Rebirth of the Industrial Tycoon - Vol 2 Chapter 456

Chapter 456 Do you want to blend?

The task of developing the road roller was handed over to the technical department of Beverly Engineering to work hard, and Li Weidong began to work on the electric shaver.

Puppy Electric introduced the technology of the double-headed rotary razor from Braun, Germany. After a period of digestion, it is finally ready to make a finished product.

Puppy Electric Factory, Li Weidong stood in front of the mirror, holding a black double-headed razor in his hand, and scratched his chin.

Then Li Weidong looked in the mirror and touched his chin. It felt smoother, so he nodded in satisfaction, and said, “The shaved is quite clean.”

The Han Han Wang Jing next to him said: “The German technology is indeed very powerful. Even if we get the German technology, we still have made nine sets of sharpeners before we can make a qualified razor. It’s just us. The performance of the razor made is still worse than that of Braun.”

“Braun has made a razor for more than half of the world after all. We have just started to do it, and it is normal to be worse. As long as we slowly accumulate production experience, we can always reach the level of the Germans.”

Li Weidong comforted him, and then asked: “By the way, what you said is worse than Braun. In what way?”

“One is the motor. Our motor has a much louder noise than the German motor. The sound of the Braun motor is like mosquitoes and flies. The sound of our motor seems to be talking loudly.” Wang Jing replied.

“There is really no way in this aspect in a short time. German motor technology is indeed better than ours. This is a fact. We can only try to catch up. It takes time to catch up.”

Li Weidong then asked: “Our motors should have no problems in terms of power, right?”

Wang Jing shook his head: “The power is still okay, and the stability is also OK, but the noise is loud, and other things will not be delayed.”

“Just don’t delay the use. Anyway, we sell cheaply. There are always people who are greedy for cheap and don’t care about louder voices.” Li Weidong said.

Wang Jing continued; “The second problem is the blade. After testing, we found that our blade life is far inferior to the German blade.”

“About how much is the difference?” Li Weidong asked.

“Our blade life is less than two-thirds of the German blade.” Wang Jing answered honestly.

“This is easy to solve. When we sell razors, we will give a pair of brand new blades. Together, our two sets of blades will take longer than the German set of blades!”

Li Weidong said, carefully looked at the razor in his hand, and then said: “In terms of appearance, we have to change it. This appearance is too earthy.”

“Is it very earthy? This appearance is designed after Philips razors, aren’t all electric razors like this?” Wang Jing said subconsciously.

The shaver produced by Puppy Electric is just a small black square.

And the electric shavers at that time were all of this style. Top brands like Philips, Braun and Panasonic all produce razors in small black squares.

Li Weidong smiled slightly and said, “You can see that our shaver looks like a Philips HQ30 shaver, right?”

Wang Jing nodded and replied: “The only two-headed electric shaver on the market is Philips HQ30. The others are reciprocating or single-headed, and we have no other models to imitate. ”

HQ30 is the originator-level product of Philips HQ series. This razor entered China as early as the 1980s. It has undergone several changes in more than 20 years and has always been the mainstream model of Philips razors.

In the 1980s and 1990s, the Philips razors in the world were basically HQ30, or an upgraded version of HQ30, HQ40.

It is worth mentioning that the Philips HQ30 shaver cannot be charged yet, it uses two AA batteries. The HQ40 shaver can be charged.

Li Weidong frowned and thought about it. When he went to Cologne to participate in the electrical appliance exhibition, he also visited the Philips exhibition area. At that time, Philips mainly exhibited HQ’s 7 series.

Philips’ HQ7 series is a three-head razor, which was still high-tech at the time. Only Philips has mastered this technology, and Philips’ price for three-head razors is very high, even in Europe, only medium to high The income group can afford it.

“The HQ7 series, which just participated in the electrical appliance exhibition, have not yet started to officially sell. Now in Europe, the main products should be the HQ4 series and the 5 series. I remember that I am using Philips HQ40 shaver.” Li Weidong secretly said in his heart. .

Philips HQ4 series can be charged, while the HQ5 series has upgraded waterproof function.

However, most people don’t throw their razors into the pool in idle time, so the sales volume of the HQ4 series is much higher than that of the 5 series.

Compared with the previous HQ3 series, the 4 series and 5 series are no longer the cuboid design, but an arc is added to the fuselage, which makes the cutter head tilted at a certain angle and can be more veneer.

“Since I want to PK with the HQ4 series, then I will use the HQ9 series design.”

Thinking of this, Li Weidong asked people to bring paper and pen and began to draw sketches.

Philips HQ9 series of shavers are completely different from all previous Philips shavers in appearance.

HQ9 series razor directly subverts the square design of the razor, but adopts a long handle, which is definitely a revolutionary design for the razor.

It is precisely because of the emergence of the HQ9 series that all subsequent rotary shavers adopt the design of long handles, and the small square-shaped shavers are therefore eliminated.

From the perspective of shaving, holding a long handle is indeed much more comfortable than holding a square, and the shaver is easier to stick to the surface.

Li Weidong quickly drew the appearance of the long-handled razor and handed it to Wang Jing. After Wang Jing looked at it, he frowned.

“Chairman, this design is not easy for you! Get such a long handle and add a cutter head on it. In this case, the layout of all parts will have to be changed, and the grinding tools will have to be remade.” Wang Jing said.

“How long will it take?” Li Weidong asked.

“If it’s fast, it will take three months.” Wang Jing continued; “Moreover, there are no electric shavers on the market like this! I don’t know if consumers can accept this style.”

Li Weidong pondered carefully, the design of this HQ9 series may be really avant-garde.

Philips only launched the HQ9 series of razors after 2005. For consumers in 1995, after ten years of investigation, they may not really accept this long-handled design.

Thinking of this, Li Weidong picked up the pen again and drew another style of razor on the paper.

This time, Li Weidong painted the traditional razor style at the time, but the lower part of the razor became a streamlined cone, and the part of the blade connecting the body was designed with a recess. .

“How about this?” Li Weidong handed the drawing to Wang Jing.

“This style looks so beautiful! It looks very advanced.” Wang Jing couldn’t help sighing.

Li Weidong drew exactly the Philips HQ60 series razor.

Philips shavers, there is no three-digit HQ6 series, but there are four-digit HQ60 series. Including silver gray HQ6070, gray HQ6071, black and white HQ6073 and black HQ6075.

This Philips HQ60 series razor is also a popular style in China. One is because the style of this razor is very good-looking and it has a sense of technology; the other is that the price is relatively not too expensive, and the Chinese can afford it.

HQ60 series of electric shavers were launched after 2000. Now Li Weidong has brought out the HQ60 style a few years in advance, just suffocating enough energy to compete with Philips in the market.

I saw Li Weidong pointing to the drawing and asking: “This style should be able to be made?”

“This design should be no problem. You don’t need to change the layout of the parts, just change the style of the shell, and build a mold back.” Wang Jing said.

“Well, make a sample test as soon as possible, if possible, carry out small-scale mass production to see the effect. As for the color…”

Li Weidong thought for a while, and then said: “Make four colors, silver gray, gray, black and white, and black.”

Since I copied the appearance style, Li Weidong didn’t mind copying the color again.

“Okay, I’ll arrange it right away and model it in this style.” Wang Jing nodded.

……

Previously, Li Weidong divided Puppy’s business into three. The factory was only responsible for production. Puppy Electric was responsible for brand operation and product sales.

A few days later, samples of four colors were sent to Puppy Electric.

Wang Jiuyang took one of the electric razors and looked like he couldn’t put it down. He was obviously very satisfied with the appearance of this razor.

“Dong Li, where did the electric appliance factory look for the designer? This design is a bit capable, and the razor is designed so beautifully. Looking back, you let this designer design several soymilk machines too!” Wang Jiuyang said.

“How can I help you design a soymilk machine!” Li Weidong then explained: “I designed this razor.”

“Li Dong, you still have this ability!” Wang Jiuyang said, suddenly patted his head, and then said:

“I remember, I heard Tang Gong from the R&D center mentioned that the upper engine of the soymilk machine is the design you proposed! Unexpectedly, you will not only design the structure, but also the appearance!”

“The appearance of this thing is only an auxiliary after all. It is impossible to have a beautiful appearance without good product quality.”

Li Weidong continued: “I have notified Zhong Yemao to shoot a new advertisement for the razor. When the advertisement is ready, our razor will be put on the market.”

“Okay, I will make arrangements in this regard to ensure that all channels will be available.” Wang Jiuyang then asked: “It’s just the price of the razor, how much should we set?”

“Double-headed razors, our competitor is Philips only, so we will stare at Philips for a price war. How much Philips HQ30 razors cost, we will sell them at half the price!” Li Weidong said viciously.

……

In history, the first double-headed razor was produced by Flying Branch. At that time, Feike was just a small company that was just established and did not have its own sales channels, so it relied on Yiwu vendors to sell razors.

Mr. Li of Feike takes his own razor and goes to the Obligatory Commodity City to find a dealer, and is willing to pay for the goods first. If Feike razors can’t be sold, he doesn’t need a penny.

For vendors, buying and selling goods on credit means that they have not invested money. If they can sell it, they will make a profit. If they can’t sell it, they will not lose money, so they agreed to help Feike sell razors.

At that time, there were no domestic double-headed razors on the market, and Philips sold very expensive. Therefore, Flying Branch successfully opened the market by relying on its price advantage and became the first domestic razor brand in just five years. , Got 30-40% of the domestic market

Compared with Feike, Li Weidong’s Puppy Appliances clearly have an advantage. Puppy Appliances has established its own sales channels. Puppy Appliances do not need to go to Yiwu Commodity City with a razor on credit like Feike does.

As long as the razor is produced at the factory, it can be delivered to all levels of channels immediately, and then enter the various sales terminals.

What’s more, the Puppy Group is wealthy, and there is money to ask celebrities to shoot advertisements.

……

Teacher Ge went out again, holding the razor, grinning at the camera, and saying; “Puppy razor, the face is cleaner than the head!”

“Card, go over it again! Teacher Ge, you have worked hard!” the director said.

“No hard work, no hard work, if it is not suitable, I will do it again!” Teacher Ge said with a smile.

Li Weidong stepped forward, handed a whole box of electric razors to Teacher Ge, and then said; “Teacher Ge, our puppy’s razor, you take it back and use it!”

“There must be dozens of them in this box? I am alone, even if I shave my hair together, I can’t use this! What’s more, I don’t have a few hairs on my head!” Teacher Ge said with a smile.

“It’s okay, you take it back and give it away. Like Director Zhang, National Teacher, a few units for one person.” Li Weidong said with a smile.

Mentioned Director Zhang, but Teacher Ge sighed and said: “Actually, I have to thank you, and I’m willing to shoot the commercial.”

“Look at what you said, you are a big name! You are willing to accept our advertisement, I am happy that it is too late!” Li Weidong replied.

Teacher Ge shook his head: “I haven’t faced the camera for some days, and I feel so stiff. That is to say, I will shoot you an ad so I can enjoy the drama!”

Li Weidong was taken aback for a moment, and then he understood what was going on.

Teacher Ge became the Cannes actor with “To Live”. However, “To Live” went to Cannes without approval after all. However, Teacher Ge himself went to Cannes to accept the award.

So throughout 1995, Teacher Ge has been in a state of convergence. He didn’t pick up movies, but made a cameo appearance in a TV series.

For a rising star-level actor, it is also very uncomfortable that there is no play to act.

Only listen to Teacher Ge continue to say; “Recently, I have been thinking, if I don’t become an actor in the future, what else can I do!

As for me, besides acting, I only feed pigs. I used to feed pigs when I jumped into the queue before, so I wondered, if there is no show to play, I would just go to the countryside to get a few acres of land and raise pigs!

As a result, my spouse bought a house with all the money I have made in the past few years! Inside the third ring of the capital, I bought four large four-bedrooms! I don’t even have the money to go to the country to raise pigs. ”

“A four-bedroom house within the third ring road, then you make a lot of money! In ten years, it will definitely increase tenfold! This is better than raising pigs.” Li Weidong said.

“If it really can increase tenfold, I will stop acting, and I will retire as soon as I sell the house!” Teacher Ge replied with a smile.

In that era, although the top actors could also make a lot of money, they were not as exaggerated as the later generations, who could easily pay hundreds of millions of dollars.

So Teacher Ge thinks that ten times his worth is enough to spend on retirement.

Li Weidong comforted: “Teacher Ge, don’t worry, wait for the wind to stop a little next year, and then there will be a lot of directors looking for you to act!”

“I hope so!” Teacher Ge said.

Li Weidong continued: “Aren’t you familiar with Director Feng? You can go to Director Feng to see if he has a suitable role for you.”

Teacher Ge has a good relationship with Director Feng. This is no secret. When Director Feng was a screenwriter when filming “The Story of the Editorial Department”, the two had a cooperation.

Later, after Director Feng opened the commercial New Year film mode, Mr. Ge was the first one to find. Since then, the two have worked together for more than 20 years, and almost every time they cooperated, they were very popular.

Speaking of Director Feng, Li Weidong suddenly remembered the first Chinese New Year film on the Chinese film and television.

“I remember the box office of “Party A and Party B” was very good. Director Feng and Mr. Ge were originally a box office gold sign. This is considered a profitable deal. Should I also mix it up?”

Thinking of this, Li Weidong said: “Director Feng’s “Beijing in New York” was really good-looking! Teacher Ge, if there is a suitable opportunity in the future, you help me make an appointment with Director Feng and let’s make a dinner!”

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(End of this chapter)