Rebirth of the Industrial Tycoon - Vol 2 Chapter 479

Chapter 479 Which excavator technology is strong!

Qinghe City Driving School, at lunchtime, several driving school coaches gathered together and started to brag about the mountains.

“Do you remember Zhang Bale?” Master Wang asked.

“Remember, Zhang Tuozi and his brother-in-law, don’t you want to open a driving school? Zhang Tuzi came to me the other day and wanted to dig me out!” Master Liu said.

“It’s because you didn’t go to the driving school, Zhang Tuzi’s brother-in-law’s driving school was checked by the transportation department. Not only was the car deducted, but also a large sum of money was paid, and the family went bankrupt.” Master Wang said.

“Why?” Another person next to him immediately asked.

“Why can I still run a school illegally without a certificate!” Master Wang replied.

Master Liu said, “Don’t say, our city’s management of driver training is really strict. If you don’t have the qualifications to run a school, you can check one by one. As far as I know, the transportation department in other places is very serious about running schools without a license. , Many of them have one eye open and one eye closed!”

“Nonsense, don’t forget, the Transportation Bureau takes up 50% of the driving school’s shares! Half of the money earned by our driving school goes to the Transportation Bureau. For the sake of the money, can they find out those undocumented? A driving training class!” Master Wang said.

As soon as the voices of several people changed, they talked about another matter.

“I heard that our driving school is going to be expanded. In the future, we will not only teach driving, but also teach chefs, beauty salons, and plumbers?” Master Wang said.

“There is such a news that Li Weidong has invested another 20 million yuan. From now on, our driving school will be called Qinghe Technician Academy.” Master Liu replied.

“One shot is 20 million, this old Accountant Li has given birth to a promising son!” Master Liu sighed softly.

“This Li Weidong, when he was in the transportation company, he helped me repair the car. In a blink of an eye, he became a big entrepreneur!”

The coaches at the driving school were all drivers of the transportation company back then, and they were the older group. They came to the driving school to be drivers in order to eat a stable meal.

Since the establishment of the driving school, the benefits have been really good. Although the income of these masters is not as much as that of long-distance running in the past, the work is much easier than running long-distance. The key is stability, and you can wait until retirement safely.

At their age, what they want is stability.

Before 2004, the examination and training did not realize the separation in the true sense. Due to the unclear responsibilities and powers, the domestic driving training industry was in the most chaotic period.

At this time, there are many unlicensed driving training courses, and the local area also turns a blind eye to unlicensed driving training courses.

But Qinghe City is different. Qinghe’s driving school was jointly established by Li Weidong and the Transportation Bureau, and the transportation department also owns 50% of the shares.

If those unlicensed driving training courses are allowed to develop, it will eventually harm the interests of the driving school. Everyone has gone to an unlicensed training class, who still comes to a formal driving school to learn?

Therefore, the transportation department of Qinghe City has adopted a zero-tolerance attitude towards unlicensed driving training courses. Therefore, Li Weidong’s driving school has always been in a monopoly position in Qinghe City.

Li Weidong knows that this kind of monopoly will probably last until 2004.

After 2004, with the promulgation of various national policies, the domestic driving training market has gradually moved towards the path of regularization and socialization. Compliant private driving schools will spring up like mushrooms, and Li Weidong’s driving school is impossible. Continue to maintain a monopoly position.

People who have no vision must have immediate worries, so Li Weidong decided to make arrangements in advance, transform the driving school, and turn the driving school into a comprehensive vocational and technical school.

Some people think that vocational skills training is a very inconspicuous thing. Isn’t it just teaching others to cook and cut their hair? It does not have the Internet industry to keep up with the times and bring forth the new, and it is not as down-to-earth as the traditional manufacturing industry.

But in fact, the profit of vocational skills training is as high as 40% or more, which is higher than traditional education and training institutions in a comprehensive calculation.

Many educational and training institutions in later generations have gone public, and even went to the United States to make money. But if you look at the financial report, those technical schools that do vocational skills training really make a fortune.

The entry threshold of vocational and technical training schools is relatively high. Unlike tutoring classes, a person can find a room to build it.

Because vocational and technical training will involve a technical certificate, the trainees need to obtain the corresponding technical certificate after passing the vocational technical training.

For example, if you learn to be an electrician, you need to get an electrician’s license; to learn a cook, you need to get a cook’s license; for jobs such as driving an excavator, you need a driver’s license. These certificates are not available in traditional education and training.

If you want to get these certificates, you must go through formal training. Therefore, vocational and technical training must obtain teaching qualifications given by the state.

If there is no formal qualification, the student cannot be given the corresponding certificate, and if the certificate is not obtained, the student is definitely not willing to study.

This kind of national teaching qualification is difficult to obtain. Even public vocational and technical schools need to be approved at various levels and may not be approved. It is even more difficult for a private vocational technical school to get the qualifications for running a school.

For example, the famous Brufley College was originally a military asset, so it can get various educational qualifications.

Later, the country did not allow the People’s Army to operate the tertiary industry, and Brufley delinked from the People’s Army, but he would still assume part of the task of training technicians for the People’s Army.

Li Weidong wants to upgrade his driving school to a vocational technical school to obtain teaching qualifications, which is the biggest problem.

If you apply normally, you will definitely not get this qualification. Li Weidong can only find ways to “borrow the east wind”.

The wave of layoffs in the 1990s is obviously an excellent opportunity to obtain vocational education qualifications.

Before 2000, the number of laid-off workers increased every year. By 2000, more than 20 million people had been laid off nationwide. Helping laid-off workers to find new jobs has become an important task of local governments.

In order to help laid-off workers re-employment, in addition to policy support, skills training is also the top priority. At this time, if Li Weidong invests funds to build vocational and technical schools, it is tantamount to helping the local government solve the difficulties, and will naturally get local strength. support.

If you wait until after 2000, it will be a little late if you do it again.

In 2000 alone, more than 3.7 million laid-off workers across the country were reemployed. In 2001, more than 2.2 million laid-off workers were reemployed.

By the time of 2005, those who can find a job have basically settled down. Laid-off workers who are still unable to find employment are those who really cannot find a job, so they can only wait for retirement.

So in the middle and late 1990s, the years when the problem of laid-off workers was the most serious was also the golden age for the establishment of vocational and technical education.

In this period, due to laid-off workers and newly-increased employment population, they have brought tremendous pressure on employment, and economic development has also made society have a huge demand for vocational and technical training.

And the domestic vocational and technical schools have not formed a large-scale, everyone is still small shrimp, belonging to the stage of the 18th road princes rushing for territory. As long as the technical school runs steadily, it can be bigger and stronger.

If a few years later, when the schools such as Brufley and Newist have established a foothold, everyone has delineated the sphere of influence, and it will be difficult to come in and get a share of the pie.

…

Fukang Engineering Company, Li Weidong recruited Zhang Tao and talked about the construction of a vocational and technical college.

“Vocational and technical colleges will offer courses on excavators and loaders. Beverly Engineering will prepare a batch of excavators and loaders and send them back to the technical college to be used by students as teaching aids.” Li Weidong said. .

“Chairman, the excavators and loaders are quite expensive, this investment can be large enough.” Zhang Tao said.

“I have promised the city that 20 million yuan will be invested, which must also include the money for the purchase of teaching aids, right?” Li Weidong said with a smile.

Zhang Tao was taken aback for a moment, and said: “Coincidentally, you are here with an excavator and a charge. If you count it like that, you can easily get your 20 million investment by sending dozens of construction machinery.”

“In fact, it’s not all to make up the investment amount of 20 million yuan and let you send our factory’s excavators to the past, but also for future sales.” Li Weidong said.

“Are you going to join the Technical Institute and advertise our excavators?” Zhang Tao asked.

“That can have more advertising effects!” Li Weidong smiled and shook his head, and then continued; “You can imagine that if the students who come to learn about excavators are all our Beverly excavators, then they are very important to us. Excavators will also be more familiar. When buying excavators in the future, we will also consider our excavators first.”

“That’s how it is.” Zhang Tao nodded suddenly.

Li Weidong continued; “In addition, we can also ask teachers who teach excavators to exaggerate the benefits of our excavators in class and talk bad about other brands of excavators, so that in the students’ subconscious mind, You will feel that our excavators are better to use.

Don’t underestimate this subtle influence. Even if it is a lie, as long as you say enough, it will make people believe. At this stage, the effect of this trick may be limited. In the future, more and more students will be recruited by technical schools, and the effect will become stronger and stronger. ”

“Okay, then give me the quantity and date of the order. I will reserve a batch of excavators and loaders in advance.” Zhang Tao replied.

Li Weidong continued: “You just mentioned advertising, but you reminded me that this vocational and technical school really needs to find a spokesperson to make an influential advertisement.”

“Who do you plan to invite?” Zhang Tao asked.

Li Weidong smiled: “Learning about excavators, who else can I invite!”

…

When it comes to excavator advertisements, of course, Mr. Tang is the first choice.

In the 1980s, Mr. Tang was the representative of the butter niche, and after entering the 1990s, Mr. Tang was already a top capable actor in China.

The Romance of the Three Kingdoms, which was broadcast in 1994, earned Teacher Tang many awards such as “Flying” and “Golden Eagle”. Today, Teacher Tang is about to start contracting a five-thousand-year journey in China.

In the next ten years, Teacher Tang will play from the Jade Emperor in the sky to the Emperor of Tang Zong and Song Zu on the ground. The emperors of various dynasties in China will be played by Teacher Tang.

So Li Weidong immediately arranged for Zhong Yemao to contact Teacher Tang, hoping that Teacher Tang could shoot a series of advertisements for the Vocational and Technical College.

However, three days later, news came from Zhong Yemao, and Teacher Tang refused!

…

“You said Teacher Tang refused?” Li Weidong was a little surprised.

“I haven’t said the price yet, I just said that I would shoot an advertisement for a vocational and technical college, but it was directly rejected by Teacher Tang.” Zhong Yemao replied.

“Could it be that Teacher Tang is very busy recently and there is a scene to be filmed, so there is no time to shoot the commercial?”

Li Weidong thought for a while. Tang’s next hit TV series is “Yongzheng Dynasty”, but that drama was broadcast in 1999, and the filming time was in 1997 or 1998.

And now it’s only 1996, and the filming of “Yongzheng Dynasty” probably hasn’t started yet.

“In my impression, teacher Tang didn’t accept all messy advertisements! Even he himself has complained about this. Moreover, he has not done any advertisements for vocational schools!” Li Weidong secretly said in his heart.

Then Li Weidong asked, “Did Teacher Tang say why he didn’t pick up our advertisement?”

“I think it’s because I dislike the advertisements of technical colleges that are not up to the grade!” Zhong Yemao continued: “At that time, Mr. Tang asked me what courses are available in the vocational colleges. I said there were cooking, pastry, beauty salons, plumbers, and excavators. Or something, and then he just refused.”

“So that’s the case. After all, they are big-name celebrities. They all hope to accept some big-name advertising endorsements.” Li Weidong pondered for a moment, and said, “Well, please help me contact Teacher Tang again, and I will persuade him personally.”

…

A few days later, Li Weidong took the gift and went to visit Teacher Tang in person.

After the guest and host were seated, the two exchanged a few words with each other, and Li Weidong talked about the endorsement of the advertisement again.

“Tang, our Qinghe Vocational and Technical College’s advertisements have to rely on you. Don’t rush to refuse. I came with sincerity. As long as you are willing to go out in person, we are willing to pay 500,000 yuan in advertising fees.” Li Weidong said Said.

In 1996, the advertising fee of 500,000 yuan was definitely considered a sky-high price at that time.

Teacher Tang shook his head: “It’s not about money. The point is that I don’t know how to cook, noodles, and beauty salons. I don’t know how to use an excavator. You let me stand in front of the stove and cook and knead noodles. Is it a lie? And it also affects my image.”

“The key is to affect the image, right?” Li Weidong asked inwardly.

Teacher Tang has this idea, and Li Weidong is not surprised that celebrities also choose to receive advertisements, especially first-line celebrities, not to mention all advertisements. They do not want inappropriate advertisements to ruin their image. NS.

The current teacher Tang is at his peak, focusing on acting, and it is not time to pick up all advertisements.

So Li Weidong hurriedly said, “Teacher Tang, in our advertisement, you don’t need to stir-fry and knead noodles. You only need to put on a formal dress and stand in front of the camera and recite a few lines.”

“It’s that simple?” Teacher Tang asked suspiciously.

“It’s that simple, I can still lie to you!” Li Weidong smiled, and then said; “If you are really asked to do something else when shooting an advertisement, you can immediately choose not to do it. If the advertising fee is 500,000, I will also get a point. A lot of yours!”

Li Weidong is a rich boss after all, and his promise is still credible.

So Teacher Tang nodded and replied: “Then let me think about it!”

Li Weidong went on to say; “Tang, in fact, our vocational and technical college mainly provides re-employment training for laid-off workers. This advertisement is also for laid-off workers.

There are many laid-off workers in China, and it is very difficult to find jobs. The reason is that they lack skills. If they can learn some skills through technical training, they will be able to re-employ smoothly.

Please come and shoot this advertisement. It is not only to help our technical school publicize, but also to help laid-off workers to re-employ. This is a good thing for the country and the people! ”

“So that’s the case.” Teacher Tang sighed and said, “Of course I am obliged to help laid-off workers to find jobs. If you told me this earlier, I would have picked up this advertisement!”

…

Not long after, the image of Teacher Tang in a male formal suit appeared on the TV.

I saw Teacher Tang facing the camera, smiled slightly, gave a thumbs up, and said roundly: “Which excavator technology is strong…”

Several years later, on a certain show, when the host asked Teacher Tang why he received the magical excavator advertisement.

Teacher Tang said with great justice, “At that time, the excavator advertisement was received, not for advertising expenses, but mainly to help laid-off workers find employment again!”

I have a few words, and I overslept again. It was raining outside and the room was chilly, which successfully inspired the cancer of getting up. Try to write more tomorrow! Finally, thank you parents for subscribing, thank you for your monthly pass!

(End of this chapter)