Rebirth of the Industrial Tycoon - Vol 2 Chapter 467
Chapter 467 Pig opponents send **** assists
The phone rang, Li Weidong picked up the phone, Du Jiahai’s voice rang from the receiver.
“Chairman, are you at home? Quickly turn on the TV and watch our Qinghe TV station, “Today’s Qinghe” program, which is talking about our old scooters!” Du Jiahai said hurriedly.
Li Weidong turned on the TV and found Qinghe TV Station. At this time, it was broadcasting the “Blue River Today” program. The theme of this issue was “Urban Cancer-Illegal Operation of Tricycles”.
The special report by Ma Chiyu appeared on TV after all.
Li Weidong patiently read this special report, his cell phone rang again, and Du Jiahai called again.
“Chairman, have you seen the report on TV?” Du Jiahai asked.
“Just finished reading.” Li Weidong replied.
“I have to report this to you. A reporter surnamed Ma came for an interview a few days ago. I followed the method you taught. Push it to the transportation department.”
Du Jiahai continued; “I used this method to send him away. I didn’t expect that he would still produce such a special report. Although he did not mention our factory, you have read the content of his report.
In this report, we directly call our product an urban malignant tumor, and it also specifically interviews the elderly and the disabled who drive without a license, and reports on the traffic accidents. What a negative impact!
As soon as the report came out, our old scooters were directly linked to illegal operations. This caused a very poor social perception. The sales of old scooters will definitely drop significantly. Maybe the transportation department will come to us. ”
“What are you afraid of? We are a regular manufacturer. Our products have been registered in the industrial and commercial department. They are of high quality and have not manufactured fake or shoddy products. Furthermore, we are producing old-age scooters, not operating vehicles.”
Li Weidong smiled, and then said: “As for the negative reports, I don’t think so. I think this report is quite good.”
“They are all said to be urban cancers, are they not considered negative reports?” Du Jiahai asked subconsciously.
“Don’t just read the title, you have to read the content.” Li Weidong calmly continued: “Although the title is a bit alarmist, the content of the report is still very good.”
“The elderly and the disabled drive without a license, operate illegally, fail to comply with traffic order and rules, see stitches, and cause traffic accidents. This is all harming us. I don’t see that there is good content in this.” Du Jiahai Tucao Tao.
Li Weidong explained: “Lao Du, from a different perspective, the perception he gets is naturally different. For example, living in a rural area, after reading this news, it will only be regarded as a new thing.
As for driving without a license or operating illegally, it has nothing to do with them, because they rarely go to the city, and the problems caused by tricycles have no impact on them.
If you are a city resident, and you have your own means of transportation during the trip, you may encounter problems if you do not follow the traffic rules. It’s easy to cause traffic accidents and this kind of thing is more concerned, because it is related to their own personal interests.
If you are a taxi operator, you will definitely have more opinions about unlicensed driving and illegal operations. This is a matter of their jobs. Therefore, the few taxi drivers in the interview all gritted their teeth on tricycles.
If you are elderly fever, disabled, or laid-off workers, what they see is that driving a tricycle can make money, can bring economic benefits, and can help them support their families and support their families.
If it is those people who do not have transportation and often have travel needs, what they see is a kind of price-based travel tool that can help them reach their destination quickly and conveniently.
When we make products, we must have empathy. The so-called empathy is to think about problems from the perspective of customers, not from our own perspective.
Old age scooter products, the customer groups faced are the elderly, the disabled, laid-off workers, and those who do not have the skills to make a living by relying on the old age scooter.
So we only need to consider the thoughts of these people. They are our customers. We want to be as far as the customers and think about what the customers think. Social perceptions and negative images are not our primary considerations.
From another perspective, even if the social perception of the old scooters is very good, they are full of positive energy, and everyone is complimenting them. Will those taxi drivers and those who already have transportation tools buy our old scooters?
Of course not! Since they don’t buy our products, why should we care about their ideas! It is the God of Wealth who is willing to give money these years! ”
“I roughly understand.” Du Jiahai was once again brainwashed by Li Weidong.
Li Weidong continued: “Next, when we propagate, we can focus on this aspect, such as emphasizing that the disabled can also drive, emphasizing the ability of a downloader. Of course, we are only promoting the performance of the old scooters, but Don’t promote illegal operations!”
……
While Li Weidong is watching this program, many residents of Qinghe are also sitting beside the TV, watching the programs of Qinghe TV Station.
Local news programs have always attracted the attention of local residents, and there were fewer TV channels at that time, so within the scope of Qinghe City, the ratings of Qinghe TV Station are still quite high.
The news report of “Urban Cancer-Illegal Operation of Tricycles” has also entered the televisions of thousands of households.
The old grandson of the retired worker sat next to the TV, staring at the TV with a thoughtful look, and the interview with Uncle Zhou had just been broadcast on the TV.
The wife pointed to the TV, and said, “Look at people, you just retired and found something to do, go out for three rounds, and you can subsidize your family. Well, you have been retired for more than two years and have been staying at home! ”
“You think I don’t want to go out to find work, I’m all this age, and no unit wants me!” The old grandson said.
The wife curled her lips and said, “I think it’s good to start three rounds. If you pay one dollar for one trip, you can earn ten yuan for ten rounds a day, and you can earn three hundred yuan a month. How can you earn more than two hundred dollars for gas money!
Don’t you know how to ride a motorcycle before? I also tried a motorcycle driver. If you go for three rounds, you will definitely be much better than those without a license! ”
The old grandson nodded in agreement: “It makes sense. I have a motorcycle license anyway, and my car is safe. If I drive three rounds, I will definitely make more money than the one on TV. There are so many drivers with a license!”
Speaking of this, the old grandson suddenly turned his head to look at his wife and said, “Or we’ll go to the mall tomorrow and buy a three-wheeled motorcycle like this, and I’ll go to the street to get a job too!”
……
On TV, Li Zhihua took out his disability certificate somewhat ostentatiously, indicating that he is a real disabled person.
In front of the TV, a young guy suddenly looked moved.
“He has a third-degree physical disability and can drive a tricycle. I have a fourth-degree disability. I am one level lighter than him. I can definitely drive a tricycle for money!”
This young guy also became disabled because of an accident.
Although it is only a fourth-degree physical disability, it cuts off the way for the young man to find a job. No unit is willing to accept a disabled person.
So the young man can only stay at home. Every year he reads the newspaper, watches TV, listens to the radio, and depends on his family for food and drink.
Now, seeing Li Zhihua waving his disability certificate on TV, the young man’s heart instantly ignited hope.
In an instant, the young man made up his mind to buy a three-bungee, take passengers and hire people for rent, at least he can support himself!
……
Hongqi glass factory affiliated hospital, when Zhao Juxian appeared on TV, all the people watching TV showed surprised expressions.
In a household in the family yard, a couple is watching a TV program.
“Is this person Lao Zhao?”
“Yeah, it’s really Zhao Juxian! He actually appeared on TV.”
“Why did Lao Zhao appear on TV?”
“It seems to be that his tricycle is illegal.”
“Illegal operation? It must have made a lot of money, right?”
“I heard Lao Zhao’s wife say that it’s more to go out for three rounds than when working in the factory! I didn’t believe it at the time, but now it seems it’s really possible. After all, it’s all on TV.”
“Or I will buy a tricycle and go out to get people!”
……
Du Jiahai received a call, which turned out to be a call from the vehicle store to order goods.
According to the description of the vehicle store manager, the sales of old scooters have suddenly increased. Many people come to the store to buy old scooters. The old scooters in the mall are almost out of stock.
As Li Weidong said, different perspectives of seeing the same thing will result in different perceptions.
Ordinary people who see special reports on Sanbengzi on TV will follow the guidance of news reports and think of the various shortcomings of Sanbengzi and the various problems it brings.
However, in the eyes of the elderly, the disabled and laid-off workers, Sanbengzi is a perfect tool for making a living.
It can be said that Ma Chiyu’s special report not only failed to hit Sanbengzi, but he helped Sanbengzi with an advertisement and gave Li Weidong a wave of divine assistance.
The price of Sanbengzi is not expensive, and the operation is very simple. A little practice is to drive around the city and pull a few times a day. It is enough for daily expenses. If you are lucky and live a lot, you can still earn some.
As for illegal operations, no one cares at all.
Enforcement in this area is inherently difficult. Many Sanbengzi are directly affixed with signs such as “only for picking up children” and “only for buying food.”
If the law enforcement officers went up for questioning, the owner of the car said directly that I was for household use, not for operation, and the law enforcement officers had nothing to do.
After all, if you don’t catch the current situation, there is really no way to say that people are operating.
The current situation is not so easy to be caught. Those who drive Sanbangzi are not fools. If they see law enforcement officers, they will not continue to solicit customers. They drove Sanbangzi directly to other places, avoiding law enforcement officers. Up.
Even if it catches the current situation, it is not so easy to qualitatively.
For example, car owners can say that they are pulling their relatives or their friends. In many cases, in order to avoid trouble, or to reach the destination, they will cooperate with the owner to indicate that they are relatives and friends.
Even if it is ultimately classified as illegal operation, it is not easy to deal with it.
Many of the people who use Sanbengzi are elderly or disabled. They directly put on a barefoot posture that they are not afraid of wearing shoes, lying there like a rogue, saying that they are sick or disabled.
At that time, law enforcement officers are really not good at taking any substantive measures against the elderly or the disabled. If they encounter someone who is really sick, or if they fall into the guts of bullying the disabled, they will definitely be unable to eat.
The management of Sanbangzi is a major problem in the city after more than two decades.
Twenty years later, in cities, the level of city managers will be higher, and the behavior of law enforcement officers will be more strict and standardized. Coupled with cameras everywhere, every road can be monitored.
But even so, many cities still can’t solve the problem of Sanbengzi. Strict blows will make the situation better. Once the blow is stopped, Sanbengzi will immediately resurrect.
In the city of 1995, various laws, regulations, hardware and software were inferior to the future. It is almost impossible to manage the three jumpers in the city.
In a city, as long as the first batch of Sanbangzi appears, it will spread quickly in the city and become everywhere.
……
Ma Chiyu finished the interview and was about to return to the TV station. He carried the big bag with the camera and walked to the stop sign, waiting for the bus to arrive.
At this moment, a three jumper drove up, stopped directly beside Ma Chiyu, and asked, “Master, do you want to take a car?”
Ma Chiyu saw that he was a triumphant child, and his brows frowned. This was the urban malignant tumor he reported. Now he appeared in front of him in a magnificent manner, and asked him if he could take a car!
Seeing Ma Chiyu looking at him, the Sanbengzi driver thought he was a potential customer, so he said, “Master, where are you going? As long as you are in the city, a dollar will be guaranteed to send you.”
Ma Chiyu shook his head and said, “I should wait for the bus!”
“Waiting for a bus? How slow is the bus. It only takes a long time to come. I don’t necessarily have to take a ride. I take my tricycle. It’s fast and safe. I’m a new car. Maybe I will send you to the place. Yes, the bus hasn’t come yet!” The owner of Sanbengzi said.
“Are you a new car?” Ma Chiyu was taken aback for a moment, and he secretly said that he had already reported the social cancer of Sanbengzi, why would anyone dare to buy a new car!
The owner of Sanbengzi replied: “Of course it’s a new car. I just bought it after watching TV two days ago.”
“Is this car still advertised on TV?” Ma Chiyu asked subconsciously.
“That’s not true.” The owner of Sanbengzi shook his head, and then said; “It’s a program of our Qinghe TV station called “Today’s Qinghe”, which introduces this kind of tricycle, saying that it can pull people. After I watched it, I bought it.”
“Qinghe Today? It seems that only my report mentioned tricycles recently!” Thinking of this, Ma Chiyu asked, “Is the title of the program you mentioned called Urban Tumor-Illegal Operation of Tricycles?”
“I can’t remember it, maybe it’s called this name. Anyway, there are interviews with retired elderly, disabled, and laid-off workers. They are all driving tricycles.” The owner of the Sanbengzi replied.
Ma Chiyu instantly confirmed that this was the special report he had done, and he said with a proud face: “I am a reporter from Qinghe TV Station. I did that report.”
“Really!” The owner of Sanbengzi looked at Ma Chiyu in surprise, and said, “Comrade reporter, I really have to thank you. If it weren’t for your report, I didn’t know that driving a tricycle could make money like this!
I have already made more than a dozen jobs today and made almost 20 yuan! Thanks to you for showing me a clear way! Comrade reporter, are you going back to the TV station? It’s not far anyway, I’ll send you there, and I won’t charge you! ”
The owner greeted Ma Chiyu to get on the car with a look of enthusiasm.
Ma Chiyu looked depressed.
“What’s the situation? I imagined it differently! I was clearly exposing the urban cancer. How did I become an advertisement for the urban cancer!”
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(End of this chapter)