The Liar Who Invaded the Entertainment Industry - Chapter 993
The chick movie is a type of movie created by Hollywood. ∨Miscellaneous∏Zhi∏Insect∨
According to Hollywood’s definition, this type of movie is aimed at women, and from the content point of view, they are romance movies with women as the main character. They focus on interpersonal relationships and emotions, and are often shown around Valentine’s Day.
“Tiffany’s Breakfast” starring Audrey Hepburn in 1961 is considered the beginning of the chick movie. It already contains materials such as the heroine’s loneliness, a large amount of material consumption, and a happy ending that will often be shown in this type of movie in the future.
In the Hollywood film industry, Chick Film was originally only a refined market with limited influence.
But since entering the new millennium, Hollywood has continuously increased its investment after recognizing the contribution of female audiences to the box office. A large number of blockbuster films are used in production, distribution and screening, which has made many chick films have achieved huge box office success in the global film market.
China Entertainment and its cultural industry started relatively late, and it was not until 2009 that “Perfect” starred by the international chapter was the first domestic chick film in the positive sense.
However, this is a gimmick used by the producers to promote the hype and promote it to the international market. The domestic chick film still has not attracted the attention of domestic filmmakers.
It wasn’t until Valentine’s Day this year that “33 Days of Broken Love” appeared, and it really began to make the little girl movie receive attention in China.
Not paying attention to it, the box office is too high, so high that the industry can’t understand it!
The midnight show is generally exclusive to movies that the theaters are looking forward to, and it is also the first pass to test whether a movie is selling well.
In the early morning of February 14th, many theaters made an exception to open midnight shows for “Broken Love”. As a result, theaters in many places were full. The theater had to temporarily add another theater to satisfy consumers’ enthusiasm for watching movies.
The 11% filming rate on the first day of “Broken Love” can only be said to be quite satisfactory, but the hot midnight scene has attracted the attention of many theaters. As a result, many theaters adjusted the number of shows on the same day to increase the film arrangement rate.
And the box office of “Broken Love” on the first day of the release of nearly 30 million, making various theaters once again increase the film’s scheduling rate of the film.
On February 15th, the second day of the release, the film sequence easily broke through, and it quickly rose to 13,000; on the third day of the release, the film sequence increased to 15,000; there was even an announcement from the director of the theater line. The instruction of “adding halls without upper limit according to the actual situation”!
Break 100 million in three days!
Why is this?
Deng Chao posted on Weibo: “Are we completing the boss’s task? @张小泉@王洛丹@……”
Zhang Xiaoquan responded on Weibo: “The facts show that Mr. Mai’s judgment is sometimes wrong. @邓朝@王洛丹@……”
Wang Luodan updated Weibo: “So, boss, don’t worry about it @萌人官微.”
The main creators of “Broken Love” updated Weibo to discuss box office results.
Before the movie was released, they had never expected such a result. You must know that when Mai Xiaoyu’s original judgment was that the box office was over 100 million yuan, he asked Deng Chao and Wang Luodan to convert the film pay into the investment budget and not take the film pay to receive dividends, that’s what he said!
The result was three days after the release, and Mai Xiaoyu’s judgment was fulfilled.
The creators are hard to believe, and people in the industry can’t even figure it out.
Valentine’s Day was originally a movie schedule. Although the winter vacation is coming to an end this year because of the early Chinese New Year, and it is in the late Lunar New Year period, there are still blockbusters scheduled to be released during this time.
In other words, “Broken Love” is not without strong opponents, but there are fewer opponents, and the competition is not as cruel as before.
The results of it?
Seven days, 200 million!
People in the industry have dropped their eyes!
Many domestic film and television company bosses, well-known film directors, screenwriters, theater line managers, distributor managers, etc. have updated Weibo to express their feelings.
“Do you want to create a miracle? Two hundred million should be fine.”
“There are so many people who are broken in love, and their spending power is so strong!”
“I thought about it all night, and I was puzzled. A movie with a total of 10 million in total was completely turned into “Avatar”…”
“Is it true that today’s society is really a culture of broken love and divorce, what if we film “133 Days of Divorce” again?”
“What’s the situation? What’s going on in this world? This is no longer a dark horse, miracle or something, it has become a legend and bizarre!”
…
In the next few days, the evening show of “Broken Love” was almost full, and the number of film shows went up all the way, reaching a maximum of 20,000 games, and in some cases it was around 17,000. Some small theaters with few halls gave it 90% of the performances.
“Broken Love” in the first week of the release, the weekly box office champion; the second week of the release, the weekly box office champion; the third week of the release, the weekly box office runner-up, equal to the champion…
“The plot of “Broken Love” is cheerful and the dialogue is solid. It not only uses Wang Xiaojian’s unique and considerate way to Huang Xiaoxian to tell the otaku how to quickly’get off”, but also uses humorous dialogue and plot to convey a positive idea to young people: broken love is not Horrible, maybe this is the beginning of your next happiness…”
“The whole movie uses a simple tutorial of “Lost Love Learning” to create a relaxed and warm love dream for college students and office white-collar workers. It is grounded enough and close to the lives of modern young people. There is a sense of relief…”
“The promotion and promotion of domestic low-cost movies must take the road of new media marketing. This is the general trend. “Broken Love” is the best example. Of course, the success of “Broken Love” lies in the film’s grounding and catching specific audience groups. Their specific psychology makes them willing to enter the cinema.”
“Using’broken love’ to interpret Valentine’s Day is ingenious; the happy ending, weaving sweet dreams for many leftover women with stable incomes…”
The media generally hold a positive attitude towards this film, and also derived from the film the issue of “leftover women” that has received more and more attention in today’s society.
The audience also praised the drama more than criticized it.
The joyful and lively tone, the joy of the appearance of the characters, the eloquence of dialogue, and the constant self-defeating skirmishes all made the audience laugh. So that after the bowl of chicken soup contained in the Dzogchen ending was served, many viewers drank it without hesitation.
Faced with this situation, people in the industry no longer say “unintelligible” and “unintelligible”.
That’s nonsense.
It is the right way to think about the success of this film, copy it, sublimate it, and transform it into its own gold weapon.
Facing the huge sales of movies, an associate professor of Yan Ying analyzed:
“What is the sense of reality? Broken Love” faced the desires and hopes of this seemingly individual in fact group ~www.mtlnovel.com~ and found a conflict-free conflict law. In the end, it depends on the craftsmanship, the work, and the look. Sensitivity, look at accuracy…”
A famous film critic posted on Weibo to remind followers:
“The down-to-earth story, sincere production, professional marketing, there is no secret of martial arts secrets, it is to do every step of the work steadily.”
“Now there must be a bunch of people gearing up to follow suit. I just want to kindly remind you that it is the right way to make a down-to-earth localized story that can touch the inner secrets of domestic audiences…”
At the end of February, the winter vacation was over.
Because of crazy publicity and heated discussions on the Internet, as well as colleagues and daughter Amway, Liu Puyang, who is over 40, took his wife to the theater to watch “33 Days of Broken Love.”
Many viewers in the theater laughed with the story or laughed, or were sad, and his wife also laughed a few times, but when he was middle-aged, he still didn’t respond much and didn’t feel much about the movie.
Forty is not confused.
When a person is forty years old, he chewed the warmth and coldness of the situation, and felt the ruthlessness of the years. The past is long, with a flick of forty years, after experiencing many ups and downs of doubt, hesitation, excitement, joy, etc., it is contemplation and a sudden realization.
Externally, he understands society; internally, he understands himself.
Too much experience made him more sensible and sober, and he was indifferent to many things.
He had already seen enough of the burdensome jokes, incitement, and the spiritual chicken soup hidden at the end of the movie.
However, when the movie ended, he and his wife were sitting in the car, and when they were about to drive home, a newly received text message made him unable to calm down instantly.
SMS is sent in groups:
“I am Mai Shouzheng and I am back. I need you to film “Nine Doors” together. I will wait for you in front of the tomb of Pingzi on Qingming Day…”