Rebirth of the Industrial Tycoon - Vol 2 Chapter 524
Chapter 524 Advertising placement
Sitting at the negotiating table, Li Weidong seemed to feel that time had returned to a few months ago.
On Li Weidong’s side, he still has himself, Lu Guangming, accountant and lawyer, and the opposite is still Shen Yuan and Niu Gaofeng.
Sitting on the opposite side of Shen Yuan, he felt somewhat uncomfortable. He had driven Li Weidong away for the Daewoo Group’s investment, but now he is forced to invite people back. At least this is a matter of face. .
After a few words of greeting, the two sides started the negotiation again.
Just listen to Shen Yuan opening and saying: “Chairman Li, the basic situation of Sanquan Medical Device Factory has been evaluated before, and you know something about it. We will skip the introduction and go directly to the topic! ”
Li Weidong smiled and shook his head: “Director Shen, what we know is the assessment a few months ago. In the past few months, has Sanquan Medical Device Factory increased new debts? Has it sold fixed assets? I don’t even know.”
Shen Yuan had no choice but to say: “Well, Director Niu, you can introduce it!”
Niu Gaofeng next to explained: “The fixed assets are the same as before, and nothing has changed. After signing the acquisition contract with South Korea’s Daewoo Group, all the assets of our factory have been frozen.
As for debts, the debts in the previous factory will definitely generate interest, and the amount is not large. During the period when the Korean acquisition team was on site, some office expenses were also incurred. ”
“Doesn’t they pay for the office expenses of Koreans?” Li Weidong asked.
Niu Gaofeng replied: “They initially gave 2 million, but they didn’t give it to our factory…”
“Ahem…” Shen Yuan coughed twice, interrupting Niu Gaofeng, and then said; “This 2 million is the acquisition fund paid by the Korean side, and it has not been handed over to the Sanquan Factory.
And Daewoo Group also intends to return the money. Both of us are also under negotiation, so this money cannot be moved for the time being. ”
“Understood! Then all the debts of the third factory will be counted!” Li Weidong said casually.
Shen Yuan’s expression tightened slightly. According to Li Weidong, the debt of the third factory has increased again.
Li Weidong went on to say, “I heard from the director of Niu just now that the assets of the third factory have been frozen for this period of time. I think there will be no fixed assets sold. In the past few months, fixed assets should have a certain amount of production. Depreciation right?
I think that when calculating the value of fixed assets, the depreciation of fixed assets should be considered, so the actual price should also be lower than the previous appraised price! ”
“In the past few months, the third factory has not operated at all, and all the fixed assets have stayed there intact. They have not been used. Where is the depreciation!” Shen Yuan said dissatisfied.
Li Weidong replied immediately: “Director Shen, the assets of the Sanquan Factory are not antiques, the older they are, the more valuable they are. The fixed assets of the Sanquan Factory are basically production materials, which will naturally depreciate over time.
It’s like those taxis running on the road. When you buy a new car, it will depreciate every day. Even if you buy it and stop for a few months without driving for a kilometer, can you see if you can still sell it at the original price? ”
Shen Yuan suddenly became a little confused, but after thinking about it carefully, what Li Weidong said was somewhat reasonable.
And Shen Yuan’s goal is to get Li Weidong to accept the Sanquan Factory as soon as possible, so he nodded and said; “The depreciation fee is not beyond consideration, Chairman Li, how much do you think this depreciation fee should be counted?”
“Two percent!” Li Weidong continued; “I have a basis for telling this number. The average factory building, after 20 years, would have to be repaired and reinforced. For mechanical equipment, it can cost 20. Years, the life span will be the head of the knife.
If we calculate on the basis of 20 years, we will depreciate 5% in one year on average. It is almost half a year since the last negotiation, right? The 2% depreciation fee, I don’t think it is too much! ”
Shen Yuan intentionally refused to agree, but Li Weidong had already come up with a clear data basis, and according to this calculation, he still made a profit on his own, so he had no choice but to agree.
Shen Yuan sighed: “Then calculate it at a depreciation fee of 2%. In this case, the purchase price of 30 million yuan, the depreciation fee is 600,000 yuan…”
“Director Shen, are you wrong?” Li Weidong immediately retorted: “The depreciation fee is 500,000, not 600,000!”
Shen Yuan immediately removed the cap of the pen and listed a multiplication formula on the paper.
“3000 times 0.02, it equals 60, how am I wrong!”
“It’s not 3000 times 0.02, but 2500 times 0.02!” Li Weidong replied.
“Chairman Li, didn’t we say that before, you invested 30 million yuan to acquire Sanquan Medical Device Factory.” Shen Yuan said immediately.
“But you sold it to Daewoo Group for only 25 million!” Li Weidong continued: “This shows that Sanquan Medical Equipment Factory is only worth 25 million! I am not a fool. Why spend 30 million and buy one is only worth 25 million things!”
“That’s different. Daewoo Group is a foreign-funded enterprise after all.” Shen Yuan said.
“Then the question is, is it the Sanquan factory worth 30 million, which was bought by Daewoo Group for 25 million, or the Sanquan factory worth 25 million, but you plan to sell me 30 million?”
Li Weidong smiled coldly, and then said; “Is it cheaper to sell to Daewoo Group? Or am I buying more expensive now?”
“The value of Sanquan Factory was evaluated by relevant departments! The result of the evaluation at that time was…”
Li Weidong interrupted Shen Yuan: “Director Shen, please think clearly before answering! Don’t forget, Sanquan Medical Device Factory is a state-owned enterprise!
If Sanquan Factory is worth 30 million, you sold it to Daewoo Group, but only sold 25 million, and the price difference is 5 million. You can think clearly about the consequences! ”
Li Weidong did not say clearly, you are suspected of selling state-owned assets cheaply.
Shen Yuan’s expression suddenly stagnated. If he really got caught up in this kind of thing, even if he didn’t take advantage of it, it would be a crime of malfeasance to be investigated. Then his life would be over!
Li Weidong continued; “Director Shen, in fact, we all know that Sanquan Factory is only worth 25 million. You hope to sell more money, and finally the value of Sanquan Factory is estimated to be 30 million, which I can understand.
If it is a few months ago, if our transaction can be concluded, I don’t mind paying the extra 5 million, even if our puppies settle down with you in good health, we will make contributions to the locals in advance!
But you finally kicked me away and sold the Sanquan Factory to Daewoo Group. Now Daewoo Group doesn’t buy it, you come back to me again, and you still want to sell it at a price of 30 million, why should I accept it?
Korean people can buy it for 25 million. I have to spend 30 million to buy a second-hand goods that people don’t need? How many people must laugh at me if it spreads out? Do you really think I don’t want face, Li Weidong? ”
“Chairman Li, don’t be angry, business belongs to business, face is to face! What we are talking about now is business…” Shen Yuan said quickly.
“Well, let’s talk about business. If I spend 30 million today and buy the Sanjeon factory, which is worth 25 million Koreans, then everyone will speak up to me when I do business mergers and acquisitions in the future.
At that time, my loss will not be this mere 5 million, but it may be tens of millions or even hundreds of millions. Therefore, it is my bottom line to purchase Sanquan Factory at the same price of Daewoo Group. I would rather not do this business than pay an extra penny!
And I’m sure, not only will I not pay more, but other companies that have the ability to acquire the third-tier factories will not pay more. You have already signed a 25 million contract with Daewoo Group. If anyone pays more at this time, he will be taken advantage of.
If you want to talk about asset appraisal, someone may still give a high price, but those who take real money to buy will definitely not give an offer of more than 25 million! “Li Weidong directly explained the powerful relationship.
Shen Yuan was taken aback for a moment. He hadn’t really considered what Li Weidong had said before.
Shen Yuan is, after all, an official in the system, not an entrepreneur, and has no business acumen and experience.
But after Li Weidong’s little call, Shen Yuan instantly figured it out, and he also realized that anyone buying Sanquan Factory could not exceed Daewoo Group’s 25 million!
After thinking about it for a long time, Shen Yuan finally nodded: “Well, Chairman Li, I will report to the leader about the quotation!”
…
Li Weidong gave Lu Guangming the acquisition of Sanquan Factory, but he slipped away again.
It’s almost the end of the year, and home appliances are about to enter the peak sales season.
In the home appliance industry in the 1990s, there were obvious off-season and peak seasons, and the best sales season of the year was probably the period from New Year’s Day to the Spring Festival.
For later generations, in addition to National Day and Spring Festival, such as 618, Double Eleven, Double Twelve, etc., e-commerce has a shopping festival, and physical stores will also join in the fun.
In the 1990s, the home appliance industry was still dominated by brick-and-mortar stores. National Day, New Year’s Day, and Spring Festival were the best times of the year for home appliance sales.
At that time, the income of the people was not very high. The purchase of a household appliance at home was no less important than buying a car now. All kinds of carefully selected and shopped around.
At that time, the material was not as rich as it is now. Many families still eat dumplings and add new clothes during the New Year. Unlike now, they just order dumplings and buy a lot of clothes online, which are outdated without wearing them.
The same is true for small appliances and kitchen appliances. Many ordinary families are willing to buy them only when they celebrate the holidays.
In order to cope with the next peak home appliance sales season, Puppy Appliances will naturally launch a series of marketing activities, such as increasing advertising efforts and engaging in some promotional activities.
Zhong Yemao is in charge of marketing and publicity matters, so Li Weidong came directly to Zhong Yemao to inspect the progress of marketing and publicity work.
Zhong Yemao is still relatively trendy, he directly made a PPT and reported to Li Weidong.
In the era when you had to wear shoe covers when entering the computer room, Zhong Yemao was able to use PPT, and he was considered a technology expert.
After introducing the content on the PPT, Zhong Yemao opened the mouth to report; “Chairman Li, I originally planned to invite Teacher Ge over to shoot some commercials with our new model.
However, Mr. Ge’s schedule is very busy recently. He just made a movie two months ago, and he is currently busy with the promotion of the movie, and he hasn’t had time to come over. ”
“Teacher Ge has a new movie again? What is it?” Li Weidong asked casually.
“Listening to the name of a movie related to contract disputes, I don’t know if Teacher Ge will play Party A or Party B.” Zhong Yemao replied.
“Contract dispute? Play Party A and Party B? You mean the name of the movie is “Party A and Party B”, right?” Li Weidong asked with a smile.
“Yes, it’s a name.” Zhong Yemao nodded.
“Old Bell, you are so imaginative!” Li Weidong smiled helplessly, and then said:
“Such a comedy movie with positive energy, in your mind, Zhong Yemao, has become a contract dispute. If you are filming a “Big Win”, would you think of elbow? Do you want to ask if it is elbow? Don’t you speak?”
“Does the elbow still talk?” Zhong Yemao was stunned, and said, “Since it is a comedy, it’s coming back to the movie theater. I will definitely watch it!”
Li Weidong said, “Advertising doesn’t need to be specifically shot. In fact, there are many effective forms of expression. I have an idea.”
“What idea?” Zhong Yemao asked immediately.
“Can you put advertisements into movies!” Li Weidong replied.
“Implanted into the movie? What should I do?” Zhong Yemao asked in a puzzled way. After all, at the time, advertising implants such things had not yet appeared in China.
Li Weidong said: “Well, let me call Teacher Ge first and ask for the details.”
So Li Weidong dialed Teacher Ge’s number.
The call was connected, and Teacher Ge’s voice rang: “Chairman Li, it’s been a long time since I saw you!”
“Teacher Ge, it’s been a long time since I saw you, how is your waist recently? Don’t you need to lie down often?” Li Weidong asked with a smile.
Teacher Ge obviously did not realize that Li Weidong was teasing “Ge You Lie”. He thought that Li Weidong was asking about the effect of the massage chair, so he replied: “Your massage chair is very useful! I wish I would press a few times every day. Down.”
Li Weidong continued to ask: “Teacher Ge, I heard that you have been busy in the past few days?”
“Busy, especially busy, mainly busy with the promotion of new films. My new film will be released at the end of the year. Now I am running around the country, so I have to transfer to the major major cities in the country before the film is released. Run!” Teacher Ge replied.
“It’s the New Year movie of Director Feng, right?” Li Weidong asked.
“Happy New Year? Your news is really well-informed. Beiying has just proposed this concept!” Teacher Ge said.
“Teacher Ge, is the publicity fee for Feng Dao very tight? Why do you need to travel the country in person!” Li Weidong asked.
“Can you not be nervous! When filming movies these years, how can anyone not be short of money!” Teacher Ge replied.
Li Weidong pondered for a moment, and then said; “Teacher Ge, do you think this is okay? Please help me make an appointment with Director Feng and take time to have a meal together.”
“Old Feng is busy with the release of the new film, but it is not easy to make an appointment. I will try it, it may not be possible.” Teacher Ge replied.
“Just say that I can sponsor you a propaganda fee.” Li Weidong said.
“How much do you give?” Teacher Ge continued frankly: “If you give less, please don’t move Lao Feng!”
“Two million, can you please ask Director Feng?” Li Weidong asked with a smile.
“Two million!” Teacher Ge was taken aback and jokingly said: “If you really want to give two million, Lao Feng can play my role for you!”
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(End of this chapter)