Recreation Starts From the Heartbeat - Chapter 371

This time, 5,000 sets were shipped in one go, and the publicity effect was much stronger than the previous hundreds of sets.

Two or three days later, a lot of out-of-box videos and out-of-box evaluations appeared on various digital community platforms on the Internet, and the new brand of ‘Glory Peripherals’ was directly promoted to the altar. There are even keyboard enthusiasts who think that, This keyboard should be a well-deserved “key king” in the field of mass production.

Once this statement was released, the three major brands could not sit still.

As the top brands in the industry, they have enjoyed various bonuses, and they know better than anyone what the word “Key Emperor” means.

This thing is not self-proclaimed, and it is not something that you can get by boasting. If you don’t have enough product power and appeal, if you just brag about it, it will only become a joke in the key circle and make people feel unreliable.

Only those good products that are recognized by many key ring enthusiasts and reach a very high level in terms of workmanship and experience can be recognized by most people and become the so-called “key king”.

And now-

The product “Honor A87” already has the quality and potential to become a key king.

The three major brands can’t sit still. If this product is really the key king, they will no longer be able to beat each other at the price stage of the flagship product, and the most important thing is that whenever everyone mentions this When choosing a product, I usually compare their three products of the same price…

This is not a one-for-one, this is a three-for-one.

It’s hard.

…

Wolf map peripheral company, the atmosphere is a bit heavy.

All along, they feel that their opponents are the other two companies, and the remaining small and medium-sized enterprises, they do not pay attention to it at all.

It was not until the glory peripherals came out that they realized that the sky had changed.

Watching the “Honor A87” shipped 5,000 sets in two minutes, generating nearly 5 million in revenue in two minutes, and watching the current praise from the whole network…

I feel very uncomfortable.

“Our best products in recent years can’t achieve this result, right?”

In the conference room, the general manager said lightly.

Hearing this, the people on both sides lowered their heads and said nothing.

Is it not possible to achieve this result?

In the past few years, when they have a big promotion every year, they can only sell three or four thousand sets of keyboards 24 hours a day. The thousand-yuan ‘high-end’ mechanical keyboard is not the mainstream of the keyboard market. Duan’s keyboard sales accounted for only about 1%.

The best-selling ones are ordinary keyboards costing tens of dollars, followed by entry-level mechanical keyboards of 100 yuan (true 100 yuan), and then mid-range mechanical keyboards of 300 to 500 yuan. the psychological expectations of most consumers.

For a long time, the price of 1000 yuan keyboard, the profit per product is quite high, various manufacturers also want to launch the sales of this product, but the results have been unsatisfactory, and even not as good as the overall profit of low-mid-range keyboards, After all, it can still sell small profits.

But now-

The sales of 5,000 sets of Honor peripherals in two minutes made them realize that the psychological expectations of mass consumers for the price of keyboards, unconsciously, have become relatively high, and they are good enough compared to the past. , everyone is now more in favor of the ‘light luxury’ level, and more in favor of enjoying the exquisite.

There is no doubt that the Honor A87 product perfectly meets everyone’s needs for a thousand-yuan keyboard. In contrast, the products of the three major manufacturers at this price point are inevitably somewhat lacking in sincerity.

Everyone has risen to the level of enjoyment. They are still using large plastic shells here. When you tap the back of the keyboard, you can hear obvious hollow sounds. When you type, you can hear noises and spring sounds, big keys and steel wire sounds. Except There is nothing special about the colorful and gorgeous light pollution, this kind of thing really has no experience…

There are a lot of evaluation videos on the Internet, just take a look and you will know how to choose.

“How is our new product doing?”

Seeing that everyone was silent, the general manager frowned and asked again.

“We have tried several structures similar to the ‘Honor A series’, which are still in the testing stage.”

The product manager bit the bullet and said.

“What is a similar structure?”

The general manager was unhappy: “Didn’t I say to be innovative? Do you call this innovation?”

The product manager stopped talking.

Innovation?

You just give a few million dollars and two or three months. There are not even a few serious structural designers. Most of them are for the appearance. How to innovate in this situation?

If it was so easy to innovate, they would have made some achievements in the customization circle in the past two years, instead of being half-dead…

“never mind.”

The general manager didn’t force anything, just said: “I want to see the finished product next month, and it can’t be worse than the Honor A87.”

next month……

Can’t be worse than the Honor A87…

The product manager nodded numbly, thinking to himself that he should consider sending resumes to other companies after he goes back.

This is simply an impossible task, and it is impossible for anyone in this position to do it.

It is not difficult to innovate, but it does not necessarily mean that it will be welcomed by the market.

Since ancient times, in all walks of life, there have been countless failed innovations, and among successful innovations, luck also accounts for half.

Either gamble on luck, or use enough time and financial resources to continue to study, there will always be success.

But unfortunately, they don’t touch the two.

Gambling luck is a very metaphysical knowledge, and…

What if it was a real bet?

The gap between the two brands’ understanding of products and brand operations lies here.

In the past few decades, their three major brands are not without successful explosions, but whenever they are successful, they will not be satisfied with the current profits, and find ways to reduce costs and increase sales, and the result is a good one. Explosives are sloppy…

What if it did happen?

If nothing else, it won’t be sloppy in the end.

In contrast, in the past three years, they have continuously subverted their own rice soup studio, and the quality of the rice soup studio will only get better and better. In terms of business philosophy, it is a mountain that they cannot cross.

…

Early April.

Mi Tang Studio once again released new news, saying that the new co-branded keyboard has been completed, and also attached several photos of the new co-branded model:

“This time I bring you a new work co-branded with “Defend the Radish” downstairs. The specific configuration is the same as the last co-branded model, and the price is still 1299 yuan. We will launch 200 sets next weekend. Interested friends You can look forward to it.”

The brand new joint model is quite beautiful, very cute cartoon style.

but……

“Two hundred sets? Is the official here to tease me?”

“When I saw the pictures, I fell in love, and when I looked at the supply, I suddenly felt a chill in my heart.”

“Didn’t I say before that the number of co-branded models will not be limited? Why is there so much?”

“I have a hunch that the weekend will be another battle between dragons and tigers…”

“Well, let’s just wait to buy the standard model, don’t think about the joint model, and we won’t be able to buy it next month with this supply.”

“It’s hard to say, right? Standard models are the mainstream, and the market demand for co-branded models shouldn’t be so great…”

“I don’t think you should underestimate the player group of “Defend the Radish”. God knows how many people didn’t even grab the previous standard version for this thing…”

“Look at the price of the second-hand platform. There is almost no premium for the standard model, but the joint model is more than 300 more expensive.”

“Instead of buying this, it’s better to buy a standard version, and then change to a set of Wangdao Studio’s themed keycaps…”

“I’m not very interested in the co-branded version of “Defending the Carrots”, but the co-branded version of “Angry Birds”… I guess it is really about speeding up.”

“It seems that many girls prefer the game “Angry Birds”. As we all know, girls’ spending power…”

Netizens are a little dissatisfied.

They are still very interested in the brand-new co-branded models, but the number is too small, which makes everyone a little worried about their hand speed.

In this regard, the official customer service also gave an explanation:

“The co-branded model requires a separate production process, so it is difficult to increase the output. In addition, most of the production capacity is given to the standard model. The monthly spot of the co-branded model is actually relatively rare, but it will continue to be released in the future until the supply is greater than until needed…”

The truth is this truth.

But when can we achieve ‘supply exceeds demand’, it’s hard to say…

Take a look at the ‘Xingyao series’ that started the group at almost the same time next door. The order has been placed in the next year…

Thinking of this, those netizens who are very interested in the joint model are a little desperate.

“It’s okay, if it really doesn’t work, you can only go to the second-hand platform to buy a brand new unopened package.”

“It seems that it can only be like this, it is nothing more than a premium of two or three hundred yuan.”

“Although you can buy it with extra money, I’m still a little unwilling. I don’t want to give money to the poor master.”

chat and chat.

The official customer service rushed out and replied: “It is very risky to buy things on second-hand platforms. For the sake of consumers’ rights and interests, it is recommended to identify the only official sales channel…”

“Are you sure there is a gross use? Does your family have any stock? If you can supply 2,000 sets a month, would I still use the second-hand platform to buy things?”

“That’s right, don’t talk about it. It will be available in the future. The next door Xingyao series also said that it will be bought in the future. How long will it be after that? Two years later?”

“Let’s find a way to increase the output. In the future, there will be new games on Tang Su’s side, so your output is really not enough.”

The official customer service was silent.

There are many reasons for a guilty conscience, a loss of reason, and inability to stand up. In the final analysis, the reason lies in the output.

But as the boss, Su Tang has made it clear that it is impossible to add production lines to the joint model.

Not wanting to play hunger marketing.

“The cost of the production line of the joint model is much higher than that of the standard model, but the market demand is not too ideal. Don’t look at the current shortage. When the market supply of the standard model is almost full, you will find that 200 sets a month. It’s impossible to sell out the co-branded items…”

Su Tang said this at the time: “Moreover, it mainly depends on whether there are new games of explosive level on the sky game. If there are, they can still sell them, and then the main target customers of the joint brand. Just a gamer…”

‘Why do we only make co-branded titles of Sky Games? Can’t you cooperate with other popular games? ’

Someone is curious.

But none of the wise men asked.

After all, Su Tang is their boss, and the boss of Sky Games is his boss’ boyfriend…

Probably, this is their little sweetness.

…

April.

There is no news on Tang Su’s side. The six games are still in development, and I don’t want to announce them for the time being.

There is no news from Mi Tang Studio. It is not easy to make a good product, it takes time to accumulate, and the ‘Honor A87’ has just been completed a few months ago, and the two joint names that have been promised have not been completed yet. Always slow down.

Su Tang is practicing her songs in order to cope with the next issue of “Super Singer”. In case someone challenges her again, in order to prevent herself from being PKed down, she still has to work hard to improve herself.

Nothing seems to be happening right now?

As if everything was peaceful.

And just when Tang Su thought so—

On April 5, two days before the launch of the ‘Honor A87 co-branded model’, the well-known key-ring company Langtu released its new product, the Wolftu A87. Gorgeous upgrade… The price is 999 yuan, 80 yuan can be reduced by participating in the pre-sale, and it is only 919 yuan.

It’s not clear how the product is, but all kinds of fancy bragging are quite shocking.

Even Tang Su, who was still immersed in playing games, was attracted.

“This wolf map A87 is obviously a benchmark for the Honor A87. From the promotion of the product to the price, and even the naming, I just don’t know how the product is doing.”

Tang Su was a little curious.

“How to say it, after all, it is a well-known big company in the industry. I don’t know whether the product experience is good or bad, but it must be usable.”

Su Tang said seriously.

Tang Su: ? ? ?

What does it mean to be definitely usable? Are there still keyboards that don’t work?

“There are also keyboards that can’t be used, and there are quite a few.”

Su Tang explained: “In the customization circle, there are many studios who like to play very bold and adventurous designs. These designs are actually very prone to problems. Maybe they are fine when they are first made, but when they are actually used , Because of the unreasonable design, the lifespan will be greatly shortened. Normally, the keyboard can be used for at least ten years under normal circumstances. Because of the design defect, it is very likely that there will be problems in one or two months…”

“This……”

Tang Su didn’t know what to say for a while.

Problems in a month or two?

Even if you just go to the computer city and buy a generic keyboard of dozens of dollars, it won’t cause problems in a month or two, right?

This kind of problem occurs with thousands or even thousands of keyboards… He suddenly understands why many people say that the customization circle is a big hole.

Spending so much money on a keyboard and it didn’t take long for it to go wrong is a really bad thing.

“What do you think of this structure of Wolf Map A87?”

Tang Su asked.

Su Tang didn’t answer, just looked at him strangely: “You are also proficient in structural design, can’t you understand?”

Tang Su: “…”

He is proficient in the structural design of a fart, he is just an ordinary porter.

“I can see it, but I’m too lazy to analyze, and I want to test your professional level.”

Tang Su said calmly.

“…”

Su Tang pouted, then said: “This structure is a bit similar to the Honor A87, just to prevent patent disputes, so I did some castration, the overall experience is definitely not as good as the Honor, but the stability should be OK, it should not be Too big a problem…

Of course, just from the perspective of structural design, you will think that there will be no problem, but it depends on what kind of craftsmanship and materials they will use. For example, the design of their single leaf spring, in fact, in our previous keyboards Not uncommon in design.

However, the requirements for materials and craftsmanship are very high. We spent half a year just to study this… Not all materials can be used. ”

The structural design of the keyboard is very important.

However, only theoretical design is not enough, there is also enough practice and trial and error.

Any precision part used in the design of the support structure is very important, different materials, different forging processes, different ways of stress…

Even if everyone uses the same structure and the same materials, if there is not enough research on these things, the products made will be very different, and even give people the feeling that they are completely different.

“Then do you think that this product of Wolf Map will be supported by so many theories and practices?”

Tang Su asked.

Su Tang thought for a while and shook his head: “Their design is almost imitating Glory, but the Glory series has only been around for more than three months since its birth… They don’t have enough time to do this, so, It just depends on luck.”

If you are lucky, maybe you can make a product that is better than Glory by just doing it~www.mtlnovel.com~ by mistake.

But with bad luck, the actual experience of this product may be far from ideal…

“Those studios and small and medium-sized mass production brands that you have worked with before have not been doing much so far.”

Tang Su frowned slightly: “Wangdao Studio has also made a few themed keycaps, and the sales are not bad. After I got my design plan, I said that I want to create a new keyboard, and now there is no news.”

“Really good products take time.”

Su Tang explained: “Now that everyone wants to go to mass production, they need to change their design ideas, and the first product must be done as well as possible, and try to be as extreme as possible within a limited cost… All these need Time, but I believe that when everyone comes out with products, it will inevitably make this circle a hundred flowers bloom.”

“I am looking forward.”

Tang Su smiled, looked down at some news on his mobile phone Weibo, and suddenly said, “Wolftu A87 is on pre-sale, should we buy a set and see?”

“The studio will buy it.”

Su Tang glanced at him: “If you are interested, you can come over and participate in the unboxing evaluation together, there is no need to waste more money.”

Waves do not waste money, this is second.

The main reason is that they don’t want to contribute income to the three major brands. After all, they are competitors. Moreover, because of the bad things three years ago, Su Tang has no good feelings for these three companies.

“also.”

Tang Su nodded: “I’m quite curious, let’s take a look at it when the time comes.”

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