Real Man - Chapter 448:

One of the classrooms in LA Design School was a perfect example.

A young professor stood in front of the podium and pointed to a 50-inch TV next to the central screen.

“Watching Apple’s keynote is better than any study. Especially Steve Jobs’ presentation, he elevates design to art.”

The professor then mentioned the logo that appeared on the screen.

It was the logo that Han Jae-hee submitted as an assignment, which caused controversy over its usage.

“And let’s see if Cindy’s logo really shows up in the Apple report. You’re not lying, right, Cindy?”

The professor sniped at Han Jae-hee, and giggles erupted from here and there.

“Cindy is a liar. Steve Jobs must be crazy to show that logo.”

“Right. She can’t even speak English, she only has pretense.”

“She came here relying on her company’s connections. How unlucky.”

Sophia, a female student sitting next to Han Jae-hee, said with a worried expression.

Sophia was a third-generation Korean-American who spoke Korean poorly but well.

“Hang in there, Cindy. They’re all jealous of you.”

“What? Did someone say something?”

“Uh, no. Nothing.”

Sophia shook her head as she saw Han Jae-hee blinking blankly.

Meanwhile, Han Jae-hee recalled the evaluation of Jang Hye-min, the manager, a while ago.

-The design has improved, but it still lacks the feeling of being simple yet dazzling.

What does that mean?

That was the only thing on Han Jae-hee’s mind.

The lights on the stage of the Apple keynote hall turned on.

Pop.

The audience stirred with anticipation.

Soon after, a pinpoint light pointed to the waiting room in the left corner.

The door opened, and a man appeared.

It was Steve Jobs, wearing his trademark black turtleneck, jeans, and sneakers.

He had lost a lot of weight due to cancer treatment, but his walk was healthy contrary to the rumors.

He raised his hand and the audience cheered.

“Wow.”

Park Seung-woo, the manager, exclaimed.

“Wow. He’s really a superstar, a superstar.”

“He’s an amazing person.”

Kim Young-gil, the manager, also chimed in, and Yoo-hyun nodded.

There was no disagreement that Steve Jobs was great.

Steve Jobs, who stood in the center of the stage, smiled and scanned the audience.

And then he slowly raised his hand.

Swoosh.

At the same time, the screen switched and a video of the ApplePad, which was released last year, appeared.

The detailed production process made the viewers feel awe.

I’m using such a great product.

On the other hand, Kim Young-gil, the manager, had a slightly different expression.

“Our panel is in such a great product.”

“Right.”

Yoo-hyun smiled and nodded.

Then, the screen showed the amazing records of the ApplePad.

“Wow.”

Every time, there were exclamations from here and there.

“ApplePad is creating a new category faster than any product in history…”

At the points that Steve Jobs emphasized, applause burst out as usual.

Clap clap clap clap clap.

It was a one-sided self-praise, but Steve Jobs’ presentation was so well-crafted that it captivated everyone.

But that was only for a moment.

As the ApplePad presentation went over 30 minutes, the audience began to sway.

“Was the iPhone 4 a rumor?”

“Maybe because it was leaked?”

“Maybe there’s a problem with it?”

“Ha. I didn’t come here to see this.”

As time went on, the atmosphere cooled down.

Everyone’s face was filled with despair.

Whisk.

Then the screen switched and the iPhone 4 popped out.

“Ooh.”

The audience screamed at the dramatic reversal.

It looked exactly the same as the leaked one, but the audience didn’t seem to show any disappointment.

They were all eager because of the delay.

Steve Jobs didn’t stop there.

He looked at the iPhone 4 on the screen and made a playful expression.

“Some of you may have seen it before, but please forget about it. This is the iPhone 4 that is introduced to the world for the first time.”

It was a well-known fact that Steve Jobs was furious about the device leak.

The related companies were not even invited to visit.

Nevertheless, Steve Jobs mentioned it and turned it into a laugh.

“Hahaha.”

Thanks to that, the presentation, which could have lost its momentum, became more dramatic.

The audience was filled with joy.

Who else could manipulate the audience’s psychology like this?

And that was in a presentation for the whole world.

This was something that Yoo-hyun couldn’t do.

Yoo-hyun looked at Steve Jobs’ face, who was casually scanning the audience.

I want to learn.

I want to grow.

Thump thump.

Yoo-hyun’s heart beat with a rare stimulus.

The real show time was from now on.

Steve Jobs pulled people in with a higher voice and a faster rhythm.

“iPhone 4 has an aluminum treatment on the side for an innovative design…”

The screen showed the dissected iPhone 4, followed by its advantages.

20 percent reduced thickness.

1.5 times longer battery time.

4 times faster and more precise chipset.

“Wow.”

Every time a number appeared, there was a big cheer.

It seemed that these great changes were just the beginning, as Steve Jobs quickly moved on.

Pop.

Suddenly, everything disappeared from the screen, and Steve Jobs’ voice tone changed.

“There is one more important change here.”

Gulp.

It was the moment when the audience was immersed in a dramatic tension.

Steve Jobs flashed his eyes.

“This was all possible because of the display innovation.”

As soon as he said that, a large letter dropped on the screen.

Steve Jobs emphasized that word with an unprecedented high tone.

“We define this display that surpasses the human retina as the Retina Display.”

“Ooh.”

The audience heated up.

Yoo-hyun clenched his fist.

He remembered the moment when he was excited 20 years ago.

As if he copied that scene, Steve Jobs shook the audience with his eloquent words.

He listed the specs in detail and showed the difference visually by comparing it with the iPhone 3.

He spent a considerable amount of time on technical explanations when he emphasized the ultra-high resolution.

He used various methods with a very fast pace to highlight the Retina Display.

Even people who were not interested had the Retina Display engraved in their brains.

Steve Jobs did not stop there and added an unprecedented praise.

“This is the world’s best display that comes with the iPhone 4.”

“Wow.”

The audience was fascinated by his magic.

Kim Young-gil, the manager who was holding his hands together, and Park Seung-woo, the manager who was gaping, were no exception.

‘Wow, he’s amazing even if I watch it again.’

Yoo-hyun closed the page of his memory with admiration.

This was the presentation of Steve Jobs that Yoo-hyun remembered from the past.

Even this was enough to make the stock price of Hansung Electronics, which monopolized the supply of panels, soar.

What would happen if he went one step further?

Yoo-hyun’s eyes turned to the scene where a new page was added.

In the atmosphere where everyone was lost, Steve Jobs threw a bomb.

“If anyone can make it, it can’t be called the best, right?”

The screen switched and a logo appeared next to the iPhone 4.

A Retina Premium logo that shaped the letter R, and four small alphabets sparkled below it.

The audience swayed in front of the unfamiliar logo.

Whisper whisper.

Steve Jobs pointed out the logo and emphasized it.

“iPhone 4 uses the Retina Premium product certified by the world’s best display company. It’s a display that only Apple can use.”

“Ooh.”

People who didn’t even know what it was admired it.

Steve Jobs said to them.

“With this, we have completely redefined the display standard. You can experience the amazing level of screen that the competitors can’t catch up with even after a few years, on the iPhone 4.”

“Wow.”

The cheers grew louder.

Steve Jobs did not stop and raised the tension even more.

“The history of display will change before and after the iPhone 4. The Retina Display is the beginning of that.”

The moment Steve Jobs reached out to the screen.

“Wow.”

Squeak.

Clap clap clap clap clap clap clap.

Cheers and applause poured out.

A chill ran through Yoo-hyun’s body.

At that time, the 13th floor of Hansung Tower was bustling.

Kwon Se-jung, the deputy manager who was watching the TV on the team table, couldn’t close his mouth.

“Wow. He’s crazy. How can he promote us like this?”

Lee Chan Ho, the deputy manager, and Hwang Dong-sik, the deputy manager, who were working overtime with him, were the same.

“It’s a huge hit. Has Steve Jobs ever done this before?”

“No. Never. It’s really going to turn upside down.”

Then, Jang Jun-sik, who was checking the overseas news on his laptop, shouted.

“The articles are pouring out right now.”

It was not just an article.

CNN, BBC, CNET, and other influential foreign media were promoting Hansung Electronics.

Lim Myung-hwan, the manager who was watching, exclaimed.

“Huh. How much advertising money did we save?”

He was a former marketing team member who knew better than anyone how much money it would cost to post such promotional articles on foreign famous media.

Choi Min-hee, the team leader, fixed his eyes on the screen and said.

“Advertising money is not the problem. Steve Jobs himself said it was the best in the world.”

“Everyone will think so, right?”

Yu Hye-mi, the manager, asked, and Choi Min-hee nodded.

“Yes. Maybe a real upheaval will happen.”

Everyone who heard it swallowed their saliva.

Meanwhile, silence fell on one of the classrooms in LA Design School.

It was from the moment when the same logo that appeared on the screen came out on the TV screen.

Sophia, who was next to Han Jae-hee, blinked in surprise.

“Si, Cindy, Steve Jobs presented your logo.”

“What? Was it today?”

Han Jae-hee realized it late and was startled.

“Yo, you didn’t know?”

“Huh. What did he say?”

“Huh? That is…”

Sophia explained in her poor Korean.

Then the professor broke the silence with a cough.

“Ahem. Cindy was right. Hansung’s connection is not bad.”

At the same time, there was a stir from here and there.

“Wow, Hansung’s connection is amazing.”

“Right. She has nothing to be proud of.”

Jealous eyes stabbed Han Jae-hee.

She glanced around and asked Sophia.

“Was the content good? But why is the atmosphere like this?”

“You really don’t know?”

“What?”

Sophia was dumbfounded by her too calm reaction.

‘You don’t even know that you’re being ostracized?’

She held back her curiosity that reached her throat and shook her head.

“Uh, nothing.”

“Okay.”

Han Jae-hee shrugged it off.

She had to juggle the homework that Jang Hye-min, the manager, gave her in her busy school schedule.

She didn’t have time to care about the surroundings when she didn’t even have enough time to sleep.