Rebirth of the Industrial Tycoon - Vol 2 Chapter 480

Chapter 480 Entering the Japanese market

A new cake shop opened next to the elementary school. Sister Zhang stood at the door, looking at the red paper “Recruitment of pastry chefs, salary negotiable”, and hesitated to go in.

Sister Zhang is a laid-off worker. Not long ago, she participated in the pastry chef training of Qinghe Technician School. Not only did she learn to make Western-style pastries, but she also learned how to decorate birthday cakes. .

The training of pastry chefs is simpler than other vocational skills training, so Sister Zhang is also the first batch of laid-off workers who graduated from the technician school.

After graduating from the Technician College, Sister Zhang began to try to find a job, but after more than ten years in a state-owned enterprise, she really couldn’t save her face and didn’t know how to sell herself.

After wandering in front of the cake shop for most of the day, Sister Zhang finally plucked up the courage and walked in.

“What do you want to buy? We have fresh cakes and breads here, and we can also order birthday cakes.” The store manager said.

“Are you recruiting a noodle maker?” Sister Zhang asked weakly.

The shop manager looked at Sister Zhang carefully, and then nodded: “Sister, you can make pastry? This bread is different from steamed buns!”

“I can make some cakes and breads. I can make them.” Sister Zhang paused, and then said: “I will decorate the cakes!”

“Do you still decorate cakes?” The store manager looked at Sister Zhang in surprise, and asked: “Sister, were you in a state-owned cake shop before?”

“No, I learned it from a technician school.” Sister Zhang replied.

The shop manager pondered for a moment, and said, “Okay, the kitchen is at the back, you can try to decorate the cake.”

Sister Zhang walked into the kitchen, stood in front of the counter of the pastry chef, recalled what she had learned before, and then mounted a trick she was best at.

Looking at Sister Zhang’s work, the store manager nodded with satisfaction: “The craftsmanship is good, and the technique is also very skilled. It seems that I have learned it specially. This older sister, if you want to work here, we can discuss the salary! ”

Sister Zhang was stunned for a few seconds before realizing that she had actually found a job!

“It’s as simple as that? I think I have successfully re-employed!” Sister Zhang never expected that learning a pastry chef would make it so easy to find a job!

…

Zhang Jiagang looked at the statistics in his hand with an excited expression.

The re-employment rate of the first batch of laid-off workers who entered the Technician Academy’s training turned out to be 100%! This result greatly exceeded Zhang Jiagang’s expectations.

Li Weidong was not surprised

China has never lacked population, but it lacks skilled people.

In the 1970s and 1980s, all kinds of technical talents were monopolized by state-owned enterprises, and talents could not flow freely.

This also made the private economy flourish after entering the 1990s, and there was a shortage of skilled professionals in all walks of life.

With the economic scale of Qinghe City, the batch of chefs, pastry chefs, hairdressers, plumbers, and motorcycle repairers trained by the technician school were easily digested.

Zhang Jiagang said with a smile on his face: “Chairman Li, thanks to you, these laid-off workers can be reemployed in a short period of time. You really solved the big problem for our city! On behalf of the municipal party committee, Thank you!”

“As an entrepreneur, I should assume some social responsibilities and be able to contribute to the development of our city. Of course I am obliged to do so!”

Li Weidong casually said a few beautiful words, and then went on to say: “Secretary Zhang, the first batch of laid-off workers who participated in the training are all willing to find employment, so they will come to participate in the vocational skills in the first batch. Training.

These laid-off workers who are more willing to find employment will be more enthusiastic about finding jobs after they have learned the technology, so they can complete reemployment in a short time.

The students who come back later, their willingness to find employment may not be so strong. There are some people who just see other people re-employing and follow the trend to participate in the training. Some people even have the mentality of playing three poles.

These people do not have a strong desire to find employment, and they may not be so enthusiastic about finding jobs. Some laid-off workers will inevitably appear at that time. Although they have learned the technology, they still cannot complete reemployment! ”

Zhang Jiagang nodded: “Your analysis is very reasonable. We have also found similar situations during actual visits. Some laid-off workers do not have a strong desire to re-employment. Chairman Li, for this type of people, Do you have any solution?”

“If I don’t want to work again, there is really nothing I can do. They can only spend until retirement. After the retirement procedures are completed, they will not be considered laid-off workers.” Li Weidong replied.

…

“Which excavator technology is strong…”

“Learn which chef is better than pastry chef…”

“Which one is the best beauty salon…”

“Which one is better to learn motorcycle maintenance…”

“Which one is better at home repair…”

Tang teacher smiled and kept showing her thumb.

This series of magical brainwashing advertisements began to be screened on TV.

This kind of vocational technical school was absolutely needed at the time.

The admission rate of high school in the 1990s was much lower than it is now, and the admission rate of colleges is even more terrible.

For those who graduated from junior high school, if they fail to pass the entrance examination of a technical secondary school, it means that they do not have any employment skills.

In the era of national contract distribution, people without employment skills can still enter the factory, start as an apprentice, and learn skills while working.

Since the state did not assign jobs, this kind of people without employment skills, even without apprenticeships, can only engage in simple manual labor.

The service industry in that era was also underdeveloped. Unlike nowadays, there are many service industry positions in express delivery and food delivery, which can digest a large number of employed people.

So for those who come out to look for work after graduating from junior high school, society is quite unfriendly.

Vocational technical school has become a life-saving straw for these people. Learn a technique in a vocational school and get a certificate, even if you have a stepping stone to finding a job.

Moreover, vocational technical schools do not require thresholds, and they can go in to study after paying tuition. This is obviously more suitable for the majority of scumbags.

In that era, vocational technical schools were also an excellent way to improve the level of work.

For example, there are many migrant workers who work hard to make money by moving bricks on the construction site, not to go back to their hometown to build a house and marry a wife, but to go to a vocational school.

After saving enough tuition, go to learn an excavator, and then return to the construction site, the type of work has been qualitatively improved, and wages will increase several times.

After all, the information dissemination in the 1990s was not as convenient as it is now. Many people wanted to learn technology but could not find a suitable place. So when the advertisement of the technician school was broadcast, people came to sign up in an endless stream.

And this is not the peak season yet. Li Weidong estimates that after July, when the graduation season comes, there will be a large number of students who will not go to school, and more people will come to sign up.

…

Puppy Electric Appliance Factory, Li Weidong plays with the steamer in front of him.

After a period of research and development, Tang Hao finally made a hot and cold dual-jet facial steamer, and successfully entered the mass production stage.

Li Weidong tried the water mist sprayed by the facial steamer with his hands, and then asked: “This steamer can guarantee the pass rate of the product?”

Wang Jing immediately replied: “The structure of this thing is actually not complicated. In terms of product quality, you don’t have to worry about it.”

“This kind of facial steamer is to be sold to Japan after all. The Japanese have strict requirements on the product, and there can be no flaws at all, so in terms of quality control, we must be more careful.” Li Weidong continued.

“You can rest assured, we have been OEM for Japan for some years. I understand the nature of Japanese people very well.” Wang Jing said with a smile.

Anyone who does international trade knows that Japan’s requirements for products have always been relatively strict, and even the slightest flaw on the packaging of the product, the Japanese are unwilling to accept it.

The Chinese did not know this before, and suffered a lot from it.

For example, the agricultural products exported to Japan are mixed with some inferior products among the high-quality products, hoping to be fooled.

In China, this is a common thing to do. Buy a box of fruits. The top ones are all big fresh ones, and the bottom ones are crooked melons and cracked dates.

However, the Japanese did not eat this set, and found a second-class product, and could not help but say that the whole batch was returned.

Many agricultural products are not easy to preserve. Once they are returned, they will rot, thus causing relatively large losses to farmers.

Although the Japanese have strict requirements for products, they still have a good reputation. As long as the contract is signed, it will be strictly enforced, and the money is relatively easy.

It’s not like Indians who always think about scams, nor do they often use cross-border settlement loopholes to routine people like Middle Easterners.

So people who do international trade still prefer to do business with Japanese customers.

Puppy Electrical Appliances Factory has been OEM for Japanese companies for so many years, and has some understanding of Japanese foreign trade habits. After all, we know that quality control must be done well for products sold to Japan, and even the outer packaging must be made flawless.

Although this will increase production costs, it can also be sold more expensively. Anyway, Japan is a rich country, and the people have money.

The rich want to enjoy a high-quality life, don’t kill anyone!

I only heard Li Weidong say; “Before we were all doing OEMs. Although the products we sold were all produced by us and posted on other brands. But we can’t always do OEMs for others!

This time, I want to sell our puppy brand to Japan. This hot and cold dual-jet facial steamer is our flagship product to enter the Japanese market! Whether it can stand firm in the Japanese market depends on this trembling! ”

“It’s not easy to sell products to Japan. There are already several big home appliance brands in Japan. The competition is fierce. We also have many home appliance companies in China, but we have never heard of anyone who can sell their products to Japan.”

Wang Jing’s voice paused, and then said: “If we do OEM, we only need to make the products well, and don’t have to consider the sales channels. The several major Japanese brands have their own sales channels.

If we sell our own brand, people will definitely not want to lend us the sales channel. How do you plan to solve the problem of the sales channel? ”

“I plan to take advantage of the Japanese chain home appliance stores. As long as we can put our hot and cold dual-jet face steamer into the Japanese home appliance stores, there will be no worries about sales channels.” Li Weidong replied.

…

Shinjuku, Tokyo, Li Weidong brought a dog-brand face steaming device to the headquarters of Yodobashi.

Youdubaxi is a well-known home appliance store in Japan. Although their stores are not many, they are all large home appliance stores with more than 5,000 square meters, and they are all set up in relatively prosperous business districts.

Puppy Appliances wants to enter the Japanese market, such as large home appliances stores such as Youdubaxi, must be the first choice.

Li Weidong had made an appointment in advance, so he didn’t wait too long before he saw a section chief surnamed Yamada.

This made Li Weidong feel a little dissatisfied. Youdu Baxi only sent a small section manager to receive Li Weidong, obviously not paying attention to him.

However, Li Weidong introduced the Puppy brand hot and cold dual-jet facial steaming instrument to Section Chief Hashimoto, hoping to enter the Yudu Baxi store.

However, Li Weidong only said the beginning when he was interrupted impolitely by Minister Yamada.

“Mr. Li, your facial steamer is your brand in China, right?” Section Chief Hashimoto asked.

Li Weidong nodded: “Yes, this is a Chinese brand.”

Section Chief Hashimoto immediately shook his head: “I’m very sorry, but it is impossible for our Friends of Baxi to sell Chinese brands!”

“Are you worried about our quality problems? You can rest assured that we not only produce our own products, but also produce OEMs for your country’s Xizhi Electric, Matsushita Electric, and Whirlpool in the United States. In terms of quality control, we can definitely meet Japanese requirements. I have the supporting documents here.”

Li Weidong took out the file and handed it up.

However, Mr. Hashimoto didn’t even look at it. Instead, he resolutely refused: “Mr. Lee, even if your product can meet Japanese quality requirements, we will not accept your product and enter our store.

Our Yodobashi is taking the route of high-end large-scale stores. Those who can enter our Yodobashi are all well-known international and Japanese brands. If a Chinese brand is allowed to settle in, it will lower the quality of our stores! ”

This made Li Weidong feel a little unhappy. He frowned slightly and wanted to continue to persuade him. However, considering the stubbornness of the Japanese, if he continues to persuade, it is estimated that it will not work.

So Li Weidong had to leave.

Rejected by Friends of Baxi, Li Weidong had to come to the second goal, which was Yamada Denki.

Yamada Electric is Japan’s largest seller of electrical appliances.

However, Yamada Denki follows the strategy of small chain stores. There are more than 10,000 Yamada Denki stores in Japan, and some are just small doors. Therefore, Yamada Denki is inferior to Yudu Baxi in terms of compulsory qualification.

Moreover, Yamada Denki’s business strategy has always been relatively strong. They always pursue a low-price route. Yamada Denki’s products are often cheaper than other home appliance stores, or the price is the same and the points are higher, which is also a discount in disguise.

In order to ensure low prices, Yamada Electric can only squeeze home appliance manufacturers and suppliers in terms of purchase prices and after-sales services, which also leads to reduced profits for home appliance manufacturers and suppliers.

Those squeezed home appliance manufacturers and suppliers can only dare to be angry but dare not speak, after all, Yamada Denki has the largest sales channel in Japan.

If the facial steaming device can be settled in Youdu Baxi, Li Weidong will never come to Yamada Denki to discuss cooperation. Cooperating with Yamada Electric means that it will be squeezed by Yamada Electric, and then profits will be reduced.

However, the talk about Friends of Baxi broke up, and Li Weidong can only come to Yamada Denki.

The reception of Li Weidong was a section chief named Xiaolin.

And this section leader Kobayashi also showed the same attitude as section leader Hashimoto.

“Although our Yamada Denki is taking the low-cost route, not all brands can settle in! At least the Chinese home appliance brands are impossible to appear in our Yamada Denki!”

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(End of this chapter)