Rebirth of the Tech Frenzy - Chapter 520
Originally, Fast always felt unconvinced, and Hoffman had always had a high evaluation of Medusa. Now Medusa’s EQ and IQ have been crushed.
Hoffman praised her, and Xiang Qianjin directly gave her such a condition.
Sell show tea? The dignified CEO of the Hoffman Group is going to sell show tea? Isn’t this a joke?
Fast thinks, as long as you are not blind, not stupid. Then know that this is someone who makes you retreat!
However, Medusa nodded and agreed after thinking about it for about five seconds: “Well, yes. How much do you want me to sell?”
“Yes, as long as you help me sell 20,000 cans of Xiucha’s latest estate black tea series, I can let you know how we dealt with the energy containment of the Simon family.”
“Okay, then we’ll do it!” Medusa’s clean answer made Fast think the world is completely crazy.
Not only agreed, but also won and sold 20,000 cans! ? How expensive is Xiucha? In the European market, Xiucha has always been making high-end and mid-end products. The Shancheng Xiu tea series in the mid-end market is already known as a noble luxury in the mid-end market. It is regarded as a high-end product by middle-income families.
The real palace show tea series of Xiucha is expensive to a terrifying level. But it’s so expensive, it’s hard to get a cup of tea at the palace show.
This is not caused by marketing methods at all, it is entirely the result of product strength. Xiu Tea is not a fixed product series. When Chu Xiuxiu positioned the market, he chose a regional strategy, which is to customize the taste of the exclusive area. For example, Huaxia drinks mainly green tea, scented tea and medicinal tea. Black tea is not too much. It is scented tea in Europe. At Chongying, we focus on two kinds of herbal tea and green tea. In the Middle East, their tea is a kind of Camellia oleifera. They are all customized regional professional products tailored to local tastes.
Therefore, in the European palace show tea, then there is an exclusive tea garden for custom planting, production and production. The recipes are also secret recipes.
The product power of Palace Show Tea is the top tea product, and the production process is based on the production of Show Tea, with reference to a large number of high-end European black tea production techniques. So in terms of black tea, Xiucha basically achieved high-end and quality. You should know that the production of Xiucha is at a high level of pharmaceutical grade. In the European market, Xiucha’s product quality is the best.
Of course, the price is also the best. The official retail price of a 500g can of Palace Show tea has reached 2,500 Euros, but the market has actually been fired up to 5,000 Euros per can by merchants. And this kind of tea is a black tea grown exclusively by Huayan in its own exclusive overseas tea garden. The tea species selected is a mix of Darjeeling black tea and Qimen black tea. This is a synthesis performed in Xiucha’s exclusive laboratory. From the seed to the soil, and even to the method of planting, it is Xiucha’s own exclusive technology. This kind of tea does not exist in the outside world. Only Xiucha has it.
As a result, the product is strong, the positioning is accurate, and the competing products are unable to counterattack. Let Xiucha sweep the European market. You must know that the money Chu Xiu made in Europe is a large part of China Research.
As for the manor black tea this time, it is said to be a new tea tree again! And the positioning is even more exotic, it turned out to be between the mid-end and the high-end! In this way, the rest of the product strategy space is completely squeezed out of play!
When Fast and Medusa came out, Fast couldn’t help it. He held Medusa puzzledly and asked, “Why do you agree to him?”
Medusa raised her chin proudly, staring at Fast with sharp eyes, making Fast let go of her hand subconsciously.
“This is the gap between you and me.”
Medusa tepidly dropped such a sentence, and Fast looked at her stupidly, feeling as if she was despised by her.
But isn’t she crazy? Fast really couldn’t understand her. Xiang Qianjin was clearly embarrassing her, but why did he agree to it? Even if you don’t say it now, you will know it directly in the future. It is nothing more than knowing it early or late.
He couldn’t understand, would it be beneficial to her to do so?
Fast was full of question marks, and to be honest, he really didn’t understand these people. Is she really better than herself? Where is the strong?
Xiang Qiang’s 20,000 cans of black tea are not too much, but not too much. This kind of tea is positioned in the high-end market, but it is much lower than court black tea. This black tea is positioned at 500 euros and 500 grams.
The price is 100 euros per can for 250 grams for the average medium. This price is extremely expensive in Europe. This is already in the ranks of high-end luxury goods.
Why do you say that? You know, black tea is extremely cheap in Europe, not much money at all. The cost is only a few dollars. Of course, Huayan also has this kind of tea, but the quality and product strength of the finished product are overwhelmingly competitive, but the downside is the production limit. Huayan’s cannot supply the entire market, so Xiucha tends to be out of stock.
In other words, the products on the market are generally much higher than Chuxiu’s pricing.
The court black tea was also deliberately raised by Chu Xiuxiu, but in the end it was 5,000 euros, which was twice as expensive as the one ordered by herself.
Twenty thousand cans, which is an order of two million euros. For Medusa, she can buy it herself. But she wouldn’t be so stupid about this kind of thing. She knew what Xiang Qianjin was thinking.
Not long after the Medusa Club company, someone sent 20,000 cans of black tea, and Medusa surprisingly introduced this black tea at his private banquet. After the introduction of this black tea, two hundred cans of black tea were sold on the day of the banquet.
Medusa has also begun to be a little bit “unsuccessful” in the past few days. I think about selling black tea every day…
And Hoffman often couldn’t find this CEO.
When Fast walked into Hoffman’s office with the latest confidential documents, Hoffman stood at the window with his hands folded and asked, “Here?”
“Yes Mr. Hoffman.”
“Where is Laura?” Hoffman unexpectedly called Medusa by her real name, and Fast whispered: “She, went to sell Xiucha.”
“Oh!” Hoffman didn’t even get angry?
Fast really didn’t understand. Under normal circumstances, he should have been furious and told him to find people back. But this time it was an understatement? This tone seems to approve what she did? The CEO of the dignified Hoffman Group actually betrayed black tea, is he still? Is this world crazy or is he crazy?
Hoffman even more confused Fast and asked, “How much did she sell?”
“There are ten thousand cans…”
“Oh!”
This is the second time Hoffman has used this tone. This tone clearly agrees, and it seems quite satisfied!
“When you come back, let her call me.”
“Yes……”
Fast really began to wonder if there is any other way of saying this, why does it feel that it’s not right? After a while, Hoffman looked at Fast and asked, “Is there anything else?”
Fast shook his head blankly, then put the information in his hand on the table and said, “Then I’m going out.”
This thing is definitely not that simple! Now Fast is more certain, but what is there that he hasn’t seen through this matter?
Hoffman and Medusa clearly reached a tacit understanding.
In the afternoon, when it was about to get off work, Medusa came back quietly. Seeing her back, Fast walked over and knocked on Medusa’s door.
Medusa turned around curiously and asked, “Is there something?”
“Mr. Hoffman asked you to call him.”
Medusa was surprised: “Look for me? Anything?”
“It seems to be related to your tea sales, have you sold them all?”
“It’s sold out. I have an appointment with him to meet in the evening.” After Medusa finished speaking, she turned around and picked up the phone on the desk to call Hoffman. After the call, Medusa asked: “Mr. Hoffman, are you looking for me?”
“All sold out?”
“Well, 20,000 cans. There is not one can left, and there are still many people who ask me for it. When I go to him at night, I might have to order some more goods. I didn’t expect that their product strength is so good, and the product positioning range is selected It’s also very scary. It’s very accurate. It takes into account the cost-effectiveness, but also takes care of the needs of face and identity. The product strength is even more lacking. I think we need to change our strategy in the future. Even if the product is not us The main thing to think about, but in terms of technology application and integration, we are far behind.”
“Well, do it if you have any ideas in the future, don’t ask me for instructions.”