Super Tycoon - Chapter 878
The development of the global mobile phone market last year was beyond everyone’s expectations. By the beginning of the 12th, sales statistics of global mobile phone manufacturers came out, which shocked everyone’s attention again.
Zhiduoxing maintained its first position with a global sales volume of 488 million mobile phones, accounting for 32.5 percent of the global market, and the only mobile phone manufacturer with more than 30 percent.
was won by Samsung with a sales volume of 297 million units and failed to achieve the sales target of 300 million units, but it was almost the same, with a market share of 19.8%.
Nokia’s decline rate is shocking. Last year it was similar to Zhiduoxing. This year it was only 246 million units, ranking third, and its market share fell to 16.4%.
The fourth is even more surprising. Zhang Yang originally thought it should be Lianxiang. Last year Lianxiang performed very well, and its reputation has improved a lot, but in the end it was an unexpected brand, ZTE, with sales reaching 110 million units.
However, many of ZTE’s products are OEM for other brands, and the shipments they announced are actually not many of their own brands, which is difficult to convince.
Lianxiang wanted to rank fifth, with global shipments reaching 103 million units, completing the sales target of 100 million units, and the dual-brand strategy, allowing them to develop very well.
The sixth surprises many companies. It is not LG or Changi, which was estimated at the beginning of the year, but Wanyan of China. The shipment volume is 76 million units, all of which are smartphones, mostly entry-level.
The seventh is HTC, with shipments of 51 million units, exceeding 50 million units for the first time, and HTC has withdrawn from the Microsoft alliance to fully support the Zhiduoxing system camp.
The eighth is Huaxia’s brand again. Warwick, with a shipment volume of 48 million units, failed to achieve its target of 50 million units, but the upward momentum is also very strong.
The ninth is LG, with sales of 21 million units, the tenth Motorola, 18 million units, the eleventh, 17 million units, the twelfth is BlackBerry, only 10 million units, it is said that this data is only shipments, In fact, sales are less than 10 million units.
As for other small manufacturers, there is no statistics at all.
Huaxia has become the absolute overlord of the mobile phone market, with Zhiduoxing as the leader, and even Think, ZTE, Wanyan, Warwick and so on are very powerful.
The short-term rise of the Gionee brand has almost disappeared, and the market has been taken away by ZTE, etc., because the boss went to Australia City to play for two laps, and the company’s liquidity was embezzled by him.
The annual global mobile phone sales can exceed 1.5 billion units, a decline from last year. Everyone understands that the popularity of 3G has dropped and many people have changed their phones.
But in the next two years, the sales of mobile phones will soar again, because the era of 4G is coming.
This year, we estimate that smartphone sales will reach half, at least more than 700 million units, but in the end only about 650 million, functional phones still overwhelm smartphones.
The most fundamental reason is the upsurge of functional machines brought by Zhiduoxing in the fourth quarter. As a result, Zhiduoxing shipments are lower than everyone expected, and they still mainly promote smartphones with agents.
Zhiduoxing’s smartphone sales have already exceeded 300 million units, and this part alone surpassed all other manufacturers. The smart phones of the Zhiduoxing system accounted for 78% of the market, the Microsoft system ranked second, only 14%, the Saipan system accounted for 6%, and the BlackBerry and other systems accounted for 100%. Two in two.
Everyone knows that the BlackBerry system is about to end, and Nokia also announced that it has joined the Microsoft camp. Then Symbian phones may also become a must-have. Nokia will not stick to the plan of 150 million Symbian phones because it can’t be sold.
It’s just that many people can’t think of it. With the support of Nokia, the Microsoft system is still not an opponent of the Zhiduoxing system. It seems that the gap is still widening.
Microsoft has made some linkage measures so that smartphones using Microsoft systems can better transfer files with PC, etc. How many people will use this function?
Mobile phone manufacturers supporting Microsoft systems, except Nokia is still struggling, others have lost.
Zhang Yang looked at the shipment statistics and circled the names of ZTE and HTC. It pays attention to Samsung, but did not expect the rise of ZTE and HTC, which is very surprising.
The previous life HTC also had a short rise after supporting Android, and it was the first to launch a popular rear dual-camera mobile phone, but in this life, HTC has not been too eye-catching innovation, but still out of the encirclement.
After annexing BenQ’s mobile phone business, HTC’s technology has risen rapidly, and they only do the business of smart phones, and do not delay making money.
Chapter Yang Ke did not want HTC to rise in the end, which affected Zhiduoxing’s status. Even if it affected Wanyan’s status, he was not happy. Wanyan earned more money than Zhiduoxing.
As for ZTE, this company has developed better than the previous life. It has merged many small domestic manufacturers, and because of the purchase of part of BenQ’s mobile phone technology, coupled with the support of political axe, it is very beautiful.
In particular, ZTE basically annexed the market of Gionee. It became popular in the vast rural market and was widely praised in Africa, which caused Nokia a headache.
is the predecessor of Huaxia’s mobile phone leader Warwick, and now it can only be said to be acceptable, and it does not let people see the potential for rise. Mainly because Huaxia’s smartphone market has developed better than in previous generations, and it does not leave much room for Warwick.
has even developed much better than it was in its previous life. It has become the world’s top mobile phone manufacturer. There are several smartphones that are very popular, and there is no plan to expand market share by acquisition.
In two years, he will let the Zhiduoxing mobile phone camp completely overwhelm the Microsoft camp, and make the Chinese mobile phone industry become a global benchmark, so that Samsung can only follow suit, and find a way to squeeze Samsung out of the top three smartphones!
When Zhang Yang looked at the statistics table, there was a rapid knock on the door. He looked up and saw Xiao Wang running in.
“Chairman, Motorola was acquired by Google!”
Zhang Yang immediately turned on the computer screen and looked at the news on the Internet. Google announced that they will acquire Motorola’s mobile business ~www.mtlnovel.com~ with a specific amount of US$10 billion.
This really surprised Zhang Yang. In the past, Google acquired Motorola’s mobile business. That’s because Google has an Android system and wants hardware and software to grab the market.
But it turned out to be unsuccessful, and sold the mobile phone business to Lianxiang. The smartphone market at that time was the third best after the giants of Apple and Samsung.
This time, Google did not have Android, but joined the Zhiduoxing camp. Now that it has acquired Motorola Mobile, it seems that it still wants to open the market through hardware and make more money.
However, the price of Google’s acquisition in the previous world reached 12.5 billion US dollars. This time it was much cheaper, mainly because Motorola declined too fast. Zhang Yang felt that the price of 10 billion US dollars was too expensive.
“It doesn’t matter, the big deal is that Google also makes mobile phones. Do we need to be afraid? A Motorola veteran manufacturer is not our opponent. Google has no experience and is easier to beat.”
“Strive to get BlackBerry, LG, and Changni out of the mobile phone market this year. So many manufacturers have withdrawn. What else do they insist on?”
“In two years’ time, I want to make the mobile phone business occupy more than 50% of the share and become the absolute overlord!”
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