Rebirth of the Industrial Tycoon - Vol 2 Chapter 574
Chapter 574 Our chairman is the most sinister!
Lu Guangming looked at Li Weidong with a confused look, waiting for him to reveal the answer.
Li Weidong explained: “According to the method of oxygen production, there are many types of oxygen generators. For example, there are four main methods for industrial oxygen production: liquid air separation method, membrane separation technology, molecular sieve oxygen production, and electrolysis production. Oxygen method.
Among them, only molecular sieve oxygen generators are most suitable for use in household oxygen generators. That is to say, the pressure swing adsorption technology you mentioned is used to separate the gas and extract oxygen from the air. ”
“Yes, as far as the current level of technology is concerned, this is a household oxygen concentrator or a small medical oxygen concentrator, and can only use this technology.” Lu Guangming nodded.
There is a great demand for oxygen in industry. Industrial production fields such as metallurgy, chemical industry, petroleum, and national defense all need oxygen. Therefore, as early as the beginning of the twentieth century, humans will start industrial oxygen production, and Various methods have been studied.
Among them, the electrolytic oxygen production method is the easiest to understand, which is to electrolyze water into oxygen and hydrogen. This method consumes a lot of power and produces low oxygen.
Moreover, the mixture of hydrogen and oxygen is prone to explosion, which is very unsafe. Therefore, in actual production, companies will not use this method to produce oxygen.
The separation of liquid air method is to pressurize the air under low temperature conditions, so that the air changes from a gaseous state to a liquid state, and then evaporates.
The main components in the air are nitrogen and oxygen. The boiling point of liquid nitrogen is minus 196 degrees, and the boiling point of liquid oxygen is minus 183 degrees. The boiling point of liquid oxygen is higher, so nitrogen will evaporate from the liquid air first, and the rest Is liquid oxygen.
Of course, the air must be purified before this to remove impurities such as dust, moisture, carbon dioxide, and hydrocarbons.
Membrane separation technology is to let air pass through a membrane with oxygen-enriched function, that is, oxygen-enriched membrane, so that a higher content of air can be obtained.
However, this method cannot obtain high-purity oxygen. In the industry, it mainly improves the combustion efficiency by a small margin.
Molecular sieve oxygen generators use physical methods, using pressure swing adsorption technology, using the characteristic that nitrogen molecules are larger than oxygen molecules to absorb oxygen in the air.
These four main technologies, the first two are definitely only used for industrial oxygen production, one requires electrolyzed water, and the other requires air liquefaction, which is destined to be unsuitable for households or small medical oxygen generators.
So household oxygen concentrators or small medical oxygen concentrators can only use the latter two methods.
Membrane separation technology is very suitable for use in small oxygen generators. The key to this technology is the material aspect. As long as the material of the oxygen-enriched membrane passes, the other is nothing more than an air extraction system.
Therefore, at the beginning of the 21st century, household oxygen-enriched membrane oxygen generators have been built, first produced in Japan, and Japan also used oxygen-enriched membranes in the home appliance industry to produce such as oxygen-enriched membrane air conditioners. product.
A few years later, there are also domestic companies that have produced oxygen-enriched membrane oxygen generators, but the most critical oxygen-enriched membrane needs to be imported, which is equivalent to the complete control of nuclear components in foreign hands.
In addition, the import of oxygen-enriched membranes also greatly increased the cost of the oxygen generator. Therefore, the price of the oxygen-enriched membrane oxygen generator at that time was not close to the people, and it was expensive to sell.
Another point is that the oxygen production effect of the oxygen-enriched membrane oxygen generator is not very good. The oxygen content in the air is about 21%, and the oxygen-enriched membrane oxygen generator can only increase this ratio to 30%, which is far worse than other sample preparation methods.
30% oxygen content is not very effective, this kind of oxygen generator can only play a general health care effect, and it is not effective in medical treatment.
Few people will spend a lot of money to buy an oxygen generator with an unsatisfactory oxygen generator effect, so when this oxygen-enriched membrane oxygen generator was first launched, there was almost no sales.
It was not until later that the country made progress in oxygen-enriched membrane technology, and the price of oxygen-enriched membrane oxygen generators fell sharply, which was gradually accepted by the market.
The industrial production method of molecular sieve oxygen generator is also very complicated. It needs to purify the air, then vacuumize, and use an adsorption tower.
But if it is not industrial production, the quality requirements for oxygen are not so high. With a vacuum pump, it can be a process problem.
If Li Weidong goes to develop an oxygen-enriched membrane oxygen generator, then he needs to develop an oxygen-enriched membrane, which is actually a technical field of molecular materials and has nothing to do with medical devices.
Molecular sieve oxygen concentrator is different. This is a serious medical device research and development, and the research and development of molecular sieve oxygen concentrator can get a pressure swing adsorption technology for the puppy’s health.
Molecular sieve oxygen generators are indeed in line with the development trend of oxygen generators. The most widely used oxygen generator in later generations, not much different from luggage, with a bottle filled with water on it, is a molecular sieve oxygen generator.
……
Just listen to Li Weidong’s next words; “I just talked about the industrial production method of oxygen, mainly used for large-scale oxygen production. But for household use, large-scale oxygen production is not required.
If it is not for large-scale oxygen production, in addition to what I just said, there is a simpler way to obtain oxygen, and that is chemical reaction! ”
The use of chemical reactions to obtain oxygen is the content of junior high school chemistry courses, and it is also a compulsory subject for the senior high school entrance examination. No one will find this method unfamiliar.
Hearing the chemical reaction to produce oxygen, Lu Guangming frowned and asked: “Chairman, do you mean to use chemical agents to produce oxygen?”
Li Weidong nodded: “Yes, we can first make an oxygen generator that uses chemical agents to make oxygen. The structure of this thing is very simple, basically no research and development. We use this simple oxygen generator to make a fortune first, and then Use this money to invest in the research and development of molecular sieve oxygen generators.”
Hearing this idea, Lu Guangming showed a disdainful expression. He seemed to look down on this kind of non-technical thing.
Then Lu Guangming said, “Chairman, with all due respect, the product you mentioned is already on the market, and the sales volume is pretty good. Many people buy it.
I have seen this product. It is two connected water tanks. While adding the oxygen generator, the catalyst is added, and then the lid is covered, and the straw is installed, waiting for the oxygen generator inside to chemically react with the water, and then produce Oxygen. ”
“You are called Oxide, right?” Li Weidong asked with a smile.
“So you know!” Lu Guangming said in surprise.
Li Weidong nodded: “Of course I know. This Oxygen is established earlier than our company. When we started selling massage seats, they had been selling oxygen concentrators for several years.”
……
Oxide was established in 1990, when they introduced a portable oxygen generator that used the principle of chemical reaction.
The so-called oxygen generator is actually a plastic sink. The sink is divided into two parts, and the bottom is connected together.
When using, add oxygen generator on one side and catalyst on the other side. The two contact at the bottom of the water tank, and the oxygen generator reacts with water to produce oxygen.
The so-called oxygen generator is actually sodium percarbonate. When this kind of thing encounters water, it will chemically react to form sodium carbonate and hydrogen peroxide. Because hydrogen peroxide is unstable, it will decompose into water and oxygen.
The catalyst is manganese dioxide, which can accelerate the reaction process, thereby quickly obtaining a large amount of oxygen.
Sodium percarbonate is simple and convenient to produce oxygen, and can provide a large amount of oxygen in a short time, which is very suitable for those areas with low industrial level.
When China’s industry was still relatively backward, the hospital in Beijing alone would consume 400 tons of sodium percarbonate a year for oxygen production.
In those years when the international situation was relatively tense, many underground civil air defense projects were built in China. At that time, these projects had to store carbon peroxide for oxygen production in emergencies. Therefore, carbon peroxide once became a very important strategic material.
Since industrial oxygen production methods have gradually become popular, sodium peroxide production of oxygen has gradually been eliminated, mainly because the cost of this method is relatively high, and large-scale industrial oxygen production is not cost-effective.
Because sodium peroxide reacts with water to generate hydrogen peroxide, this compound is also used as a bleaching agent and oxidant in industries, such as chemical, paper, textile, printing and dyeing, food, washing and other industries.
In contrast, directly using it to make oxygen is a waste. The hydrogen peroxide produced from one kilogram of sodium peroxide is more valuable than oxygen plus water.
So when Oxyride launched the oxygen concentrator in the early 1990s, it was not tepid in the first few years. The reason was that the price of the oxygen concentrator was too high.
An oxygen concentrator, including a package of sodium percarbonate and a package of manganese dioxide, can only take about 15 minutes, but the price of this oxygen concentrator has to sell for fifty or six yuan, in the 1990s In terms of the income level of the Chinese people in the early days, how could it be affordable!
Those who can afford oxygen concentrators are those who do not need to spend money in hospitals. If they need oxygen, the hospital can send oxygen tanks to their homes through a phone call. They don’t need this kind of thing.
Until the mid-1990s, with the gradual increase in national income, Oxide’s sales began to increase.
In addition, it was the hottest era of health care products at that time, and various exaggerated health care products advertisements appeared endlessly, so it is easy to sell the products if you only need to advertise properly.
And Oxide entered a glorious period after the rise of TV shopping.
In the late 1990s, domestic TV shopping developed rapidly. Even in the fourth and fifth tier cities and some counties, there were already TV shopping channels. Through this channel, Oxide entered thousands of households.
……
Just listen to Lu Guangming speak; “Chairman, as far as I know, there are many advertisements about Oxide on TV, and they are all TV shopping shows. They have already made this product, and we will make the same product now. , Isn’t it a bit too late?”
“It’s not too late.” Li Weidong smiled and shook his head, and then said; “You know, although their products are earlier, we have three major advantages.
First of all, we have the hospital channel. Starting from selling massage chairs, we have been operating the hospital channel for so many years. Our representatives are familiar with the hospital and we also have cooperative relationships with many hospitals. This is something other companies don’t have. of.
Secondly, our brand awareness is relatively high. There are too many health products that have emerged in the past few years. There are all kinds of products, most of which are brands that have not been heard of.
The brand “Puppy” is, anyway, a well-known brand in China. For the same product, if there is a brand bonus, it will be easier to gain the trust of consumers.
Thirdly, we are a professional medical device manufacturer. We produce regular medical devices, not health care devices. This is very important.
Because we produce medical devices, we can advertise in accordance with medical devices when we publicize, but other companies cannot.
If they do not have the qualifications to produce medical devices, or if their products have not obtained the medical device certification, but publish medical device advertisements without authorization, it is an illegal act. Then we can go to the food and drug supervision department to report it, absolutely! ”
Lu Guangming is also an old fritters in the market. Hearing Li Weidong’s last words, he instantly grasped the point.
“Chairman, do you mean that Oxide does not have the qualification to produce medical devices?” Lu Guangming asked immediately.
Li Weidong did not answer clearly, but instead said, “How many of these domestic manufacturers of healthcare devices have medical device manufacturing qualifications? Medical device manufacturing qualifications are not so easy to obtain.
Even if they have the qualification to produce medical devices, are their products medical devices? Are there any certification qualifications from relevant national departments?
If they do not have any of these, but advertise the product as a medical device, it means publishing medical device advertisements without approval, which is deceiving and misleading consumers.
At this time, the media will blow the air again to properly publicize the dangers of counterfeit medical devices. At that time, who is Li Kui and who is Li Gui? It is not necessarily true! ”
False propaganda of this kind of thing was a normal state in the health care product industry at that time. How can there be health care products that are not falsely propagated? You can’t sell it without false propaganda!
Many oral health products are promoting the efficacy of curing diseases, telling consumers overtly and secretly that I am a medicine.
The same is true for health care equipment, all kinds of explicit hints, try to put the labels of medical equipment on your body.
This is mainly caused by the irregularities in the domestic health care product market. It is a kind of unspoken industry rules. Everyone does this. Although it is a violation, it is basically a state where the people do not raise officials and do not investigate.
But if someone reports it, the law enforcement agency will naturally have to do something.
Oxide is a member of the industry, and of course it is also doing such things, and it lasted for many years. Until 2006, the State Food and Drug Administration began to publish the “Summary of Illegal Medical Device Advertisements”, and Oxide was reported to be famous.
Medical device production qualifications are not easy to obtain. The state has relatively strict management in this area. Not just a cat or dog can obtain a medical device production license.
The production of medical devices also requires the qualification approval of relevant departments. Only if the competent department determines that you are producing medical devices, then medical devices are real.
These are not problems for Li Weidong.
Puppy Health chose to acquire Jinzhou Medical Device Factory instead of rebuilding a new factory. The main reason is that Jinzhou Medical Device Factory has complete medical device production qualifications and can easily pass the medical device production qualification approval.
Those companies that produce health care equipment may not have such good resources.
Even if everyone sells the same product, mine is a medical device, and yours is a healthcare device. Which one will consumers trust more?
And I can advertise that my product is a medical device without any scruples, but you can’t. If you advertise a health care device as a medical device, then go to the Food and Drug Administration to report it!
So when Li Weidong mentioned “Li Kui and Li Gui”, Lu Guangming instantly understood Li Weidong’s intentions.
Lu Guangming thought in his heart: “If you want to talk about insidious things, you still have to look at our chairman! The product is still verbal, and it’s starting to count competitors!”
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(End of this chapter)