Struggle in Soviet Russia - Chapter 621

Victor believes that in the shaping of international influence, the soft power and hard power of the alliance are very important. Hard power is the guarantee of national security and the main support for the implementation of national willpower, while soft power can be achieved through subtle means. Bring the Alliance’s influence to the world. Even when the role of soft power is effectively brought into play, a series of international military actions taken by the alliance will be supported by public opinion.

In the world of Victor’s previous life, the Americans have fully confirmed this, and what they rely on is the firm control of the international discourse power, which is obviously a part of soft power.

However, during the one-hour recess, Victor proposed a lot of new terms, and in the views he expounded, there were also a lot of new ideas and new concepts. For everyone present, these new ideas and new concepts were Valuable and takes time to digest.

Among them, it is not others who have the most ideas, but Comrade Zhdanov, who is in charge of ideology and propaganda and agitation. He has received a lot of inspiration from the views and theories put forward by Victor, because in essence , the work he is responsible for belongs to the shaping of soft power. Although he has a bad impression of Victor, it must be admitted that he still attaches great importance to the things Victor expounded.

Because Victor mentioned too many things, and he only made up his mind, he did not provide a more detailed report for the comrades. Therefore, it is impossible to make relevant decisions on the spot. According to the formal process, Victor It is also necessary to summarize and submit a formal report, which will be discussed by the Central Committee, and finally a decision will be made, which will be handed over to the relevant departments for docking and implementation. Therefore, what Victor did today was probably in the form of a briefing.

The most important thing is that Viktor’s first goal is to bring the work of Moscow Radio and Television under the direct jurisdiction of the Central International Department. Therefore, his proposal is also related to this aspect.

The current booth of Moscow Radio Station is not small. After all, this station has been established for more than 20 years, and has more than ten languages ​​and programs in more than 30 frequency bands. Among them, European radio programs continue to broadcast 20 per year. Even the Chinese channel, which was launched three years ago, has now expanded to 20 hours a day. Even in China, no one or two radio stations can provide such a long-term broadcast program.

Today, Moscow Radio, like TASS, is under the leadership of the Union’s Propaganda and Agitation Department. If Victor wants to transfer this department to the direct jurisdiction of the Central International Department, he naturally needs to pass Comrade Zhdanov’s pass. In Victor’s view, this is obviously not an easy task.

However, to his surprise, although the opinions and suggestions he expounded were not unanimously approved by the Politburo members, mainly because there was no relevant resolution yet, there was no agreement on the transfer of Moscow Radio. Comrade Zhdanov did not object to the matter of being directly under the International Department of the Central Committee. He even suggested that before the decision of the Central Committee was issued, Radio Moscow could be placed under the leadership of the International Department of the Central Committee. Afterwards, the Committee can also see how Radio Moscow will improve in its work for a period of time.

To put it bluntly, Comrade Zhdanov’s opinion is to use the Moscow Radio Station as a pilot unit, and let it first implement the suggestions put forward by Victor to see if it can produce any good results. If it works, the Union Naturally, further measures can be taken. If there is no effect, the central government can also stop the loss in time.

In this way, thanks to Comrade Zhdanov’s active cooperation, what Viktor thought should have been very difficult was accomplished so easily. Later, the Central Committee will make some institutional adjustments to broadcast Moscow Radio. The radio station was officially transferred from the Propaganda and Agitation Department to the Central International Department. The transfer of the department is not a simple job, including a series of procedures such as job matching and asset verification. If it is slow, it may take several months.

However, Victor didn’t intend to spend so much time, and supported the time for the Politburo committees to continue discussions after lunch. He silently planned some follow-up work in his mind. After the relevant documents of the Central Committee were issued, he planned to Immediately, he began to arrange the reorganization of the radio station. Among them, one of the first tasks he planned to arrange was to expand the language and scope of the broadcast.

Today, there are 16 radio languages ​​involved in Radio Moscow, and the main languages ​​are concentrated in Europe, including German, French, English, Polish, Italian, etc. The audience is also mainly It was not until 40 years later that the inhabitants of the European continent extended the audience of the radio to Asia, that is, China and Japan in East Asia, and later India.

Among the existing broadcast languages, the radio stations pay the most attention to German and French listeners, followed by Polish. As for Chinese, Hindustani, and Punjabi, they must be filmed at the back in terms of their importance. Even English is not the main broadcast content and language. It can be seen that the radio focus of Moscow Radio is actually closely related to Moscow’s diplomatic focus, and there is a certain lag.

It is easy to understand that it is closely related. After all, the international broadcast of Radio Moscow is also for the diplomacy of the alliance. As for the lag, it is the focus of Radio Moscow. Compared with the focus of alliance diplomacy, it is somewhat unhurried. You must know that before the Great Patriotic War, the diplomatic center of the alliance was indeed on the European continent, but with the end of the Great Patriotic War, the diplomatic focus of the alliance has shifted to the relationship between the Soviet Union and the United States, but the radio focus of Moscow Radio is not. Still no adjustments have been made, and its main broadcasting targets are still Germany and France, which is enough to prove the lag of its focus.

According to the memory of the previous life, Victor believed that the main broadcasting language of Radio Moscow should be English, followed by Arabic, Chinese, Spanish and Portuguese. In other words, the main broadcast audience of Radio Moscow should be The English-speaking world, followed by the Middle East, the Chinese-speaking world and Latin America. At the same time, the broadcasting scope of the radio station should not only be concentrated in the European and Asian continents, but should also be expanded to the Americas and the whole world. The audience of Radio Moscow should be the whole world.

In addition, Viktor plans to make adjustments to Moscow Radio, mainly focusing on the broadcast programs. He plans to abandon the old-fashioned broadcast method of the radio station and eliminate the mode of promoting ideological propaganda in the form of preaching. , replace it with a richer, more entertaining, and more pleasing program form, and thus achieve the purpose of attracting audiences.

Victor never thought that apart from theory and thought, there is nothing in this world that must be distinguished between capitalism and communism. Comrade Marx and Lenin never said that prosperity is capitalism, simplicity is communism, and so on. It was never said that tap dancing and country music should be capitalist, and that chanting slogans and sports should be communism.

The first content of propaganda and agitation work is how to make propaganda deeply rooted in people’s hearts, how to attract more people to agree with one’s own position and recognize one’s point of view. As long as this can be done, then the work will be fruitful and successful.

The enhancement of soft power is actually similar to propaganda and agitation, as well as cultural output. In the past, Moscow Radio’s broadcasts to the European continent and to Asia basically focused on propaganda of Marxism-Leninism. The format of its programs was not just scripted, but it was almost the same.

This form of broadcasting may be easy for those intellectuals to accept, because their knowledge level has reached that position and they have rational thinking, but for ordinary people, this form of broadcasting is boring It’s boring and uninteresting. They can’t be interested in such a radio program. Comparatively speaking, a “Sound of Extravagance” is much more interesting than the whole lecture.

Then, in the process of publicizing its own image and exporting culture, the Alliance naturally needs to make those intellectuals around the world understand and accept its own ideological theory, and publicize Marxism and Leninism, but for those who occupy the world Ninety-nine percent of ordinary people, should they also understand what is Marxism and what is communism? That’s obviously unrealistic, and the league doesn’t have that much energy and doesn’t have that much money to do the job.

Therefore, from the perspective of a rebirth, Victor believes that in the face of the majority of the general population in the world, the propaganda of the alliance, or cultural export, does not need to be set so high, Moscow only needs to take It is enough to gain fans around the world in a cultural form that is popular with ordinary people. This cultural form may be a song, a movie, or a novel. They have only one characteristic, that is, they can be loved and sought after by most people in the world, and become a popular element. At that time, the alliance can naturally carry some private goods in it. The effect of this is not to make the whole world envy the alliance’s ideology, but to yearn for the alliance’s way of life and social atmosphere, thereby generating a sense of identity with the alliance.