Rebirth of the Wild Age - chapter 722
During the launch of China’s 3G mobile phones in China, China’s online video industry has already fought blood.
The general process is like this: A sued B for infringing on his own exclusive copyright, C responded that B was indeed too bad, D jumped out and said that A also infringed copyright, E said that C is not a good bird. The TV stations and film companies in Japan, South Korea and Wanwan can be called F, G, H, I, J, K… one after another stood up and said that A, B, C, D, E all infringed our copyright!
This copyright war even made it into CCTV news. As a result, major video sites began to spend money to buy copyrights, and film and television copyright fees rose 10 times within a year.
It coincided with the US subprime mortgage crisis and the global economic downturn. Investment institutions have to tighten their belts to live their lives, how can they be willing to continue to burn money for video sites. When these video websites burned out the A round and B round of financing, they were immediately stretched. Hundreds of websites died suddenly, and the rest were struggling to survive.
Large-scale video sites have to pay several million in bandwidth fees each month, and the currency unit is U.S. dollars.
This thing is a money-burning industry from the very beginning, and it depends on who can make it to the end. The typical leftover is king, and the rest are cannon fodder.
Then, Zhang Chaoyang and Gu Yongjiang started to work, because Gu Yongjiang refused to add funds, Sohu Video was facing the embarrassing situation of having no money to burn.
According to Sohu headquarters employees, when Zhang Chaoyang left Gu Yongjiang’s office, he kicked the door lock.
Zhang Chaoyang ran to Song Weiyang to complain, Song Weiyang could only call Gu Yongjiang to communicate, and truly understood the truth of the contradiction between the two.
At first, Gu Yongjiang insisted that he had no conflict with Zhang Chaoyang, but chose to resign due to personal reasons. In fact, they are all excuses. The contradiction between the two began in 2002. At that time, they went to record the show together. The host only asked Zhang Chaoyang some entertainment gossip, while questions about Sohu’s management and operation development were all questions to Gu Yongjiang throughout the process.
Zhang Chaoyang feels wrong, Lao Tzu is the CEO of Sohu!
Soon, Zhang Chaoyang changed Gu Yongjiang’s position from Sohu’s CFO to COO, and at the same time adjusted the marketing department.
Gu Yongjiang remained silent about this, without saying a word of complaint, and was promoted to president and COO two years later. But it was still rising and falling, because Zhang Chaoyang adjusted the department structure again. This time, Gu Yongjiang finally couldn’t bear it, and resolutely resigned, but Song Weiyang stayed behind.
After understanding this, Song Weiyang realized very clearly that Zhang Chaoyang must also be holding his stomach in flames. It’s just that Song Weiyang is the richest man and Sohu’s major shareholder. Zhang Chaoyang didn’t dare to resist, he could only hold his nose and obey Mr. Song’s arrangements.
At the same time, Song Weiyang also fully understood. In another time and space, many of the Sohu executives who left between 2005 and 2008 are probably direct descendants of Gu Yongjiang. Their patrons fell, and their own development was hopeless, so they chose to resign one after another.
Gu Yongjiang, this person is soft and forbearing!
He has been suppressed for several years without speaking, and now he has suddenly stumbled Zhang Chaoyang. And the reason is still very good. The global crisis, financial constraints, and video websites burn money without end. You can slow it down temporarily, and it is not too late to burn money after the economic crisis has passed.
In fact, in another time and space, Zhang Chaoyang also chose this way, not spending much money on Sohu Video for several years.
But the **** decides the head, and now Sohu video is the lifeblood of Zhang Chaoyang. Not only will he continue to burn money, but he will also double his money, and he will be able to split and go public when he survives the economic crisis.
These two people can’t be put together, or they will tear their faces sooner or later.
Song Weiyang immediately split Sohu Video and asked Taurus Capital to invest US$50 million. Anyway, Taurus Capital has cashed out a lot of stocks and securities in the past two years, and it is best to burn it with Zhang Chaoyang, and burn all peer websites to death.
By the way, Baidu, which has always been tepid, began to enter video sites last year. The name is Qiyi and it has not been renamed iqiyi, but the CEO is not Gong Yu, because Gong Yu is still the vice president of Sohu, and I heard that he will be promoted to president soon.
Other search engines are basically forced to die. Sogou Search’s market share exceeds 80%, and Baidu Search’s market share is about 16%.
Similarly, Sina was also beaten by Sohu, not only did it have no bright products. Moreover, due to the mixed shareholding structure, Sina’s internal chaos is a mess, high-level changes are very frequent, and an average of two CEOs needs to be changed in two years. If Weibo is also snatched by Sohu, Sina can directly declare chronic death.
…
Half a month after Song Weiyang held a product launch conference at Peking University, the Shenzhou SR-3G was officially launched in eight cities in China.
The time is October 1, the National Day holiday.
Some people say that before 2010, China banned mobile phones from having WIFI function, so the first two generations of Apple sales in China could only castrate their own WIFI function.
This is very inaccurate.
The Ministry of Information Industry of China only enforces WAPI and gives mobile phone manufacturers three choices: first, support WAPI, but not WIFI; second, support WAPI, and support WIFI; third, not support anything.
In 2009, when Motorola A3100 was sold in China, it supported WIFI and WAPI at the same time, and the Ministry of Information Industry did not stop it.
As for the self-castration of IPhone3G (China version), it is because Apple and the “WIFI Alliance” wear the same pair of pants, and would rather castrate the WIFI function than help China promote WAPI-the conscience is greatly broken! (Why did the Yankees boycott China’s promotion of WAPI? You can see that Huawei was sanctioned by the “WIFI Alliance”).
Of course, this has also led to the dismal sales of IPhone2G and IPhone3G in China, which simply cannot compete with Chinese smartphones.
China Technology does not matter so much, it supports two functions at the same time, but due to technical and political reasons, it must be restarted every time the standard is changed. The overseas version of Shenzhou supports WIFI by default, and the Chinese version of Shenzhou supports WAPI by default. Change the standard in the setting options, and then restart the phone to get it perfectly.
However, because the use of WAPI is very inconvenient, even Chinese users must secretly use WIFI-often people go to Hong Kong City to buy overseas versions of Apples. There is nothing to secretly use WIFI. The Ministry of Information Industry wants to ban it. I couldn’t get in, so I just opened my eyes and closed my eyes completely.
In order to promote China’s smart phones, Song Weiyang also paid special visits to big operators such as China Mobile and China Unicom.
Several major operators have successively launched 3G monthly packages, which are divided into ten levels from 96 yuan to 996 yuan. These packages are particularly expensive!
Take the 96 yuan package for example, only 300M traffic per month, 240 minutes of free voice calls, 10 minutes of free video calls, and all kinds of messy gift content.
And the monthly package of 886 yuan only has 3G data per month, 3000 minutes of free voice calls, 180 minutes of free video calls, and messy gift content.
It was Song Weiyang who helped to urge several major operators to launch a package of 996 yuan, allowing users to use unlimited data. But using more than 4GB of traffic per month will be limited by the operator, directly degrading from 3G to 2G.
3G mobile phones, 3G networks, belonging to the rich in 2008!
The first batch of Chinese users who started with 3G in China, if they have opened a 3G unlimited package, they will simply show off wherever they go. They watch online videos while walking, and the internet speed is faster than many broadband users. The videos are not stuck at all, and they can envy their companions alive.
During the National Day holiday alone, China only sold more than 200,000 3G mobile phones, which was not as good as the sales of the 2G version.
Unfortunately, China’s 3G network has only been opened in eight cities, otherwise the sales of China’s 3G mobile phones should still increase.
In the United States, the competition has entered a fierce stage: China VS Apple VS Ham Sausage.
Both Shenzhou and Ham sausage use Android systems, have Google map positioning functions, and have a complete Google search service, which is an advantage that Apple does not have.
Let’s compare the first quarter sales of three mobile phones: Shenzhou (4.4 million units); Apple (4.9 million units), and ham sausage (2.1 million units).
Due to the spoiler of China’s smartphones, the sales of apples and ham sausages have dropped significantly compared to the historical period. Especially the latest ham sausages on the market, most of the users have been snatched away, and they can only survive in the cracks (another time and space, the pre-sale of ham sausage G1 has 1.5 million units).
In order to cope with the sales strategy of apples and ham sausages, China 3G is also sold very cheaply in the United States, but it must be pre-charged for two years in advance and 3G traffic charges, and then receive sales subsidies from the operators.
Some bad guys frantically discredit Song Weiyang and Shenzhou Technology on the Internet.
To say that China’s 3G mobile phones are only sold for one or two hundred dollars in the United States, which is equivalent to RMB 1,000 yuan, but they are sold at a sky-high price of 6,000 yuan in China. He also said that in order to please American users, Song Weiyang used the money earned from China to subsidize, and he was in vain as China’s richest man and China’s leading company.
Song Weiyang has already explained it at the press conference, but many netizens still believe this kind of remarks and attack him and China Science and Technology. No matter how they explain, they can’t calm public opinion.
Fortunately, Song Weiyang has a good relationship with the media. Large newspapers and magazines ignore this issue. Only some local tabloids are following the trend.
Finally, China Science and Technology simply cooperated with several major operators to launch a contract machine priced at 1588 yuan. However, users are not allowed to change their cards within two years, and have to pay at least 586 yuan of 3G package fee per month (non-contract users can freely choose the package).
In other words, users who purchase China’s 3G contract machine can purchase the machine at an ultra-low price of 1,588 yuan. But in two years, the package fee alone will cost more than 14,000 yuan!
But it’s really **** weird. As soon as the Shenzhou contract machine came out, the sales skyrocketed instantly.
Many young people with low spending power can easily spend 1588 yuan to buy a mobile phone, and then save money and pay the package fee every month.
Take Shenghai as an example. The monthly salary of a young white-collar worker is only three or four thousand, and a slightly more powerful one is only five or six thousand. At the same time, the cost is also large. Once the rent, water, electricity and living expenses are paid out, there is not much money left, but they would rather pay 586 yuan a month for the package fee-some people even skip meals at noon or use instant noodles to make do with it.
This winter ~www.mtlnovel.com~ In big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, young people holding China’s 3G can be seen everywhere. They are fashionable and avant-garde, they are glamorous, but they can also be malnourished.
However, these young people who lived a hard life were content with it, and even worshiped Song Weiyang infinitely, and called him the “Song God”.
This title also contains self-deprecating connotations, “Song Shen” homonym “Send God”. It’s easy to ask God to give it away. Now that you have bought a contract machine, let’s grit your teeth and stick to it for two years. It’s too late to regret it.
Then they discovered that in just one year, Shenzhou launched a new machine “Shenzhou SR3G-PRO”, the phone memory has more than doubled, and it is not known how many times better than the previous version. But they can only continue to gritted their teeth and hold on until the contract expires to get free.
What’s even more annoying is that before the two-year contract period expires, the 3G monthly package fee has been reduced, and this price reduction has nothing to do with old users!
Immediately, they scolded China Mobile and China Unicom, and began to save money to buy new Shenzhou phones.
Some netizens joked: “Real estate and China mobile phones have jointly popularized the Chinese people’s concept of early consumption.”