Reborn Soft Rice King - Chapter 1465

Nowadays, e-commerce online shopping is growing at an explosive speed, and many industries have been labeled as “traditional”.

In front of her, this fashionable clothing boss is the second generation of the rich clothing company, a company that has developed for 20 years, but it has declined in her hands.

After reading the information of her company, in fact, the real reason why her Jasmine clothing closed down was not her, but her father couldn’t do it, so she handed the company over to her.

However, white Molly can’t save herself.

The day before drinks a gulp of red wine, looks to the opposite white rich beauty: “regarding the present situation, you really have no way?”

White Molly smiled bitterly and shook her head: “when my father gave the company to me, the company’s performance had fallen into a significant loss. Originally, there were three factories in China, one in the Pearl River Delta and two in the Yangtze River Delta, but now only one is still in production. ”

“As for physical stores, there were 1200 stores in China at its peak, but now there are less than 300 stores left, and more than half of them are operating at a loss.”

The clothing industry is too cruel in China. There are many manufacturers, with small profits and low risk resistance. If the general environment changes a little, a large number of factories will close down.

Especially under the impact of e-commerce, many physical clothing stores are unable to operate, and many manufacturers’ channels are shrinking.

“Will you complain that my e-commerce has impacted your company?” said Fang Tian with a smile

White Molly shook her head slightly: “No. E-commerce is the trend of the times. Even if you don’t do e-commerce, there will be others to do it. My company didn’t keep up with the trend and was eliminated by the times. ”

The female boss is still very conscious. She is appreciated by the heaven.

“Have you ever thought of opening a clothing mall in the sanctuary?” Asked the sky.

“Yes.” White Molly nodded: “it’s already opened, but it’s really not realistic to rely on that shop to save my company.”

Molly is a brand that Fang Tian still knows a little about. She once invited many famous stars to speak for her and spent a lot of money on advertising on national TV.

In other words, the brand is valuable, but even so, it can’t resist the fierce competition.

White Molly’s eyes are full of expectation: “Mr. Fang, would you like to write a prescription for my company? I know you have a way. ”

Fang Tian said lightly: “now your company is in this situation, I’m sorry, I have no good way.”

Bai Molly doesn’t believe: “Mr. Fang, you are the creator of business miracle. In just two years, you can build the company into an empire. Are you sure you have a way?”

Her eyes are full of trust!

She was a little uneasy, and Fang Tian nodded slightly: “in fact, there are still some ways. But your company has to make radical changes! ”

White Molly felt a little excited. The big guy was willing to prescribe a prescription.

“How to do it?” Asked white Molly in a hurry.

Fang Tian held out three fingers: “three tips can help your company get out of trouble!”

White Molly is full of expectation. Listen to him.

“First, since your factory can’t go down, it’s closed down. From then on, jasmine clothing only focuses on design! ”

“Second, the cost of physical stores is high. Since most of the existing physical stores are losing money, they are simply closed. Jasmine clothing, only focusing on e-commerce platform! ”

“Third, exit the sale. Yes, no sales. Do brand authorization, and authorize the brand to other manufacturers! ”

“Boom!” White Molly’s heart is shaking!

Her expression changed from surprise at first, to surprise, to shock!

Her eyes were wide and speechless for a long time.

Fang Nai deserves to be a legend. Such a reform is too drastic!

Three moves to cut down all aspects of the company!

White Molly some difficult to understand: “no factory, no physical channels, no sales? Can Jasmine survive? ”

“It will always be there. And it will bring you more than 90% profit! ”

Once again, the sky said amazing things, and white Molly’s eyes widened again!

Fang Nai deserves to be a business genius. What he thinks is something white Molly can’t even think of.

She is very skeptical: “90% profit, how is it possible?”

Clothing industry is very cruel. Most of the company’s profit is less than 5%, even the profit margin is only 2%. This industry is lucky to survive without loss.

As for the 90% profit, she dare not think about it.

Fang Tian took out his mobile phone, typed four words on the screen of the mobile phone, and then turned the screen towards her.

White Molly took a look: “brand authorization?”

“Yes, the key word is’ brand authorization ‘.” “The most valuable thing for your company now is the brand, which is also the only thing of value. You authorize the brand to others, do not need a factory, do not need a shop, and leave most of the profits to yourself.”This model has proved successful in the previous Alibaba platform.

Search for products like “blanket” or “quilt” on a treasure, and you can find a lot of brand stores like “South x people” and “North x velvet”.

In particular, South x people are more typical. Through this mode, we can earn more than 90% of the profits every year by brand authorization alone!

Of course, this mode has also been criticized by many people. The so-called brand authorization is to sell “hang tags” to other manufacturers and stores. Just to make money, the quality of products is difficult to guarantee.

The brand authorization mode is right in itself. Many famous international brands are doing such things. For example, Disney is also doing brand authorization, authorizing other manufacturers to produce and sell.

But the key is to control the quality!

The sky said this pattern to Bai Molly completely.

As the boss of a listed company, Bai Molly is not a fool. She soon understood the key.

She was pleasantly surprised: “Mr. Fang, this model is really wonderful!”

After thinking for a while, Fang Tian reminded, “although this mode is good, we must pay attention to two points.”

“First, don’t abuse authorization. If you want to make money and authorize the brand to the third-party merchants in large quantities, then you will only manage the confusion and make your brand rotten. ”

A good clothing brand business, authorized to any glass manufacturers, baby bed manufacturers, as long as the other party gives money to the brand authorization out, sooner or later will make the brand rotten.

“Second, establish a complete design and quality control system, and strictly control the product quality of all authorized businesses.”

“Without a good quality control system, your brand will eventually become rotten!”

These, white jasmine all remembers in the heart.

She was happy to lift the cup and touch it with the cup of the sky: “thank you for your advice, your words turn stone into gold!”