the fast shooter is, he can’t get up quickly in front of hard technology.
Dongfeng production happens to be the weekend, Qin Ze and Qin Baobao are also in, and Prince Jin. As always, my sister didn’t give uncle a good face. She said she didn’t want to hold a concert. She failed. She hit him and went back to the room.
She also has a concert in mid December, in Beijing, which is under preparation.
Qin Ze gave Prince Jin a wink, Zijin elder sister is very sensible to chase after the girl friend into the room.
First of all, Dongfeng’s capital and inventory problems are discussed. VR game goggles are only the first batch of products. They are the first batch of products. The output is not large and the inventory is not large. In fact, its core technology can be used in other fields, not limited to games.
The first batch of products is a knock on the door, first open the market, fame, how to manage in the future, Qin Ze has a stomach draft.
“Your online propaganda is really loud. I went to Guangdong to attend the exchange meeting before I came back. When others heard me give the name of Dongfeng technology, guess what.” My uncle’s eyebrows flutter: “I have no bird at all.”
Qin Zexin said, without birds, you are nothing glorious.
My uncle said, “when I know it won’t be long, these guys will regret not flattering me at the exchange meeting.”
My uncle had a very superficial understanding of the industry. After all, he was a monk on the way. He also learned from the technicians that after the successful production of the equipment, the technology department cheered to open the champagne in the office to celebrate.
The factory director, who was half a boy, was unexpectedly loved by his employees because of his bold and generous manner and high welfare. Before that, Dongfeng was a factory that could not make ends meet. The welfare was poor. At most, each person had a box of apples and a box of drinks during the spring Festival. The zongzi of the Dragon Boat Festival did not even have egg yolk, and the moon cake of the Mid Autumn Festival was actually a five kernel moon cake. Now, despite the five insurances and one fund, the Department dinner once a month is enough for everyone to go to a five-star hotel to have a buffet of 400 per capita.
“I heard I went to Aumen on the sly last month?” Qin Ze threw a cigarette to his uncle.
Xu Guang’s face was stiff and said with a dry smile: “play casually and win more than 100000 yuan.”
How does he know?
Qin Ze knows of course. Don’t say that Dongfeng technology is the eye liner of Xu Yao. He wants to check his uncle’s whereabouts. It’s too simple. He can ask Xu Guang (Bi Guowei’s) background to find out the information about him. What airline ticket he bought, where the destination is, and the number of flights is two Chu.
There’s no need to bother pernaman.
Qin Ze was expressionless: “it happened that I heard a very interesting thing from my friends. There was a boss in Zhejiang Province who gambled in Aomen at the beginning of the year and lost $500.6 billion. He would not be able to get so much money for a while. He said that he would return to the mainland in half a month. Then he regretted his money. After all, he didn’t have much assets. The $500.6 billion was too painful. What do you think, uncle? ”
“What’s the matter?” he said
Qin Ze: “not long ago accidentally died, you say coincidentally.”
She said it when she chatted with Su Yu, and she listened to Pei Nanman.
“It’s ok if you want to get used to it, but you can only play it in Shanghai stock market at most twice a month, and each time can’t exceed 500000. This is the rule I set for you. If you don’t listen, I won’t take you to play. Anyway, you have no shares in Dongfeng, I has the final say. ”
Xu Guang, with a bitter face, nodded.
On the day when VR game goggles were officially put on the shelves, there were highly exposed game goggles. Only 2000 sets of them were sold nationwide, with a sales volume of 6 million.
The unit price is 3000 per set.
PS: yesterday, I went on a business trip. I used my mobile phone code for half a chapter. I didn’t have time to code until noon. Now I’m finished. My mind is busy a little confused, next chapter I night code.