My Strength Does Not Allow Me to Low-key - Chapter 2240

It is because of the brand power to support!

Therefore, the reason why other companies can become bigger and stronger depends on the continuous investment in research and development in science and technology.

When people see it, they think your company has a future.

Although they will spend a lot of money on marketing, they have never been soft on research and development.

What about us?

How many of our companies are engaged in R&D?

Especially these garment and shoe companies?

When it comes to making shoes, these domestic companies even collect the foot shapes of some Chinese people.

And then relying on the foot shape of our people, we are unwilling to make shoe lasts!

Therefore, the sports shoes and leather shoes we buy in China often have the problem of pinching or grinding feet.

The reason for this is that those companies that make shoes are not serious.

These companies used to be foundries of European and American brands, so the shoe lasts they used were designed according to the foot shape of Europeans and Americans.

They are all European and American companies, and they have collected the characteristics of European and American feet.

Then according to the shape of European and American feet, the shoe lasts are developed and designed, and then the shoes are designed according to these shoe lasts.

And these shoe types are naturally more suitable for Europeans and Americans.

For our Chinese, the feet of the same length are completely different from those of Europeans and Americans.

For example, Europeans and Americans have more slender feet, while our feet, especially the soles of the feet, are wider.

It’s our genes.

So the same shoe size, if you want to make shoes that are more suitable for Chinese people, you have to make your feet wider.

Then there is the tongue part, you have to do it higher, because our arches are high.

But those shoe factories in China, huh, are really hard to say.

Therefore, the shoes we buy, you will find that they are comfortable to wear, and they will be one or half a size larger than your normal shoe size.

And if you buy shoes according to the standard shoe size, the shoes you buy will either squeeze your feet or get stuck.

Many people who do not understand think that the shoe size of the manufacturer is not standard, but in fact, the manufacturer is not willing to invest, which is the reason why the European standard shoe last is used to make shoes.

From this point, we can see why our brand, even if it has been built for decades, has no product power.

To put it bluntly, there are no diehard fans.

When your shoes are cheap, there are still some consumers.

But once the price of your shoes goes up a little, no one buys them immediately.

Then the domestic sports brand manufacturers can only be sour, saying that if you look at the Chinese people, they like to call it IQ tax.

Those foreign brands, we use the same materials, they are still so expensive, why are you willing to sell their products?

But you also don’t ask yourself, do you really have something of your own?

For example, there are two domestic sports products that are very popular in China, one is treading and the other is Ning.

You can go to see Adi and Nike, last year’s R & D investment.

In their financial reports, they can account for seven or eight percent.

And look, our two major domestic brands, the research and development investment is less than 3%.

Assembly companies, like some mobile phone companies, all rely on marketing!

And the prices of their shoes and clothes are definitely not cheap.

At every turn, it costs seven to eight hundred pairs of shoes, and at every turn it costs hundreds of dollars for a piece of clothing.

The co-branded design with some bells and whistles is quite slippery.

But in terms of materials, nothing really matters.

The sole is indeed softer than before, and BASF’s patented boost particles are available.

Then changed the name and it became their newly invented product.

But it is genuine, and it will attenuate after wearing it for more than a year.

But their material can be stepped on after half a year of wear…

A brand like this really doesn’t last long.

And the domestic garment and shoe-making companies that came to Ithaca to invest this time were before they came out of the country.

They all participated in the entrepreneurship training organized by the Quanye Fund.

Here, a professional lecturer explained to them how to create a brand.

For industries with low entry barriers, such as clothing and shoemaking, advertising and marketing are naturally indispensable.

But the key is that you have to form your own product power, and then the brand power, so that a product can last for a long time.

Then the key is, how do you form your own product strength?

After all, high-tech investment, these clothing and shoe-making companies have low profits, and they can’t afford to invest.

At this time, these enterprise alliances behind the Quanye Fund are the support of these enterprises.

They will provide technical support to these clothing and footwear companies.

Such as sole materials, and clothing fabrics.

Then there is the most crucial point, everyone has to find their own position.

That is to say, if everyone wants to form differentiated competition and build their own brands, they must highlight the characteristics of their own brands.

For example, if you also make shoes, if he makes hiking shoes, then he makes work shoes, and the other makes sports shoes.

Everyone has their own characteristics.

Even if it is the same type of shoes, such as sneakers.

His characteristic is that the sole is soft and elastic, UU reading www.uukanshu. com can provide good foot feedback for sports enthusiasts who like middle and long distance running.

It is not easy to sprain the ankle, and it can also make people run faster and faster.

The other one, which does is cushioning, is suitable for people during exercise, reduces the impact of exercise on the soles of the feet, and reduces damage to the knees and ankles.

In any case, each product must have its own outstanding characteristics.

And then for the customers in the market to choose.

And everyone is secretly organizing a price alliance, and they can’t just fight price wars.

It was under the persuasive guidance of the Quanye Fund that soon these companies built their own factories in the Ithaca area.

Then there are all kinds of overwhelming advertisements, which began to spread through the Internet.

Advertising on the Internet is now much more cost-effective than advertising on TV.

Moreover, it is much cheaper to find Internet celebrities to help with endorsement promotions than to find movie and TV stars.

The most important thing is that many manufacturers have found that looking for online celebrity endorsements can often more accurately position their consumer groups.

For example, when you advertise on TV, it may be because of time or channel issues.

You can’t cover many consumers.

But if you find an internet celebrity with a high degree of association with your own brand, then most of his fans have the same hobbies as him.

In this way, with this influencer as the endorsement, you can push the advertisement to your potential consumers more accurately.

In this way, the effect of advertising is better.

So relying on this kind of thinking, in just over a year, several brands with “local characteristics” have emerged in the copper country.

And these brands, without exception, are all invested by our Chinese here.

And these companies are now operating very well, and there are even several of them, which have become the national brands of the Copper Country…