Rebirth of the Industrial Tycoon - Vol 2 Chapter 472

Chapter 472 Retro shoes with soul

The Mid-Autumn Festival is approaching, and it’s time to give gifts again.

In the small shop on the side of the road, various gifts are piled up in rows, like a low wall.

People come and go in the shopping mall. The Mid-Autumn Festival has always been a traditional shopping season, and it is also a good time for shopping malls to make a lot of money.

Compared with the small shops on the roadside, the grades of the goods in the mall are higher, such as expensive famous wines and beautifully packaged moon cakes. It is difficult to find in the small shops on the roadside.

In the mid-1990s, the most popular gift moon cake was the anti-human five-core moon cake, and there were more anti-human green red silk inside.

This is probably because the cost of Wuren is higher than that of red bean paste and jujube paste, so it will be put in the gift box.

Those who come to the mall to purchase gifts also give gifts to their bosses or leaders. Gifts to leaders naturally need to be graded. If you are giving gifts to relatives and friends, there is no need to go shopping in the mall.

Zhou Tao shuttled among the bustling crowd, choosing suitable gifts.

Next to   , the wife said impatiently: “You really pick the time. You have to go out to the mall at this time. This person is crowded and can’t move.”

“Isn’t this for buying gifts for the director! The Mid-Autumn Festival is about to come, so I have to show the leaders!” Zhou Tao said.

“Your chief still lacks your three melons? There are too many people giving him gifts!” said his wife dissatisfied.

Zhou Tao opened his mouth and said: “We have to give gifts because there are so many people who give him gifts. You think, if everyone gives them, but I didn’t give them, then the director will definitely remember me. Maybe I will wear small shoes in the future. Yeah! So this gift must be given.”

His wife pouted: “You give your chief a gift, just hoping that he can remember you well. If everyone gives gifts, then the chief can’t remember you. Isn’t this gift for nothing?”

“Then what do you say?” Zhou Tao snorted, and then said: “Even if the director can’t remember me well, at least he won’t wear small shoes for me!”

The wife continued: “I think when we choose gifts, we have to choose something unique, so that your chief will remember you, so that the money will not be spent in vain!

Look at these tobacco and alcohol, as well as these mooncakes. They are ordinary. You will give them, and others will give them. Your chief will definitely accept a lot of them. How can you remember who gave them? ”

“Mid-Autumn Festival, what can I give if I don’t give mooncakes? I can’t give Zongzi dumplings!” Zhou Tao said.

The wife pointed to a counter in the distance: “You can give it away!”

Zhou Tao looked up and saw a large propaganda poster far away. On the poster, Mr. Zhao Laogen was holding a five-element needle, showing a foolish smile.

Beneath the poster also read the propaganda slogans such as “Giving a gift means giving health”, “Five elements acupuncture, youthful state, healthy products.” and other propaganda slogans.

“That is the Chinese Five Elements Needle? The advertisements for this thing are shown on TV every day.” Zhou Tao hesitated for a moment, and said, “Isn’t this thing for curing diseases? It’s not appropriate to give it to the leader!”

“What’s wrong? Isn’t it written on it, giving gifts to health? And don’t the advertisements also sing every day? No gifts will be accepted for this year’s holidays, and gifts will only be accepted! The key is that you give this kind of five-element acupuncture. Give it to your chief, he can remember you.”

The wife paused, and then said: “If you give a box of wine, your chief will forget it when you finish drinking it; if you send a few boxes of mooncakes, your chief will also forget you when you finish eating it.

But if you give him a box of Five Elements Needle, it will be different. The Five Elements Needle is not for eating and drinking, so it can be used multiple times. Every time he uses the Five Elements Needle, he can think that you gave it, and he can remember your goodness! Isn’t this better than giving away food and drink? ”

“Daughter-in-law, you are still smart!” Zhou Tao nodded suddenly, and then said; “Then let’s buy this Chinese Five Elements Needle!”

Walking to the Wuxingzhen counter, Zhou Tao discovered that there are also several customers here who are making purchases. Then Zhou Tao looked at the price tag.

“The basic model, a set of 488, is the same price as the top 100 purchases on the TV! In that case, why buy it on the TV? You can buy it directly in the mall!” Zhou Tao frowned.

The wife next to    said, “Don’t forget, you buy from the TV, and they are delivered to your door. You come to the mall to buy it, don’t you have to take a trip!”

“This is the same reason.” Zhou Tao is not as shrewd as his wife, and then he continued: “The price of 488 is not very expensive, just buy a set!”

“No, you can’t buy this! You gave it to your chief. You bought this 488. The grade is too low to give it away!”

The wife pointed to a gift box next to her, and said, “Give your chief a gift, at least that kind of gift! This way, it looks like a gift.”

Zhou Tao walked over immediately and saw an exquisite packaging box with red silk noodles. A set of five-element needles was neatly placed there, and there was a ring of gold rim on the outside of the five-element needles.

Zhou Tao looked at the price again, and his body couldn’t help but tremble. The five-element needles in this gift box were sold for 1,288 sets! This is the exclusive five-element needle.

Looking to the side again, there is also a five-element needle with a bright yellow silk surface. The gold edge on the shell of the five-element needle has become golden yellow. This is a luxury five-element needle, sold in 1888 set.

There is also a five-element needle in a wooden box. There are exquisite carvings on the wooden box. It looks more like a work of art and is very high-end.

But the price is also very high-end, up to 2888 sets! This is the ultimate five-element needle.

“This box of five-element needles is nearly 3,000 yuan, and I didn’t spend so much money to marry a wife!” Zhou Tao couldn’t help exclaiming.

…

On the eve of the Mid-Autumn Festival, Zhou Tao brought gifts and came to the Secretary’s house.

“Xiao Zhou, it’s okay for people to come, why do you still bring things! Let me take it, and take the things back!” The director said kindly.

“Director, you are usually busy at work and your cervical spine is always uncomfortable? So I sent you a set of Chinese five-element needles. When you feel that your cervical spine is uncomfortable, use these five-element needles twice. Magnetic therapy can also have the effect of cupping.” Zhou Tao said quickly.

“Xiao Zhou, you are interested!” The director did not refuse any more, and accepted the gift from Zhou Tao.

Zhou Tao sat for a few more minutes, and after a few greetings, he left.

Director    picked up the gift from Zhou Tao and walked into the back room.

“Wine here, and cigarettes in this cabinet. As for the five elements…” The director picked up the box of five elements worth 1,288 and placed it on a shelf next to it.

On this shelf, there are the same three sets of exclusive five-element needles and a set of luxury five-element needles.

…

The month of the Mid-Autumn Festival, the sales of Wuxingzhen reached a staggering 40 million yuan!

This is also thanks to the advertisement of “No gifts for this year’s holidays”, which directly linked the five-element needle to the gift, so that the five-element needle got a share of the gift during the Mid-Autumn Festival.

In history, the advertisement of “no gifts for this year’s holidays” is indeed a classic success story in marketing.

The president who made a comeback that year, with the magical brainwashing slogan of this round, broke a **** road in the highly competitive health care product industry.

In terms of product marketing, Mr. Shi does have a living and sensitive market sense. He has a very accurate grasp of consumer psychology and knows how to make consumers spend money.

Mr. Shi’s market sense made him realize that he could link health care products with gifts. Through this advertisement of “no gifts for this year’s holidays”, he successfully implanted the attributes of melatonin gifts into the minds of consumers. When consumers want to buy gifts, they will inadvertently think of melatonin.

When Li Weidong launched the Five Elements Needle, he had already planned to apply this textbook-like marketing case.

The effect of   Five Elements Needle is actually questionable. There is no scientific basis to say what diseases can be treated by the five-element acupuncture, or how great a health effect it has.

If it is simply used as a health care product, the five-element acupuncture will not take a long way, because the true efficacy of the five-element acupuncture is doubtful and cannot form a market reputation.

A good product can continuously expand sales by establishing a good market reputation.

However, most health care products are the same as if they are not eaten. Consumers cannot feel the effect, so they will not establish a reputation in the market. Once there is no advertising blessing, sales will inevitably drop.

Too much dependence on advertising is also a problem faced by many health products. When there are a large number of advertisements, product sales will be very good, and if there are no advertisements, sales will collapse immediately.

If you add a gift attribute to health products, then the market reputation is not so important, as long as the reputation is big.

The most important thing for gift giving is to have face. The gift giver will not care too much about the usability and functionality of the gift, but the fame and grade of the gift is the first consideration for the gift giver.

This is the reason why the dog can’t get on the table. But no matter how unpalatable the Buddha Jumping the Wall made, it can still be the finale, because the Buddha Jumping the Wall is so compelling and classy!

That’s why Li Weidong advertised on CCTV’s prime time set, which not only expanded the reputation of Wuxingzhen, but also improved the compelling standard of Wuxingzhen.

Using luxurious packaging, it has improved the grade of the five elements needle.

With fame and grade, the Five Elements Needle naturally meets the basic requirements as a gift.

The ad that was full of magic and enough brainwashing also gave Wuxingzhen a divine assist.

In order to shoot this commercial, Li Weidong also spent a lot of thought.

Li Weidong originally planned to copy the original version and use three-dimensional animated characters.

But in 1995, the animation technology was really bad.

Based on the level of technology in China at the time, the three-dimensional characters made were all square by square, not much better than “Minecraft”. The actions made by the animated characters also seemed to be shooting a zombie movie.

So Li Weidong had to find another way, and finally he decided to use the form of puppet animation to complete this advertisement.

Puppet animation is a stop-motion animation, which uses real puppets to break down the action into several parts, and then take a freeze frame for each action, and the continuous playback becomes a set of coherent actions.

The cost of this shooting method is relatively high, but the effect produced is better, which can be regarded as a real 3D effect.

In terms of puppet animation, China’s Shanghai Film Studio is the world’s top.

For more than 40 years, Shanghai Film Studio has produced nearly a hundred excellent puppet animations, including “Ma Liang” and “The Adventures of Avanti”. It is estimated that the baby who has watched these puppet animations will be able to make soy sauce.

Because of the high cost of puppet animation production and high requirements for creators, after 1992, Shanghai Film Studio stopped making puppet animation.

Fortunately, those talents who make puppet animation are still there, and you can still hire these creators with a little money.

Moreover, the advertisement that Li Weidong needs is only 15 seconds. It is not complicated to produce and the cost is not too high.

So the five-element stitch version of “No Gifts This Year’s Holidays”, the old man and old lady inside are no longer 3D animated characters, but become clay dolls.

This kind of real doll, the effect of shooting is much better than 3D animation, after all, it is real 3D!

…

At the same time, in Los Angeles, the Feiyue flagship store has a very good business.

James Bond is worthy of being a top fashion designer. The products he designed are in line with the taste of Los Angeles people.

With Bond’s efforts, the Feiyue flagship store has already occupied a foothold in Los Angeles, and it is also considered a small name.

Los Angeles has many similar niche brand stores. The products of these stores tend to be personalized, or simply make private orders.

There are more guests today, James Bond simply stood at the counter and acted as a cashier.

Looking at the customers inside the store, a thick smile appeared on Bond’s face.

“If this trend continues, next quarter, I can apply to Mr. Li to open the first branch!”

On the showcase next to the counter, there is a pair of old style flying shoes.

said it is an old style, in fact, Feiyue shoes have been the same style for decades, basically there is no change.

Beside the Feiyue shoes, there is a very obvious label that says 1931 the year.

This pair of old Feiyue shoes is an exhibit in Feiyue’s flagship store and is not for sale.

The reason for putting up such an exhibit is to show that Feiyue is a brand with a long history.

Chinese people are superstitious of time-honored brands, and European and American countries are also superstitious of time-honored brands. Take the United States as an example. It has been around for more than two centuries, but has tens of thousands of “century-old enterprises.”

Among similar products, the time-honored brand is indeed a bonus item, so Feiyue flagship store specially displayed a pair of old Feiyue shoes produced in the past to improve its compelling style.

I saw a customer approaching, looking at the exhibit with surprise on his face.

“In 1931, your shoes have a history of 64 years!” the customer said.

James Bond at the counter smiled and nodded, and said proudly: “You are right, our brand started in 1931! The shoes you see are the ones that our brand got up early. product.”

Dafu Rubber Factory, which produces Feiyue Shoes, was established in 1931, but Feiyue Shoes was officially put into production in 1958. If Feiyue started in 1931, it is somewhat far-fetched.

However, this kind of thing like rubbing old brands, of course, the older the better, it can be said that it was 1931, and it would definitely not be 1958.

In this regard, Li Weidong is reluctant to have the Feiyue logo on the feet of the terracotta warriors and horses. In this way, it can be said that Feiyue is a 2,200-year-old brand.

The customer went on to say: “I like these shoes very much, can I try them?”

Bond shook his head: “Sorry, sir, this is an exhibit, only for exhibition, not for sale.”

“That’s a shame.” The customer shook his head helplessly, and then said: “Actually, I always wanted a pair of retro shoes like this, but unfortunately, this kind of retro shoes can’t be bought at all. Even in some flea markets, You can find Nike’s AirForce1 at best. No matter how early the shoe is, it’s basically hard to find.”

“Nike’s AirForce1 was produced 13 years ago, and it’s not easy to find it.” Bond continued: “If you like vintage shoes, maybe you can try to buy replica shoes. Adidas is not always there. Re-enact the most classic superstar!”

“Re-engraved shoes are all here to make money, and there is no historical precipitation. The re-engraved superstar has no soul! I want real retro shoes, the kind of retro shoes with soul.” The customer said.

“Vintage shoes with soul?” James Bond was taken aback for a while, looking at the old pair of flying shoes, a thought suddenly emerged in his heart.

“Maybe I can try and design a vintage shoe!”

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(End of this chapter)