Rebirth of the Industrial Tycoon - Vol 2 Chapter 474

Chapter 474 Star Effect

Paparazzi Parker took the newly developed photos and selected them carefully.

Although the photos were taken very well, the angles should be angled, and the sharpness and clarity should be required, but the fly in the ointment is that these are all photos of Johnny Depp alone.

If Johnny Depp can have a beautiful young model, or a young female celebrity, it would be great, and it will definitely sell for a high price.

Gossip is always the least lacking thing in Hollywood, and it is also the thing that attracts the most attention of others.

A movie star of the level like Johnny Depp, if he could be photographed of his scandal, it would be enough to make an unknown puppy a well-known figure in the paparazzi world.

“One person alone, fortunately Depp’s clothes are quite trendy!” Parker muttered to himself while holding a photo.

Johnny Depp has no female companions around, and the value of the photos is greatly reduced, and they cannot be sold to celebrity magazines as the front page.

But this kind of trendy-dressed photos can at least be sold to trendy magazines.

Selected as the best male star in Hollywood, John Needup is definitely among the best. So Johnny Depp has always been the darling of Hollywood trend magazines.

If you want to invite Johnny Depp to take a trendy photo, the price is very high, and ordinary magazines can’t afford it, so this kind of paparazzi street photo has become the best choice for trend magazines to save money.

Some good-looking star street shots can be used as illustrations in magazines. What’s more, the subject was John Nedup.

Two days later, Johnny Depp, wearing retro white shoes, appeared in a trend magazine.

Under a trendy outfit, those retro little white shoes instantly caught the attention of magazine readers.

Later, Johnny Depp’s outfit was also elected as one of Hollywood’s top ten outfits of the month.

I have to say that Johnny Depp is really the darling of Hollywood’s fashion industry.

…

In a line in Los Angeles, several young people are holding trendy magazines and discussing how to wear Johnny Depp.

“Johnny Depp’s shoes look so retro, they are like old antiques fifty years ago!”

“Which brand’s new re-engraved shoes? Don’t you say, these shoes are really perfect with this body.”

“I have a jacket, which seems to go well with these shoes. Do you know where you bought these vintage shoes?”

“I don’t know, but there are so many trendy shops in Los Angeles, I should be able to inquire about it.”

Several people were talking, only to see a young guy with a fashionable dress appeared, his feet were wearing vintage white shoes.

“Hey, where did you buy your shoes?” one of them asked involuntarily.

“Are you talking about these Johnny Depp sneakers of the same style?” The other side smiled slightly and said, “Just in the Central Business District, there is a fashion store called Feiyue, which sells all kinds of fashion shoes. .”

“Feiyue Chaopin Store, I remember it!” The man nodded.

The young guy said with a big face: “I waited in line for more than an hour before I bought this pair of Johnny Depp. If you want to buy it, I suggest you line up early, maybe you can buy a pair. Good luck to you!”

Feiyue flagship store is indeed a long queue, everyone comes to buy retro white shoes.

Johnny Depp’s star effect is indeed very strong, not to mention Los Angeles, the most developed entertainment industry in the United States.

If you change to another star, you may not have this effect. But Johnny Depp himself is a representative of Hollywood fashion actor, and his clothes will cause many fashionistas to imitate.

Hollywood in the mid-1990s had no shortage of top-notch guys with “prosperous appearance”, and these big guys weren’t just selling their faces, and their acting skills were also very good.

It’s just that among these handsome guys, there are not many who can really get in touch with the trend of this circle.

Take a closer look at the more handsome and popular fried chicken at the time. Tom Cruise has always been handsome, but has never been trendy; Keanu Reeves has begun to take the tough guy route, which is contrary to the trend circle;

Leonardo is only in his early twenties. He just got the first Oscar nomination in his life by acting as a fool. At this time, Xiao Lizi has just taken off his wife’s coat, which can only be regarded as an entry level in the trend circle.

Nicholas Cage, he has begun to become bald; Robert Downey Jr. has become addicted to drugs; Will Smith is a trend circle expert, but unfortunately he is a black man and is not recognized by the white trend circle.

There is also Brad Pitt, whose appearance is at its peak, and his usual dress is also very fashionable. All kinds of trendy brands wear them on his body.

But it’s a pity that Pete’s style of dressing is a bit unsatisfactory. Pete’s daily wear takes the most part when it rolls over. Many new trendy outfits have been worn by him to feel like a tramp.

Other Hollywood men, the generation born in the 50s are already too old, and the generation born in the 70s has not yet become popular. If you count it carefully, in terms of trends, only Johnny Dee can really fight. Pu one person.

Johnny Depp is a rock singer, and out of ten people who play rock are trendies.

Although Johnny Depp is not tall, with short shoulders and no pectoral muscles, he has an evil face, coupled with his unique taste in clothing, and any style of dressing, Johnny Depp Ordinary can easily control.

It is not an exaggeration to say that Johnny Depp’s dressing taste is more than 99% of Hollywood male stars.

For this reason, Johnny Depp has always been a trend benchmark in Hollywood.

When Johnny Depp appeared in front of the camera in retro white shoes, naturally many people would imitate it, and by the way, the retro white shoes were on fire.

And this kind of retro white shoes is unique to Feiyue flagship store, other brands of shops cannot buy this kind of retro white shoes.

For young hipsters, this kind of retro white shoes is really the product of grandparents and grandparents. American brands did not produce this kind of shoes for decades.

A shoe model that has been discontinued for decades, naturally there is nowhere to buy it on the market. Feiyue flagship store has become the only merchant that sells this kind of retro white shoes.

James Bond, as a fashion brand designer, also pays attention to the trend world. When John Neidpp’s photos appeared in world magazines, he realized that Feiyue’s retro white shoes would inevitably sell well.

So he called China as soon as possible and asked to order another 30,000 pairs of shoes.

It’s just that it takes time from processing to transportation. It will take at least two months for the shoes to arrive.

The Feiyue flagship store only has 2,000 pairs of shoes in stock. It is inevitable that these vintage white shoes are sold out.

…

James Bond sat at the counter, looking at the crowd who were queuing to try on the vintage white shoes, but there was a sorrowful expression on his face.

Only 2,000 pairs of retro white shoes were ordered this time. According to this trend, they will be sold out in a few days, and the store will be in a dilemma that no goods can be sold.

For merchants, the most painful thing is that the colorful bills have been delivered to them, but they can’t make a cent.

“I have placed an order, but it will take two months to ship to the United States at the earliest!” James Bond secretly said in his heart.

At this moment, a man in a suit walked in and asked, “Is your shopkeeper here?”

James Bond raised his head and looked at this person. He felt that the other person was a bit familiar. After careful consideration, he remembered the person’s identity.

“Isn’t this Mr. Wald, Nike’s head in Los Angeles, why did he come!”

When James Bond was a designer, he used to sell the trendy products he designed, including Nike, so James Bond had a relationship with Wald, but Nike did not adopt it at the time. James Bond design.

For James Bond, the head of Nike in Los Angeles is a big-time figure, so Bond immediately greeted him.

“Mr. Wald, we meet again!” Bond said enthusiastically.

Wald looked at James Bond hesitantly, he obviously did not remember the identity of Bond.

James Bond had no choice but to introduce himself, and said that he had gone to Nike to promote his design.

Nike is the world’s top sports brand after all. There are countless designers who look for Nike to promote designs every day. Even if James Bond introduced himself, Wald did not remember who Bond was.

But he still pretended to remember Bond, and exchanged a few words with Bond about the weather.

Then the conversation between the two got to the point, and Bond opened his mouth and asked: “Mr. Wald, our boss is not in the United States now, but I can call the shots in the store. If you have any needs, you might as well directly. Tell me.”

Wald nodded, took out the fashion magazine from his briefcase, turned to the page of Johnny Depp, and asked: “The vintage shoes that Johnny Depp handed over are Did you sell it?”

“Yes, look at the people in the line outside, they are all here to buy this shoe.” James Bond nodded, then asked the clerk to bring a pair of samples and handed it to Wald.

After careful observation, Wald nodded in satisfaction: “The design is excellent. Although it is a retro design, you can still see the modern atmosphere in the outline. The workmanship is also very good, and the materials used are also modern. It’s an excellent sneaker!”

Then Wald asked: “James, are you interested in launching a joint version of this vintage shoe with our Nike company?”

“You mean Nike is willing to launch a joint version with us?” James Bond suddenly looked flattered. He didn’t expect this kind of pie in the sky to hit himself.

Nike really likes to engage in joint versions of sneakers with other brands, and Nike has countless co-branded sneakers abroad. This is also Nike’s usual money-trapping routine.

Under normal circumstances, Nike’s co-branded shoes will not be produced a lot, and they will also adopt a strategy of limited sales. If they are not specifically queued in advance, they will not be able to buy.

Nike’s co-branded shoes are also very popular, not only the popularity of the brand, but also the popularity of the stars.

For example, during this period of time, if a celebrity is relatively popular, Nike will withdraw from a joint model with that celebrity, and then sell it at a high price to make a fortune from the celebrity fans.

If the sales of this shoe are very hot, then Nike will put another batch on the shelves, and at the same time make several changes with similar appearance, or simply change the color and circle a sum of money.

Now Nike is seeing the market potential of retro white shoes, thinking that retro white shoes will be popular for a period of time, so they come to seek cooperation.

For Feiyue, this kind of cooperation is obviously profitable and harmless.

Feiyue is still only a niche brand, and there is only one store. If you can hold Nike thighs, it will obviously have great benefits for enhancing your own popularity.

…

This time, it was James Bond’s turn to wait until nine o’clock in the evening, and then called Li Weidong.

“Mr. Li, there are two things to report to you.” James Bond continued: “The first thing, the retro sneakers we just launched, are very popular!”

James Bond introduced Li Weidong to the situation in the United States, telling Li Weidong that thanks to Johnny Depp’s divine assist, retro shoes could become popular in Los Angeles.

Then James Bond continued; “The main problem I face now is that the shoes are almost sold out. At the current sales rate, these 2000 pairs of shoes will be sold out in less than a week.”

“Then continue to order! If 2,000 pairs are not enough to sell, order 20,000 pairs.” Li Weidong said.

“I have already placed an order, but it will take time to place an order. It will take at least two months from production to transportation, which is too long.”

James Bond sighed lightly, and then said; “Mr. Li, you may not know the trendy products very well. The sales of trendy products are actually related to the heat. Once the heat passes, then this trend The product will be quickly no one cares about.

Maintaining the supply of products at all times is an important way to maintain the popularity of trendy products. Once the stock is out of stock, consumers may remain enthusiastic in a short period of time, but over time, consumers will lose patience and give up this product. .

According to my understanding of American fashion circles, two months is too long, and consumers can’t wait so long! We are not a big brand after all. Two months are enough to make consumers forget our retro shoes! ”

“So that’s the case.” Li Weidong pondered for a moment and said; “Then I will arrange for the factory to produce a batch overnight, and then send it to you by air freight. In this way, you can receive the goods in about ten days. ”

“Air freight? Is the cost too high? Our shoes are not expensive. If you use air freight, you will definitely lose money.” James Bond said.

“This batch of air freight is to help you solve your urgent needs. Let us last these two months. After two months, the seaborne shoes will arrive, and the problem will not be solved!” Li Weidong said.

“Mr. Li, I don’t agree with this method! Even if you sell 300 pairs of shoes a day, you will need 18,000 pairs of shoes in two months. If you send them by air, it will not cost enough! We are going to sell these 18,000 pairs of shoes at a loss.” James Bond said.

“So I suggest you choose the limited sales model!” Li Weidong replied immediately.

“Limited sale?” James Bond was taken aback.

Li Weidong explained: “For example, only 50 pairs of shoes are sold a day, 20 pairs in the morning, 30 pairs in the afternoon, and only one pair per person. In this case, only 3,000 pairs of shoes are needed for two months.

Using this method can dangle consumers’ appetite, prevent consumers from losing interest in the product, and create a panic buying mode to keep the shoes hot.

In addition, you can also get a reservation coupon, such as a $20 coupon, which can be purchased for only $5. After the shoes arrive in two months, you can use the $20 coupon to offset a part of it. Shoes.

Of course, this kind of coupons also need to be sold in a limited amount. The reason why the discount is a discount is because the discount is only for a specific group of people. If there is no limit, then it is not uncommon, and consumers will not care about such things as discounts. ”

Li Weidong knows nothing about trendy products, but when it comes to marketing methods, Li Weidong doesn’t persuade anyone.

The big sports brands of later generations often use hunger marketing methods when selling sneakers. Of course, Li Weidong has to use it to try the effect.

James Bond is also a smart man, he immediately understood Li Weidong’s sales thinking.

“Mr. Lee, you are such a genius!” James Bond couldn’t help but complimented.

Li Weidong asked: “What’s the second thing?”

“It’s good news. Nike is willing to launch a joint version of sneakers with us.” James Bond replied.

“A giant like Nike, can you see a small brand like ours?” Li Weidong asked subconsciously.

So James Bond explained to Li Weidong, Nike’s effective joint shoe strategy.

Listening to James Bond’s introduction, Li Weidong understood the routine in a second.

“No wonder Nike has a turnover of 40 billion U.S. dollars a year. This routine is really proficient!” Li Weidong exclaimed.

Then he said: “Working with Nike to get out of the joint shoes, profit is second, the key is to increase our brand influence! I think this is a golden opportunity, we can take advantage of this wave of influence to improve quickly. Expand branches!”

“Mr. Li, do you mean we want to open a branch?” James Bond paused and asked tentatively; “Then the deal that I signed before?”

“Since all branches are opened, you have won!” Li Weidong continued: “From now on, you are a shareholder of Feiyue Sports! After a while, I will go to the United States and we will sign a share transfer agreement. .”

“Thank you, Mr. Li, I am so grateful, I must cry now that I am moved, I really don’t know what to say!” James Bond’s tone was suddenly full of excitement.

Grazed the horse, it’s time for the horse to run hard.

So Li Weidong continued: “James, before I go to the United States, I hope you can find the address of the new store.”

“No problem, I will definitely choose the most suitable location for the new store!” James Bond said thankfully.

Now I have shares, which is equivalent to my own business. Without Li Weidong, James Bond will go all out.

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(End of this chapter)