Rebirth of the Industrial Tycoon - Vol 2 Chapter 470

Chapter 470 Gifts are about giving health

Whether the sales of health care products are good or not, it all depends on the inadequacy of the advertisements.

Advertising this kind of thing, naturally, must be handed over to marketing guru Zhong Yemao.

Soon, Zhong Yemao took out an ad copy.

In the meeting room, Zhong Yemao began to introduce his ad copy.

“In the advertisement of health care products, the first step is to grasp the lesions, first highlight the lesions, and then talk about other things. As a health care device of acupuncture and physiotherapy, we can grasp more lesions.

Chronic diseases such as hypertension and coronary heart disease, adverse symptoms such as stomach pain and constipation, straining diseases such as arthritis and cervical spondylosis, and even sub-healthy conditions such as tinnitus and insomnia can be used as lesions. “Zhong Yemao slowly explained.

The so-called lesion is strictly defined as the part of the body that has lesions. However, in the broad sense of publicity, any uncomfortable place can be regarded as a lesion.

Zhong Yemao went on to say; “After selecting the lesion, the next step can be to directly print the product. To publicize the efficacy of the product, we can express this part of the content in a personal way.

At this time, we need to find an actor to perform the appearance of leg pain, back pain and neck pain. After using our product, the pain disappeared immediately, and all the symptoms were healed.

The second step can highlight the authority and influence of the product. We can find a few institutions, buy a few certifications, and then quote a few sentences from ancient medical books as a basis. ”

Li Weidong next to    interrupted and said, “It’s a good idea to look for agency certification. In addition to domestic agencies, you can also find foreign agencies, such as the US FDA.”

Lu Guangming smiled, and said, “Chairman, it’s not easy for our product to get certification from domestic authoritative organizations. It’s even more unlikely to get FDA certification?”

FDA is the abbreviation of the US Food and Drug Administration. In addition to certifying food and drugs, it also certifies medical devices.

For products like the Five Elements Needle, it is still ambiguous whether there is a scientific basis or not. The domestic formal scientific research institutions may not be able to get the certification. If you go to the United States that does not know acupuncture and moxibustion, it is even more impossible to get the certification.

Li Weidong said: “Domestic institutions, if they can buy certification, they can buy it with money. If they can’t be bought, let’s copy the institution. For example, they are called the Acupuncture and Moxibustion Association. Let’s call the Acupuncture and Moxibustion Development Association. Don’t know whether it is true or not.

As for the FDA certification in the United States, the FDA originally had no certificate, only a reply letter. When the time comes, it’s not what we want to say, just say it! Anyway, it’s advertising. It’s normal to exaggerate a little bit.

Furthermore, our products are not sold in the US market. Even if we say that we have obtained the US FDA certification, the US FDA can still go to China to enforce the law! ”

Li Weidong’s words sound like a rogue, but in fact, there were more health care products sold in that era than Li Weidong’s rogues. In the 90s health care product advertisements, apart from the name of the product, there may not be a single truth.

Zhong Yemao went on to introduce: “Next, we can find a few actors and continue to show up. This time we can adopt the mode of chatting at home. The highlight is that ordinary people have successfully cured diseases and gained health through our products.

Finally, just to introduce, our products can also be given as gifts, such as honoring parents, favoring leaders, and presenting friends, you can all use our products. ”

Li Weidong nodded: “This is a good idea, I can emphasize it again, giving us a five-element needle as a gift is to give health!”

Zhong Yemao took the notes immediately, and then asked: “Chairman, do we still need a spokesperson this time?”

“Yes, of course!” Li Weidong nodded without hesitation.

“Then I will contact Teacher Ge to see if he has time to shoot the commercial.” Zhong Yemao replied immediately.

“No, we don’t use Teacher Ge this time. Teacher Ge’s temperament is too shrewd. It doesn’t match our products. You have to change someone, preferably the sick one.” Li Weidong said.

“Who to choose?” Zhong Yemao asked.

“What do you think of Teacher Li Tianbao?” Li Weidong asked.

Zhong Yemao thought for a while and nodded frequently: “This is really a good candidate. Teacher Li Tianbao really feels like he is sick and hurts everywhere. It is very suitable for our five-element needles.”

At the time, the advertisement made by Haci Wuxingzhen was looking for the old artist Yan Shunkai, who is also the actor of Ah Q in the movie “The True Story of Ah Q”.

Teacher Li Tianbao and Teacher Yan are somewhat similar in image and temperament. Teacher Yan may be more comedian, while Teacher Li is more loyal.

Li Weidong wondered, since Mr. Yan’s advertisement can be successful, the use of the more famous Mr. Li Tianbao will definitely have a better publicity effect.

Li Weidong continued; “Teacher Li Tianbao might not be easy to invite. I remember that he worked with Teacher Ge. Teacher Ge played Teacher Li’s son-in-law. There should be friendship between the two, so let Teacher Ge help first. Teacher Li’s tone!”

Zhong Yemao hesitated for a few seconds before speaking; “Chairman, we did not ask Teacher Ge to endorse this time, but asked him to help us contact the new spokesperson. Will Teacher Ge have any comments? Matchmaking!”

“The gentleman is magnanimous.” Li Weidong continued; “If we didn’t ask Teacher Ge to endorse, but didn’t tell him, it would offend people, so it’s better to ask Teacher Ge for help directly to make us more frank.”

…

Two days later, Teacher Ge sent a reply, but it was bad news.

“Teacher Ge called me and he said that Mrs. Li Tianbao refused to endorse us. Mrs. Li was unwilling not to endorse health care products. Moreover, he is currently making a costume drama and has no time to make an advertisement.”

Zhong Yemao paused, lowered his voice, and then said: “Chairman, is it because Mr. Ge didn’t want Mr. Li to steal his endorsement, so he said that on purpose?”

“You will treat a gentleman like a villain! What Teacher Ge said should be true. Teacher Li Tianbao should be filming now and there is no schedule.”

Li Weidong’s voice paused, and then said; “It is estimated that this TV series will be broadcast next year. Teacher Li Tianbao will play a Luo Guozi, a famous official of the Qing Dynasty, Liu Yong. Watching TV at that time, I guess it will make you want to stop!”

“You are more informed about the news in the film and television industry than me!” Zhong Yemao said casually, and then asked: “Since Teacher Li Tianbao is not willing to endorse our products, who should we call?”

“What do you think of Teacher Zhao Laogen?” Li Weidong said with a smile.

“That Zhao Laogen who performed the sketch on Spring Evening?” Zhong Yemao thought for a while and asked, “Is it a bit more rustic?”

“It doesn’t matter if the soil is not soil, the key is that he is more able to fool. We sell health products, of course, we have to choose a spokesperson who can fool, or else I’m sorry for the words health products.” Li Weidong replied.

In 1995, Zhao Laogen has become a well-known comedian by virtue of his outstanding performance in the Spring Festival Gala, and has a high reputation in China.

However, the commercial value of comedians is definitely not as good as that of movie stars and singers, so the advertising expenses and endorsement opportunities of comedians must be much less than those of movie stars.

If you count it this way, it’s a good deal to find Teacher Zhao Laogen to endorse.

In Li Weidong’s impression, Zhao Laogen had indeed endorsed a very popular health care product after 2000. So let Zhao Laogen endorse health products, he should not refuse.

…

“Headache, cervical spine pain, back pain, joint pain…”

A strong side noise sounded from the TV, and Liu Qingshan, who was sitting at the coffee table making dinner, couldn’t help looking at the TV.

On TV, one person was covering his head, and then a green cactus appeared on his head, and then someone was covering his waist, and a green cactus appeared on his waist.

In this advertisement, the green cactus is used as a metaphor for the lesion.

Using cactus **** as a metaphor for disease, it is also often seen in advertisements in later generations. The prickly pear has a special appearance, with thorns all over its body. This appearance can easily make people think of viruses. Therefore, the prickly pear has become the best choice for metaphorical diseases.

From the perspective of future generations, the cactus **** that popped out of the body were not even considered the special effects of fifty cents.

But in 1995, this kind of special effect was put in the advertisement, and it was already a big production.

Such an advertisement instantly attracted Liu Qingshan’s attention, but he did not know that he had already entered a TV shopping program.

The next second, the TV screen changed, and Teacher Zhao Laogen made a grand appearance.

Immediately afterwards, Mr. Zhao’s distinctive northeast mouth sounded: “Sometimes my body hurts and it hurts terribly, what can I do?”

I saw Teacher Zhao took out a five-element acupuncture needle, squirted it on the body, and continued: “One press, one pull, it’s all right! It doesn’t hurt anymore!”

At this time, Teacher Zhao’s expression is really like the big flicker in the Spring Festival Gala sketch.

I only heard Teacher Zhao continue to say; “Usually rehearsing programs, it takes more than ten hours to practice, but I’m exhausted, and my tired back hurts and my legs hurt. It hurts like I’m broken, and I can’t walk!”

On the screen, there was also a timely appearance of Teacher Zhao clutching his waist, with a painful expression on his face, and the color of the screen became darker.

Liu Qingshan in front of the TV, subconsciously twisted his waist. He thought that he was also a hard day’s work, and his waist was normal, but suddenly he felt sour.

“Injection, fear of pain, taking medicine, fear of hurting the stomach, then what to do!” Teacher Zhao on the TV showed a sad expression.

Then, the picture suddenly brightened, and Teacher Zhao held a five-element needle and said to the camera with a smile on his face; “Fortunately, I have a Chinese five-element needle. If it hurts, it won’t hurt that day!”

Next, the screen turns and becomes the Emperor’s Internal Classic and a series of subtitles.

“The Yellow Emperor’s Nei Jing said: Meridians, so they must fight for life and death, deal with all kinds of diseases, adjust deficiency and reality, and they must be unreasonable…”

This paragraph is probably introducing the five elements acupuncture can dredge the meridians, and it is based on ancient Chinese medicine classics.

“The Chinese Five Elements Needle, obtained the US FDA certificate, recommended by the Chinese Acupuncture Development Association…”

Certificates appear on the TV screen one by one, regardless of whether they are true or false, they are quite bluff anyway.

Followed by Teacher Zhao’s flattery, and then entered the time period when ordinary people appeared to speak.

An elder sister sitting in the office held her neck with her hands and said that she would feel pain in her cervical spine every day when she lowered her head. After using the five-element acupuncture, the cervical spine was healed.

A teacher standing on the podium, constantly rubbing his arm, said that writing on the podium every day, he got frozen shoulder and couldn’t lift his arm. After using the five-element acupuncture, his arm could be lifted again.

A factory worker has to bend down every day and get tired with a herniated lumbar intervertebral disc. Once he is bent over, he will suffer severe pain. After using the five-element acupuncture, his waist no longer hurts, and he just bends down at will to tie his shoelaces.

An old man walking on crutches said that he had arthritis and was not able to walk easily. After using the five-element acupuncture, his joints were also healed, and he was able to trot as fast as he could walk.

Looking at this series of appearances, Liu Qinglong no longer doubts the effectiveness of the Five Elements Needle.

After    appeared to speak, another killer move appeared.

I saw a young man appeared in the camera, holding a box of five-element needles in his hand, and said, “I’m usually busy at work and have fewer opportunities to go home. I don’t have time to honor my parents.

So quickly buy a set of Chinese Five Elements Needle and give it to parents! If your parents are uncomfortable, immediately use the five-element acupuncture, which is convenient and effective, and parents will definitely like it! ”

Liu Qingshan in front of the TV nodded silently, asking whether to buy two sets of five-element needles, one set to honor his parents and the other set to honor his father-in-law.

At this time, another middle-aged man appeared on the TV, holding a box of five-element needles in his hand, and said, “I don’t know what to give gifts to leaders during the holidays and festivals. Don’t give me gifts. I’m afraid of leaders. Dislike it, the gift is heavy, for fear that the leader will not accept it.

It’s good now, buy a set of five-element needles and give it to the leader. If you feel a little pain, you can solve it at home. Gifts and health are more real than any gifts! ”

Seeing this, Liu Qingshan’s heart moved again. This “gift and health” stunt is so good to hear. You can buy a set of five-element needles to curry favor with the leaders.

The TV screen turned again, and this time a foreigner with blond hair and blue eyes appeared.

He only listened to this foreigner in crappy Mandarin, and said: “Acupuncture is a traditional Chinese culture with thousands of years of heritage. We Americans are very interested. Many of my American friends asked me to take the Chinese Five Elements Needle back! ”

“Even foreigners are buying!” Liu Qingshan suddenly felt that this five-element needle is so tall!

At this time, a big subtitle appeared on the TV: Sending the Chinese Five Elements Needle is to send health!

And the narration is also constantly agitating the audience, hurry up and buy!

“Telephone order, home delivery! Now call the order number below, the first 100 viewers who ordered can enjoy a discount of 500 yuan, the original price of a set of 988 yuan of Chinese Five Elements needle, you can buy it for only 488 yuan!

The first 500 viewers who ordered can enjoy a discount of 300 yuan, the original price of 988 yuan for a set of Chinese Five Elements Needle can be bought for only 688, and the first 1,000 viewers who ordered can enjoy a discount of 100 yuan…”

When I heard that the top 100 orders can be discounted by 500 yuan, Liu Qingshan rushed to the phone without hesitation and dialed the order number under the TV.

“Beep beep…” A rapid sound rang, and the line was busy!

“It seems that there are still a lot of people ordering, and they must all be robbing the top 100 places. I have to hurry up, otherwise I will be grabbed by others!”

So Liu Qingshan hurriedly dialed that number again.

The second time, the line was busy, and the third time, the line was busy, and Liu Qingshan’s mood also became worse.

Finally, for the fourth time, the call got through!

“Hello, hello, this is the special line for ordering Chinese five-element needles, do you want to order Chinese five-element needles?” I thought of the sweet voice of my lady on the phone.

“How many am I? Is it the top 100?” Liu Qingshan asked hurriedly.

“Sir, you are the first 100 to order through the hotline, and you can get a discount of 500 yuan. You can order our Chinese Five Elements Needle now for only 488 yuan!” the lady said.

“Okay, I order three sets! Oh, no, four sets!”

Liu Qingshan feels that since it can be cheaper by 500 yuan, wouldn’t it be a loss if you order less!

is updated today, thank you parents for subscribing, it’s almost the end of the month, everyone who has a monthly pass, I hope to give one to pass the customs, thank you for passing the customs!

(End of this chapter)