Rebirth of the Industrial Tycoon - Vol 2 Chapter 621
Chapter 621 Comeback
“Miss Nako, is Minister Yamazaki here?”
“Minister Yamazaki is in the reading room, saying that he is going to review a TV series.”
“Excuse me, I’ll come back to Minister Yamazaki later.
…
after an hour.
“Miss Nako, is Minister Yamazaki back?”
“I’m very sorry, Minister Yamazaki has not come back, he is still in the reading room.”
“Is Minister Yamazaki still reading the film? Well then, I’ll disturb you later.”
…
Another hour passed.
“Miss Nako, should Minister Yamazaki be back?”
“Ah, sorry, Minister Yamazaki is still in the reading room.”
“But three hours have passed.”
“I’m very sorry, I think this TV series should be relatively long.”
“Then I can only come back later.”
…
It’s time to get off work.
“Miss Nako, has Minister Yamazaki come back yet?”
“I’m really sorry, I went to the reading room just now, and Minister Yamazaki is concentrating on reviewing the TV series, please don’t disturb me!”
“It turns out that Minister Yamazaki is forgetting about his work.” The man said that, but he was thinking in his heart that Minister Yamazaki was definitely not watching a serious TV series, maybe it was our Japanese special film and television series, otherwise, how could I watch it for an entire afternoon !
At this time, Yamazaki Takashi, the director of the TV station’s sales and editorial department, was sitting on the sofa in the reading room, crying. .
“Meteor Garden” is playing on the TV. At this time, the whole TV series has come to an end. At this time, Daoming Temple is on a hunger strike, and Shancai is soaking in the rain outside the mansion.
It was finally time for the finale, and when he saw that a lover was finally married, Yamazaki Takashi sighed: “It’s so touching! I thought it would be similar to the anime “Boys Over Flowers”, but I didn’t expect it to be adapted like this It’s a success! And the production is also very good. If such a good TV series is introduced, it will definitely explode in ratings!”
Yamazaki Takashi’s TV station is Japan’s BS TV station. This TV station is one of the top five private TV stations in Japan, TBS broadcast satellite TV channel, which is affiliated to the TBS Broadcasting Bureau.
BS TV was officially launched in December 2000, only a few months ago, so the scale is not large. It is also for this reason that “Meteor Garden” may be introduced by BS TV.
Japan’s TV programs are still very rich, and many programs do not cost much to produce, but they are very interesting. So there is no shortage of good programs on Japanese TV.
For big TV stations such as Fuji, NHK, Asahi, etc., Japanese-made TV dramas have to be broadcast in line, so there is no room for imported TV dramas.
And even if Japan introduces Chinese TV dramas, they are basically costume films, such as “Romance of the Three Kingdoms”, whether it is the old version or the new version, it is very popular in Japan, mainly because the Japanese prefer the culture of the Three Kingdoms.
In addition, like “Han Zhu Ge Ge” in the early years, and later “The Legend of Zhen Huan”, “Ruyi’s Royal Love in the Palace”, “Langya Bang”, “Story of Yanxi Palace”, etc., Japanese TV stations also introduced them. These are all ancient costumes. drama.
In addition, there are several martial arts dramas by Jin Yong that have been remade in many versions, but martial arts dramas are still not as popular as traditional costume dramas.
In terms of modern urban dramas, there is a high probability that Japan will not introduce them. As far as the production level of modern urban dramas is concerned, Japan at that time was much stronger than the surrounding areas. Since I have better ones myself, there is no need for them to go to the surrounding areas to introduce them. urban drama.
And “Meteor Garden” was able to be sent to BS TV for review, the first reason is because it was changed by the Japanese manga “Boys Over Flowers”.
“Boys Over Flowers” has broadcast cartoons in Japan, and it can be regarded as a relatively mature IP. It has some fan groups in itself, which also gives “Meteor Garden” a chance.
The second reason is that this TV series does not need money and is broadcast to BS TV for free.
Puppy Entertainment has bought the broadcast rights of “Meteor Garden” in Japan, and then gave it to BS TV for free, the purpose is to promote F4.
However, even if it was given for free, BS TV was still a little reluctant, and they still couldn’t trust the production level of TV dramas in other regions.
It’s also a shame that BS TV has just been established, and its scale is not large. If the scale is slightly larger and the history is slightly longer, they may not agree to review the film.
In history, the first TV station to introduce “Meteor Garden” to Japan was also this BS TV station. At that time, “Meteor Garden” lacked investment, and the production was a bit crude, but it could still be broadcast successfully.
Now this “Meteor Garden” has more investment and more sophisticated production, so it can naturally enter the eyes of BS TV.
The production cost of 700,000 Taiwan dollars per episode was not too small at that time. In addition, several leading actors in “Meteor Garden” are not yet famous, so the remuneration is almost negligible. The crew’s money is spent on production, which also makes the production level of this “Meteor Garden” higher than the normal Taiwan drama at that time. level.
As for the acting skills of the lead actor, this can be ignored. Watching idol dramas, that pays attention to acting skills! As long as the plot is **** enough, even if the protagonist’s appearance is not so beautiful, it can attract the audience.
Originally, BS TV introduced “Meteor Garden” a year later. At that time, F4 was already popular in Asia, and it also gained some fame in Japan. Many Japanese viewers watched “Meteor Garden” for the fame of F4.
And this TV series is indeed very popular in Japan. In the year after the BS TV broadcast, 15 TV stations in Japan have broadcast “Meteor Garden” one after another.
15 TV stations broadcast, not only 15 times. Japanese TV series only broadcast one episode a week, so this episode of TV series is often broadcast many times. For example, after the prime time broadcast at night, it will be broadcast again the next day, and it will be broadcast again at the unpopular time.
In 2005, Japan’s TBS directly remade “Boys Over Flowers”. Although the filming was mediocre, it also had an average rating of 19.8%.
This is quite a big gap compared to Kimura Takuya’s 30% ratings, but it beat Fuji TV’s “Month 9” drama at that time and won the championship in autumn ratings, and starred Matsumoto Jun, Oguri Shun, Inoue Mao and others are also popular.
And then remake the movie, and it also won the box office of 7.75 billion yen. For urban romance films, this is already a box office myth in Japan.
If it weren’t for the influence of the old version of “Meteor Garden”, the later adaptation of “Boys Over Flowers” would not have such ratings and box office.
Now, in order to fill the gap of advertising spokesperson, Li Weidong decided to introduce “Meteor Garden” to Japan in advance, and also made F4 become popular in advance.
…
For BS TV, given the relatively conservative nature of the Japanese, it is also quite risky to broadcast an imported modern urban drama.
Fortunately, “Meteor Garden” is a Japanese comic book, so the controversy will be much smaller.
But even so, Yamazaki Takashi has always been nervous about the ratings of “Meteor Garden”. For him, introducing such a work is a gamble!
“Fortunately, this TV series didn’t cost any money. Even if the ratings plummeted, you could explain it to the president.” Yamazaki Takashi consoled himself, and then walked into the office.
“Crack! Slap!” Two voices sounded, and pieces of colored paper fell from the top of Yamazaki Takashi’s head. At this time, Yamazaki Takashi could see clearly that two colleagues were holding colored paper salutes, standing on the left and right sides.
Immediately afterwards, applause broke out, and the whole office was applauding Yamazaki Takashi.
“What happened?” Yamazaki Takashi was stunned.
Since the economic bubble burst, Japanese offices have become more and more boring. During working hours, every employee works like a machine.
Japan’s office culture does not advocate individuality at all. When office workers stay in the office, everyone has a poker face and is doing their own work. There is a feeling of being in prison, so the Japanese office is also called The most boring office in the world.
This kind of salute, applause and celebration are very rare in Japanese office culture. With Japan’s conservative office culture, this form of existence is only allowed unless there is a major breakthrough in business.
When Yamazaki Takashi was still confused, someone immediately explained: “Minister Yamazaki, our introduction of “Boys Over Flowers” has exceeded 5% in the ratings!”
“5%? Are you sure?” Yamazaki Takashi couldn’t believe his ears.
5% ratings are not good at all in Japanese dramas. If they were put on a larger TV station, such ratings could directly cut the drama.
However, for BS TV, this is an unimaginable rating data.
BS TV just opened in December last year, and now it is estimated that it has not accumulated a few regular viewers. It is not bad that people can watch the broadcasts while changing channels.
And how could such a small TV station compete with the big TV station for ratings? Just like the golden period of “Month 9”, Kimura Takuya alone can harvest 30% of the TV audience for Fuji.
The remaining NHK TV stations, TBS TV stations, Asahi TV stations, and Nippon TV stations will also put their ace TV dramas in this schedule. In this way, the space for small TV stations is very limited.
So the 5% ratings can really make BS TV open champagne to celebrate.
Faced with such ratings, Yamazaki Takashi already realized that he had won the bet this time!
In the next few days, the ratings of “Meteor Garden” continued to soar. Although it was incomparable to the prime time of the five major TV stations, among the small TV stations, it had begun to dominate.
When the plot was halfway through, “Meteor Garden” had already attracted the attention of a lot of Japanese media, and even the cadres of TBS TV came directly to the door, hoping to broadcast “Meteor Garden” on TBS TV.
TBS is one of the top five TV stations in Japan. It can be broadcast on TBS TV station, and the ratings will jump at least 10%.
When the cadres of TBS learned that Puppy Entertainment gave free broadcasting rights, they decided to introduce “Meteor Garden” to TBS TV without hesitation.
Free things are still quite fragrant, even a veteran TV station with deep pockets like TBS can’t stop the pie falling from the sky.
The people who collect that dollar, sixty-eight cents, five-fortune red envelopes every year, many of them are rich people with tens of millions of assets! Are they missing that dollar and sixty-eight in their pockets? What they lack is free, because free is delicious!
Immediately after, other TV stations followed suit. It’s free anyway, so don’t give up!
The broadcasting rights of “Meteor Garden” in history are paid, and they are broadcast on 15 Japanese TV stations. Now that it is free, not all the major TV stations have come over.
For a time, “Meteor Garden” can always be seen on Japanese TV in various time periods.
At the same time, the advertisements for Puppy Electrical Appliances also made a comeback. The advertisements endorsed by Kimura Takuya, which were originally withdrawn, were all replaced by F4 and re-launched on the market.
In the TV series of “Meteor Garden”, there are many implants of puppy appliances. Now “Meteor Garden” is popular in Japan, and the advertisement of puppy appliances endorsed by F4 is also launched on various TV stations in Japan.
Because of the broadcasting rights of “Meteor Garden”, Puppy Electric was originally sold to various TV stations, so when each TV station broadcasts “Meteor Garden”, Puppy Electric also knows very well.
When the TV station started to broadcast “Meteor Garden”, the puppy electrical commercials endorsed by F4 also arrived as scheduled, which can be described as precise delivery.
While chasing the drama, I saw the product advertisement endorsed by the idol in the drama, and the impression of this product instantly filled up.
Moreover, in the Japanese market, puppy appliances are also the main beauty products. In addition, there are small appliances and kitchen appliances. These are mainly aimed at female consumer groups. Just as soon as the audience of “Meteor Garden” arrives, the advertising effect is very good. More with less effort.
As a result, the sales of Puppy Electrical Appliances quickly began to pick up.
…
Iijima Mito is on his way back to Johnny’s Office.
Just now, Iijima Mizhi just helped Kimura Takuya negotiate an advertisement, which is to endorse Nikon’s camera.
Kimura Takuya’s basis is the male artist with the highest price in the whole day, and because of his high net worth, Kimura Takuya’s advertisements are not cost-effective.
Nowadays, Takuya Kimura is looking for endorsements from big brands, such as international giants such as Toyota Motor, high-profit products such as brand-name cosmetics, or high-tech products such as digital cameras.
In short, they are all high value-added products, so I can afford Takuya Kimura as an endorsement.
This has actually reduced the number of Kimura Takuya’s advertising endorsements. After all, there are only a few big brands, so Kimura Takuya can’t receive a few advertising endorsements throughout the year.
Sitting in the car, Iijima Mizhi looked out of the car with a triumphant expression on his face.
Due to Mito Iijima’s excellent work performance, she is already the most favorable candidate for the successor of Johnny’s Office. Even President Kitagawa has hinted that she is optimistic about Mito Iijima’s succession.
“As long as Kimura-kun can sign more big contracts, the next president of Johnny’s Office will definitely be me!”
Just when Iijima Sanzhi was complacent, an advertisement on a building in front caught the attention of Iijima Sanzhi. There are four handsome young men in the advertisement, and what they are holding is a beauty instrument.
This beauty instrument, Iijima Mizhi is very familiar with, it is the style that Kimura Takuya once endorsed.
“Puppy Electric’s Beauty Device!” Mitsuchi Iijima recognized it immediately. Because she herself is using this beauty device.
“Are those four handsome young people the new spokespersons for Puppy Electric? They look a little shy, are they a new group recently? The image looks pretty good, but I don’t know which company’s artist they are.” Iijima Mizhi said.
Johnny’s Office, where Miyoshi Iijima is located, is famous for cultivating male artist groups, and Kimura Takuya is a member of the SMAP group. Therefore, Iijima Sanzhi is very sensitive to male idol groups.
The assistant next to him replied: “This group is called F4, not from Japan, but an idol group from Taiwan, China. They participated in a TV series based on the comic “Boys Over Flowers”, which was just introduced recently. Japan, on a few small TV stations.”
“So it’s not a Japanese group, it’s a pity for these handsome faces!” Iijima Sanzhi curled his lips in disdain, and then said: “I think Puppy Electric is desperately ill, do they think they can just find a few Can a young man with a good image replace Takuya Kimura?
Even if it is a Japanese group, it is impossible to compete with Takuya Kimura in popularity, let alone a foreign group? The HOT group in South Korea, boasted so powerfully in the media before, said that it was the most popular singing group in South Korea’s history, and wouldn’t it be unaccustomed to Japan!
It is not easy for artists from other countries to become famous in our Japanese market. Even with some fame, it is difficult to catch fire. I think this F4 combination must be short-lived. It won’t be long before they will fade out of the Japanese market together with Puppy Electric! ”
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(end of this chapter)