Rebirth of the Wild Age - chapter 711

Latest URL: At the end of the year, Apple finally exploded.

In the beginning, only a few leaks were made to let the outside world know that Apple was working on a big project. So “friend businessmen” used various methods to inquire, and finally found out more core things, and even the American media came to get a share of the pie.

Under this circumstance, Jobs can only bite the bullet and announce that Apple will hold a product launch conference on January 9.

During the New Year’s Day, Apple’s prototypes were still not working properly-the first two prototypes were scrapped by Jobs, and this prototype has only been developed for about half a year.

The developers in Apple’s engineering department were driven mad by Joe’s boss. Since September, they have worked an average of 80 hours a week, eating, drinking, and Lhasa are all solved in the company, and they cannot disclose the work content to anyone. Even when project personnel are on business trips, they must pretend to be employees of other companies, and the circuit diagrams and industrial design drawings provided to suppliers are mixed.

China Technology is also rushing for time. Related developers work at least 12 hours a day. The monthly overtime pay (and accumulated overtime allowance) for these engineers has been two to three times the normal salary for several months.

Song Weiyang is always paying attention to the news of Apple. When Jobs announced the product launch on the second day, China Technology also announced the product launch.

Moreover, the time set was particularly disgusting, ten days after the Apple product launch.

Why not get ahead of Apple?

hehe.

Moscone Center, San Francisco, USA.

Beginning on January 2, Jobs was busy rehearsing activities.

This is not so much a product launch event as it is a publicity show, full of fraud. Just as the Beiyang Fleet tested its artillery in front of military observers from various countries, the artillery shells fired by warships were empty, and someone needed to ignite the bomb on the target ship.

No way, until the last day of the rehearsal, the Apple mobile phone was still unable to connect to the Internet, the phone was often unable to dial, and crashes and automatic shutdowns sometimes occurred.

The atmosphere at the rehearsal site was extremely tense. Even if someone dropped something on the ground to make a noise, Jobs would roar: “If the conference fails, it’s all because of you!”

The day before the conference, lighting and stage equipment came in.

These people couldn’t get out when they came in. After adjusting the stage equipment, they were “house arrested” by Jobs in the exhibition center. There are guards at the door on duty 24 hours a day, and all personnel entering and exiting must be audited by Jobs. The temporary electronic laboratory occupies a whole row of guards.

For those staff who participated in rehearsals and press conferences, it was like stepping onto the execution ground step by step.

On the day of the press conference, Apple’s project managers and engineers collectively drank a glass of whiskey to relieve their nervousness and collapse.

In fact, as long as no one makes trouble, the conference will be perfect.

Because there is a Wifi signal transmitter under the stage to shorten the wireless transmission distance. They even modified the Apple mobile phone software to make the received Wifi signal frequency different from other mobile phones at the scene to prevent the audience from occupying the same signal frequency.

There is also a mobile signal tower on site, and the signal display program of the Apple mobile phone is modified to ensure that the mobile signal is always full.

These are the sins of Steve Jobs. He insisted on using a metal body and didn’t listen to the advice of the engineer. It wasn’t until the first generation of Apple mobile phones were frantically complained by users that the signal was weak, and the second generation was finally replaced with an engineering plastic body. After all, the insistence of boss Joe was defeated by the market.

The Apple mobile phone conference ended successfully, shocking the world!

However, it is still half a year before Apple’s mobile phones go on sale, because there are a series of fatal problems waiting for Apple’s engineers to solve. At that time, the market will explode, and within half a year, it will seize a quarter of the North American smartphone market. It is not that Apple’s mobile phone production capacity cannot keep up.

Lei Jun used Xiaomi to play monkeys, all of which he learned from Jobs. The first generation of apples was also a variety of monkeys, and even stipulated that each person could purchase one device, which made consumers wait for it.

China side.

China Technology specially spent money to fund several reporters to go to the United States, spread the news back to China as soon as possible, and then frantically hyped Apple’s smartphones.

Several major portal websites in China also reported news about Apple’s smartphones, which immediately blew Steve Jobs to the sky.

“Apple starts a new revolution in mobile phones, where are China’s smart phones? 》

“Chinese mobile phone brands lack innovative genes and will only be pushed farther and farther by foreign manufacturers”

“When domestic mobile phone brands are still struggling to survive, Apple has entered the future era.”

“The end of Nokia and Motorola is here”

China Science and Technology spent about 8 million yuan to hype the Apple mobile phone, which lasted only five days.

It was absolutely unimaginable to spend 8 million in publicity expenses in five days in early 2007, and the topic quickly became heated. Many newspapers, magazines, and websites also followed the trend in reporting, and there were many naval forces swarming, causing people who like to surf the Internet and read newspapers to find it difficult to know the news, and it’s all about this stuff.

“Fuck me, a phone without a keyboard, thinks about it, it feels cool.”

“Jobs is so awesome!”

“Hey, everyone has launched a full-screen phone without a keyboard. China doesn’t even have a domestic smartphone?”

“Didn’t Dr. Ma pretend to be a force last year? He said that China is going to launch an epoch-making sci-fi mobile phone. Now it should be dumbfounded. No matter how sci-fi is, it is not as good as Apple’s sci-fi.”

“Song’s richest man pretended to be a fool.”

“Lenovo? What about China? What do Chinese mobile phone manufacturers do? Do you know what scientific research is?”

“…”

Shenzhou helped to promote Apple mobile phones for free for five days, and suddenly sent out invitations to major media: Shenzhou will hold a mobile phone conference five days later, Song Weiyang personally showed up!

And declared that China’s new machine will be no less than Apple.

The propaganda in the first five days is all foreshadowing, the purpose is to arouse the resentment of the people of the country, incidentally, to hype this topic to the attention of the whole people.

In the next five days, China Science and Technology will not need to over-operate, and the major media themselves know how to attract readers.

China mobile phone is really not weaker than Apple?

Will Song Weiyang’s epoch-making science fiction come out?

Can domestic mobile phones beat foreign brands?

These are news selling points, and Shenzhou deliberately leaked a photo of a mobile phone, which was instantly compared with Apple by the media.

People found that China’s new mobile phone is actually full-screen, without a physical keyboard at all!

Then, the media has reported material: Song Weiyang and Jobs, the two geniuses of the East and the West coincided with each other, and they both chose a mobile phone design without a keyboard!

Domestic mobile phones are about to rise!

These reports are progressive layer by layer, guiding the audience’s emotions throughout the process. There was also reverse propaganda in the middle, which caused some media to sing against the navy, questioning the strength of China Science and Technology, and by the way, madly black domestic brands-all praises are so boring, someone has to come out to raise the bar, so that it can arouse public opinion. Curse war.

A series of operations that lasted for ten days made all the friends and businessmen look stupid.

Anyone with a discerning eye can see that such a fierce public opinion topic is definitely planned by the black hand behind the scenes, and it cannot be formed naturally. The traces of manual operation are too heavy!

But they have to admit that this wave of hype is extremely successful and can be written into business teaching materials as a classic case.

The premise is that ~www.mtlnovel.com~ Shenzhou mobile phones can be carried.

If the product launched is too bad, all hype will be in vain, and it will attract ridicule and disgust from the public.

But if you can hold it, Shenzhou will be able to ascend in daylight and directly become the gods and immortals in China.

All of this was written by Song Weiyang, who planned the whole process himself, and used a lot of media relations.

No way, there are too many Fudan alumni who are engaged in the media. Is it a pity not to use them? Song Weiyang made a phone call in person, and the alumni had to give face to what they said. Some newspapers even waived publicity fees and only reported them as normal news.

Not only media reporters will come to attend the press conference, but also major operators will be invited.

The bosses of Ma’s Whampoa, Song Weiyang’s entrepreneur friends, and various distributors also actively asked to come to the press conference.

In addition to the relevant project leaders and engineers, when we finally counted the number of people, it was discovered that there were more than 1,000 people to participate, and the venue had to be temporarily changed to Shenghai International Convention and Exhibition Center.