Rebirth of the Industrial Tycoon - Vol 2 Chapter 573
Chapter 573 Fighting Mummy
Li Weidong remembered that in the past Lu Guangming’s medical equipment group, the main product was oxygen generators, not only home oxygen generators, but also medical oxygen generators.
Oxygen concentrator is a very big market, this thing is in large demand for medical use, as well as for household use.
As far as medical oxygen generators are concerned, domestic small and medium-sized hospitals cannot build large-scale industrial oxygen generators like large hospitals. They mainly rely on buying bottled oxygen, and some even only have bagged oxygen.
Oxygen can support combustion. It is a dangerous product. Storage and transportation are strictly regulated. If you are not careful, it will cause an accident.
And the storage of oxygen is time-limited, bottled oxygen can generally be stored for one year, and bagged oxygen can be stored for at most fifteen days. So using a container to store oxygen is actually not the best choice.
If there is a small medical oxygen generator, it can solve the problem of oxygen storage. Those small and medium-sized hospitals no longer need to store oxygen cylinders, which can eliminate a safety hazard.
There are countless small and medium-sized hospitals in China. There are various low-level hospitals at the city and county level, health centers in towns and townships, and many small clinics and nursing homes. They are all customers of medical oxygen generators. The market demand can be imagined.
The market for household oxygen concentrators is also very broad.
In addition to the medical function, the household oxygen concentrator also has the effect of health care.
It can be used by middle-aged and elderly people, people with poor physical fitness, people with chronic respiratory diseases, people with western cerebrovascular disease, people with chronic lung disease, pregnant women, students, athletes, and even heavy manual workers. .
Therefore, the oxygen concentrator is considered a very special product in medical equipment. It is not only a medical equipment, but also a health care equipment.
Other medical devices are mostly specifically for patients. For example, blood pressure meters are used for hypertension patients, and blood glucose meters are used for diabetic patients.
If you are a normal person, no one will buy a blood glucose meter and go home and measure blood glucose by pricking your fingers twice a day.
However, the oxygen concentrator is different. This thing is not specifically for patients. Diseases can be cured, and no disease can be health care. Even for healthy people, daily oxygen inhalation is good for the body.
This is the advantage of the oxygen concentrator. It can be legally dressed in the coat of medical equipment and sold as a health product.
Since the state promulgated relevant laws and regulations in 1998, the domestic requirements for health care products have become more stringent. Coupled with the endless problems of health care products, many consumers have been discouraged from health care products.
The industry is not standardized, and there are indeed some black sheep that make consumers lose confidence in health care products. Many consumers even feel that as long as the three words “health care products” are involved, it must be deceptive and harmful. The reputation of many formal and effective health care products has been damaged.
The media has also carried out a lot of publicity, such as “health products are not medicines”, “health products cannot replace medicines” and other concepts, gradually gaining popularity.
Elderly people will still be fooled by health care products. When young people face health care products, they have gradually tended to be rational.
Of course, there is a saying that the traditional publicity is less and less effective in the sales of health products. Many unscrupulous businesses have taken a different approach and changed to promote health products with some special effects.
For example, promoting their health products can aphrodisiac, as well as boasting that they can grow up a little bit more, so as to cheat many gays.
In order to achieve the effect of propaganda, some businesses add some sildenafil to the health care products. If they are unwilling to add sildenafil, they directly add veterinary drugs.
These are things to follow. After all, there are always more fools than liars. Everyone has to pay for something like IQ tax in his life. It’s just a matter of paying more and paying less.
But in general, the Chinese at the time were not as good at cheating as they were more than ten years ago. Everyone has become accustomed to the exaggerated publicity of advertisements. If you don’t do what you did before, you just believe what you say in the advertisement.
In this general environment, once you put on the coat of medical equipment, it is obviously easier to gain the trust of consumers. Consumers will feel that what I buy is not health care products, but medical equipment.
It is best to be approved by the relevant national institutions to issue a medical device certificate, which can make the product appear more formal, and the product will sell better at that time.
…
Lu Guangming originally planned to explain to Li Weidong the role of the oxygen concentrator and its broad market prospects, but Li Weidong directly guessed that Lu Guangming wanted to build an oxygen concentrator, so the explanation was unnecessary.
I only heard Lu Guangming ask; “Chairman, do you think this project can be started?”
“How long will it take for us to build the oxygen generator? How much investment will it cost? Even if I can’t estimate it in detail, I still have to give me a rough figure!” Li Weidong asked.
“I have prepared a plan and will show it to you later.” Lu Guangming said.
“Okay, let’s go back and read the plan now.” Li Weidong continued; “You can also introduce this project along the way, I think I have a bottom line!”
The two began to return to the office area. As they walked back, Lu Guangming introduced: “It’s not difficult to just make the oxygen concentrator. It’s not difficult to import some parts and assemble it directly.
Only in this case, we are just making a shell, we have not mastered any core technology, and will not manufacture core components.
And using imported parts, the price is bound to be very high, which will also push up our production costs. At that time, even if we build the oxygen generator, the product will lack market competitiveness. ”
Li Weidong nodded, no matter if it is low-end, mid-range or high-end, if you do not master the core technology, you will always be just an assembly factory. It will work for those parts manufacturers who master the technology and earn some hard money. The bulk of his was taken away by others.
Lu Guangming went on to say; “So I think we should start with R&D. But since we have not done similar projects before, the domestic industry in this area is relatively weak.
So if we do R&D, we basically start from scratch, we need to recruit some new R&D talents, and it will take a long time. But I am confident that this project will definitely succeed! ”
“What about R&D funding?” Li Weidong asked next.
“It depends on which level we are going to achieve. If we are just building an ordinary medical oxygen generator, we only need to overcome a pressure swing adsorption technology.” Lu Guangming paused, then said:
“I estimate that the investment of 10 million yuan should be able to solve this technology. Together with other aspects of research and development, the total cost should not exceed 20 million, and we can build the oxygen concentrator.”
“Twenty million is not very much, it is acceptable.” Li Weidong replied.
“But this is just the most basic product. This basic product may not be able to gain the market. If we want to make the product more sophisticated, 20 million R&D investment is definitely not enough.” Lu Guangming went on to introduce road.
This time, Lu Guangming did not report a specific number, obviously implying that if the oxygen generator is really to be done, the R&D investment must be very huge, and he cannot give an accurate figure.
Li Weidong was not surprised. R&D of this kind of thing was originally a bottomless pit. You can swallow as much money as you can. It is normal that there is no accurate figure. If Lu Guangming really reported a figure of tens of millions, Li Weidong would think it was a bit false.
Li Weidong thought for a moment, and said: “We must be the leader in the industry! If we only make ordinary products, then we will not have to compete with a large group of competitors in the low-end market. If that is the case, it is better not to do it.
From the perspective of merchandise sales, only when we have better products can we occupy the market, and only with better technology can we be in an advantageous position in the competition.
Lao Lu, I support you to make the oxygen concentrator project, and not only to do it, but also to be bigger and stronger, not only to be the best in China, but also to be the best in the world in the future. Our oxygen concentrator, not only To sell in the country, but also to sell to foreign countries! ”
The bold words of Li Weidong immediately gave Lu Guangming a feeling of excitement. More importantly, Li Weidong expressed his support for the oxygen concentrator project, then the project can proceed smoothly.
However, Li Weidong continued: “Lao Lu, I will fully support you in this project. You can deploy all the resources for puppy health. However, I have to explain in advance that I have no money to invest in the oxygen concentrator project. Give you!”
Li Weidong’s last words, like a basin of cold water poured down, Lu Guangming suddenly felt a little confused.
Full support, but no money? What kind of full support is this? It’s completely lip service!
Project establishment, recruitment, materials, testing, which one does not need money? If you don’t have money, how can you do research and development?
Lu Guangming couldn’t help thinking about it. Li Weidong just expressed his support, but he was just acting. He didn’t want to do this project at all, but because of face, he could only support it verbally, but his body was honest and refused to pay.
Li Weidong also guessed Lu Guangming’s thoughts. He said with some embarrassment: “Lao Lu, don’t get me wrong, I’m not saying one set, one set, I really don’t have the money to invest in this project.
I said I have no money, you may not believe it, and think I am crying poor. Let me tell you the truth. Recently, I have partnered with others in a coal mine business, and I just bought a large coal mine the other day.
These two big mines are worth 2 billion, and I gave out more than one billion. In order to make up these billions, my family was emptied long ago, and even part of the equity of Puppy Electric was mortgaged to the bank. .
The coal market in the past two years is relatively average, so the benefits of ore blending are not good. It is barely a breakeven. If you are unlucky and the price of coal continues to fall, you may have to lose money.
According to my judgment, it will take three or four years for the coal market to improve, and then the two mines can start to make substantial profits. So before that, my liquidity was trapped.
I owe one billion to the bank now, and the annual interest on the loan alone is tens of millions. Now I open my eyes every day and I owe more than two million. So in the past two years, I have to tighten my pants. Living with a belt. ”
Li Weidong explained this, Lu Guangming suddenly understood.
As for the truth of the matter, Lu Guangming didn’t doubt it, and there was no need for Li Weidong to lie to Lu Guangming for such a major event involving more than one billion yuan.
“Chairman, if you don’t agree to invest, we can’t go on with the oxygen generator project!”
Lu Guangming showed an anxious expression, and then said, “If it’s not possible, we will pay less dividends this year and invest the money earned in this project.
“Do you want to persuade me to stop taking dividends from the company this year and invest all the money earned in the oxygen concentrator project?” Li Weidong asked with a smile.
Lu Guangming said immediately; “Chairman, if you are willing to invest this year’s dividends into the oxygen concentrator project, I don’t want this year’s dividends. Not only me, but I will persuade the management team to not even this year’s dividends. Now, we will do our best to make the oxygen generator project!”
“You are planning to make a desperate bet! Although courage is commendable, it is unreasonable. I can’t do this.” Li Weidong shook his head, and then said:
“At the beginning, I gave you shares, hoping that you could make more contributions to the company. Every year, according to the profits obtained by the company, we will give you dividends, which is a system laid down for the development of our enterprise.
Since it’s a system, you can’t just change it, even if it’s the chairman of the board, I can’t take the lead in breaking the rules. There will be a second and a third time for such things as bad rules.
What’s more, this is still a matter of vital interests. Our company has a lot of dividends every year. If I move your cake, who will sell my life for the company in the future? ”
“But the oxygen generator is really a good project. Once completed, our company can earn more, and then the dividends will be more in the future. In the long run, it will definitely be cost-effective.” Lu Guangming defended.
“I also know that the oxygen concentrator project will help the company’s future development, and it can also bring huge benefits to the company in the future. But you have to consider that not everyone will look so far, most people Still fancy immediate benefits!”
Li Weidong sighed, and then said: “You are willing to invest this year’s dividends into research and development, but what about the other people in the management? They may be waiting for a few years of dividends to buy a house and a car, and buy big items for the family!
Even if they promise not to pay dividends for this year, what about it? Are you really willing? I don’t think so! Many people just don’t talk about it, but they don’t give good money. There must be complaints in their hearts.
And even if you are really willing to not have this year’s dividends, I am not willing! Didn’t I just say that, I owe the bank one billion now, and every day I wake up I have to pay back more than two million. If I don’t want to pay dividends, how can I return the money to the bank! ”
“But without money, the oxygen generator project really can’t go on!” Lu Guangming said.
“Lao Lu, don’t worry, I haven’t finished talking! Although I don’t agree to take dividends for research and development, but we can get money from elsewhere!” Li Weidong said calmly.
Seeing Li Weidong’s posture, Lu Guangming instantly understood that Li Weidong had a solution long ago, so he deliberately waited until now.
“Chairman, you already have a way, right? Don’t lie to me, I’m almost dying!” Lu Guangming said.
“The way to make money is nothing more than increasing revenue and reducing expenditure. Don’t think about throttling. We don’t have a place to save money, but in this aspect of increasing revenue, we can think of ways!”
Li Weidong continued with a smile: “It takes money to develop an oxygen concentrator. If this is the case, let’s do another project first, first make a fortune, and then use the earned money to invest in the oxygen concentrator. Under development.”
Lu Guangming knows very well that Li Weidong dared to make this suggestion, he must have already wanted to do something to make money.
So he asked very cooperatively: “What are we going to do to make money?”
“Make an oxygen generator!” Li Weidong replied.
“I understand, first do a profitable project to build an oxygen generator.” Lu Guangming then asked: “But what I am asking is, what exactly is this profitable project we are going to do?”
“Didn’t I say, make an oxygen generator!” Li Weidong gave the same answer as before.
Lu Guangming was stunned again.
“What kind of dumb riddle is this playing with me?”
———
PS: On December 30th, the overseas edition of the People’s Daily mentioned customs clearance. It was the first time to appear in such a high-profile media. Be careful and excited!
is updated today, thank you parents for subscribing!
(End of this chapter)