Rebirth of the Industrial Tycoon - Vol 2 Chapter 473
Chapter 473 This is the trend (seeking monthly ticket)
The main business of Feiyue Sports is located in the United States, so the domestic Feiyue Sports company is more like an office. Its main job is to contact shoe factories and contact foreign trade companies to send shoes to the United States. resemblance.
A sample of a pair of sports shoes was sent back to the domestic Feiyue Sports Co., Ltd.
Manager Sui carefully opened the package, for fear of damaging the sample inside. When he opened the shoe box, he saw the new sneakers involved in James Bond.
In the next second, Manager Sui was stunned on the spot, and what he placed before his eyes turned out to be a sneaker that was styled more than ten years ago.
This style of sports shoes was very popular when the women’s volleyball team won five consecutive championships in the 1980s. They have long since retired from the stage of history. Manager Sui doesn’t think that in the most developed America in the world, there will be people wearing such old-fashioned things.
“It seems that Mr. James Bond sent the wrong sample.” Manager Sui sighed helplessly, then looked at his watch. It is now 2:30 in the afternoon, and it should be early in the morning in the United States.
“Wait until the evening to contact Mr. Bond again!” Manager Sui secretly said in his heart
Having finally waited until nine o’clock in the evening, Manager Sui called the US phone and reached out to James Bond.
“Mr. Bond, I’m Sui from China. We have received the sample you sent, but there seems to be some problems with this sample.” International long-distance prices are more expensive, so Manager Sui’s short story as long as possible.
“Is the sample damaged?” Bond hurriedly asked.
“It’s not bad, but this sample, you seem to have sent the wrong sample.” Manager Sui continued; “What I received is an old-fashioned sneaker, which looks like a style more than ten years ago.”
Bond on the other end of the phone laughed: “Mr. Sui, the sample is not wrong, this is the new shoe I need, a retro product!”
“Retro?” Manager Sui was taken aback. For the Chinese in the 1990s, they were catching up with the world every day. There was no concept of retro.
James Bond had no choice but to explain: “Retrospecting means going back and coming back. It means using things from the past.”
“Just like wearing ancient clothes?” Manager Sui asked subconsciously.
“It can be understood that way.” James Bond then added: “This is a trend.”
“Uh…” Manager Sui couldn’t understand even more.
“Aren’t trends all new things? How come wearing ancient clothes becomes a trend? The American thinking is really incomprehensible!”
A pair of retro sneakers samples made Manager Sui feel that this James Bond is a bit unreliable.
So the next day, he told Li Weidong about the retro shoes.
“You mean, James Bond designed a vintage shoe?” Li Weidong seemed very interested.
“Yes, the style is almost the same as in the 1980s. I remember that when the women’s volleyball team won five consecutive championships, this kind of shoes was the most popular. I bought a pair at that time and I couldn’t bear to wear it!”
Manager Sui paused, and then said: “Chairman, I think this American designer is unreliable. Could he fool us with those old shoes?
This kind of old-fashioned style is no longer popular in China. How can this 80s design be popular in the United States! ”
“In our eyes, this is a design from the 1980s, but in the eyes of Americans, this is probably a design from the 1950s. Maybe the Converse shoes from the 1950s are more fashionable than this!”
Li Weidong smiled disapprovingly, and then said; “Send the samples to the foundry. Just follow the James Bond design and send it to the United States as soon as possible.”
“Chairman, didn’t you mean that American shoes from the 1950s are more fashionable than this? No one buys such outdated shoes in China. If they are taken to the United States, how can they be sold!” Manager Sui said .
“Didn’t Bond talk about it? This is called the trend. I don’t understand the trend anyway, do you understand?” Li Weidong asked with a smile.
“I don’t understand either.” Manager Sui shook his head honestly.
“That’s not it! Both of us don’t understand the trend, so how embarrassed to question Bond’s design, is it also a trend design? Professional things should be left to professional people to do it!” Li Weidong said.
Li Weidong’s memory, the reason why Feiyue shoes can gain a foothold in European and American countries depends on retro.
At that time, Feiyue shoes could not be sold in China. Dafu Factory sold the authorization of Feiyue abroad to French merchants. After French merchants brought Feiyue shoes to Paris, they attracted many French people to buy them. For a time, retro Feiyue shoes were bought. , Unexpectedly led the local trend.
Be aware that Paris is the fashion capital of Europe. What is considered a trend in Paris will be accepted by the whole of Europe, so Feiyue shoes are also popular in European fashion circles.
Later, the European fashion trend was blown to the United States. Several American stars wore retro flying shoes and were photographed by the paparazzi. As a result, even Americans began to wear flying shoes.
Although Feiyue shoes are not a first-line brand in foreign countries, they still have a place in European and American fashion circles. Many fashion people in European and American countries like to wear this retro little white shoes.
Fashion is something that ordinary people don’t understand, and it’s really hard to say clearly. What Paris fashion show, Milan fashion show, New York fashion show, there are often some monster-like designs, but in the eyes of the fashion world, this is the trend!
So why the retro Feiyue shoes became popular abroad and became a trend in the eyes of fashionistas, Li Weidong is totally confused.
Anyway, these retro shoes are inexplicably hot!
……
Donghai Shoe Factory is a shoe factory whose main business is to do OEM for foreign brands of sports shoes.
At this time, Wu Youwei, the director of the factory, was holding the pair of vintage sample shoes in a daze.
“Isn’t this the kind of white shoes from before? Our shoe factory didn’t produce this kind of shoes a few years ago. Did the customer give the wrong sample?” Wu Youwei asked.
“At the beginning, I thought I gave the wrong sample. Later, I contacted Feiyue Sports’ manager Sui. He said that he was right. What he wanted was this kind of white shoes.” The subordinate said.
“Feiyue Sports is in export business, right? I remember that their shoes are all sold to the United States. We Chinese are not willing to buy such old-fashioned white shoes, Americans will buy them! I see this Feiyue Sports also has a brain problem!”
Wu Youwei said, curling his lips, and then asked: “How many pairs of shoes do they want?”
“It is said that we need 2000 pairs first, explore the market conditions, and if they sell well, then increase the order.” The subordinate replied.
“Only 2000 pairs!” Wu Youwei showed disdain, as if these 2000 pairs of shoes are not worth mentioning!
Feiyue has only one flagship store in the United States, and 2,000 pairs of shoes to test the depth of water is already a relatively large number.
Nike’s founder Phil Knight, he started his career with 300 pairs of sneakers.
However, with the scale of the Donghai shoe factory, I really look down on the order of 2000 sports shoes in this area.
Before the Asian financial crisis, shoe factories in southeastern Fujian generally had a pretty good life. At that time, orders from overseas surged and they could bring tens of billions of output value a year. Large foundry companies were accustomed to receiving large foreign trade orders. , Sneered at the small order.
It was not until the Asian financial crisis broke out that overseas orders dropped sharply, and shoe factories began to reshuffle the first wave. Profits began to be concentrated in some relatively large factories. Some foundries also began to transform to independent brands. Less than the order, it is difficult to continue, there has been a wave of bankruptcy.
The current Donghai shoe factory is like this. It makes a lot of money from receiving large foreign trade orders. It doesn’t care about the mosquito legs of Feiyue Sports’ 2000 pairs of shoes.
As for Feiyue Sports’ promise, if the product sells well, it will increase the order, which is directly ignored by Wu Youwei. Wu Youcai has seen more customers who can brag, and he won’t really believe it.
I saw Wu Youwei open his mouth and said, “Our production capacity must be reserved for the large foreign trade orders of those big foreign brands. How can it be wasted on these old-fashioned little white shoes!”
“Director, let’s not accept this business? Let me reply to Feiyue Sports?” the subordinate asked.
Wu Youwei pondered for a moment, and then shook his head: “It is not good to refuse customers directly. After all, I have cooperated before. Doing business is not righteous. Let’s introduce these 2000 pairs of orders to Lao Sun’s shoes. Plant it!
Last year, we were short of raw materials for fabrics. Old Sun helped us and sold a batch of fabrics to us. This was a solution to our urgent need, and now it happens to be his favor! ”
Wu Youwei’s old grandson, named Sun Tingshan, is the boss of another foundry.
Lao Sun’s foundry factory is only a quarter of the scale of the Donghai shoe factory, so it can only take some small orders.
For Wu Youwei, the order of 2,000 pairs of sports shoes is simply not in his sight.
But for Sun Tingshan, no matter how small a mosquito leg is, it is a piece of meat.
So Sun Tingshan gladly accepted this batch of orders and made 2000 pairs of vintage shoes according to James Bond’s design.
Manager Sui also quickly contacted the foreign trade company and sent the shoes to the Feiyue flagship store in Los Angeles before Thanksgiving.
……
Los Angeles, Feiyue flagship store, retro Feiyue white shoes are already on the shelves.
A man in a casual suit walked into the store.
James Bond was taken aback for a moment, and he secretly said in his heart that such a dressed-up person is not like a buyer of trendy goods.
But the visitors are all customers, so the clerk is still warmly entertained.
The man in the suit looked at the shoes on the shelf and pointed to a few of them: “This pair, this pair, this pair, and this pair, hold them all up to me. They need a size 9!”
The clerk subconsciously looked at the feet of the man in the suit, and said, “Sir, your shoes seem to be more than 9 sizes!”
“I bought it for someone else.” The man in the suit replied.
The American shoe size is a special US-made unit. The US size 9 shoes is equivalent to the British standard 8.5 yards, the European standard 43 yards, and the Chinese standard 27 yards.
James Bond curiously looked at the man in the suit. After all, buying shoes is usually done after you try them on yourself. If you don’t try this, you can buy directly, and you will buy several pairs. Yes, it’s rare.
“Probably the rich man’s assistant!” James Bond realized that this might be a big customer, so he walked over in person.
“Sir, I am the manager of this store, I am very happy to serve you!” James Bond smiled politely, then pointed to a shoe on the shelf, and then said:
“Sir, I suggest you take a look at this pair of shoes. These are the new trendy products we have just launched. They are in the style of the Mayan pyramid…
The pattern of this shoe is borrowed from Bohemian clothing. The unique batik printing and embroidery of Bohemia are full of mystery…
There is also this shoe, which is derived from the design concept of the 1930s. It is a retro sneaker. Of course, although the design is retro, the material is still modern materials, and it is very breathable to wear…”
Under the introduction of James Bond, the man in the suit really bought several pairs of shoes.
“Really a big wealthy customer!” James Bond was delighted, and then he said; “Sir, you can leave a business card and we will pack the shoes and send it to you. We will have it in the future. New models can also be delivered directly to your home for you to choose!”
Providing door-to-door service for this wealthy VIP customer is one of the ways for niche brand stores to survive.
Of course, for this kind of door-to-door service, the price of the goods is different from the selling price in the store.
The door-to-door price is more expensive, and the rich probably don’t care about a pair of shoes or a set of clothes, which is more than a few percent of the price difference.
However, the man in the suit rejected James Bond: “I can take these shoes back by myself. I will come again if necessary.”
The man in the suit drove a large Chevrolet Saboban, the kind of large SUV commonly used by bodyguards when American presidents travel.
1995 is the eighth-generation Saabban. The basic version is equipped with a 5.7-liter V8 engine, and the high-end version has a 7.4-liter engine. With such a large displacement, the car body is naturally large, and of course there is plenty of space inside. It is absolutely no problem when it is used as a truck.
James Bond personally delivered the man in the suit to the door, and then watched him leave.
“The rich are all mysterious.” James Bond muttered to himself.
……
The man in the suit drove Saabban and came to the front of a luxury apartment building in Los Angeles. Then the man in the suit found a trolley, pushed various clothes and shoes he bought, walked into the elevator, and reached the top floor.
The top floor duplex of this luxurious apartment building is two-story, plus the roof top, it is a whole family residence. There is a sky garden on the roof and an outdoor swimming pool.
A man who can live in this kind of house must be a rich person.
I saw the man in the suit pushing the car, walked into the room, and then shouted; “Johnny, I’m back!”
After a while, footsteps sounded, and a man in a nightgown with a red wine glass in his hand appeared in front of the man in a suit.
“Here are the clothes and shoes you want.” The man in the suit pointed to the things in the car.
“Let me see what my dear Sam bought me!” Johnny drank the red wine in one sip, then threw the red wine glass directly on the carpet next to him, and walked over.
“Unpacking these packages is like unpacking blind boxes. It always makes me look forward to it!” Johnny opened one of the bags and took out the clothes inside.
“Unfortunately, the blind box contains a piece of garbage, which is really frustrating!” Johnny said, throwing the dress on the ground, and then said: “Sam, your taste should be improved!
Immediately afterwards, Johnny began to unpack other packages. Among the dozen or so pieces of clothing, only two of them were able to gain the sight of John, and all the others were thrown aside by John as trash.
Then Johnny started to take apart the shoe box, and while taking it apart, he said: “Garbage, garbage, this is garbage, Sam, you really disappoint me!”
“These are all new trends, but you just look down on them.” The suit man Sam defended.
“Fashion? Haha, in Los Angeles, there are a few people who understand trends better than me! I say these are rubbish, these are rubbish!” Johnny curled his lips in disdain, and then opened the shoebox containing the Feiyue vintage shoes.
The next second, Johnny suddenly exclaimed: “My God! Sam, where did you get this thing!”
“I didn’t want to buy this pair of shoes, but the store manager said that this type of writing has a long history! Now when I look closely, the boss didn’t lie to me. My grandfather has a pair of similar shoes.” Sam said.
Johnny couldn’t wait to put these shoes on his feet, and then said braggingly; “How about it, isn’t it trendy?”
“Tide?” Sam was stunned, and then asked; “You deserve this kind of antique worn by grandpa when he was young? Don’t be kidding! Although I don’t understand trends, I know antiques are not trends!”
“You really don’t understand the trend!” Johnny took off his shoes, held them in his hands, and then said; “I tell you, this is the real trend!”
……
Parker is a paparazzi. At this time, he is holding a camera and squatting in front of a well-known nightclub in Hollywood.
There are many Hollywood stars who like to come to this nightclub for consumption. If you can take some exciting photos and sell them to the newspaper, you can make a lot of money.
Even if you can’t take exciting photos, taking some photos of Hollywood’s popular fried chicken, you can still get a few days of living expenses.
However, Parker’s luck today is not very good. He has been squatting in front of the nightclub for a long time, and he hasn’t seen any celebrities. There are only a few small models who want to catch a good man.
There are so many small models in Hollywood that they have no value in shooting unless they have a big star by their side.
Just as Parker was about to call it a day, a trendy man appeared in Parker’s sight. The trendy man was dressed in top fashion and his feet were a pair of vintage white shoes.
“That’s Johnny Depp!” Parker raised his camera excitedly.
Johnny Depp is a popular hot chicken in Hollywood. There have been scandals over the years, and the objects are all beautiful young ladies.
For the paparazzi, this guy is a big fish!
5,000 words, thank you parents for subscribing, there is still a 100 monthly pass, and it’s a monthly pass in 2000. On the last day of this month, all the big guys help out and make a monthly pass for 2000. Thank you very much!
(End of this chapter)