Reborn multinational giant - Chapter 809

On the morning of August 28, outside Jianghai International Convention Center, a strong All-Star red carpet lineup was staged again after three years.

On the 100 meter long red carpet, Zhao Liying, Yang Mi, Zhang Ziyi, Huang Bo and other top stars stepped on the red carpet one after another.

On both sides of the red carpet, dozens of hundreds of media filmed with flashing lights, which made the atmosphere of the scene still better than that of Cannes Film Festival.

More peripheral, the vast melon eating people in Ukraine have surrounded the whole street.

Huami, the high-end brand of Xiaomi, has been bound with the word “Star” since its establishment.

Other mobile phone brands invite one or two popular stars to act as image spokesmen or advertise, but huami is not.

Huami has never been a brand that one or two stars can hold. It corresponds to the bright stars.

Such image positioning and marketing ideas also enable huami brand to establish a high-end brand image in the hearts of consumers once it is released.

Every huami mobile phone press conference can be called a grand event in the entertainment industry.

At 10 a.m., the press conference officially began.

Wearing a sky blue shirt, dark blue jeans and white nike shoes, Mr. Lei stepped on the press conference stage with vigorous steps and smiled.

Since the first huami mobile phone press conference was held three years ago, President Lei has a deeper understanding of the positioning of huami brand:

“Huami mobile phone is not only a mobile phone, but also a fashion product and a luxury.”

It is precisely because of this concept and values that huami mobile phone has achieved such beautiful results in the past three years.

In order to hold today’s press conference, President Lei specially invited a high-end stylist to design his whole body image a month ago.

So today’s Lei Zong is not old compared with three years ago. On the contrary, because of the success of huami, Lei Zong, who is nearly 50, looks younger and more energetic than before!

“Welcome, very welcome all stars, media reporters, invited guests and Xiaomi fans.

Thank you very much for coming to the conference of huami mobile phone! ”

President Lei speaks Mandarin with Xiantao accent. Facing the starry star lineup in the front row of the stage, he has no tension and anxiety three years ago.

“On the same day three years ago, we released huami mobile phone here for the first time.

To tell the truth, I was worried at that time.

I don’t know if rice noodles and consumers will buy huami mobile phone as Xiaomi’s first high-end smartphone.

Before that, all the high-end smartphone brands released by domestic mobile phones were broken.

I’m afraid that huami will follow in the footsteps of other mobile phone brands.

Fortunately, rice noodles and consumers trust us.

They gave huami mobile today’s achievements and glory.

In the past three years, huami mobile phones have sold more than 35 million units worldwide, creating sales of more than 200 billion.

Although, this achievement is nothing compared with apple and Samsung, two old multinational mobile phone giants.

However, this has made domestic mobile phone peers see hope and let the world know that our domestic mobile phone brand can also make high-end mobile phones! ”

In his opening remarks, President Lei reviewed the achievements of huami mobile phone in the past three years.

Then president Lei said:

“Over the past three years, we have experienced two generations of updates of huami mobile phones and accumulated a lot of experience and experience in making high-end mobile phones.

To change to other mobile phone brands, it may take three years to release at least three or even many mobile phones.

Even apple is a mobile phone every year.

However, we huami have only released two mobile phones in three years, including huami 3 this time and huami 4 in the next press conference. We have to wait for the next year at the earliest.

Many rice noodles asked, why are we releasing so slowly, are we idling away, and can’t keep up with the production capacity?

I will give a unified answer today.

Because we always believe that as a high-end mobile phone, each new generation of huami products should have enough innovative functions or services, and make things that shine in front of rice noodles and consumers.

Otherwise, we feel uneasy. We don’t want rice noodles to cost so much. As a result, the mobile phone we buy is not much different from the previous generation.

Therefore, in the past three years, we have only released two generations of mobile phones.

Huami 1 has led the trend of domestic and even global mobile phone fingerprint identification.

Huami 2 has led the trend of taking photos with dual cameras and extreme night view mode in the global mobile phone industry.

These two functions greatly improve the user’s experience of using the mobile phone.

So this time, when we have enough courage and confidence to release a new generation of huami mobile phone, huami 3, what innovations and highlights have we prepared for rice noodles and global consumers?

Let’s watch the big screen! ”

Mr. Lei said, using the remote control to operate the large screen behind him and release a picture.

“Wow!”

“My God!”

There was an exclamation in the audience!

On the big screen, there are several maple leaves on a white floor.

At first glance, several maple leaves are placed together, which is very natural and beautiful, but it’s only after a closer look.

The maple leaf in the middle is not a real maple leaf, but a picture on a mobile phone!

Narrow to the extreme frame, large to unlimited screen, the world’s first, full face screen mobile phone!

“Full screen mobile phone!”

Many viewers who know something about mobile phones have this word in their mind.

The so-called full screen mobile phone was originally just a conjecture concept of mobile phone designers, that is, when you look at it, the front of the whole mobile phone is full of screens.

Whether watching videos or playing games, the full screen can bring users a more extreme experience than ordinary mobile phones.

However, although the full screen mobile phone is an imagination of the industry designers for the future mobile phone, no mobile phone manufacturer has realized it so far.

Because the technical difficulty involved is very high.

For example, what about the front mobile camera? You can’t abandon the front camera for a full screen, can you?

For another example, what about the mainstream operation keys or the fingerprint recognition function pioneered by huami?

You know, so far, mainstream mobile phone users, especially high-end mobile phone users, have been trained by huami mobile phone and are used to the fingerprint identification function at the bottom of the mobile phone. Now the front of the mobile phone is a screen. Can fingerprint identification be placed on the side or behind?

In the view of many mobile phone designers, putting fingerprint identification on the side or back is not in line with consumers’ psychological expectations and habits.

If Hua Mi really adopts such a design, it will definitely make complaints about the user.

Many knowledgeable media and audience at the scene, with all kinds of doubts in their hearts, carefully observed the photos on the big screen.

Gradually, they found some details.

For example, the huami 3 mobile phone did not abandon the front camera, but because of the full screen, many viewers did not notice the small front camera at the top right corner of the whole screen.

The camera is so small that although it destroys the integrity of the whole comprehensive screen, it will hardly affect the user’s experience of using the comprehensive screen.

Compared with completely abandoning the front camera, such a small cost has been the optimal solution made by huami designers.

The front camera found it, but what about fingerprint identification? Is it difficult for huami 3 mobile phone to really abandon the fingerprint identification technology led by huami, or walk into the side aisle and put the fingerprint identification on the side or behind?

Many viewers were puzzled.