Rebirth of the Industrial Tycoon - Vol 2 Chapter 482

Chapter 482 The Power of the Male God

In a certain medium-sized chain store of Yamada Denki, Section Chief Kobayashi is patrolling.

A young mother stood in front of the counter of personal cleaning equipment, carefully looked at each item on the shelf, and then frowned.

The clerk hurried forward, bowed and asked, “Madam, what do you need?”

“Smi Masai, I want to buy a face steamer.” The young mother said.

“For the face steaming device, we have several models here. What brand do you want to buy?” the clerk asked.

“I forgot the brand, it seems to be not well-known, but I remember that it was endorsed by Takuya Kimura.” The young mother said.

“Sorry, ma’am, we don’t have the face steamer endorsed by Takuya Kimura. Maybe you can take a look at other brands of products, which are also very useful.” The clerk said apologetically.

I heard that there was no face-steaming instrument endorsed by Takuya Kimura, the young mother said “Simi Masai”, then turned and left.

Section Manager Kobayashi frowned when he saw the customer leaving. Then he walked forward and asked the clerk: “What happened, how did the customer leave?”

“The home appliances that customers want to buy, we don’t have them here.” The clerk quickly explained.

“Are there home appliances that we don’t have?” Section Chief Kobayashi was slightly surprised.

The reason why Yamada Denki is Japan’s largest seller of home appliances is that it not only has many stores, but also has a wide range of products. However, all the home appliances sold in Japan can be bought at Yamada Denki.

So when the clerk said that Yamada Denki did not have something that the customer wanted to buy, Mr. Kobayashi suddenly felt a little weird.

“What did that customer want to buy?” Section Chief Kobayashi asked.

“She wants to buy a facial steamer endorsed by Takuya Kimura.” The clerk replied.

“Kimura Takuya, I know that he is a very handsome young man, who seems to be very hot recently.”

Section Chief Kobayashi casually said that office workers at his age would probably not pay special attention to popular young male stars.

Then Section Chief Kobayashi asked, “What brand is the facial steamer endorsed by Takuya Kimura? Does Yamada Denki have it?”

“It’s an unknown small brand. The customer didn’t remember it. They only knew that it was endorsed by Takuya Kimura. Because there were several customers who came to inquire, I specifically called to the headquarters to inquire. We at Yamada Denki are sure that there is no endorsement of Takuya Kimura. Facial instrument.” The clerk replied.

“How many other customers have asked?” Section Chief Kobayashi was slightly surprised.

If that is the case, then this must be a hot product. How could Yamada Denki not have it? Must be restocked immediately!

But at present, I don’t know the brand of steaming face instrument. With the scale of Japan’s home appliance industry, this is undoubtedly a needle in a haystack.

Section Manager Kobayashi thought for a while, and said, “Notify the marketing department to pay attention to this facial steamer endorsed by Takuya Kimura.”

……

After get off work, Section Chief Kobayashi went to the izakaya to socialize with his colleagues before returning home.

Mrs. Kobayashi has prepared bath water for him. Section Chief Kobayashi went directly to the bathroom, washed it and soaked in the bathtub.

For Japanese people, taking a bath is a must-have homework every day.

After taking a shower, Section Chief Kobayashi walked into the bedroom and saw the smoke in front of Mrs. Kobayashi.

“Is this going to be a fairy!” Section Chief Xiao Lin took a closer look, only to find that his wife was steaming her face with a facial steamer.

“It’s been a long time since I saw you using the facial steamer!” Section Chief Kobayashi said.

“The previous one is too old and doesn’t have many functions. Unlike this new model, it not only emits hot air, but also air-conditioning. It is both hot and cold.” Mrs. Kobayashi replied.

“Is there anything special about the hot and cold spray?” Section Chief Kobayashi asked.

“Of course, cold spray can accelerate the shrinkage of sweat pores and make the skin firmer…” Mrs. Kobayashi introduced the product features.

Suddenly, Section Chief Kobayashi realized that since it is a new product, isn’t it just bought!

“The prodigal lady is spending money again!” Section Chief Kobayashi pouted, then turned to bed, and suddenly saw the head of Takuya Kimura on the packing box beside him that had not had time to take away.

“This is the face steamer endorsed by Takuya Kimura! Several customers have come to look for this product today.” Section Chief Kobayashi slammed up from the top, and then picked up the box.

Mrs. Kobayashi looked at her husband’s behavior with a look of puzzlement, while her husband pointed to the packing box and asked; “Is Takuya Kimura on this?”

“Yes.” Mrs. Kobayashi nodded, and then said: “You still know Kimura Takuya. You have never paid much attention to the show business circle. It seems that Kimura Takuya is really hot!”

“Where did you buy this facial steamer?” Section Chief Kobayashi asked.

“Guess?” Mrs. Kobayashi said with a girlish feeling, as if she was really young after she steamed her face.

“I don’t know, Yamada Denki doesn’t have this face steamer. Could it be the Yodo Baxi, or the Pike camera?” Section Chief Kobayashi said.

“Neither.” Mrs. Kobayashi shook her head: “I bought it from Matsumoto Kiyoshi, I didn’t expect it?”

“Isn’t Matsumoto Kiyoshi a drugstore? Why does he sell household appliances?” Section Chief Kobayashi asked in a puzzled way.

“This is a skin care product, of course it can be sold in Matsumoto Kiyoshi.” Mrs. Kobayashi replied.

Section Chief Kobayashi did not worry about skin care products, but then looked at the packaging box, he planned to see what brand this steaming facial instrument was.

As long as you know the brand, you can contact the supplier, and then Yamada Denki can also sell this product.

In the next second, Section Chief Kobayashi saw the words “PUPPY” on the box.

“PUPPY, really a small brand! Wait a minute, I seem to have heard of it somewhere. It’s the Chinese!”

Section Chief Xiao Lin’s memory is still very good, he immediately rang Li Weidong.

“I remember, the Chinese did introduce to me at the time that his face steamer can spray not only hot air, but also air-conditioning! And he seemed to have said at the time that he asked Takuya Kimura to endorse.”

Section Manager Xiao Lin immediately looked at the face steamer in front of his wife, and after a closer look, he discovered that the style of this face steamer was indeed the same as the sample sent by Li Weidong!

“I’m the head of Yamada Denki. My wife bought household appliances from other businesses. That’s all. She bought a Chinese brand! The key is that this Chinese brand was rejected by me not long ago!”

At this time, Section Chief Xiao Lin only felt that his face was slapped, and if this matter was known to his colleagues, he would definitely become a laughing stock.

Section Chief Kobayashi was eager to lift the steaming face instrument and smash it, but think about it after all, it was bought with his own money, and reason has overcome the impulse.

But he still asked sharply: “Do you know that this PUPPY is a Chinese brand?”

Mrs. Kobayashi shook her head: “I don’t know, but this is the endorsement of Takuya Kimura!”

“Do you know that the quality of Chinese brands is very poor!” Section Chief Xiao Lin asked next.

“I haven’t used Chinese brand household appliances. I don’t know how good their quality is.” Mrs. Kobayashi then added: “But this is the endorsement of Takuya Kimura!”

“With this facial steamer, I wanted to enter our Yamada Denki, but I finally rejected it! And now, you should use it again!” Section Chief Kobayashi was full of dissatisfaction.

Mrs. Kobayashi blinked innocently: “Why do you reject this product? This is the endorsement of Takuya Kimura!”

……

“Thank you for your patronage.”

In a store in Kiyoshi Matsumoto, the manager was bowing to a customer, and he did not straighten his body until the customer went away.

The shop manager returned to the store, and the female clerk immediately leaned in and said, “The shop manager, the last facial steaming device has been sold to the customer just now. If someone else comes to buy the steaming face device, we won’t have it. Things are available for sale.”

“I have already called and requested the goods from the headquarters. The headquarters said that all stores are rushing the goods, and they are now arranging the delivery. They should be delivered before four in the afternoon.” The manager said.

“Manager, if it arrives, can I buy one first?” The female clerk continued; “I can pay the full price, no employee price!”

The shop manager was taken aback for a moment. He did not expect that the female shop assistant would be willing to pay the full amount for this facial steaming device!

The female clerk said, “After all, this is the endorsement of Takuya Kimura. I think it’s worth the extra money.”

The store manager pondered for a moment, and said, “You should buy it at the employee price, but only one!”

I heard that it can be purchased at an employee price. The female clerk thanked the manager and left happily.

“It seems that Takuya Kimura’s popularity is really very hot!” The store manager sighed lightly, and then subconsciously looked at the store entrance to see if there were any customers.

“It looks like something is wrong, it seems that something is missing!” The store manager frowned, and then went out.

Standing around the door of the store for a while, the store manager finally discovered something was wrong, and a poster originally hung at the door of the store disappeared.

“The poster that seemed to be Kimura Takuya’s endorsement of facial steamer was blown away by the wind?” Thinking of this, the store manager took another Kimura Takuya poster and fixed it firmly in its original position.

One hour later, the store manager found that Takuya Kimura’s poster had disappeared again.

“Is it very windy today?” The store manager scratched his head, and he walked out the door, completely unable to feel the wind blowing.

“No, other promotional posters are there. Why is it that only Kimura Takuya’s poster will be blown away?” The store manager pondered for a while, then took a new poster again and hung it in front of the door.

This time, the store manager will pay attention to the situation outside the door from time to time.

Finally, a figure appeared in the eyes of the shop manager. The shop manager thought it was a customer who came to the door and prepared for the reception, but found that this person picked up Kimura Takuya’s poster and ran away.

A few seconds later, the store manager realized that this was a poster stealer, and he was stealing the poster of Takuya Kimura!

“In Japan, someone would steal the poster!” The store manager was suddenly stunned on the spot.

……

In 1996, Takuya Kimura was so popular that fans went to the mall to steal his posters. For this reason, some malls even sent people to guard Takuya Kimura’s posters.

Puppy Appliance’s hot and cold dual-jet facial steaming device can be regarded as a very innovative product. After all, the facial steaming devices of that era were hot steaming and did not have the effect of cold steaming.

If the hot and cold dual-jet face steaming device is brought to the market and sold normally, it will surely be able to sell well and occupy a certain market. After all, this product has been proven in history.

But in front of Takuya Kimura, consumers are completely ignored by consumers. What everyone sees is only Takuya Kimura endorsement. As long as it is a product endorsed by Takuya Kimura, they will buy and buy crazy.

At that time, beauty products would find a female celebrity with supple and smooth skin to endorse, and let male celebrities endorse beauty and skin care products, just like male celebrities endorse sanitary napkins, it always feels weird.

However, Takuya Kimura pioneered the endorsement of beauty and skin care products by male celebrities.

It also started with Takuya Kimura. The good-looking male celebrity endorsed beauty and skin care products, which became the usual sales method of merchants, especially in Japan.

This is also caused by Japan’s consumption structure.

Women are the main force of consumption in Japan. Compared with men, men spend very little money, and it can be said that there is no opportunity to spend money.

The family structure in Japan is that women run the house. The husband will pay all the wages to the wife, and then the wife will give the husband a little pocket money.

Since the financial power is in the hands of women, women naturally have more opportunities to spend money. Male office workers have to work from 9 to 5 and work overtime from time to time, so apart from meals and entertainment, there is almost no opportunity to spend money.

And the fan group of handsome guys like Kimura Takuya is precisely dominated by women. It can even be said that in that era, every Japanese woman was a fan of Takuya Kimura.

Therefore, the beauty and skin care products that Kimura Takuya endorsed are marketing specifically for female customers.

The prodigal ladies are very willing to chop hands for the male gods. In addition, Kimura Takuya’s endorsement is beauty products, which are in line with women’s consumption positioning, and female consumers are more willing to buy.

So, the hot and cold dual-jet face steamer for dogs quickly became the most popular product on the Japanese market.

……

Yamada Denki, in the minister’s office, Section Chief Kobayashi kept bowing and apologized.

“Minister Takamura, I’m sorry, this time I made a mistake in my judgment and didn’t accept this product. I really didn’t expect that the facial steaming device brought by the Chinese could be sold all over Japan.”

Section Chief Kobayashi paused, and then said; “However, our Yamada Denki does not have a precedent for selling Chinese brands. I think China’s inferior products are not qualified to enter our Yamada Denki!”

is a Japanese after all, even if you make a mistake, you have to find an excuse, so quickly throw the pot to the Chinese brand.

The Minister nodded: “Kun Kobayashi, although you made a mistake this time, it is indeed excusable! Chinese brands are not eligible to enter our Yamada Denki. If we change it to me, we will also refuse Chinese brands to enter our Yamada Denki. , I will also explain this to the executive.”

The Minister recognized Mr. Kobayashi’s excuse, and he also needed this reason to explain to his superiors.

This is also a routine operation in Japanese companies. When you need to take responsibility, you must pass it on to your subordinates. When you need to explain to the boss, you must find a suitable excuse.

Only listen to Minister Gaocun’s next words; “Now is not the time to be held accountable. Now that the incident has happened, what we need to do right away is to make remedies so that we can account to the chief.”

“Director Takamura, I have already thought of a remedy.” Section Chief Kobayashi said immediately: “Since this face steamer is very popular, we can go to a Japanese company to produce the same product, and then carry it out at our Yamada Denki. sell.”

Minister Takamura thought for a while and said, “This is a good idea. As a Chinese brand, this hot and cold dual-jet facial steamer can be sold well. If it is made in Japan, sales will definitely increase!

The level of our Japanese manufacturing is tens of millions of times better than that of Chinese manufacturing. As long as we launch the same product, Japanese consumers will definitely switch to our products! ”

Today, the number of words is a little bit short. Two plots have been temporarily deleted. Let’s try to get more of them tomorrow. Thank you parents for subscribing. This month’s monthly pass is really a bit stretched. Everybody who has a monthly pass, I hope to support you.

(End of this chapter)