Rebirth of the Industrial Tycoon - Vol 2 Chapter 596
Chapter 596 As long as 998, the cooling system is bought home
Xu Zhizhi is not a special case. Engineers sent by other companies to India to do technical support have reported the same situation to their leaders after returning to China.
After learning about Li Weidong’s offer to the Indians, everyone was stunned!
Everyone guessed that Li Weidong would make a lot of money by using maintenance, but they didn’t expect Li Weidong to be so blackhearted that he directly made a tenfold offer.
Chinese companies export products at low prices, and it is the norm for companies to lower prices against each other, and even many orders are not profitable at all, just to exchange foreign exchange.
So when Li Weidong proposed to be responsible for product maintenance at the Dubai Construction Machinery Exhibition, everyone didn’t take it seriously.
After all, everyone sells cheap goods, and the cost of maintenance can be so high! Even if this money is earned for Li Weidong, it is just hard work.
However, Li Weidong made a lot of money by using the follow-up maintenance of the products, even several times higher than the profits obtained by various companies selling products.
For other domestic construction machinery companies, this seems to have opened a new door. The original product maintenance can still make so much money! I haven’t made this money before, but it’s really a big loss.
And what is even more surprising is that the Indians actually accepted such a high offer!
Li Weidong’s quotation clearly shows that he is cheating, as long as he is not a fool, he can see it.
However, the Indians are really not as good as fools, knowing that Li Weidong is tricking people and jumping into the pit.
Other domestic counterparts suddenly realized that there really are such silly customers in this world! So cute!
When you meet such a foolish customer, you will not be fooled. If you encounter an order from an Indian in the future, you will definitely ask for money!
Li Weidong also has the character of doing what the Indians say and doing little.
If it were an East Asian country, in all likelihood, if you encounter such a thing, you will try your best to be self-reliant.
But Indians probably only shout at their mouths to be self-reliant. If they really want to do it, they don’t know how to do it in the year of the monkey.
In addition to follow-up maintenance, Li Weidong also prepared another trick, which is to install a cooling system.
Adding an additional cooling system will naturally have to be charged, and the fee cannot be cheap.
This is like buying a low-end car and adding a 360-degree reversing image. Going to a 4S store is definitely more expensive than going to an auto parts store.
…
Fukang Engineering Company, the scientific research department has developed the cooling system.
The so-called heat dissipation system is actually an external blower, which promotes the circulation of air by blowing air to the equipment, thereby playing the function of heat dissipation.
This kind of thing really has no technical content, let alone a professional engineer, even a technical secondary school student studying machinery can easily do it.
Using a blower as a cooling system and selling it to Indians at a high price is obviously another trick. No matter how bad the Indians are, they will not be stumped by the blower.
Therefore, a full set is required for the show. In order to fool the Indians, Li Weidong specially instructed the technical department to let them design a unique casing for the blower, at least not let the Indians see at a glance that this is a blower.
However, the samples taken out by the technical department made Li Weidong a little dissatisfied, not because the performance was not good, but because the appearance was too ordinary.
Looking at the blower samples from Chen Yonghua, Li Weidong said with a critical face; “Is this design too ordinary? It’s just an iron box on the outside!”
Chen Yonghua explained: “Chairman, didn’t you say, don’t let the Indians see at a glance, this is a blower! The iron box we added outside covered the entire blower, even The air outlets have been treated, and Indians will never see that this is a blower!”
“But with such a mediocre appearance, we are not good at selling high prices!” Li Weidong shook his head and continued: “I want a more technological appearance, which makes people feel that this is a high-tech product, so that Can you sell it for a big price?”
“High-tech products? I understand!” Chen Yonghua nodded, but his eyes were still full of confusion.
“I don’t think you understand.” Li Weidong sighed helplessly, and then said: “But it’s really unprofessional to let you mechanical people do the appearance design. I won’t be **** you, I’ll go Bring in the rescuers!”
Li Weidong said, picked up his mobile phone, and dialed the phone number of Wang Jiuyang of Puppy Electric.
“Hey, Jiuyang, it’s me. I’ve transferred a few people from the design department for my use, and they have to be responsible for the design of the product. It’s better to have a designer with a unique design style and personality. I don’t want practicality, just design It’s trendy enough to come out.”
…
In terms of designing the appearance of products, the designer of small household appliances must be a hundred times better than the designer of construction machinery!
In the design of construction machinery, the first factor to consider is performance. In the field of construction machinery, the improvement of product performance is more important than anything else, and even the price of the product can be ignored in order to improve the performance of the product.
Like those high-end construction machinery, which is not very expensive? The price of a unit is tens of millions, or even hundreds of millions, but as long as the performance exceeds a certain critical point, it is still in short supply.
For example, a 1200-ton crane is almost built and sold, and it is impossible to sell it because this product has broken through the critical point of 1,000 tons.
The crane with a breakthrough of 500 tons has half the performance of the 1200-ton crane, but the price can only be sold for a quarter.
This is the characteristic of construction machinery. Manufacturers or customers are willing to pay double the price for a 10% performance improvement.
Therefore, the core work of the design and development of construction machinery is to improve performance. As for other aspects, such as the convenience of control, the comfort of driving, etc., it can only be regarded as the icing on the cake.
As long as the performance is good enough, I don’t care about the inconvenience of your operation and whether you are comfortable driving! Anyway, these are all borne by the driver and have nothing to do with the designer.
And the appearance of construction machinery is something that designers will not consider, so for decades, the appearance of cars has undergone several generations of decoration, and construction machinery is still the same.
The design of home appliances is different, especially for small appliances, which attaches great importance to the appearance design. Because there are many customers who are willing to buy products for a beautiful appearance.
The performance improvement of home appliances is not so attractive to consumers.
For example, if a hair dryer has a 10% increase in wind power, consumers will not feel it. No one will choose a certain type of hair dryer in order to blow 10% more wind.
But someone will definitely buy a hair dryer just because they like the look of it.
Therefore, the design of home appliances pays great attention to the appearance design.
In terms of performance, unless there is a relatively large improvement, or there are new functions, it will be updated.
However, in terms of appearance, replacement is a common occurrence. The same product can be sold as a new product with a beautiful shell.
What’s more, Puppy Electric also has business in Japan, so the designers of Puppy Electric also pay special attention to the requirements of product appearance.
Japanese consumers have always been picky. Their requirements for home appliances are exquisite, beautiful, and technologically advanced.
Puppy electrical appliances can survive in the Japanese market. In addition to the advertising effect of Kimura Takuya, the products need to meet the consumer needs of the Japanese.
Therefore, Puppy Electric specially recruited a group of art graduates from the university to be responsible for the design of the product. The purpose is to design a good-looking and trendy product appearance.
After college students are not included in the allocation, it is more difficult for art students to find employment. Those who prefer design are better. Those who simply learn painting and sculpture can get a teacher qualification certificate and become an art teacher in school, even if It’s good.
Therefore, Puppy Electric can easily recruit a large number of college students in this field. After a series of screenings, we have found a few talents who are very suitable for the design of small home appliances.
Now that Li Weidong is going to use a blower to fool the Indians, these exterior designers come in handy.
…
The rescue soldiers invited by Li Weidong quickly came up with several sets of design plans.
Li Weidong chose a design that looks very sci-fi. It looks like a high-tech product. People who don’t know it will never guess that it is actually a blower.
After the samples were made, Li Weidong contacted Naravani.
“Mr. Narawani, we have found a solution to the problem of the high failure rate of the construction machinery you purchased.”
Li Weidong paused, then said: “After our research, the failure of those construction machinery is mainly due to the overheating of the machinery in India due to the high climate.
For this reason, we have specially developed a cooling system, which can be used on construction machinery, so as to greatly solve the problem of excessive machine temperature.
This cooling system uses a strong convective circulation wind system, and applies a lot of aerodynamic design, using the most advanced technology at present and in the world…”
Anyway, bragging and not breaking the law, Li Weidong simply made up a lot of terms, and made the packaged blower into the world’s advanced equipment.
After listening to Li Weidong’s introduction, Naravani immediately expressed interest.
Actually, Nalavani is not interested in the so-called cooling system, but in purchasing.
For every purchase, Nalavani can greedy a sum of money for the purchase. Of course, Nalavani can’t buy more purchases, and he can also make a little more money.
Just listen to Nalavani said: “Mr. Li, since you have developed a cooling system, you might as well send a set of samples, let’s try it!”
When negotiating business with Indians, it is an iron rule not to give samples. Even if you really send samples, you have to charge the sample fee first, so as not to be prostituted by Indians.
So Li Weidong said: “Mr. Nalavani, I am afraid there is no way to send this sample, because this cooling system is a high-tech product, and it needs our installers to install it in person before it can be effective. ”
Nalavani nodded. It is normal for high-end equipment to be installed by the manufacturer. Many times, the manufacturer does not allow others to observe the installation process, just to keep the technology confidential.
When Chinese people buy foreign equipment and introduce advanced technology, they often suffer from this kind of loss. They want to see how they install it, but they won’t let them see it at all.
India has suffered the same loss when purchasing foreign equipment, but the Indians are used to it.
Nalavani continued; “Mr. Li, if there is no sample, how do I know how effective your cooling system is? How can I purchase this product?”
Li Weidong replied immediately: “Mr. Narawani, I can send you the product introduction by email, and I can also send you a video of the product test. I believe that through these, you can get a more comprehensive understanding of this product. Cooling system!”
…
Around 2000, emailing was nothing new.
What’s more, India is the largest “IT worker” in the world. In order to better serve those European and American bosses, Indian companies may use email more frequently than Chinese companies.
Naravani received the email soon after.
Open the email, in addition to the product introduction in text, there are also some pictures.
And this picture immediately caught Naravani’s attention.
“Is this a product of Earth? It looks like a tool used by aliens in a sci-fi movie! The Chinese are right, this is really a high-tech product!”
Naravani was really deceived by the beautiful and trendy shell.
Indians are more easily confused by appearance, so they prefer some colorful decorations, because it can make the appearance look better.
For example, a truck driver in India, obviously drives a broken car, but always adds various decorations and ornaments to the truck. From a distance, it looks like a float for the Lantern Festival on the fifteenth day of the first lunar month.
Another example is the arhat on the motorcycle that every Indian military parade has to perform. Dozens of people are put on a motorcycle, and then they pose in various poses. It looks like a circus performance, and there is no military prestige at all.
But it looks so good! Therefore, every time India conducts military exercises, it will stack Arhats on motorcycles.
This kind of flashy thing is more popular with Indians. It also seems to represent the character of Indians.
This cooling system, Li Weidong’s quotation is 500 US dollars, which is about 4,000 yuan, and can be installed for free. It’s just that for some relatively large construction machinery, it is not enough to install one, and two or three may be installed.
With the power of the blower, some large machinery, one is indeed not enough.
A blower, plus a shell, will cost $500, and Li Weidong is also black-hearted.
However, Li Weidong is not the only one with a dark heart.
…
In a mansion in New Delhi, Naravani was sitting on a sofa with a respectful face.
On the opposite side of Narawani is his high-ranking cousin.
I saw Nalavani took out a photo and said, “This is the cooling system provided by the Chinese, please see, does it look like something out of a science fiction movie, this is definitely a high-tech product!”
Cousin looked at the photo, then nodded with satisfaction. He asked: “It seems that this is indeed a high-tech product. What is the price quoted by the Chinese for this cooling system?”
“$700, including installation!” Naravani said.
Nalavani directly raised the price by $200. Obviously, the difference is going to go into Narawani’s pocket.
My cousin thought for a moment and said, “This kind of high-tech product should be sold for $1,000. But $1,000 doesn’t sound good, after all, it’s a four-digit figure, so let’s make an offer based on $998!”
The meaning of ’s cousin is very obvious. Let Nalavani quote $998, of which $298 naturally fell into the pocket of the cousin.
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(end of this chapter)