The Little Officials of the Song Dynasty - Chapter 38

The three brothers of Zhihe were taken back to Daxiangguo Temple by Yunyan, and temporarily lived in the courtyard of the monks. He led Zhihe to see the abbot, talked with the abbot, explained the matter clearly, and obtained the abbot. Understanding.

The abbot was originally unwilling to take this risk. Maybe other monasteries had the situation of accommodating illegal people, but their Daxiangguo Temple was not easy to do it. Of course, if Daxiangguo Temple does not do it, it will never fail.

But in the end, the abbot reluctantly agreed with Yun Yanhui’s sake. After all, Yun Yanhui’s judgment had not been missed before. Anyway, the abbot monkey spirit, he had struggled to agree, and he had to express it with a very grandiose expression, and finally stared at Yun Yan and said okay, then I agreed.

Zhihe saw that the abbot was willing to take us in because of Big Brother Yun, my God, I’m so grateful, thank you!

The abbot deliberately asked Yun Yanhui to accept this favor. Yun Yanhui knew what this meant, and he would naturally do his best in the future, so he didn’t say anything wrong. When I went back, Zhisheng was again assigned to Kuang Ran for treatment.

Knowing that he is skilled in medicine, and he is used to seeing poor people. Unlike some doctors, he can use cheap medicine if he can use cheap medicine. Therefore, with the money left by Zhi and their sales, he can cure Zhisheng’s illness. There is more left.

In this way, the three brothers of Zhihe were naturally grateful to Daxiangguo Temple, especially Yun Yan. Although Yun Yanhui explained that if they had enough money, they would return to the vulgar, but they were already driven by the ruler.

After a period of observation, and the abbot sent a letter to the friends near the hometown of the three brothers, he entrusted them to investigate the truth of their situation. Yun Yanhui also confirmed that the character of these three people is generally not problematic, not to mention that he and the abbot have tacitly reserved reservations on the rebirth. If these three people are unfavorable to the temple in the future, they will become illegal in a matter of minutes.

Only Yun Yanhui and the abbot knew about this, but they didn’t even know it.

So Yun Yan returned to discuss with them, and worked for himself in the gap between them as vulgar monks and performing arts, and the wages were paid according to the market price.

Zhihe and the three were even more moved, thinking that Yun Yanhui was deliberately giving them a chance, so that they could make enough money quickly.

It’s not too much time for the monks to give lectures to everyone. Many monks’ working hours are mostly used for practice, and the two of them happen to be talented people who don’t need to practice. Not promised.

“Brother Yan, you can do whatever you want, and the three of our brothers will do it for you!”

Facing Zhihe’s guarantee, Yun Yan said with her face back, “I just want you to work hard.”

…

When Chinese history developed to the Song Dynasty, the economy developed unprecedentedly, and there was an obvious change in aesthetics, elegant and popular, blending and merging.

An example of the existence closest to Yunyanhui is Zheng Ping’s embroidery and weaving skills. Kesi and embroidery works have gradually become magnificent due to the preferences of dignitaries, and the details are also emphasized everywhere. At the same time, this ethos has also affected the folks, and even the curtains in front of the restaurant shops have to be embroidered with patterns.

Because of the development of the economy, the living standards of the whole people have improved, and the aesthetic ability has been improved, and they have been integrated into their own lives. At the same time, it adversely affected the nobility, causing artists at this time to also enter their works with a variety of prosperous folk customs. The most classic work is “The River on Qingming Festival”.

In short, since the Song Dynasty, after meeting the basic needs of life, ordinary people not only began to develop entertainment, but also began to pursue visual enjoyment. The things they used should not only be easy to use, but also be ornamental. It doesn’t matter whether it is expensive, we have money!

Nowadays, using a pen, ink, paper and inkstone is not only a practical product, but also enjoyable. Recently, some people have published books that specifically summarize the aesthetics of the four treasures of the study, which has also caused a wave of discussion among the scholars.

Whether the public agrees or disagrees, they are stimulating Yun Yanhui’s nerves, telling him that this business can be done!

Before that, Yun Yanhui once felt that bamboo paper is popular among scholars in Tokyo, but bamboo paper is mostly produced in the south of the Yangtze River, and shipping to Tokyo will increase the cost.

It is also common for the traveler to make paper, but Yun Yanhui knew how to make paper with bamboo soil through interviews, but suffered from the lack of available people and no market experience to make money. She put this matter aside and waited impatiently for her to grow up.

But now, Yun Yan thinks that the right time and place is right for the people and it has come-although it is not the best time, he now needs to make quick money because of family reasons, and he doesn’t have to think about selling a bamboo paper.

The mature aesthetic trend of the Four Treasures of the Study is officially set off; the relationship between Xiangguo Temple has been completely opened up, and the festival here has become the home ground; wisdom and wisdom are in place, not moving at this time, when will you wait?

The so-called “Yunyu inkstone is suitable for ink color, cold gold paper is smooth to help poetry.” At this time, the popular paper is nothing but cold gold paper, frosting paper, Chengxin paper, etc., of course, as well as the Jiangnan bamboo paper mentioned earlier. , But the latter is not as good as the previous high-end ones.

Yun Yanhui not only mastered the manufacturing technology of bamboo paper, but also knew that a kind of paper with embedded petals and grass leaves was popular among later generations of literary and artistic youth. The thin and not very smooth paper contained petals or leaves that looked like alive. It is indeed very decorative, and this paper method is not troublesome.

The point is that they are unique in the market at present, and Yun Yanhui deeply believes that they can also conquer the young literary and artistic youths of the Song Dynasty.

It will take some time to go back and forth from Tokyo to Jiangnan. Even if Jiangnan paper merchants have penetrated into the plant-embedded technology, and then start to imitate them and produce paper for sales, Yunyan will have some time to make a fortune.

This is simply a reprint of the one-off business on the Qixi Festival, but the time has been a little longer and the profits have been a little bit more.

Do whatever it takes. After Yun Yan reached an agreement with Zhihe and Zhili, he began to set up a paper-making shed next to his home, using only two workers to do the work. People are also asked to build paper-making utensils, most of which can also be made of bamboo.

Also, choose suitable flowers and plants in the flower garden of the temple. These preparations took Yun Yan a lot of money back home. Fortunately, Zheng Ping not only agreed to take care of his finances a long time ago, but also trusted her son very much.

There is a bamboo forest in the outskirts. First, cut the bamboo and dry it, then put the dried bamboo with quicklime in the dug pool to soak and soften it, then make out the bamboo pulp, mix it with water and put it in the water tank, and scoop the paper with a paper mold. Steps such as molding and placing.

Yun Yanhui explained the key points one by one to the Zhihe brothers. Although Zhihe and Intellectuality are bi-quotient, fortunately, they are really strong in imitating. Not only is the mouth, but also the hands are very good. Yun Yanhui is a little surprised.

There is also Zhisheng. Yun Yan found that his hands-on ability may be a little worse than that of his two cousins, but Zhihe and the others are geniuses. It can also absorb the theory for its own use. It’s no wonder that Chihwa said before that he didn’t want him to become a monk. Yun Yan felt that he was really delayed by the escape, otherwise he might be able to get ahead in his studies.

After teaching these steps to the Chihwa brothers, Yunyanhui has something more important and no one can replace, and that is the pre-marketing preparation.

That is, talk about advertising.

How does it feel to talk about advertising in an era when the advertising industry has not yet matured?

Health talk!

This is not like running a happy business, just advertise directly in Daxiangguo Temple. The market for this special paper is among scholars. In fact, a brothel is also a good choice, because the prostitutes of this era are talented and often sing songs and lyrics with literati. It’s just that his paper has to be sold under the monk’s name. It can be popular in brothels but cannot originate there.

He ran to the home of the scholar who wrote pen, ink, paper and inkstone tastings, and wanted to talk about advertising in his sequel book. Who knew that he had just said about the advertising fees and was swept out before taking out the samples.

Yun Yan also wondered if he was too young and looked unreliable, so he found Zhihe, who knew he was still being swept out.

There is no way, they are too spine to accept the door-to-door visits. First of all, they feel that you have a bad intention. Even if they want to show him the samples first, they think it is a strange scam.

In Yun Yanhui’s vision, this should have been the easiest step. Who knows what he thought might have happened in the papermaking shed where there might be waste paper. Instead, it was the marketing that he thought was stable. Problem.

Yun Yanhui was very depressed. That kind of book should be the most suitable advertising platform for their business. Everything else was a little bit worse, but he couldn’t write a book by himself. It was too technical.

No way, Yun Yan had no choice but to go home, silently holding back a new story about children’s love. Such a book must have been told to Zhang Shanren’s disciples. How do the male and female masters fall in love are not mentioned, mainly when the male master was living in Daxiangguo Temple, he saw a monk using homemade bamboo paper, thin. There are still lifelike petals embedded in the paper.

The male protagonist used this paper to write love poems to the female protagonist. When the female protagonist got it, she looked at the flying flowers among the poems and was fascinated by the name of the paper. The male protagonist also asked the monk, but the monk only said that he did it at random without a name. So, the male protagonist named it casually, and it was made in Daxiangguo Temple, hence the name “Phase Blue Paper”.

Xiang is Daxiangguo Temple, and Lan is Sangha Rammo, meaning a Sanskrit temple.

This is a clumsy advertisement. Now that the audience in Tokyo City can listen to the scriptures, they go to find Ranshuo Zen. Of course, they can also listen to the love story of their beloved and become curious about the blue paper in it. Check out Daxiangguo Temple.

Could it be said that there is really an unknown monk in Daxiangguo Temple who produced and used such elegant and interesting paper?