Rebirth of the Industrial Tycoon - Vol 2 Chapter 461

Chapter 461

After arranging the floating cutter head, Li Weidong asked about the development progress of the ironing machine.

Mentioned the ironing machine, Tang Hao smiled awkwardly, and he said; “At this time, the ironing machine should be able to be made, but there was a slight difference in the development process.”

“What’s the difference?” Li Weidong asked.

“The main reason is the lack of stability. Our ironing machine needs to heat up quickly, but the temperature regulator we use is too slow to react, and the temperature is high and it is easy to burn out, making the water temperature easily exceed the limit, causing danger .”

Tang Hao went on to explain: “I tried to reduce the power of the heating element and install the thermal fuse. Once the temperature is out of control, the power will be automatically cut off. As a result, the water temperature is insufficient, and the steam ejected is not hot enough to get up. To the effect of ironing.”

“Is there a solution?” Li Weidong asked.

“The current solution is to use imported temperature regulators. I have asked people to purchase imported temperature regulators of various models, but it will take some time to buy them, and further tests are needed to know which ones. The temperature regulator is the most suitable.”

Tang Hao said, took out a sample of an ironing machine, added water, and plugged in the electricity.

After a while, gurgling sounds rang from the ironing machine, as if water was boiling.

Tang Hao picked up the ironing machine and said, “Don’t watch the water boil in it, but the pressure is not enough, and the hot air emitted is dissipated, so it’s not hot at all.”

Tang Hao finished talking and pressed the button, and the hot air was ejected from the ironing machine. Tang Hao directly shook his hand on the ejected steam to indicate that the steam was not hot at all.

“I will try too.” Li Weidong also stretched out his hand and tried it. The steam from the ironing machine has some heat, but there is still some gap between the “hot” standard, which is used to iron clothes. It’s definitely not enough.

Li Weidong thought for a moment, then asked: “Can this temperature be maintained forever?”

“The temperature is high or low, and it is far from ironing clothes. What is the use of maintaining this temperature?” Tang Hao asked puzzledly.

“You can’t iron clothes, but you can do other electrical appliances.” Li Weidong asked, “If I want to keep this temperature and keep spraying water vapor out, it shouldn’t be difficult?”

“It’s not difficult.” Tang Hao nodded, and then said: “As long as you limit the power of the heating element, the water temperature will not rise, and the sprayed water vapor can maintain this temperature.”

“Apart from spraying hot air, is there any equipment that can spray air-conditioning?” Li Weidong asked again.

“Air conditioning?” Tang Hao asked unclearly.

“I didn’t mean that.” Li Weidong continued: “To be precise, it is not spraying air-conditioning, but spraying cold water vapor. That’s not right, it’s spraying cold water mist.”

Tang Hao thought for a moment, and asked, “My dad kept some flowers and plants on the balcony, and the watering can used to water the flowers can spray water mist.”

“The water spray can for watering the flowers, the water droplets sprayed out are still too big.” Li Weidong shook his head.

“Adjust the nozzle to make the water droplets smaller.” Tang Hao continued; “This is not difficult, I should be able to make it.”

“Well, make a nozzle like this as soon as possible, and then make a machine like this for me.” Li Weidong said, took a pencil and drew the structure of a machine on paper.

Li Weidong was drawing a picture while Tang Hao watched it from the side. When Li Weidong finished the drawing, Tang Hao could also understand it.

“The structure here is the same as that of an ironing machine. It stores water, heats it, and then sprays water vapor. The sink on the other side has no heating function, but it can spray water mist directly.”

Tang Hao took a closer look, and then said, “In other words, this machine can spray hot steam or cold water mist. Dong Li, I understand it right?”

“Yes, what I want is this kind of machine.” Li Weidong nodded.

“Then what’s the use of this kind of machine?” Tang Hao then asked.

“This kind of machine is called a facial steamer, it is a kind of beauty equipment.” Li Weidong replied.

“Beauty? Is this thing for women?” Tang Hao asked.

In the mid-1990s, beauty salons have appeared in cities, especially for residents of large cities, beauty is not a new term.

Li Weidong nodded: “The steamer sprays hot water vapor to open the pores, which can unclog the pores, help the skin remove impurities, accelerate blood circulation, eliminate dirt, and at the same time can add moisture to the skin and make the skin more Succulent and smooth!

As far as I know, Europe, America and Japan already have such products, but their facial steamers can only spray hot water vapor, not cool water mist. And the facial steamer I want to make is not only a hot spray, but also a cold spray.

Hot spray will expand the pores and relax the skin, while cold spray can shrink the pores and make the skin astringent. If the cycle is alternately hot and cold, it can promote blood circulation more than pure steaming, and the skin care effect is much better. ”

“Then this is a good thing! Women’s money is much better than men’s. Just my prodigal daughter-in-law, who buys all kinds of cosmetics, can fill a table, so I still go to the beauty salon twice in three days. If this facial steamer is as magical as you said, it will definitely be a hot seller!” Tang Hao said.

Li Weidong smiled and shook his head: “Actually, I don’t plan to sell this facial steamer in China. I plan to sell the facial steamer to Japan.”

“Why?” Tang Hao asked.

“The Japanese are rich, so they can sell facial steamers more expensive. In addition, the beauty equipment market in Japan is much larger than that in China.” Li Weidong replied.

Japan is the world’s largest beauty equipment market. Japan, which has been in the midst of a loss of thirty years, has experienced various deflations in the economy, but the beauty equipment market in Japan has always been thriving.

Even after more than two decades, China’s economy has risen, but in terms of the consumption of beauty equipment, China’s 1.4 billion population is still less than Japan’s 100 million population.

Similarly, the United States, as the world’s most populous country, has a population of more than three times that of Japan, and its per capita income is 1.5 times that of Japan, and its consumption of beauty equipment is not as good as that of Japan.

The preference of Japanese people for beauty devices is indeed unmatched. If Li Weidong intends to sell beauty devices, of course he must focus on the Japanese market.

The   face steamer is an earlier product that appeared in beauty instruments. In the mid-1990s, there were already household face steamers on the market, and beauty salons of all sizes also adopted face steamers as standard equipment.

However, the facial steamers at that time could only spray hot air, and the dual-jet facial steamers would not appear until after 2000.

From the structural point of view, the face steamer is not complicated, and it is relatively simple among all the beauty instruments. With the technology of Puppy Electric, it can definitely be made.

Actually, in Li Weidong’s original plan, there was no plan to make a face steamer.

It’s just that Tang Hao happened to report to Li Weidong that the ironing machine was not hot enough, which made Li Weidong think about it, thinking that the face steamer is a very good product.

Since there is no hot and cold facial steamer in the Japanese market, Li Weidong can use this as an opportunity to try to enter the Japanese market.

The last thing Japan lacks is home appliance giants. It is very difficult for home appliance brands from other countries to enter the Japanese market. Big brands in the United States and Europe have tried them, but they all ended in failure.

Panasonic, Toshiba, Hitachi, Sanyo, Sony, Mitsubishi and other local Japanese brands firmly dominate the Japanese market. They are superior in quality and price, making it impossible for European and American home appliance companies to enter.

It is really not easy for Haier to occupy a place in the Japanese home appliance industry.

Several major home appliance giants in Japan are good at each. Some are good at white goods, some are good at small home appliances, some are good at kitchen appliances, and some are good at audio-visual home appliances.

In this case, if Li Weidong wants to enter the Japanese market with the existing home appliance varieties, he will inevitably be surrounded by Japanese brands, and the probability of success is almost zero.

However, the beauty instrument is different. The beauty instrument is an emerging home appliance product that only appeared after the 1990s. This is a brand-new market. Several major electrical appliances giants in Japan have not yet taken root in this field.

If Puppy Electronics enters at this time, it will not have direct competition with several major electrical appliances giants in Japan. It should have a chance to gain a foothold in the Japanese market.

Once Puppy Appliances gains a foothold in Japan, they can take advantage of the high quality and low price made in China, withdraw from other products, and slowly cannibalize the Japanese home appliance market.

…

Li Weidong draws the structure of the hot and cold face steaming instrument on his front feet, and he has a whole set of marketing ideas on his back feet.

He quickly returned to the Puppy Electric Factory in Qinghe, holding several appearance drawings, and found Han Han Wangjing.

“What new products are these? It looks so strange!” Wang Jing asked curiously.

“Let me introduce to you, this is called a hot and cold face steamer, this is called a rolling face-lifting device, this is called an ultrasonic facial cleansing device, this is called a frequency wrinkle removing device…”

Li Weidong introduced the products on the drawings one by one.

Wang Jing looked shocked. He said, “It’s ultrasonic and radio frequency. These things sound high-tech. The Institute of Electrical Engineering is amazing. Within a few days, he developed such a What a new product!”

Li Weidong smiled: “Most of these products don’t even have structural design drawings, let alone research and development!”

“Not developed yet? What are you doing with the appearance drawings?” Wang Jing asked puzzled.

“The purpose of taking the appearance drawings is to let you quickly make the shells of these new products.” Li Weidong said with a smile.

Wang Jing was stunned for a moment: “I’ve heard of the sampler, but for the first time I heard that it is only a shell! There is no product, but only a shell, what’s the use?”

“Of course it’s useful! If you have a shell, you can go to shoot an advertisement!” Li Weidong said with a smile

“Shooting an advertisement? The product hasn’t come out yet. What kind of advertisement? There is no product for sale when the advertisement is released. You are too impatient!” Wang Jing said.

“Time is not waiting! I also want to wait for the product to come out, and then shoot the commercial, but the advertising spokesperson I find can’t wait that long!” Li Weidong smiled, and then said; “So let’s make a product shell first, let The spokesperson took the advertisement!”

…

Genesis Agency is a well-known artist agency in Japan. Its main business is to promote male artists and male idol groups. There are many outstanding Japanese male artists under its umbrella.

At this time, Michi Iijima, the front-row agent of the office, was standing in front of President Kitagawa, arguing something.

“President, how can you let Kimura-kun shoot an advertisement for beauty equipment? Beauty equipment is a product used by women, and women should be the endorsement!” Michi Iijima said.

“I know, but the customer called Kimura-kun to endorse their products, and the price they gave me made me unable to refuse.” President Kitagawa said.

“How much did they give?” Michi Iijima asked subconsciously.

President Kitagawa said a number, and Michi Iijima frowned. This number is twice as high as Kimura’s normal advertising fee, and it is indeed difficult for people to refuse.

“President, don’t you realize that there is a problem? For such a high price, to invite Kimura-kun to shoot an advertisement, it is better to find Noriko Sakai or Shizuka Kudo! They are more popular than Kimura, and they are also female stars. Suitable for endorsement of beauty equipment.” Iijima Michi said.

“Yes, I had the same doubts, but the client said that he is a fan of Kimura-kun, so he must let Kimura-kun shoot the commercial.”

President Kitagawa spread his hands, and then said; “I have received the check anyway, and the client also took away several records with Kimura-kun’s signature SMAP by the way.”

Ten thousand Iijima Sanzhi felt unhappy, but since the boss had already collected the money, she could only do so.

So Michi Iijima asked, “So what are the client’s requirements for advertising?”

“The customer has only one request, and that is handsome!” President Kitagawa paused, and then said; “The customer wants to show Kimura-kun as handsome as possible. What did he say…”

President Kitagawa thought for a while, and said, “I remember, the client said, as handsome as you are, you must be as handsome. If you don’t become handsome, then try to be handsome!”

…

In the studio, young and handsome Kimura Takuya is holding a rolling face-lifting device, and curiously rolling around in the other hand.

“Does this really make your face thinner?” Kimura Takuya said to himself.

“This is just a sample. It is said to be convenient for shooting, so I only brought a shell. The real product should be heavier.”

The female assistant stared at Takuya Kimura with peach blossoms in her eyes, and then said, “But Kimura-kun’s face is already perfect, and there is no need to use these beauty devices! I think this type of product is more suitable for women.”

“I am also very surprised, why customers choose me to endorse beauty products, they should find a beautiful female star!” Kimura Takuya said.

At this time, the director came over and said the requirements of the shooting.

Kimura Takuya is a very dedicated actor, even if he is shooting commercials, he will put out a 100% effort.

However, for Kimura Takuya, this commercial is very simple to shoot, just be handsome in front of the camera.

This is 23-year-old Kimura Takuya. His singing skills may not be very good and his acting skills are not good, but he is really handsome!

…

When Li Weidong planned to enter the Japanese market with a facial steamer, he had already thought of letting Takuya Kimura be the endorsement.

In the middle and late 1990s, if you want to sell products to Japanese women, then the best spokesperson is Takuya Kimura.

For example, in 1996, Takuya Kimura took a lipstick ad.

Prior to this, lipstick advertisements were all endorsed by female celebrities, and Takuya Kimura was also the first male celebrity to endorse lipstick.

However, what people did not expect was that after Kimura Takuya’s lipstick advertisement was broadcast, this lipstick sold 3 million pieces within two months, and the reason why it did not sell more was because the merchant was out of stock.

The consumption level in 1996 was far from today, and there were not so many sales platforms. In the Japanese market at that time, this sales figure could be regarded as a miracle.

At that time, Takuya Kimura was really the male **** of all Japan, and his influence in Japan was unparalleled. From kindergarten to nursing home, Japanese women of all ages take it all!

Looking at the whole Asia, the male artist who can have this level of influence in his home market, except for Kimura Takuya, probably only his brother can do it.

If Jay had a face of Yanzu, maybe he could fight with him!

Li Weidong wants to enter the Japanese market. It is definitely the best choice for Takuya Kimura to speak.

If one year later, in 1996, it would not be easy to invite Takuya Kimura to shoot an advertisement.

In 1996, the TV series “Long Holiday” starring Kimura Takuya, had a rating of 36.7% in Japan.

Because this TV series is broadcasted every Monday night at 9 o’clock in the evening, and Monday is called Moonlight Day in Japanese, so there was a phenomenon of “not going out on the 9th of the month” in Japan at that time.

means not going out at 9 o’clock on Monday night to watch “Long Holiday” starring Kimura Takuya at home.

The popular broadcast of “Long Holiday” has also made Takuya Kimura evolve from a popular niche in Japan to a national male **** in Japan. After that, Takuya Kimura starred in several hit dramas, achieving his unparalleled influence in the Japanese entertainment industry.

At that time, Takuya Kimura, not to mention the skyrocketing endorsement fees, only accepted big-name advertisements. The foreign brand of Puppy Appliances is really not necessarily able to please Takuya Kimura.

In 1995, it was easier to visit Takuya Kimura with a little more money.

In 1995, Takuya Kimura had just won several newcomer awards in film and television. He can only be regarded as a popular niche in Japan, similar to the small traffic in China now.

The flow of fresh meat is unsustainable, and it is often gone after a gust of wind.

Some traffic fresh meat commits something again, and it instantly becomes cold fresh meat.

The same is true for Japanese entertainers. If most popular niches have not transformed, they will be hot for a while, and they will disappear into the showbiz circle when they pass.

So young Japanese artists, when they are relatively hot, will make crazy money, and it is best to make enough money for retirement. After a few years, it will not be popular, and it will not be impoverished.

In Japan, the actors’ pay is not very high. Many first-line actors perform first-class TV dramas, which cost only tens of thousands of yuan, which is not as good as a golden supporting role in Hengdian.

The main income of Japanese artists is advertising endorsements. Advertising can make more money than acting.

So Takuya Kimura, who is a traffic niche, will not push ads.

Even if Puppy Appliances is a brand he has never heard of, and all kinds of weird beauty instruments are products he has never seen before, Takuya Kimura is still very dedicated to taking pictures of Puppy Appliances advertisements.

Of course, the advertising endorsement fee of Japanese celebrities is not comparable to that of Chinese celebrities.

Like Saito Asuka, a group of people calling his wife in China, the advertising endorsement fee in Japan is not as good as that of a domestic Internet celebrity.

Keiko Kitagawa and Rimi Ishihara, the top Japanese actresses, have an advertising endorsement fee of 35 million yen, which is equivalent to more than two million yuan.

Compared with domestic traffic stars, advertising endorsement fees are all quotations starting at tens of millions of RMB.

The advertising fees of Japanese male artists are higher than those of female artists, but they are not as exaggerated as those with small traffic in China. Li Weidong can still afford it.

Li Weidong knows very well that if we wait until 1996, I am afraid that Takuya Kimura will not be asked to shoot commercials.

So Li Weidong simply made the shell that hit the beauty instrument first, and took the shell to ask Kimura Takuya to shoot the advertisement.

After the advertisement is shot, it will not be broadcast. After the product is developed, put on the shell of Kimura Takuya’s advertisement, and then release the advertisement. At that time, with Kimura Takuya’s influence, the puppy’s grooming device can definitely be used. Sell!

5,600 words, thank you parents for subscribing, thank you for your monthly pass. After the second injection, I have been lethargic, and I still feel sleepy after twelve hours of sleep, so I was less sleepy in the first two days, and I am better today, not so sleepy anymore.

(End of this chapter)