Rebirth of the Industrial Tycoon - Vol 2 Chapter 483

Chapter 483

In the Japanese home appliance retail industry, Yamada Denki has always been a relatively strong presence.

The retail industry has always been the king of channels. Yamada Denki is Japan’s largest home appliance retailer and controls the sales channels of home appliances. Even a giant in the home appliance industry such as Panasonic has to give Yamada Den a bit of face.

Minister Takamura took the advice of Section Chief Kobayashi. He directly contacted Matsushita Electric and asked Matsushita to produce a dual-jet face steamer.

Panasonic’s facial steamer has always been very popular. Moreover, the hot and cold dual-jet face steaming device is not a complicated technology. With the level of manufacturing in Japan, it can easily be copied.

Don’t think that Japan does not know how to copycats. Japanese manufacturing started from copycats. In the 1950s and 60s, Japan did not attach importance to intellectual property rights.

Until the 1980s, as the strength of Japanese manufacturing reached the world’s top level, independent innovation products began to explode on a large scale. At this time, Japan has changed a lot, and it has also begun to shout for the protection of intellectual property rights.

The   Face Steamer is not a new product. As early as the early 1990s, the Face Steamer appeared on the Japanese market.

The facial steamer is not a new technology. The hot and cold dual-jet facial steamer only adds a cold spray nozzle on the original basis.

So from a technical level, the hot and cold dual jet facial steamer does not involve the issue of intellectual property rights, anyone can imitate it. Panasonic copied it, and there was no pressure.

The “Long Holiday” here hasn’t finished yet, Panasonic’s hot and cold dual jet facial steamer has entered the Yamada Denki chain store.

…

Yamada Electric’s largest chain store, Panasonic’s hot and cold dual-jet steaming facial instrument is placed in the most conspicuous position on the shelf.

Section Manager Kobayashi is standing next to the shelf with confidence, expecting the Panasonic steaming facial instrument to be snatched by customers.

In the opinion of Section Chief Kobayashi, Panasonic’s products are of course much stronger than Chinese products. Since Chinese can be sold well, then Panasonic’s products should be rushed by customers.

A few minutes later, a 36-year-old middle-aged female customer appeared in front of the shelf.

“Wife of this age needs skin care the most. She is definitely a potential customer of the facial steamer.”

Thinking of this, Section Chief Kobayashi personally greeted him and said, “Mrs., we have a newly launched facial steaming instrument. Would you like to take a look?

The previous facial steamer can only spray hot steam, but this new type of steamer has the function of hot and cold dual sprays, which helps the skin detoxify, while also making the skin firmer…”

Section Chief Kobayashi introduced it, and the middle-aged wife really showed a heartbeat expression.

I saw the middle-aged wife opening her mouth and asking, “Is this the one endorsed by Takuya Kimura?”

Hearing this question, Section Chief Kobayashi was a little embarrassed, and he asked why you didn’t open which pot to pick up which pot, but the other party was a customer after all, so Section Chief Kobayashi had to patiently replied:

“Although this product is not endorsed by Takuya Kimura, it is produced by Panasonic. The quality of Panasonic is more trustworthy than those messy brands.”

The middle-aged wife asked, “Which model does Takuya Kimura endorse?”

Section Manager Kobayashi had to answer: “Sorry, there is no product endorsed by Takuya Kimura in our shop. But this Panasonic facial steamer is of better quality than that endorsed by Takuya Kimura…”

“Smi Masai…” Before Section Chief Kobayashi could finish the introduction, the middle-aged wife interrupted Section Chief Kobayashi, bowed slightly, and then turned and left.

Section Chief Kobayashi looked at the back of the middle-aged wife’s departure, and then secretly said “I don’t know the goods!”, then he turned to the next goal.

This time is a young mother in her twenties. If it weren’t for the little Beibi in the baby bag on her chest, Section Chief Kobayashi would even think that she was a college student.

“Mrs., we have a newly launched facial steaming instrument produced by Matsushita Electric. Would you like to take a look?” Section Manager Kobayashi started selling frantically.

Section Kobayashi spent a long time trying to promote sales, but the young mother only replied: “This doesn’t seem to be the one endorsed by Takuya Kimura!”

In a word, Section Chief Kobayashi was breached in an instant.

“I shouldn’t find such young customers. Young customers will definitely become fans of Takuya Kimura. I should find an older customer to promote the product.”

Soon, Section Chief Kobayashi saw a guest who was about fifty years old.

Chapter Kobayashi was overjoyed. His wife is in her 40s and 50s, but Japan’s main consumer force should be able to sell the steamed face device.

There was a wave of baby booms in Japan after World War II. For example, between 1947 and 1949, Japan’s new-born population accounted for one-tenth of the total population. At that time, one out of every ten Japanese was under three years old. Newborn.

The Japanese baby boomers also most directly shared the benefits brought by Japan’s economic boom after World War II.

This generation wants houses and houses, cars and cars, and money and money. By the 1990s, they basically became company cadres, and their salaries were also very impressive. Naturally, they were the main force of consumption.

So Section Chief Kobayashi stepped forward again and introduced Panasonic’s facial steamer.

The wife in her fifties listened very carefully, and would ask about the details of the product from time to time, as if she was very interested in Panasonic’s facial steamer.

Finally, when Mr. Kobayashi finished the introduction, the customer nodded in satisfaction, and then said, “This facial steamer is almost the same as the one I bought before!”

“Have you bought it before?” Section Chief Kobayashi was surprised.

The guest nodded again: “Yes, it was Takuya Kimura who endorsed it. Mr. Kimura is so handsome. I couldn’t help but bought one when I saw the product he endorsed!”

“Even this fifty-something old woman likes Kimura Takuya!” Section Chief Kobayashi was dumbfounded.

…

The news that Matsushita Electric also launched a hot and cold dual-jet facial steaming device soon reached Li Weidong’s ears.

In contrast, Li Weidong is more concerned about who Panasonic has hired as an endorsement.

So Li Weidong asked, “Is there any large-scale advertising promotion for Panasonic’s facial steaming device? Who did they hire as a spokesperson?”

“There is no advertising and no spokesperson, but their products are being sold at Yamada Denki, which means they have the largest sales channel in Japan.” The other end of the phone answered.

Li Weidong smiled disapprovingly: “Channels are of course very important, but they obviously didn’t figure it out. The key is not the product or the channel, but Kimura Takuya!”

Takuya Kimura is such a phenomenal star, there are not many in Asia.

The key is that Japan’s female-dominant consumption characteristics can enable Takuya Kimura’s celebrity traffic to be smoothly realized and transformed into commercial value, which is unmatched by other celebrities.

is replaced by the market of other countries, even if such a phenomenon-level superstar is born, the traffic conversion rate is not so high.

After putting down the phone, Li Weidong fell into contemplation. He wanted to think about the next layout.

Li Weidong’s goal is to allow puppy brands to enter the Japanese market. Judging from the current situation, he has successfully taken the first step. Through Kimura Takuya’s endorsement, the puppy brand’s face steaming device has at least mixed with Japanese consumers. Familiar.

But if you want long-term development, it is not enough to rely on Takuya Kimura. Li Weidong still needs sales channels such as Yamada Denki and Yudobashi.

Matsumoto Kiyoshi is a cosmeceutical store that sells beauty equipment. You can’t expect them to sell ordinary home appliances!

“In the end, I have to negotiate with home appliance retailers, but now is not the time. I need more voice. When the next product comes out, it will be almost the same.” Li Weidong secretly said in his heart.

At this moment, the phone rang again, and Li Weidong was too lazy to pick up the receiver and directly pressed the hands-free button.

“Chairman, it’s time for you to go to the airport.” A reminder sounded from the phone.

Li Weidong sighed lightly: “It will take another ten hours to fly, and after that, it will have jet lag and a headache! But for that man, it’s worth the trip in person.”

…

U.S., Philadelphia, in a villa in the suburbs,

A middle-aged black man over two meters tall is sitting on the sofa and reading the newspaper.

This man is named Joe Bryant. He used to be a professional basketball player. He played in the NBA for eight years. He also reached the NBA Finals as a teammate of “Dr. J” Julius Irving.

After retiring, Joe Bryant has been a basketball coach. For him who can only play basketball, he can only be a basketball coach.

Today’s Joe Bryant is in a state of unemployment, so he is thinking about finding another job as a coach to complete the reemployment of laid-off workers.

At this time, the phone rang suddenly, breaking the tranquility in the room.

Joe Bryant walked to the phone and picked up the receiver.

“Hey, it’s Mr. Trem. Yes, I’m Joe. He is packing his luggage now, and he will go to the airport in a while and go to Los Angeles for a trial training.

Have good news for me? What good news? An endorsement contract for a sports brand? real? My goodness, is there really a contract that a brand is willing to endorse a high school student’s sneakers?

5 million dollars in five years? so much! My goodness, I played basketball for half my life and didn’t make 5 million dollars! Okay, no problem, I will tell him the good news right away. ”

After putting down the phone, Joe Bryant hurried to his son’s room.

There, a slightly thin black guy was packing.

“Kobe, there is good news to tell you, Mr. Trum called just now, saying that there is a sports brand, and I want to give you an endorsement and partnership!” Joe Bryant said.

Kobe raised his head and asked: “Is it Nike or Adidas?”

“Neither, it’s a niche sports brand, like Feiyue.” Joe Bryant replied.

Kobe shook his head immediately: “I don’t want to sign a niche brand. If I want to sign, I will sign Nike or Adidas and other big brands!”

“You should first listen to the price offered by the other party.” Joe Bryant stretched out five fingers, and then said; “They gave 5 million for five years! My dear son, I played basketball for half my life. I haven’t made so much. For you, this is a sky-high price!”

Kobe was also slightly surprised when he heard this number, but after a few seconds, he returned to normal.

“Then I can’t sign it! They are willing to give me 5 million dollars for five years, which shows that they are optimistic about my draft prospects!”

Bryant said with an arrogant expression, and then said: “Don’t forget, Philadelphia got the No. 1 pick this year, maybe they will use the No. 1 pick and choose me! Since Barkley left, they need a leader. .”

Joe Bryant shook his head: “Everyone knows that Philadelphia will choose Allen Iverson of Georgetown University!”

“I’m not worse than him!” Kobe said stubbornly.

Joe Bryant sighed and said, “Son, do you really think it is a good idea to participate in the NBA draft this year? You are only 17 years old. This is a huge bet!”

If you are willing to go to university, many universities are willing to give you full scholarships, including Duke University, UCLA, and North Carolina.

And our family situation is not poor, and you don’t need to make money to support the family. So you can go to college for two years, and then go to the NBA draft. ”

Full scholarships from prestigious American universities are still very popular. If you get a full scholarship, you will not only be exempted from tuition and fees, accommodation, insurance, and textbook fees, but also a certain amount can be used for personal consumption. Although I can’t buy a house, my daily life is more than enough.

So if you get a full scholarship, it means you can make a fortune while you go to university.

The only reason for talented high school students in the United States to go to college is to participate in the NBA draft.

Because of the poverty of the family and the difficulties of life, and the urgent need for someone to make money to support the family, I had to give up the opportunity to go to college, and directly participate in the NBA draft after graduating from high school.

Take a closer look at most of the players selected by high school students by the NBA. Kevin Garnett needs to work and earn money to support his family at the age of 13; LeBron James’s family is so poor that they can’t even afford a pair of sneakers.

As for Dwight Howard, probably because he has too many illegitimate children, he can’t afford to support him, so he hurried to the NBA to earn money after graduating from high school.

In comparison, Kobe’s family situation is much better. Although his father is an unknown basketball player, he has played in the NBA for eight years, and then went to the Italian league to pan for gold, although he is not a local tyrant. But it is also richer than the average American.

However, Kobe did not choose college, but decided to participate in the NBA draft after graduating from high school.

This is probably because of Kobe’s innate pride and the spirit of never admitting defeat!

…

James Bond walked into Li Weidong’s room with an unhappy expression.

“Boss, Kobe Bryant’s agent has called me back, and he said Kobe has rejected this endorsement contract.”

James Bond then complained; “The five-year contract of 5 million yuan is still not enough! It’s really unsavory!”

“Then add money! Seven million in six years!” Li Weidong said without hesitation.

James Bond was very dissatisfied and said: “Boss, this guy named Kobe Bryant is very talented and has achieved very good results in high school and has won several awards, but he is only a high school after all. pregnancy!

High school students participate in the NBA draft. Even if they are selected, they won’t have a very high pick. It’s good to be in the top ten. There are many good guys participating in the NBA draft this year. Why do you have to sign him! With 5 million dollars, we can sign a small famous star! ”

Li Weidong smiled, and said, “It’s because he is a high school student who is not favored by the outside world, so we can pick up the omissions!”

updated today, thank you parents for subscribing. I didn’t change it yesterday because I temporarily adjusted the progress of the plot. Sorry! I still remember that in the early hours of the morning, I woke up inexplicably, took a look at the phone and saw the push of Kobe’s departure. At that time, I thought it was a fake news, but when I found out it was true, I cried. My subject, now I can only live in memory…

(End of this chapter)