Rebirth of the Industrial Tycoon - Vol 2 Chapter 469

Chapter 469 Quick Money Project

After the broadcast of the program on the self-reliance of the disabled, it is tantamount to rectifying the name of Sanbengzi. Products that can help the disabled to support themselves can obviously not be treated as urban cancers.

At the same time, the development of the loan-to-car business has more than doubled the sales of Sanbengzi.

For people in the 1990s, loans for early consumption are not the mainstream of society.

Chinese people have always been accustomed to saving money. In the 1990s, the common people did not have the concept of eating food, let alone spend tomorrow’s money to satisfy their desires today.

But it is different to purchase production materials with loans. Sanbengzi is a means of production. Buying Sanbengzi is to carry passengers and make money. As long as you can make money, you have the legitimacy of the loan.

Moreover, the loan groups targeted by Li Weidong are mainly laid-off workers, and they are indeed the group of people most in need of production materials.

1995 was the initial stage of the wave of laid-offs. At this time, most of the laid-off workers were older and unskilled workers.

This type of people brings relatively little contribution to the company, and some of them are even regarded as a burden by the company, and they will naturally take the lead in being laid off.

And those young workers, or skilled workers, will be laid off unless the company is really going to close down. As long as the company still has the possibility of rescue, they will often be retained. When the company is over the difficult period, they will have to rely on these people. Make a comeback!

Social reality is so cruel. After more than two decades, people over forty years old are not easy to find a job.

Therefore, laid-off workers during this period did not have the ability to start a business, and no one wanted a job. Even if they wanted to find a job in the lowest-end service industry, they would be rejected.

What they need is a job with no threshold, but they can’t learn anything with a little technical content.

Kai San Beng Zi happens to be a kind of thresholdless work. As long as you can hold the tricycle handlebar and know the road, you can do this.

This is simply a profession tailored for laid-off workers.

Of course, laid-off workers have hands and feet. Many people still drive motorcycles. It is not a problem to drive Sanbangzi.

What’s more, these older laid-off workers have lived in the city for many years. They must be very familiar with the various roads in the city. No training is required, and you can get on the job directly.

For these laid-off workers, the front foot bought a three-bungee from the vehicle store, and the back foot can immediately carry passengers and make money after leaving the store.

…

Sanbengzi’s business has been on the right track, and Li Weidong went to the capital to inspect the puppy’s health.

Sales of massage seats have been maintained very well. Once you start selling with gold, you can’t stop.

In the office, Lu Guangming reported: “The next generation of massage chairs is under development. I specially invited a professor of Chinese medicine from Guang’anmen Hospital to be a consultant, hoping to add the effects of acupuncture and moxibustion to the next generation of massage chairs. .”

Guang’anmen Hospital is an affiliated hospital of the Academy of Chinese Medical Sciences. It is also one of the top Chinese hospitals in Beijing. The professors in it are both professional and authoritative.

Li Weidong responded: “It’s quite creative to add acupuncture to the massage chair, but it’s still difficult to implement!”

“It is mainly used as a publicity stunt. After all, people are experts, even if they only have the title of consultant, they can be a signboard.” Lu Guangming replied.

Speaking of acupuncture, Li Weidong’s brain suddenly came to light, he said: “I have an acupuncture product here, we can try to do it, and if it is done well, it may be close to one million a day.”

“What product?” Lu Guangming asked immediately.

“Give me pen and paper, and I will show you the drawing.” Li Weidong said.

Lu Guangming immediately put paper and pen on the ground, and Li Weidong began to draw patterns on the paper.

“This product has a rubber air bag on the top, which is connected to an airway, and a magnetic needle at the bottom, which is made into a flat-head cone shape and a transparent plastic hoop on the outside.

When using it, squeeze the airbag with your hand, then press the plastic hoop on the acupuncture point and release the airbag. The suction produced can make this thing naturally adsorb to the skin.

The magnetic needle inside can achieve the effects of acupuncture, acupuncture, and magnetic therapy without piercing the skin. The external suction can achieve the effect of cupping. “Li Weidong slowly explained.

The acupuncture products that Li Weidong took out are the famous “Haci Five Elements Needle”!

The nineties were the era of the explosion of health care products. In addition to various granules and oral liquids, health care products of various devices were also popular.

Among the most popular products in health care equipment, Haci Five Elements Needle is definitely among the best. Even today, there are still people who buy this product.

According to the manufacturer’s propaganda, Haci Five Elements Needle realizes non-traumatic acupuncture and moxibustion, which can realize multiple functions such as acupuncture, magnetic therapy, acupuncture, cupping, and drug penetration without piercing the skin.

In addition, this product can also be effective for a variety of diseases, such as arthritis, cervical spondylosis, etc., basically wherever it hurts, it can be cured with a single needle.

In that era, the promotion of health care products was also the same routine. If you can’t cure all diseases, you are embarrassed to say that you are a health care product!

Whether this acupuncture product has specific health effects requires scientific research. But what is certain is that the sales volume of this product is very good. At its peak, it can create more than 300 million sales a year, an average of one million a day!

Haci Five-element Needle is a product of Haci Company, which is a Northeast enterprise that started by making magnetized cups.

From the late 1980s to the early 1990s, there was a plastic shell magnetized cup with a handle that was very popular, and it was the product of this company. It is said that this kind of magnetized cup has sold forty million units nationwide.

In 1997, Haci Company launched Haci Five Elements Needle, and carried out large-scale advertising and marketing. This product quickly exploded, creating a profit of 140 million in the following year.

But like other health products, this product heats quickly and cools quickly.

After the country’s policy on health products was tightened, this acupuncture health product has been constantly caught in scandals such as scams and false propaganda.

In the eyes of Li Weidong, this is a gadget that makes quick money. When it was first launched, there was a wave of advertising bombardment. Before everyone reacted, it made hundreds of millions of dollars.

When others reacted, they all started to imitate, and all kinds of counterfeit products and counterfeit products appeared, and the business was done.

It’s only 1995 and the Haci five-element needle hasn’t appeared yet, so Li Weidong felt it was better to take this product out and make a fortune on the market.

Lu Guangming looked at the drawing drawn by Li Weidong and understood the structure of this thing.

Then Lu Guangming said: “Chairman, I roughly understand the principle of this thing, but it’s acupuncture, magnetic therapy, and cupping. Why do I sound so mysterious! This thing really works. Is it the effect you mentioned?”

“I don’t know.” Li Weidong shook his head honestly, and then said: “Maybe, it should be, maybe!

Lu Guangming suddenly looked surprised. This is a product you designed yourself, so you don’t know if it will work!

Probably, should, probably, isn’t this fooling the idiot!

Li Weidong said: “I am not a doctor. I don’t understand medical matters. I can only design products according to concepts.”

Lu Guangming suddenly understood that this so-called acupuncture product is definitely not a serious medical device, even if it can have some health care effects, it is probably very few.

…

Three days later, a few samples were placed in front of Li Weidong and Lu Guangming.

Li Weidong picked up one of the samples, tried it on his arm, and nodded with satisfaction: “Yes, this is the product I want.”

“Chairman, give this new product a name!” Lu Guangming said from the side.

“Acupuncture, acupuncture, and cupping are all traditional Chinese medicine treatment methods and are part of our Chinese culture, so this product is called the Chinese Five Elements Needle!” Li Weidong said.

“Five Elements Needle? Is there anything in it?” Lu Guangming asked.

“The five elements are the theory of traditional Chinese medicine. Didn’t it say in the Emperor’s Internal Classic that acupuncture is a method of adjusting the balance of yin and yang in the human body, so our product is called the five elements acupuncture.” Li Weidong replied.

If it is placed in later generations, the term “China” can not be put on the head of the product casually, it must be approved by the country.

However, in the 1990s, products could still use titles like “Zhonghua”. At that time, many products used these two words, such as Chinese turtle essence, Chinese toothpaste, Chinese pencil, Chinese paint, Chinese cement and so on.

The reason why Li Weidong uses this name is that in addition to the high-end atmosphere of the word “Zhonghua”, it is also convenient for puppies to be healthy in the future and can be cut with the five-element needle.

The five-element needle is not a reliable medical device after all. As a health product, its health benefits are doubtful. At least there is no professional scientific research institution to stand up and endorse it.

Thinking about the scandals related to Wuxingzhen in later generations, Li Weidong must plan a retreat in advance, and after earning a wave of quick money, immediately cut with Wuxingzhen to avoid any scandals that will happen later, which will affect the health of the puppy.

Lu Guangming next to    also took the five-element needle, tried it on his arm, and then curiously rubbed the circular mark left by the magnetic needle.

Then Lu Guangming said; “Chairman, the efficacy of these five-element needles is doubtful. It is estimated that they cannot be used in hospitals. They must be sold as health care products. In terms of publicity expenses, it requires a lot of money.”

“I also know that health care products rely on advertising bombardment. So I have already thought about it. There is no upper limit for the promotion of Wuxingzhen!” Li Weidong replied.

Lu Guangming was shocked. No upper limit on publicity funds is good, but it also shows that there is no upper limit on the profits Li Weidong expects to obtain!

Based on Lu Guangming’s understanding of Li Weidong, he knew that Li Weidong had never seen rabbits or scattered eagles. For every dollar he invested in advertising, he would get several times or even ten times the income.

Now Li Weidong has come to an unlimited publicity fee, but Lu Guangming feels very pressured.

Lu Guangming even felt that Li Weidong might as well give out a specific number, even if this number is amazing, but at least it can make him feel more at ease.

Li Weidong saw through Lu Guangming’s thoughts, he smiled and said, “Lao Lu, don’t worry, I have already thought about the propaganda strategy. This time we mainly use the TV shopping propaganda model.”

“TV shopping?” Lu Guangming frowned: “That way is more expensive, right? Putting an advertisement on TV shopping, it takes ten minutes to buy a page in the newspaper. And what’s the specific effect? It’s not easy to say.”

Li Weidong replied: “TV shopping is much more intuitive than newspapers. Our five-element needle is a new product that the people don’t understand, so we need a more intuitive way of publicity. TV shopping can’t be more suitable.”

When it comes to TV shopping, most people have some negative associations. They think that TV advertisements sell products with high prices and poor quality. They rely on exaggeration and false propaganda to fool the elderly into party.

In fact, in developed countries, TV shopping has always been a very important channel for consumers to buy goods.

For example, TV shopping in the United States accounts for 8% of its retail market; and TV shopping in Japan accounts for more than 12% of the retail market.

Even with the Internet and various online shopping platforms, many Americans or Japanese still choose TV shopping.

The reason why TV shopping in developed countries is so prosperous is that apart from their early development of TV shopping, the more important reason is that TV shopping is more convenient.

Because TV shopping can be delivered to your door.

Home delivery is nothing to the Chinese people who are used to express delivery to their doorsteps. Free shipping from Jiangsu, Zhejiang and Shanghai, same day delivery in the same city, this is not a problem.

However, the express delivery industry in foreign countries is not as developed as in China. In the eyes of foreigners, a telephone product is delivered to the door, which is even more convenient than using Amazon.

So in the United States, Japan and other countries, even many young people under the age of 30 are using TV shopping extensively. This is reflected in many American dramas, Japanese dramas, or Japanese anime.

China’s TV shopping developed relatively late, and it was not until 1992 that China had its first TV shopping program.

At that time, there was no dedicated TV shopping channel, so TV shopping programs were all broadcast on local stations. Powerful companies could even broadcast TV shopping programs on provincial-level TV channels.

The advertisements of TV shopping programs are relatively long, and the cost of putting TV shopping programs directly on ordinary TV channels will be relatively high.

It is also because it is too expensive to put on TV shopping ads. At that time, the products put on TV shopping in China were low-cost, high-profit, and foolish things.

Because if you don’t launch this product, you won’t be able to recover the cost of advertising.

Over time, Chinese people feel that what is sold on TV shopping is definitely not good.

In 1995, TV shopping in China was just emerging, and people were not wary of TV shopping.

In the era without the Internet, TV channels have the highest authority in information dissemination, which also makes TV shopping in the most profitable era.

Any product, coupled with an exaggerated advertisement, can sell well on TV shopping.

More importantly, at this time, the **** has not strictly supervised TV shopping programs. TV shopping can maximize the effect of publicity, including the use of false publicity.

Haci Five Elements Needle in history, relying on TV shopping advertisements, successfully entered thousands of households.

Since there are successful cases, there is no need for Li Weidong to play freely anymore. He directly copied Haci’s five-element needle strategy and took the route of TV shopping!

is updated today, thank you parents for subscribing, thank you for your monthly pass! Thanks for passing the customs.

(End of this chapter)