My Strength Does Not Allow Me to Low-key - Chapter 2239
Our self-produced materials are not only as good as the fabrics in the United States and Japan, but even stronger than them.
And the price is also cheaper, and once those companies use these materials, they will be even more powerful…
So recently, a lot of private capital from China has set up a lot of garment factories in the Ithaca area.
With the fabrics provided by our Xinghuo Technology, the products of these garment factories are quite competitive locally.
And this time, these Chinese bosses are also very thoughtful.
After so many battles with foreign manufacturers, everyone has come to understand.
You can’t make money just by making clothes. If you really want to make money, you must learn to be a brand.
During this time, there has been a lot of news.
At present, South Vietnam has replaced us and has become the largest shoe and clothing OEM in Europe and the United States.
And just these foundries cost us more than $420 billion every year…
We lost so much money, they made so much money.
This reminds Xiao Feng that it was as early as when some industries were transferred to Southeast Asia.
There are such a group of idiots in the country, and they are proud to pat their chests.
Don’t be afraid, we have the most complete industrial chain, and we have better transportation facilities.
They went there, with no advantage other than low labor costs.
The results of it?
Now people insist on moving a large number of factories there, and also transfer many industrial chains away.
And we found out at this time that, after all these years, we have not learned anything real except helping others as OEMs.
In fact, this is related to the short-sightedness of some of our bosses, and on the other hand, it is also related to our poor basic science.
Everyone knows that if you make clothes and shoes, it is best to have your own brand!
But the question is, how can you make a brand out?
In the past, it is not that our domestic bosses have not made attempts in this regard.
For example, actually 20 years ago, what a certain step, 362 degrees, what and what, and so on, they all looked for a lot of stars to speak for themselves.
It can even be said that whoever is popular is invited, from Hong Kong Entertainment stars to later domestic Olympic champions, there is no one they have not invited anyway.
And then spend a lot of money to advertise on domestic sports channels, let alone, relying on such marketing methods, it has also allowed them to grow and develop.
Then there are those morning men’s clothing in China, such as the eight wolves, the Lilang, the HL family, etc., all of which are the same routine.
It is to look for celebrities to endorse themselves, and then advertise crazy, and then join in the crazy development line.
Twenty years ago, they really did not let them make less money.
Some companies even went public and went to the stock market to make money.
But this is the limit of those local bosses in our country, but do consumers really recognize them?
No! Don’t look at the vast majority of people who have to buy their things, but they greet their eight generations of ancestors in their stomachs.
People Adi, Nike clothes and shoes, can buy seven or eight hundred at every turn, and hundreds of thousands of clothes at every turn.
But you companies in the name of democratic companies also buy such prices.
Sports brands are okay, but there are still some cheap ones, especially those for business men, that’s really too much.
I didn’t see where it came from, anyway, a set would cost seven or eight hundred, thousands of dollars.
And the common people at that time really had no choice, they could only hold their noses and endure it.
Then came the era of online e-commerce, which dealt a fatal blow to these fake brand names.
A lot of business men’s clothing, which can be in the hundreds or thousands at every turn, has now become a backlog of products and cannot be sold at all.
There are a lot of clothes on the Internet, more than 100 yuan of the same quality clothes, people are not stupid, why should they pay for you?
The same is true of those fake famous sports brands, which soon died under the impact of the e-commerce tide.
Many companies are no longer in the limelight, and only Anta is the only one, relying on capital marketing, to acquire a number of foreign niche brands that are about to go bankrupt.
Then the hype was made, and it came to life in China.
But even so, these companies still don’t have a good reputation.
Because with the broadening of people’s horizons, more and more people have seen through these brands.
For example, in the past, everyone only knew that the clothes and shoes of Adi and Nike were expensive, but why are they expensive?
No one can tell, anyway, they just feel that their clothes and shoes are comfortable and the materials used are good.
But the quality of the clothes and shoes of domestic brands is not good. If you wear them for two days, they will either open the thread or open the glue.
Otherwise, it’s sultry and airtight, why is it like this?
When the Internet era comes, information becomes more and more flat, when people can check the year-end financial reports of Adi and Nike through the Internet.
Everyone finally understands why these big brands are so good!
In the past impression, everyone always thinks that Nike and Adi are just foreign brands of clothes and shoes. What kind of technology can UU Kanshu www.uukanshu.com have?
But after you read their financial report, you will find out that people spend billions of dollars on research and development every year.
You see why Nike shoes are comfortable, because they have a patent for air cushions, and even they have developed running shoes that are banned.
Athletes wearing these running shoes have broken several marathon world records one after another.
In the end, the long-distance running committee had to ban athletes from wearing the shoes.
On the surface, it sounds like Nike is out of luck, but in fact, isn’t this just a disguised propaganda for Nike.
I’m just telling everyone that Nike’s shoes are awesome. Not only can you increase your speed when you wear them, but the key is to wear them lightly and not get tired.
Similarly, Adi also purchased BOOST shock-absorbing particles from BASF to combat Nike’s air-cushioned shoes.
It is because of this pursuit of technology that people have launched their own flagship products.
It is because of such products that consumers are willing to pay high prices for the shoes and clothes of these two brands.
Because other people’s clothes and shoes are not just brands, the key is that they really have something.
Wearing is more comfortable than other shoes and clothes, and this is product power.
Just like this, more and more products have product power.
Then more and more people buy this powerful product, and finally they will form a kind of trust in the brand.
After a long time, this kind of trust will become belief, and then belief will be transformed into the brand power of this brand!
This is the main reason why other people’s products can easily sell seven or eight hundred pairs.
Even if our various TV news has revealed, the cost of their shoes and clothes is only a few dozen yuan.
But there are still countless consumers who are rushing to pay for other people’s products.