Rebirth in a Perfect Era - Chapter 1767
If another reliable person competes with himself, Li Mu will pay more attention to him, but this guy, Lu Yunhao, is really unable to make him pay attention.
In fact, as far as entrepreneurship is concerned, Lu Yunhao did not really make any project bigger and stronger. On the contrary, almost every project can not escape a cool ending in the end.
However, although the company and the project are not doing well, Lu Yunhao has made a lot of money himself. This is because he earns investor money, and because he has a group of loyal fans on the Internet. .
Li Mu also knew Lu Yunhao a little bit in his life, so he knew Lu Yunhao’s weaknesses, such as lack of ability, fantasy, and overconfidence, not broad-minded, such a person came out to start a business is too idealistic.
A person who is too idealistic will basically fail to start a business, because he thinks everything too well and can’t stand the blow of reality.
For example, he developed a cool function that he thought was awesome. As a result, the user felt that it was not very practical and meaningless. At this time, he would not feel that there was a problem with his product idea, but he felt that netizens were stupid. Birds simply don’t understand what they do.
For such an entrepreneur, unless he goes into an absolute monopoly industry, it is difficult to really do whatever he does.
Therefore, when he heard that he would cooperate with IDG and take IDG’s investment as a takeaway platform, Li Mu only wanted to laugh.
However, after careful analysis, he can also analyze the wolf ambitions of Wall Street, and find Lu Yunhao to face him so quickly. It seems that they will only move more in the future.
Therefore, Li Mu immediately made a decision to start the hungry business in Shanghai immediately, the sooner the better, and strive to close down the Shanghai market before Lu Yunhao starts.
He summoned the hungry senior executives to the meeting, and informed all the executives at the meeting.
After hearing about IDG’s investment in Lu Yunhao, Lord Lei was somewhat worried about it, saying, “This Lu Yunhao is still very well-known on the Internet. Many remarks are highly sought after by netizens. If he also wants to be a takeaway platform, then we must pay attention . ”
Li Mu smiled slightly and said, “Although Mr. Lei Lu, although he is famous on the Internet, he really chose the wrong entrepreneurial field. He can do anything, but he is not suitable for a takeaway platform.”
Leader Lei asked, “Why did President Li have such a judgment?”
Li Mu said with a smile: “Because Lu Yunhao is uncertain about such a new thing as a takeaway platform, especially as our predecessors, we have not left him with any available resources. He can only cross the river by feeling the stones alone.”
Li Mu analyzed Lu Yunhao’s next tactical route. The take-out platform is the only one in the country, so it is certain that Lu Yunhao must at least develop a platform from scratch.
This platform is not just a consumer-oriented ordering system, it also needs to open a staff management background, a merchant order backstage, these are the three backstages.
In addition, he had to set up a command system for sending orders. Even if he copied Li Mu’s SMS ordering and ordering methods completely, at least he must sort out the logic first, and then negotiate and cooperate with the operator.
At the same time, Lu Yunhao has to develop three offline teams, one is a push team, responsible for the promotion of local white-collar workers in Shanghai; one is a business team, responsible for sweeping the streets, attracting local merchants to enter the platform; one is a rider delivery team , Responsible for order distribution.
The three back-office and three offline teams have to solve the problem of how riders deliver, that is, the transportation problem. If it cannot be solved, it is also a big trouble.
Tier 1 cities have strict motorcycle bans, which means that ordinary motorcycles cannot be put on the road at will.
Large-scale rider teams, all using motorcycle distribution is simply unrealistic, and the road is completely blocked by the moratorium.
In addition to motorcycles, only electric vehicles and bicycles can be selected.
Basically, bicycles can be ruled out. The physical exertion on the rider is too great, and the impact on the timeliness of distribution is too great. The only reliable means of transportation is electric vehicles.
However, the market for electric vehicles is still in its infancy this year. Most electric vehicles are not only expensive, but also have a range of 20 to 30 kilometers. Are you hungry and customized with Tesla battery pack technology? Lithium battery electric cars are simply incomparable.
If this electric vehicle is used for distribution, the rider is either charging or on the road to charging, relying on it to make money? Basically nothing.
Unless the company invests a lot of manpower and material resources to set up a replacement station, even if it is only a small shack, it must also be equipped with at least several hundred batteries, and it must also have the conditions for charging.
If Lu Yunhao’s distribution team changes a battery every 20 to 30 kilometers, a rider comes down a day, and less to say, three or four batteries can carry it, then the cost behind this can be really high.
Have to meet the configuration of a rider with a battery car, four batteries, while also continuously charging the battery for circulation.
Let the rider bring their own transport? It’s not realistic either.
Don’t look at the current price of 3,000 yuan for electric vehicles, but for 3,000 yuan for electric vehicles, it is worth more than one month’s wages per capita in first-tier cities, and three months’ wages per capita in small cities. You let The rider brought his own means of transportation and thought it was good, but the threshold was too high for the rider.
So that’s why Li Mu decided to customize the electric car directly before he became hungry. On the one hand, he wanted to save energy and energy efficiency of lithium battery electric cars, and on the other hand, he lowered the barriers to entry for riders.
However, Lu Yunhao may not be able to see these issues.
Another important link is the hardware of the merchant.
Nowadays, restaurants across the country use computer to check out, maybe not even 10%, and the remaining 90% are basically manual operations, which means that 90% of restaurants do not have computers and cannot support online order receiving business.
Are you hungry? In order to solve this problem, the computer ordered from Shenzhou is directly provided to the merchant for use. However, this has a lot of restrictions on the merchant. The simplest point is that these computers provided to the merchant have many restrictions in the system. For example, it is not supported for merchants to download and install other software by themselves. Even if Lu Yunhao followed the hungry buttocks to talk about the restaurants that he had talked to, he would have to provide these restaurants with a new computer for them to take orders and handle related business. .
If this is not possible, letting the merchant buy his own computer and connect to the Internet to cooperate with him will have a very high threshold for the merchant.
They just seem on the surface, this business of Li Mu seems to be very powerful and promising, but they don’t know at all how many links behind this need them to pay money, power, and people to solve one by one capture.
In the future, these issues will be put in front of him one by one, making him overwhelmed.
Lu Yunhao still does not understand that doing O2O is very different from doing online or electronic products.
In fact, even when Lu Yunhao used to make a mobile phone in his lifetime, he was not as troublesome as the takeaway platform that he is now doing.
When he was making mobile phones, the mobile phone industry had matured, with mature software and hardware solutions, mature supply chains, mature foundry terminals, mature e-commerce markets, and mature models of online red goods.
Therefore, he only needs to dig a mobile phone design team, design one or two mobile phones, and then dig a person who is familiar with the supply chain and foundry companies to discuss cooperation with component suppliers and foundry businesses, wait for the mobile phone to come out, and then play his own role. The essence of the Internet celebrity, desperately promote this phone, and then go to JD.com and Tmall to open a store, put this phone on sale.
Moreover, designing a mobile phone is also very simple. Whether it is the appearance design or the layout of the internal space, there are a lot of mature cases on the market for reference.
It’s like building a car. Even if a person has not been in the car manufacturing industry, he knows the general logic of the car.
For example, most family cars have the engine compartment, front wheels, cab, rear seats, rear wheels, and trunk from front to back.
This is the gameplay that the predecessors have helped you to find out. You only need to follow this path to design and manufacture your own car. You do not need to define the basic logic of the engine compartment in front, steering wheel steering, and accelerator brake pedal from scratch.
Even building a car is similar to building a mobile phone. As long as the supply chain is playing well, you can easily build a model.
If you do n’t pursue good or bad, you can even make the engine yourself, buy his 2.0 engine directly from Mitsubishi, then buy the gearbox from Aisin, and then dig some engineers to research the chassis and cockpit of a well-known model in reverse. Interior design, and then you have a car of your own brand ~ www.mtlnovel.com ~ Whether it is a mobile phone or a car, it seems to be very tall, but it is a very mature model, as long as the money is in place, It’s not that challenging to enter.
As for whether it sells well, it is because these links are not in place.
Lu Yunhao did a good job in the last two links in his life, but the first few links were confused. The quality control of the mobile phone was not up to standard. The cost performance was not high enough. The resources are ruined.
Now, Lu Yunhao should be a takeaway platform. This is not that everything can be in place when money is in place. Almost everything has to be done from scratch.
Although there is a Li Mu in front, is Li Mu hungry? Everything is closed source. The platform will not be open to third parties and the technology will not be delivered to third parties. Even customized electric vehicles have a large number of patents. If the foundry dares to sell the product for a makeover, it can bring him a lawsuit to make him lose money.
In addition, the battery packs and small brushless motors used in electric vehicles are shipped directly from Tesla’s foundry and imported into China before being assembled by electric vehicle foundries. Fortunately, they made a lithium battery electric car as a gourd, and spontaneously ignited when the temperature became high.
Based on these, Li Mu can already conclude that even if he does not take the initiative, at the level of Lu Yunhao and the amount of funds of 20 million US dollars, he may not be able to do this.
If he takes the initiative to attack Lu Yunhao in all directions, he will definitely not have any early days, and it can even be said that he must die.
As it happens, Li Mu did not like Lu Yunhao very much, and he could even say that he was a little disgusted.
Therefore, not sniping him fiercely, I am really sorry for the special temperament of Mr. Lu’s leather.
Rebirth of the Perfect Age