Rebirth Starts From 2006 - Chapter 763
Being able to say these words shows that Di Leo has indeed done a deep research on these two programs, and can even see Boss Chen’s intentions behind them from these two programs.
In fact, he guessed right,
Chen Yang did not produce these two programs for money, but for promoting Chinese culture.
When Jackson came over in early October, Chen Yang gave him two program plans, hoping that he could participate in the filming as a resident guest of these two programs.
To be more prepared, these two programs are shooting plans with Jackson as the core.
One is travel notes, the program takes Jackson as the main perspective, and follows the customs and customs of the places he passes through. It is not only an introduction to geography, but also a promotion of humanities. Together, it is regional culture.
The other is simply a cultural talk show, which selects a certain element from the essence of our country’s traditional culture, and then combines Chinese and foreign talks about the past and the present. It is a real cultural program.
Originally, programs like this generally do not have a particularly wide audience, and are mainly aimed at people who are interested in related cultures.
But with Jackson’s market appeal, the launch of the same program content is not at the same level.
I dare not say anything else, the audience has doubled dozens of times, there is no problem at all,
At least Jackson’s fans will basically watch it, and as long as the quality of the program is acceptable, their attention will shift from Jackson to the show itself, and then spread through word of mouth, so that more people will watch the show ,
In this way, it is impossible for these two programs to become popular,
It is precisely because of this that the major entertainment companies that originally planned to join the big entertainment platform eyed the guest places of these two programs.
So just now Di Leo said that Boss Chen is not using Jackson, which is a bit of whitewashing.
But these are not important. The important thing is that someone came to buy the copyright of the program that has not been aired yet, which is a bit interesting.
Chen Yang leaned on the sofa, picked up the hot tea just delivered by the administrative lady, and blew on the hot air lightly,
Liu Hongbo and Xia Yumeng next to each other looked at each other, and they could see the complicated expressions on each other’s faces.
What’s the situation? This is it?
Now he is Jackson’s agent, and wants to buy the program copyright of Damai Culture Company,
Any idea what this means?
Domestic TV programs have been developed for decades, and they have never sold a variety show copyright. I don’t even know when they will have the opportunity to re-export from pure imports in the future.
Now Boss Chen uses culture as the core creative selling point, and he can actually attract Di Lai’ao to buy the copyright.
Well, although Di Leo is not a TV station, nor is he from a production company, but he is Di Leo!
An authoritative figure in the entertainment industry who has extensive contacts in the European and American music, film and television industries,
In Europe and the United States, where the separation of production and broadcasting is the main form, most of the programs of TV stations rely on external procurement. With Di Leo’s ability and personal connections, there is almost no doubt that the programs he produces will definitely appear on mainstream TV stations in Europe and the United States. screen,
Such a good opportunity, boss, what are you still hesitating about?
As long as the copyrights of these two programs can be exported, no matter what the effect of Di Leo’s past production is, at least in China, these two programs will definitely explode.
This is unprecedented!
Liu Hongbo and Xia Yumeng were anxious in their hearts, but they didn’t dare to urge them, so they had to forcefully suppress their thoughts and stare at each other.
Compared to their agitated looks, Huang Shan was much calmer. Although she was also happy to see the show’s copyright export, in comparison, she knew better what the most important thing was in Boss Chen’s mind.
So if Boss Chen doesn’t speak, she will never say anything.
Well, it’s not that she doesn’t say anything at all, she has to act as a guest interpreter for Boss Chen.
Gently blowing away the hot air, and taking a small sip slowly,
Chen Yang put down the teacup, turned to look at Di Lai’ao, and said with a soft smile,
“Di Leo, what I want to know is why you are so optimistic about these two programs,”
Speaking of this, Chen Yang waved his hands and made a gesture, and said with a smile, “You know, these two programs haven’t even been produced yet, and they haven’t even been broadcast on TV stations. No one knows what the effect will be.”
Hearing this, Di Leo laughed immediately,
“Mr. Chen, I think you should be clear that the main guest of these two shows is Jackson, who is the key figure in the show.
For any program that has him participating, I believe that the ratings will never be low. The only thing that the TV station needs to consider is whether it will set a record. “
“I believe that too,”
Chen Yang nodded, then smiled, “However, you don’t intend to let Jackson participate in the production of all programs, do you?”
Chen Yang spread his hands and looked at Di Leo, with a teasing smile on his face, “The market you want is the whole of North America and the whole of Europe, even if one program is produced in one official common language, there are at least a dozen programs Programs need to be produced, no matter how good Jackson is, it is impossible for him to participate in so many programs.”
“certainly,”
Di Leo tilted his head and grinned, “Of course Jackson won’t participate in all the shows. I have communicated with him. If I can successfully buy the rights, he will only participate in American shows.
but,”
Di Leo blinked slyly, and said with a smile, “As long as the popularity rises, the show can make money, it’s really easy.”
Chen Yang raised his eyebrows, looked at him and said, “So, your purpose is to make money?”
Di Lai’ao was about to nod his head, but when he saw Chen Yang’s expression, he couldn’t help but paused slightly.
After deliberating for two seconds, he changed his mind, raised his head and said, “Of course, making money is very important,”
Under Chen Yang’s meaningful gaze, Di Lai’ao continued to say,
“However, what Jackson and I value more is an opportunity!”
Hearing this, the smile on Chen Yang’s face instantly burst into a brighter smile,
He even couldn’t hold back in the end, and couldn’t help raising his head and laughing loudly, “Very good, Di Leo, your vision is really good,
Therefore, helping Jackson get rid of the label of a pop musician and elevating his status to the level of a cultural giant is your real purpose! “
The status of Jackson in the later generations is very high, so high that some people even deify him,
But that was after his death, and now Jackson is still alive and kicking!
“Yes, that’s true,”
Being challenged, Di Leo simply admitted, and at the same time he was relieved, and then said,
“It’s not that there have been cultural variety shows before, but that kind of show is too old-fashioned and invites relevant experts and scholars. Maybe those people have high status, but they are not good at how to increase the ratings. a waste of resources,
The two programs this time let me see another possibility,”
Di Leo spread his hands, completely ignoring the sudden gazes of the other people around him, staring at Chen Yang and said,
“The cultural world is also divided into levels. For example, opera is higher than movies, and movies are slightly higher than music.
Although Jackson is the king of pop, hundreds of millions of people all over the world like him and pursue him, but his status is still not enough in front of some old antiques, “
Speaking of this, Di Leo shook his head helplessly, “Although Jackson can beat them eight blocks in terms of achievement and wealth, he still can’t change the inherent thinking of this society.
Because even the most devoted Jackson fans admit from the bottom of their hearts that people who do high-end art are at a higher level,” he said.
When he said this, Di Leo really felt very helpless,
As for what he said, Chen Yang also agreed very much, shaking his head and said, “No way, the inherent concept of society is like this. After the people in front go up, they always like to block the back road, so as to prevent the people behind from climbing up too. , ascended to the same position as they,
And if you want to stand side by side with them, there are only two ways, one is to let them recognize new art forms, but I think this possibility is almost zero,
The other way is much simpler, you can stand with them by climbing up in a way they recognize. “
After saying this, Chen Yang looked directly at Di Lai’ao and said with a smile, “Now, you have chosen the second option.”
“Yes, this is also the most realistic way,”
Di Leo didn’t feel that there was anything wrong at all, but rather complacent, he raised his head and smiled,
“It is completely impossible for Jackson to engage in those high-end culture,
But get rid of pop music, get rid of the stage, and let Jackson, as a cultural messenger, promote art and culture that are very high-end for the cultural world, but it is very simple.
And for those people, the king of pop music in the world does not sing and dance, but uses the identity of a promotional messenger to approach them, whether it is from the heart or the mouth, they will only accept it, “
Di Leo waved his hands and laughed, “If this plan is successful, then Jackson’s status in the entertainment industry will be completely different. This is a real win-win situation!”
“Well, a very reasonable idea,”
Chen Yang nodded, looked at him with a smile, and said softly, “So, as a good friend of Jackson, I am very happy to hand over the copyright of the program to you to help him to a higher level.”
Upon hearing this, Di Lai Ao was overjoyed immediately, clasped his hands together, and smiled at Boss Chen, “Thank you very much, Jackson and I will remember your friendship, and please rest assured that we will definitely treat these two The program is well done!”
Chen Yang nodded, waved his hand lightly to indicate that it was okay, then pondered for two seconds, and said to Di Leo, “Mr. Case,”
After sorting out his thoughts a bit, looking at Di Lai’ao who was thinking seriously while listening to Huang Shan’s translation, Chen Yang continued,
“Just now you also said that our country has a very splendid traditional culture, and our culture has even influenced the whole world,
It has always been that way, from the past to the present,” he said.
Having said that, Chen Yang took a deep breath and tried to make a sad expression,
Please forgive his lack of acting skills, his expression is a little stiff,
But Di Leo is not a very good actor, so he shouldn’t be able to tell,
Then he said, “After more than a hundred years of ups and downs in modern times, our culture once fell into darkness. In the world, not only very few countries recognized the splendor and advancement of our civilization, but even slandered it baselessly, and even our The people of their own country are also in confusion,
Although it is hard for us to regain a happy life now, our culture will soon regain its brilliance and shine to the whole world,
But it takes time, it takes methods, and even some obstacles need to be cleared,”
Looking at Di Leo, who was deep in thought, Boss Chen forced a smile on his face, and said sadly, “Di Leo, my friend, you are an authority figure in Hollywood, and you have experienced the rise and prosperity of Hollywood. , and even single-handedly discovered and promoted Jackson,
I sincerely ask you for advice, is there any way to re-bloom our culture and gain more recognition and love from people all over the world? “
After listening to Boss Chen’s words, Di Lai’ao couldn’t help but become dull,
He had thought that Boss Chen would make some extra demands, so the moment he saw Boss Chen just now, he took the initiative to confess his cards,
Di Lai’ao knew very well that he could negotiate copyright fees with Liu Hongbo and Xia Yumeng,
Without Boss Chen’s intervention, perhaps only a nominal fee would be required to win the copyrights of these two programs.
This is also the reason why he deliberately picked this time to come when he heard that Boss Chen was having a meeting in Guangzhou.
But unexpectedly, he was bumped into by Boss Chen,
In this case, no tricks will work,
A self-made man who, in just two years, was able to seize the opportunity of the global financial crisis and grow from an ordinary billionaire to a super, and possibly even the richest man in the world, Di Leo did not play any tricks at all. thoughts,
Frankness is the only basis for the cooperation between the two parties!
It turns out that ~www.mtlnovel.com~ he bet right,
First, he took the initiative to explain his hole cards, and then under the questioning of Boss Chen, he thoroughly explained the real reason for wanting these two programs.
Now the goal is achieved, successfully obtained the copyright of two programs,
However, he didn’t expect Boss Chen to be such a rascal that he would ask him such a question!
Please, I’m just an agent who wants to make more money, what kind of powerful people in Hollywood are all touted by the TV media,
If he left those network resources and left so many top artists under his hands, such as Jackson, then he would be nothing,
Now you ask me a question that even a super rich man can’t solve?
Ha ha,
I’m really…
Getting angry is definitely not allowed, Di Lai’ao touched his head, and solemnly helped Boss Chen find a way,
There are many ways to promote a country’s culture, such as media publicity, advertising, official exchanges, private business operations, etc.
Either way, it will have some effect.
However, Di Leo is very clear that these effects are not what Boss Chen wants,
What does he want?
It’s the kind of show that Jackson filmed for the past two months.
On the one hand, it will allow more audiences to know this thing, on the other hand, it will allow people who know these things to recognize and accept it from the heart.
Perhaps it can go deeper, by identifying and accepting these cultural contents, changing the impression of the country and people of these cultural owners,
Also known as Aiwujiwu,
Di Leo scratched his head in distress,
If I have a way to achieve these effects, do I still need to ask you to buy the copyright, it should be the other way around, you beg me, right? !